跨文化商务沟通

跨文化商务沟通 黑龙江大外龙部龙用英龙系学 教学大龙 Foreign Language Teaching and Research Department Heilongjiang University 1 黑龙江大外龙部龙用英龙系学 教学大龙 Foreign Language Teaching and Research Department Heilongjiang University 2 黑龙江大外龙部龙用英龙系学 教学大龙 跨文化商龙通沟 【龙程代龙】26304/26305 【分】学3 分 学【龙程中文名】跨文化商龙通称沟 Foreign Language Teaching and Research Department Heilongjiang University 3 黑龙江大外龙部龙用英龙系学 教学大龙 【龙程英文名】称Intercultural Business Communication 【龙龙】 学64 龙 【龙学学授龙】 64龙学 Foreign Language Teaching and Research Department Heilongjiang University 4 黑龙江大外龙部龙用英龙系学 教学大龙 【龙龙龙】 【龙龙龙龙】学践学 【龙龙学期】2007-2008第一期;学学秋季期, 、1教学目龙 Foreign Language Teaching and Research Department Heilongjiang University 5 黑龙江大外龙部龙用英龙系学 教学大龙 本龙程教学与国异目龙龙,了解文化龙言的龙系～理解龙商龙交龙龙境中的文化差和不同的文化价龙龙念～形成跨文化言龙交龙能力和非言龙交龙能力～掌握龙商龙国写国作格式和龙例～掌握龙商龙交龙龙礼沟知龙～掌握跨文化商龙龙判技巧～了解跨文化商龙道德龙范～具龙龙高的跨文化商龙通能力。 、2龙程描述 本龙程的主要内容包括,第1至第4章以跨文化交龙学框与的基本理龙龙架～龙述交龙文化的龙系、文化价龙龙龙跨文化商龙通沟响异的影～介龙文化差在龙言和非龙言方面的表龙。第5至10章运学体践异即写礼用跨文化交龙理龙具分析重要商龙龙活龙中得文化差～跨文化商龙作、龙、龙判、龙龙、龙理和企龙文化。 本龙程以国学沟学龙商龙交龙龙龙境～培龙生在多元文化背景下的跨文化商龙通技巧～使生能龙 Foreign Language Teaching and Research Department Heilongjiang University 6 黑龙江大外龙部龙用英龙系学 教学大龙 运国国体沟用龙商龙知龙和跨文化交龙技巧在龙商龙活龙中龙行得、有效的通。 、3龙程性龙及教学龙象 跨文化商龙通沟是;龙用英龙龙龙商龙英龙方向,的龙修龙程～本龙程面向龙用英龙龙升本05龙商龙英龙方向学生龙龙。 、4教材龙用 Foreign Language Teaching and Research Department Heilongjiang University 7 黑龙江大外龙部龙用英龙系学 教学大龙 ,龙用材教,《跨文化商龙交龙》;高等教育出版社,1 ,生使学教用材龙明, A 需要生学教龙龙材 B 龙教教内根据材容龙放活龙材料 2 ,考参教沟清学材,《全球龙境中的跨文化通》 龙大出版社3 Foreign Language Teaching and Research Department Heilongjiang University 8 黑龙江大外龙部龙用英龙系学 教学大龙 《跨文化交龙基龙》 龙外龙龙龙易大学出版社 、5教学内容 Chapter 1 Communication,An Intercultural Perspective Foreign Language Teaching and Research Department Heilongjiang University 9 黑龙江大外龙部龙用英龙系学 教学大龙 Section 1 Basics of Human Communication 1. Definition of Communication Foreign Language Teaching and Research Department Heilongjiang University 10 黑龙江大外龙部龙用英龙系学 教学大龙 2. The Scope and Classification of Communication 3. The Process of Communication 4. Characteristics of Communication Foreign Language Teaching and Research Department Heilongjiang University 11 黑龙江大外龙部龙用英龙系学 教学大龙 Section 2 A Review of Intercultural Communication Study 1. Intercultural Communication Study in the U.S. 2. Intercultural Communication Study in China Foreign Language Teaching and Research Department Heilongjiang University 12 黑龙江大外龙部龙用英龙系学 教学大龙 Section 3 A Review of Intercultural Business Communication 1. The Complexity in Learning Intercultural Business Communication【参学考龙】 4龙学 【参考龙料】《全球龙境中的跨文化通沟清学》 龙大出版社[] Foreign Language Teaching and Research Department Heilongjiang University 13 黑龙江大外龙部龙用英龙系学 教学大龙 [《跨文化交龙基龙》 龙外龙龙龙易大学出版社] Chapter 2 Understanding Cultures and Their Values Section 1 The Nature of Culture Foreign Language Teaching and Research Department Heilongjiang University 14 黑龙江大外龙部龙用英龙系学 教学大龙 1. Definition of Culture 2. Ingredients of Culture 3. Characteristics of Culture Foreign Language Teaching and Research Department Heilongjiang University 15 黑龙江大外龙部龙用英龙系学 教学大龙 Section 2 The Basics of Cultural Values 1. Definition of Values 2. Values Form the Core of Culture Foreign Language Teaching and Research Department Heilongjiang University 16 黑龙江大外龙部龙用英龙系学 教学大龙 3. Priorities of Cultural Values Section 3 Understanding Cultural Patterns 1. Kluckhohn and Strodtbeck’s Value Orientation Foreign Language Teaching and Research Department Heilongjiang University 17 黑龙江大外龙部龙用英龙系学 教学大龙 2. Hofstede-Bond’s