跨文化商务交际(窦卫霖)

①课本第三页1-NeedsandPurposesforCommunication•(1)survival(6)power•(2)cooperation(7)socialneeds•(3)personalneeds(8)information•(4)relationships(9)makingsenseofworld•(5)persuasion劝说(10)self-expression用P4—P6Survival、Co-operation、Personalneeds.Relationships.persuasion……回答，不要求全部都写出来，但是至少要答四到五个，理解读懂还要有对这个词的解释②P6掌握交际的概念（Definition）•Communicationreferstotheactandprocessofsendingandreceivingmessagesamongpeople.•Eg:buycomputerviaInternet•Communication—someoneperceivesbehaviororitsresidueandattributesmeaningtoit.Communicationhastakenplaceregardlessofwhetherthatbehaviorisconsciousorunconscious.Intentionalorunintentional.③P10（很重要）交际的过程（theprocess）1.thecomponentsofcommunication•Message•Sender•Receiver•Channel•Noise•Feedback•Encoding/Decoding2.Modelsofcommunication•(1)thelinearmodel•(2)thecircularmodel•(3)thecontextualizedmodel④P14交际的特征（Characteristics）里的黑体标要看懂•1.communicationisdynamic动态•2.communicationisirreversible不可撤销•3.communicationissymbolic符号性•4.communicationissystemic系统性•5.communicationisself-reflective自我反映性•6.communicationisinteractive交互性•7.communicationiscomplex复杂性⑤P22里的最后一段中影响跨文化交际的主要三个因素Languagebarriers，differentvalues，differentculturalpatternsofbehavior⑥ICC与ICBC的概念1.interculturalcommunication(ICC)•--interpersonalcommunicationbetweenmembersofdifferentcultures.2.interculturalbusinesscommunication(ICBC)•--communicationwithinandbetweenbusinessesthatinvolvepeoplefrommorethanoneculture⑦P31课后练习中的DiscussionQuestions的前三个问题⑧P41关于文化的概念在这页的第五段•Cultureisthetotalaccumulation（积累）ofbeliefs,customs,values,behaviors,institutions（习俗）andcommunicationpatterns（样式）thatareshared,learnedandpasseddownthroughthegenerationsinanidentifiablegroupofpeople.⑨P42文化的特点还要解释四个到五个•1.cultureisnotinnate;itislearned(e.g.sneezing)•2.cultureistransmittedfromgenerationtogeneration•3.cultureisselective•4.thefacetsofcultureareinterrelated(e.g.women’smovement)•5.cultureisethnocentric•6.cultureissubjecttochange⑩P46价值观的概念（definitionofvalue）•One’sprinciplesorstandards,one’sjudgmentofwhatisvaluableorimportantinlife•Abroadtendencytoprefercertainstatesofaffairsoverothers.(HofstedeP46)•Aconception,explicitorimplicit,distinctiveofanindividualorcharacteristicofagroup,ofthedesirablewhichinfluencestheselectionfromavailablemodes,means,andendsofaction.⑾P45（重点）valuesfromthecoreofculture•1.valuesformthecoreofculture•2.valuesarethedeepestmanifestationsofcultureandmostdifficulttounderstandbyanoutsider.(symbols-heroes-rituals-values,byHofstede)⑿P48价值观的分类•1.universalvalues(e.g.,happylife)•2.cultural-specificvalues(e.g..modestyforChineseculture)•3.peculiarexpressionordeviationsofindividualswithincultures(subjectiveculture)⒀P49价值观是怎样形成的？howtogetone’svalue？•1.fromone’sfamily•2.fromschooleducationteachers•3.fromone’speers•4.fromsocietyatlarge⒁P59（很重要）hofstede-Bond'sValueDimensions•Individualismvs.Collectivism(P.61)•PowerDistance•UncertaintyAvoidance•Masculinityvs.Femininity回答这个题目时要说这个理论是谁写的，叫什么名字，理论是什么（从P60-64四个角度回答）还要解释，还要给例子，比如P62的图表。这样才能得高分⒂P80课后练习第一大题的前三个问题⒃P222商务礼仪的重要性从这页的第二段前四句回答•1.toincreasethequalityoflifeintheworkplace•2.tocontributetooptimumemployeemoral•3.toestablishthecompanyimage•4.toplayamajorroleingeneratingprofit⒄P223DefiningBusinessEtiquetteandProtocol（礼仪指的是什么。礼节指怎样做）具体分析•Etiquettereferstomannersandbehaviorconsideredacceptableinsocialandbusinesssituations.•Protocol:customsandregulationsdealingwithdiplomaticetiquetteandcourtesiesexpectedinofficialdealingwithpersonsinvariouscultures.ChaneyandMartin(2002)Differencebetweenetiquetteandprotocol•Protocoliswhattodoinagivensituation.•Etiquetteishowtodoitandhowtodoitgracefully.⒅P225（很重要）Culturaldifferencesinbusinessetiquetteandprotocol文化在这两者中的不一样？会解释，举例子说明•1.initialbusinessrelationship•2.Socialentertainment•3.Giftgivingetiquette•4.businessdress•5.businessschedule•6.theuseofhumor⒆P254课后练习第一大题的1235⒇写作注意格式，格式占一半分January一月July七月February二月August八月March三月September九月April四月October十月May五月November十一月June六月December十二月（注：文档可能无法思考全面，请浏览后下载，供参考。可复制、编制，期待你的好评与关注）