新视野商务英语unit2

Unit2Companies教材：新视野商务英语（上）Unit2CompaniesObjectivesKeyvocabularyLead-inLanguagefocusSkillsBusinesscommunicationHomeworkSkillsWriting:avoidingrepetitionReading:FTGraduateTrainingProgramListening:fourmajorcompaniesObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationoncompaniesandproductscollectinginformationoncompaniesandproductsLanguagefocusPresentsimpleandpresentcontinuousPronunciation:ThirdpersonsingularKeyvocabulary1.buy:togetsthbypayingmoneye.g.Whetheryouarebuyingorselling,ourpricesarethebestintown.buyin:tobuyincaseoffutureneed大量买进buyoff:买通，向某人行贿buyout:收购…股份2.sell:givesbelseinexchangeformoneye.g.I’dliketobuyyourhouseifyouarewillingtosell.sellout:全部卖光，卖完3.marketing:市场学，销售业务marketingstrategy销售策略marketingdirector:销售经理4.Producationproductionline:生产线5.IT=informationtechnology6.telecommunication:电信7.multi:很多的multicolored多色的multilingualcountry:多语言国家8.subsidiary:companywhoiscontrolledbyanother子公司Lead-in3.Workingroups.Choosethreeofthesecompanies.Writewhatyouknowabout:1.Whateachcompanyproducesorprovides.2.Wherethecompanystarted.3.Wherethecompanyoperated.4.Whoitsmaincompetitorsare.BMWCoca-ColaNikeLeviStraus&Co.MicrosoftLanguageFocusGranadaFilmwantstorecruita______________________.GranadaFilmispartofthe_________________________________.Thecompany___________and___________films.Theywantsomeonewiththefollowingexperienceandskills:___________________________________________________________________________________________________FinanceManagerGroupMediaGranadaproducesco-financesabilitytoworkunderpressurefilmfinanceexperiencegoodcommunicationskillsHe/Shewilljointhefinanceteamandreporttothe_________________________________.Toapply,senda__________anda___________tothePersonnelDepartment.ControllerofFinanceletterCVPresentcontinuous现在进行时USE1Weusethepresentcontinuoustotalkabout;Thingswhicharehappeningatthetimeofspeaking.现在进行时用来示说话时正在发生的事情e.g.I’mtryingtocallGeoffPeters.e.g.Heisn’tworkingtoday.e.g.Whatareyoudoing?12Thingswhicharehappeningaroundthetimeofspeaking.说话前后正在发生的事情e.g.Thecompanyisdevelopinganewdrugagainstasthma.e.g.Thecompanyisn’trecruitingatthemoment.e.g.Whataretheyplanningtodo?e.g.Someverbsarenotusuallyusedinitthecontinuousform.2有些动词一般不用进行时hearseesmelltastelikedislikehatelovewantwishhopebelievefeel(=think)forgetknowmeanrememberthink(=haveanopinion)understandcontainhave(=own)oweownpossessThesearestativeverbs;theydescribestatesorsenses.这些动词是状态动词，用于表示状态或感觉。3FORMBe+_______ing形式Positiveandnegative肯定形式和否定形式Iam/’mamnot/’mnotflyingYou/we/you/theyarearenot/aren’tflyingHe/she/itisisnot/isn’tflyingQuestion疑问形式AmIflying?Areyou/we/you/theyflying?Ishe/she/itflying?4Verbsthatendinaconsonantfollowedbye以辅音字母e加结尾的动词去掉e再加ingtaketakingmanagemanagingBUT但是Verbsthatendinvowel+e以元音字母e结尾的动词直接加ingagreeagreeing,seeseeingvowel+consonantdoubleconsonant5Whenthelastsyllableisstressed,weusuallydoublethefinalconsonant.以元音字母加辅音字母结尾的动词，如果最后一个音节重读，通常双写末尾的辅音字母再加ingfitfittingbeginbeginningcontrolcontrollingPronunciation:Completetherules1.Forverbsthatendin/p/,/t/,/k/,/f/wepronouncethefinals:/s/2.Forverbsthatendin/s/,/z/,/dζ/wepronouncethefinals:/iz/3.Forverbsthatendinallothersoundswepronouncethefinals:/z/LanguagePractice:Keywordsinthelisteningmaterial:Pharmaceuticaladj.Relatedtomakinganddistributionofdrugsandmedicines.