Value Dimensions 3. Trompenaars’ Value Dimensions 4. Schwartz’s Value Inventory Foreign Language Teaching and Research Department Heilongjiang University 18 黑龙江大外龙部龙用英龙系学 教学大龙 5. Hall’s High- and low-context Orientation 【参学考龙】 8学龙 【参考龙料】《全球龙境中的跨文化通沟清学》 龙大出版社[] Foreign Language Teaching and Research Department Heilongjiang University 19 黑龙江大外龙部龙用英龙系学 教学大龙 《[跨文化交龙基龙》 龙外龙龙龙易大学出版社] Chapter 3 Comprehending Verbal Communication Section 1 The Relation Between Language and Culture Foreign Language Teaching and Research Department Heilongjiang University 20 黑龙江大外龙部龙用英龙系学 教学大龙 1. The Influence of Culture on Language 2. The Influence of Language on Culture Section 2 Cultural Impact on Language at Various Levels Foreign Language Teaching and Research Department Heilongjiang University 21 黑龙江大外龙部龙用英龙系学 教学大龙 1. Meaning of Words 2. Analysis of Speech Acts 3. Discourse Patterns Foreign Language Teaching and Research Department Heilongjiang University 22 黑龙江大外龙部龙用英龙系学 教学大龙 4. Verbal Styles 【参学考龙】 8学龙 【参考龙料】《全球[龙境中的跨文化通沟清学》 龙大出版社] Foreign Language Teaching and Research Department Heilongjiang University 23 黑龙江大外龙部龙用英龙系学 教学大龙 [《跨文化交龙基龙》 龙外龙龙龙易大学出版社] Chapter 4 Perceiving Nonverbal Communication Section 1 The Basics of Nonverbal Communication Foreign Language Teaching and Research Department Heilongjiang University 24 黑龙江大外龙部龙用英龙系学 教学大龙 1. Defining Nonverbal Communication 2. The Importance of Nonverbal Communication 3. Functions of Nonverbal Communication Foreign Language Teaching and Research Department Heilongjiang University 25 黑龙江大外龙部龙用英龙系学 教学大龙 Section 2 Cultural Impact on Nonverbal Communication 1. Body Movement 2. Eye Contact Foreign Language Teaching and Research Department Heilongjiang University 26 黑龙江大外龙部龙用英龙系学 教学大龙 3. Touch 4. Smell 5. Paralanguage 6. Spatial Language Foreign Language Teaching and Research Department Heilongjiang University 27 黑龙江大外龙部龙用英龙系学 教学大龙 7. Temporal Language 【参学考龙】 8学龙 【参考龙料】《全球[龙境中的跨文化通沟清学》 龙大出版社] Foreign Language Teaching and Research Department Heilongjiang University 28 黑龙江大外龙部龙用英龙系学 教学大龙 [《跨文化交龙基龙》 龙外龙龙龙易大学出版社] Chapter 5 Intercultural Business Writing Section 1 Cultural Consideration in Planning Business Messages Foreign Language Teaching and Research Department Heilongjiang University 29 黑龙江大外龙部龙用英龙系学 教学大龙 1. Defining Purpose 2. Analyzing Intercultural Audiences 3. Selecting a Channel and Medium Foreign Language Teaching and Research Department Heilongjiang University 30 黑龙江大外龙部龙用英龙系学 教学大龙 Section 2 Cultural Consideration in Organizing Business Messages 1. Organizing Routine, Good-news, and Goodwill Messages Foreign Language Teaching and Research Department Heilongjiang University 31 黑龙江大外龙部龙用英龙系学 教学大龙 2. Organizing Bad-news Messages 3. Organizing Persuasive Messages 4. Organizing Reports Foreign Language Teaching and Research Department Heilongjiang University 32 黑龙江大外龙部龙用英龙系学 教学大龙 5. Organizing Employment Messages 【参学考龙】 4龙学 【参考龙料】《全球[龙境中的跨文化通沟清学》 龙大出版社] Foreign Language Teaching and Research Department Heilongjiang University 33 黑龙江大外龙部龙用英龙系学 教学大龙 [《跨文化交龙基龙》 龙外龙龙龙易大学出版社] Chapter 6 Intercultural Business Etiquette and Protocol Section 1 Defining Business Etiquette and Protocol Foreign Language Teaching and Research Department Heilongjiang University 34 黑龙江大外龙部龙用英龙系学 教学大龙 Section 2 Cultural Differences in Business Etiquette and Protocol 1. Initial Business Relationships 2. Social Entertainment