完善后的工商导论case

Chapter5 promotion Learn Cooking in Your Home 1. advantages: 1)Mary's business can meet customers' need at the very point. 2)For conventional courses on cooking, learners have to go out for study at a very fixed time. Mary's business provides convenience and saves time for the customers.(learning time is more flexible and the customers needn’t go out for study) 3)Mary's business is a personal selling Firstly,It is a face-to-face selling. Mary goes to customers' home to teach them. Mary could teach them hand by hand and give them a deep impression. The customers have a feeling that they are respected. And they will respect Mary. Secondly,Because this is face-to-face selling, if you have something unknown, you can ask the them directly. They can explain to you in detail. 4) when you learn cooking at your own house, you are familiar with your cooking machine , such as where is your pan where is your plates etc. What’s more, you can buy the cooking ingredients yourself. (more fresh and cheaper ) 2.name:Mary Teaches You to Cook at home 3. promotional strategy: Mary should use personal selling and advertising. 1)Personal selling It is a face-to-face selling and the sales force can explain to customers and sales force can be flexible to sell products. 2)Advertising Mary should adopt low cost advertising. Such as, Newspaper; Handbill; Internet. Chapter6 money and banking rrrr Is such money real money? 1. I think plastic money is not real money. As plastic money does not have the folowwing characteristics of money --divisibility. It can not be divisible into smaller parts with a fixed value for each unit. It does not have denomination. 2. pros: Easy to carry and convenient. Credit card has "VISA" or "MasterCard" logo, in a foreign country can be directly brush calorie of consumption, and a cash or cash will first exchange; In addition, by credit card booking the ticket and hotel, telephone or Internet shopping and rent a car and so on is also very convenient, and might not have the cash benefits -- because credit card in addition to direct the brush has a "preliminary license" function; And there is no no change in embarrassment. Safe, clean and healthy. As we all know that cash flow is bigger and bigger, coin of bacteria is one can imagine, but in addition to their credit card is a few cashier touched - even if the credit card dirty, still can clean disinfection. Facilitate financial. Credit card bill in the future we will receive a paper or electronic mail forms of consumption detailed bill, from the bill, we can clear their own in last month's consumption and expenditure. Cons: Blind consumption Brush card not like cash that a piece of a money flower out, a brush, nothing feeling, a few Numbers, lead to blind consumption, spend money like water Stolen brush Credit card basically the default password is free credit card consumption, it can easily be lost or stolen in when others stolen brush, cause needless trouble or loss; But in fact the credit card is also by the password can apply for credit card consumption - this is about to see how you manage your credit card. Easy to lose. It is just a small card, and sometimes even if you lost it, you still can’t find the fact after a long time. Chapter7 financing A cut at wrong time 1.affect:. Without money , Ralph can not buy a much needed pick-up and his financial plan was destroyed. He can not improve the store’s delivery as planed. 2.If the bank does not change its decision, Ralph can borrow from his friends or family members. He can also transfer his other expenditures. He can even buy the pock-up through a open account. Take his equipment as collateral to solve the problem. Chapter9 the securities market The right portfolio 1. The appropriate investment goal for the six clients should be making certain amount profits with the least risk, for I can see from their cases that the original principal is of vital importance for their normal life, consequently, in my opinion, the optimal investment portfolio should be least risky. 2. If I were Simon, the portfolio would be suggested as follows, 35-year-old divorced woman: Concerning the two teen sons who may need a lot of money in their growth, I suggest two types of securities in the portfolio—bonds and common stock with almost equal proportion. The couple: Bonds would be more appealing for they have fixed income and may not want to risk a lot, since this kind of investment provide very steady income and have the least risk. The 19-year-old university freshman: He has no other economical sources owing to the lack of parents and has to rely on this sum of money for a long period until he graduates and finds a job to support himself. So I suggest bonds and preferred stock in his portfolio, for both of them are of high safety and steady income. The single woman: She has not got married yet and thus have too less worries than the other five people. Chapter10 risk management and insurance A bolt from the blue 1 .The major types of risk faced by Global Info are natural disasters, such as earthquake, typhoon and storm s. Besides, fire, theft, explosion and other artificial disasters are also big risk. 2 . Insurance can be purchased to protect the company from damage or loss of their property. To be more s pecific, fire insurance cover losses suffered by fire and it can add a rider to the policy, extending the coverag e for losses such as windstorms, explosion, riot and fire. 3 .It should have bought fire insurance and business interruption insurance. There may be a lot of electroni c equipments in Global Info for online advice applications, thus it is susceptible to fire cause d by such kind o f facilities. Th e company should appropriate a certain portion o f money to insure it against potential risks fo r the sake of avoidance of catastrophic losses.