制药的Launchv.setgoing;putintoaction开始行动Sufferfrom:忍受……的痛苦Asthma:哮喘PharmaceuticalCompanyCableOperatorWhatthecompanydoesCurrentactivitiesItdevelopandmanufacturesawiderangeofmedicines.It’scurrentlypreparingtolaunchaTVadvertisingcampaign.It’scurrentlydevelopinganewhigh-speedInternetservice.Itprovidescabletelevisiontothousandsofhomes.Reading:Keywordsinthereadingmaterial:plc.:PublicLimitedCooperationstrategic:战略性的editorial:采编innovative:创新性的awareness:敏感度ambition:抱负annum:annually,everyyear每年ReadingReadthetextcarefullyandanswerthesequestions.1.WhatistheparentcompanyoftheFinancialTimesGroup?Answer:2.Whichfourareasdoestheparentcompanyoperatein?Answer:TheFTGroupispartofPearsonplcPublishing,TVproduction,broadcastingandelectronic/multimediabusiness3.WhichfourareasdoestheFinancialTimesGroupoperatein?Answer:4.NamethreenewspaperswhichtheFTGrouppublishes.Answer:5.WhatistheFTGroupplanning?Answer:6.Graduaterecruitscanexpecttogainexperienceinanumberofareas.Namethreeofthem.Answer:a,d,f,gTheFinancialTimes,LesEchos,RecoletosTheyareplanningtorecruitupto6businessgraduatetrainees.Strategicplanning,productdevelopment,editorial,Marketing,advertisementsales.7.WhatrequirementsdoestheFThaveoftherecruits?Answer:8.Whichofthesearepersonalqualities?Whichoftheseareskillsorknowledge?Answer:9.Howlongisthetrainingscheme?Answer:10.Whatisoneofthecompany’sbeliefs?Answer:Abilitytothinkinnovativelyandpractically,ahighdegreeofbusinessawareness,goodcommunicationskills,ambition,awiderangeofinterestsandexperience.Personalqualities:abilitytothink,interests,ambitionSkills/knowledge:businessawareness,communicationskillsandexperience15monthsQualityofopportunityVocabulary:NOUNSVERBSproductionproductprovidersprovision(notintext)developmentmarketingmarket(notintext)advertisementmarketprovideadvertisedevelopproduceVocabulary:…Companiesofferproductsorservicestotheconsumerinacompetitive________.Inthemanufacturingsector__________developmentisakeyactivity.Companies________newproductsandlaunchthemonthe_________.Theytrytokeepthecostof_____________lowtostaycompetetive.Itisessentialto________theproductandtotelltheconsumeraboutit.marketproductdevelopmarketproductionadvertiseListening:Keywordsinthelisteningmaterial:Megastore:supermarketSector:partSportswear:clothingwearingtodosportsVirginBenettonNationalityProduct(s)OtherinformationRunbyRichardBransonBritishVirginColaVirginAtlanticVirginRadioVriginMegastoreClothesSportswearItalianTrademark—SisleyDaimlerChryslerSonyNationalityProduct(s)OtherinformationMercedez-BenzispartofthegroupGerman-AmericanExpensive,luxurycarsTheSmartcarElectronicsComputergamesMusicJapaneseSonyWalkmanWriting:Avoidingrepetition2.Somecompaniesaremultinationalsandothersarenot.3.Reutersprovidesinformationformanydifferentclients;theseincludenewspapersandfinancialmarkets.4.TheEMIGroupproducesrecords.TheCompanyisalsoinvolvedinmusicretailing.Writing:Avoidingrepetition5.DHLisaninternationalairexpresscarrier.Itdeliversdocumentsandpackagesallovertheworld.6.Thereare300HMVGroupstoresaroundtheworld.Theyarelocatedin8countries.7.Manyfastfoodcompaniesoperateonafranchisebasis.McDonald’sisoneofthem.Writing:TheVirginGrouphasmanyinterests.TheVirginGroup’sinterestsincludeinternational“Megastore”musicretailing,bookandsoftwarepublishing,filmandvideoeditingfacilitiesandclubsandhotels.TheVirginGroup’sinterestsalsoincludeamodelagency,VirginCola,andaradiostation.TheVirginGroupoperatesmanycompanies.VirginAtlanticisaVirginGroupcompany.BusinessCommunication:1.MOETHENNESSEYLOUISVUITTON2.HomeworkandchecklistforUnit2:Namefiveofthecompaniesyoulearntaboutinthisunit.Namethreedifferentindustries.Whatisaholdingcompanies?Whichtensedoweusetotalkaboutatheregularactivitiesofacompany?bthecurrentactivitiesofacompany/