Foreign Language Teaching and Research Department Heilongjiang University 35 黑龙江大外龙部龙用英龙系学 教学大龙 3. Gift-giving Etiquette 4. Business Dress 5. Business Scheduling Foreign Language Teaching and Research Department Heilongjiang University 36 黑龙江大外龙部龙用英龙系学 教学大龙 6. The Use of Humor 【参学考龙】 4龙学 【参考龙料】《全球[龙境中的跨文化通沟清学》 龙大出版社] Foreign Language Teaching and Research Department Heilongjiang University 37 黑龙江大外龙部龙用英龙系学 教学大龙 [《跨文化交龙基龙》 龙外龙龙龙易大学出版社] Chapter 7 Intercultural Business Negotiation Section 1 Defining Intercultural Negotiation Foreign Language Teaching and Research Department Heilongjiang University 38 黑龙江大外龙部龙用英龙系学 教学大龙 Section 2 Intercultural Negotiation Variable 1. Factors Influencing Business Negotiation 2. Analysis of Intercultural Negotiation Variables Foreign Language Teaching and Research Department Heilongjiang University 39 黑龙江大外龙部龙用英龙系学 教学大龙 Section 3 Intercultural Negotiation Models and Styles 1. Intercultural Negotiation Models 2. Intercultural Negotiation Styles Foreign Language Teaching and Research Department Heilongjiang University 40 黑龙江大外龙部龙用英龙系学 教学大龙 Section 4 Intercultural Negotiation Strategies and Guidelines 1. Intercultural Negotiation Strategies 2. Intercultural Negotiation Guidelines Foreign Language Teaching and Research Department Heilongjiang University 41 黑龙江大外龙部龙用英龙系学 教学大龙 【参学考龙】 8学龙 【参考龙料】《全球[龙境中的跨文化通沟清学》 龙大出版社] [《跨文化交龙基龙》 龙外龙龙龙易大学出版社] Foreign Language Teaching and Research Department Heilongjiang University 42 黑龙江大外龙部龙用英龙系学 教学大龙 Chapter 8 Intercultural Marketing Communication Section 1 A Cultural Approach to International Marketing 1. Marketing: Borrowed Concepts and Practices Foreign Language Teaching and Research Department Heilongjiang University 43 黑龙江大外龙部龙用英龙系学 教学大龙 2. Marketing as an Exchange and Communication Process Section 2 Cultural Influence on Selected Aspects of Marketing and Advertising 1. Verbal Language Foreign Language Teaching and Research Department Heilongjiang University 44 黑龙江大外龙部龙用英龙系学 教学大龙 2. Nonverbal Language 3. Rituals and Religious 4. Values Foreign Language Teaching and Research Department Heilongjiang University 45 黑龙江大外龙部龙用英龙系学 教学大龙 Section 3 Global Marketing and Advertising 1. Controversial Issues of Global Marketing 2. Thinking Globally and Acting Locally Foreign Language Teaching and Research Department Heilongjiang University 46 黑龙江大外龙部龙用英龙系学 教学大龙 3. The Global Consumer 【参学考龙】 8学龙 【参考龙料】《全球[龙境中的跨文化通沟清学》 龙大出版社] Foreign Language Teaching and Research Department Heilongjiang University 47 黑龙江大外龙部龙用英龙系学 教学大龙 [《跨文化交龙基龙》 龙外龙龙龙易大学出版社] Chapter 9 Intercultural Business Ethics Section 1 Law and Ethics of Intercultural Business Communication Foreign Language Teaching and Research Department Heilongjiang University 48 黑龙江大外龙部龙用英龙系学 教学大龙 1. The Nature of Legal Environment of International Business 2. Ethical Dilemmas in Intercultural Business Communication Foreign Language Teaching and Research Department Heilongjiang University 49 黑龙江大外龙部龙用英龙系学 教学大龙 Section 2 Major Legal and Ethical Issues in Intercultural Business Communication 1. Protection of Intellectual Property 2. Dispute Settlement through Legal Channels Foreign Language Teaching and Research Department Heilongjiang University 50 黑龙江大外龙部龙用英龙系学 教学大龙 3. Labor-management Relations and Employment 4. The Issue of Bribery and Corruption Section 3 Building Ethical Competence in Intercultural Business Communication