惠普未来发展动向

经济 > 请输入您要查询的关键字 惠普未来发展动向 2011-03-22 来源:网络 【大 中 小】 点击: 769 评论：1 条 投稿 分享到人人 划词已开启 【秘诀】学英语10年,悟出9个秘密 怎样背单词？英语词汇记忆方法（完整版） 雅思/托福高分 李艾科(Léo Apotheker)现任惠普总裁兼CEO，将于2010年11月1号正式上任，李艾科今年57岁，德国人，其人生的大部分时间曾在德国软件巨头SAP公司度过，2008年4 月被提拔为该公司CEO，在他担任SAP公司CEO的还差8个月就要期满时，SAP董事会决定不再延长他的工作合同后，他突然宣布辞职，而今年也是他一直被不满的客户和员工所围攻的年头。在李艾科任内的最后一年里，SAP裁员了3000多人，是SAP创立以来首次最大规模裁员。在任职期间，李艾科转变了研发和技术平台，扩展了商业模式及用户群，并帮助SAP在2004至2009年间实现软件业务营收连续18个季度两位数增长。 It's been just over eight months since Mark Hurd left HP (HPQ) beneath an avalanche of tabloid covers. In that time, HP's stock has slid just over 10%, leaving investors wondering when and how the world's largest tech company can get back on course. 八个月前，前惠普（HP）首席执行官马克赫德因性骚扰丑闻被迫辞职。至今惠普的股价已经下滑了10%。投资者们都想知道这家世界上最大的科技公司何时，以及怎样才能重回正轨。 Hurd's replacement, Leo Apotheker, in his first major public speech since being named to the top HP spot in September, gave his answer to a gathering of press and analysts in San Francisco Monday afternoon. During a presentation that lasted a bit over 30 minutes, Apotheker outlined three major areas of focus for HP in the coming months and years: Cloud computing, a wide variety of Internet-connected hardware for consumers and businesses alike, and software, including pushing HP's (formerly Palm) webOS to hundreds of millions of PCs, tablets, printers and smartphones. The financial upside of this three-pronged strategy, according to HP CFO Cathie Lesjak, will be $7 per share in earnings (non-GAAP) by 2014. 去年9月份，李艾科被任命接替赫德担任惠普首席执行官。本周一下午，李艾科发表了自任命以来的首次大型公开演讲，在旧金山向新闻媒体及分析师们抛出了自己为惠普制定的复兴。在30多分钟的演说中，李艾科概述了惠普未来将着重发展的三大方向：云计算；一系列面向个人消费者和企业的互联网接入硬件；以及软件，包括将惠普webOS（之前属于Palm）推向数亿PC机、平板电脑、打印机和智能手机。这三大战略将如何提升惠普的财务状况？该公司首席财务官凯茜?莱斯加克预计，到2014年，公司将会获得每股7美元的盈利[根据非公认会计准则（non-GAAP）计算]。 The early word in the hallway filled with financial analysts was mostly good. What drew most of the attention was the public cloud Apotheker announced. With his cloud strategy Apotheker is steering the company away from direct competition at the high-end from the likes of IBM (IBM) and Oracle (ORCL), towards serving large companies and governments customers with less mission critical applications, and small and medium businesses all over the world with just about everything. "It's smart," says Cowen & Co. analyst Peter Goldmacher, "The growth at the top is finite, it's single digits, and that game is over. HP is going where the growth is." 在挤满金融分析师的走廊里，大家对此的反应基本是正面的。最引人关注的是李艾科公布的云战略。借助云战略，李艾科将带领惠普脱离高端市场的竞争，避免与IBM和甲骨文（Oracle）等公司在此领域正面交锋，而将重心转移至为大型公司和政府客户提供非关键应用，以及为全球的中小型企业提供近乎完备的服务。对此，Cowen & Co的分析师皮特?葛德马彻表示，“这是明智之举。高端市场的增长非常有限，仅仅是个位数级别，并且这片市场的争夺已经结束。而惠普瞄准了市场真正的增长点。” That doesn't mean HP will have the field for itself. The HP cloud will put the world's largest PC maker in direct competition with the likes of Amazon (AMZN), Microsoft (MSFT), and Salesforce.com (CRM) that already offer compute, storage and other web-based infrastructure on which companies can run their businesses. 但这并不意味着惠普能独步云领域。惠普的云战略将使得这家全球最大的个人电脑制造商直接与亚马逊（Amazon）、微软（Microsoft）以及Salesforce.com等公司竞争，而后者已经在提供计算、存储以及其它基于网络的基础设施，各公司可以在这些基础设施上运行自己的业务。