Foreign Language Teaching and Research Department Heilongjiang University 51 黑龙江大外龙部龙用英龙系学 教学大龙 1. Moral Philosophies or Relevance to Business Ethics 2. Incorporating Ethics into International Business Decision 3. A Universal Set of Ethics Foreign Language Teaching and Research Department Heilongjiang University 52 黑龙江大外龙部龙用英龙系学 教学大龙 【参学考龙】 4龙学 【参考龙料】《全球[龙境中的跨文化通沟清学》 龙大出版社] [《跨文化交龙基龙》 龙外龙龙龙易大学出版社] Foreign Language Teaching and Research Department Heilongjiang University 53 黑龙江大外龙部龙用英龙系学 教学大龙 Chapter 10 Organizational Culture and Intercultural Communication TrainingSection 1 The Foundations of Organizational Culture 1. Defining Organizational Culture Foreign Language Teaching and Research Department Heilongjiang University 54 黑龙江大外龙部龙用英龙系学 教学大龙 2. The Function of Organizational Culture 3. Differences between Organizational and National Cultures 4. Types of Organizational Culture Foreign Language Teaching and Research Department Heilongjiang University 55 黑龙江大外龙部龙用英龙系学 教学大龙 Section 2 The Role of Communication in Organizations 1. The Structure of Communication in Organization 2. Intercultural Communication Needs in Organizations Foreign Language Teaching and Research Department Heilongjiang University 56 黑龙江大外龙部龙用英龙系学 教学大龙 Section 3 Intercultural Communication Training in Organizations 1. Content Areas of Intercultural Communication Training 2. A Four-step Approach to Improving Intercultural Communication Competence Foreign Language Teaching and Research Department Heilongjiang University 57 黑龙江大外龙部龙用英龙系学 教学大龙 【参学考龙】 4龙学 【参考龙料】《全球[龙境中的跨文化通沟清学》 龙大出版社] [《跨文化交龙基龙》 龙外龙龙龙易大学出版社] Foreign Language Teaching and Research Department Heilongjiang University 58 黑龙江大外龙部龙用英龙系学 教学大龙 、6教学方法 ,主要方法,教学研教学教学教学龙授法～龙式法、案例法、任龙法等。 1 ,龙堂龙授和生自主学学龙所占的比例,,2___60___%___40____% Foreign Language Teaching and Research Department Heilongjiang University 59 黑龙江大外龙部龙用英龙系学 教学大龙 、7教学周龙 教学数周教学要点教学数龙龙 Communication,An Intercultural Perspective;4,学龙1. 2.Understanding Cultures and Their Values;4,学龙3.Understanding Cultures and Their Values;4,学龙4.Comprehending Verbal Communication;4,学龙5.Comprehending Verbal Communication;4,学龙6.Perceiving Nonverbal Communication;4,学龙7.Perceiving Nonverbal Communication;4,学龙8.Intercultural Business Writing;4,学龙9.Intercultural Business Etiquette and protocol;4,学龙10.Intercultural Business Negotiation;4,学龙11.Intercultural Business Negotiation;4,学龙12.Intercultural Marketing Communication;4,学龙13.Intercultural Marketing Communication;4,学龙14.Intercultural Business Ethics;4,学龙15.Organizational Culture and Intercultural Communication Training;4,学龙16.Review;4,学龙 Foreign Language Teaching and Research Department Heilongjiang University 60 黑龙江大外龙部龙用英龙系学 教学大龙 、8考核方式 考核性龙,考龙龙 考龙龙 • A B 考核形式,龙卷龙卷 龙卷龙卷 龙文 口龙龙龙 其他 • A B C D E Foreign Language Teaching and Research Department Heilongjiang University 61 黑龙江大外龙部龙用英龙系学 教学大龙 成龙成构,• 龙后作龙占龙成龙的•10 % 平龙龙龙占龙成龙的•10 % Foreign Language Teaching and Research Department Heilongjiang University 62 黑龙江大外龙部龙用英龙系学 教学大龙 龙堂表龙占龙成龙的•10% 期末考龙占龙成龙的 •70 % 、9制定龙笔者: 龙刘丹 Foreign Language Teaching and Research Department Heilongjiang University 63 黑龙江大外龙部龙用英龙系学 教学大龙 Foreign Language Teaching and Research Department Heilongjiang University 64 黑龙江大外龙部龙用英龙系学 教学大龙 Foreign Language Teaching and Research Department Heilongjiang University 65 黑龙江大外龙部龙用英龙系学 教学大龙 Foreign Language Teaching and Research Department Heilongjiang University 66