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新标准大学英语视听说3原文&翻译

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新标准大学英语视听说3原文&翻译新标准大学英语视听说3原文&翻译Unit7OutsideViewComputersareaveryimportantpartofourlives.Theytellusaboutdelaystotransport.Theydrivestrains,analyzeevidenceandcontrolbuildings.Didyouknowthat60percentofhomesinBritainhavegotaPC(apersonalcomputer)?Formany youngpeople,playingcomputergame...
新标准大学英语视听说3原文&翻译
新标准大学英语视听说3原文&翻译Unit7OutsideViewComputersareaveryimportantpartofourlives.Theytellusaboutdelaystotransport.Theydrivestrains,analyzeevidenceandcontrolbuildings.Didyouknowthat60percentofhomesinBritainhavegotaPC(apersonalcomputer)?Formany youngpeople,playingcomputergamesistheirfavouritewayofspendingtheirsparetime.ComputersareaveryimportantpartofmostareasoflifeinBritain-libraries,thepoliceandinschool.Buttheyarebecomingmoreimportantinourhomesaswell.They’llevencontrolthewaywelive-in”smarthomes”orcomputer-controlledhouses.Thesmarthomeisnowarealpossibility.Itwillbecomeverycommon.Acentrolcomputerwilladjustthetemperature,actasaburglaralarmandswitchonlights,readyforyoutocomebackhome.Andofcourseyouwillbeabletogivenewinstructionstothecomputersfromyourmobilephone.Soifyourplanschange,youhomewillreacttomatch.Manyhomeshavegotalotsoftelevisionsandseveralcomputers.ThesmarthomewillprovideTVandInternetsocketsineveryroom,soyou’llbeabletodowhatyouwantwhereveryouwant.Ifthetemperatureoutsidechanges,thesmarthomewilladjustthetemperaturelevelsinside.Thecomputerwillalsoclosetheblindswhenitgetdarkortostoptoomuchsunenteringaroom.Andifyouwanttoeatwhenyougethome,thecomputerwillturntheovenonforyou!Arecomputerstakingoverourlives?Inasurvey,44percentofyoungpeoplebetween11and16saidtheirPCwasatrustedfriend.Twentypercentsaidtheywerehappierattheircomputerthanspendingtimewithfamilyorfriends.AnothersurveyfoundthatpeopleinBritainspendsomuchtimeonthephone,textingandreadingemailsthattheynolongerhavetimeforconversation.Whatdoyouthinkaboutthat?ListeningInPartIWhenyouhaveabiscuitwithyourcupofteadoyoudunkit?Andifsowhatistheperfectwaytodoit?That'sthesubjectoftoday'sScienceinActionReport.Itmaybehardtobelieve,butscientistsattheUniversityofBristolhavebeenanalyzingthisquestion.Andafteratwo-monthstudy,theydevisedamathematicalformulafordunkingbiscuits.Sonomoremeltingchocolate,orbiscuitcrumbsinthebottomofyourcup,whichisthefateofoneinfourbiscuitsthataredunkedintea,accordingtoresearchbyabiscuitmanufacturer.Doughnutbunkersdon'tfacethesameproblemsbecausedoughnutsareheldtogetherwithanelasticnetofproteingluten.Thissubstanceallowsthedoughnuttoabsorbliquidwithoutbreakingdownitsstructure.Thestructureofabiscuit,however,isheldtogetherbysugarwhichmeltswhenplacedinhotteaorcoffee.Sowhatistheanswer?Theresearchers,ledbyDrLenFisher,discoveredthatholdingthebiscuitinahorizontalposition-or"flat-on"-hasasignificanteffectontheamountonthetimeofabiscuitcanstayinhotliquidbeforefallingapart.Infactthishorizontaldunkingresultsinadunkingtimeuptofourtimeslongerthantraditionalverticaldunking.What'sthereasonforthis?Itseemsthattheanswerisrelatedtodiffusion,inotherwords,thelengthoftimeittakesfortheliquidtopenetratethestructureofthebiscuit.Basicallyittakeslongerfortheliquidtotravelthroughthechannelsofabiscuitwhenitislaidflatonthesurfaceofliquid.Alsothefactthatwhenabiscuitisdunkedhorizontally,withthebiscuitsubmergedintheliquid,andthechocolatecoatingstayingoutoftheliquid,thechocolatehelpsholdthebiscuittogether.Anotherfactorinfluencingtheequationisthetemperatureofthetea-thehotterthetea,thefasterthesugarmelts.Theresearchersalsofoundthatbydunkingabiscuitintoteaorcoffee,uptotentimesmoreflavorisreleasedthanifthebiscuitiseatendry.Soit'sworthexperimentingyourself.Ifyouarewonderinghowyoucanperfectthehorizontaldunk,theresearchershavecomeupwithanideaforabiscuit-holdingdevicetomakedunkingbiscuitseasier.Theyareevennowworkingonproducingatablegivingguidelinesondunkingtimesfordifferenttypesofbiscuits.Onthatnote,Ithinkit'stimetogoofftothecanteenforateabreak!PartIIA:Hey,Louise!Lookatthisbookaboutcropcircles.Someofthephotosareabsolutelyunbelievable.B:Youdon’tbelieveinallthatstuff,doyou,Peter?A:I’mnotsayingIbelieveinUFOsandthings.Butsomeoftheformationsarefascinating.They’remadeupoflotsoftheinterconnectedcirclesandgeometricalshapes.Youknow,inthepastfewyears,therehavebeenmorereportsofthen.Thecirclesaregettinglargeranddesignsaregettingmoreintricate…I’msurethattheycan’tallbeman-made.Thinkaboutit-they’resocomplicated,andtheyappearnightinthemiddleoffieldsofwheat,barleyorcorn.It’sdefinitelyprettyweird.B:Iknow,butIsawaTVdocumentaryaboutit.Andtheyshowedhowagroupofhoaxersmadeanelaboratecropcircleinthefieldatnight.Usingwoodenplanks,ropes,plastictubes,andagardenroller.Theyevenfooledsomeofthepeoplewhobelieveintheparanormal.AlienscomingdowninUFOsandcreatingthemandsoon.A:I’msurelotsofthemarecreatedbypeoplejusttogetpublicitybutlookhere-itsays”Thefirstrecordsofcropcirclesgetbackasfarasthe17thcentury.Sincethe1917s,therehavebeenof12000reportsfromcountriesallaroundtheworld,includingItaly,America,SouthAfrica,AustraliaandBrazil.MostreportsarefromhereinEnglandthough.B:Butsurelythat’sjustbecausetheygetsomuchmediacoveragethesedays?Somorepeoplearemakingthem.A:Perhaps.Buthowdoyouexplainthefactthattheactualchemicalcompositionofthegrainsofcropsinsidethecircleschanges?Scientifictestshavefoundtheyhaveahigherproteinlevel.Thestemsofthegrainshaveoftenbeenexposedtohightemperatures.Andtheyfoundthatthesoiloutside.Sofar,thehoaxershaven’tbeenabletocopyallthesefeatures.B:Well,I’mnotascientistbutI’mprettyscepticalaboutalltheseso-calledparanormalexplanations.IrememberintheprogrammeIwatched,theresearchersfoundsignsofhumaninterference,suchasholesintheearthandfootprints.A:Comeon…youmustadmit,thatstillleavesalotwhichisunexplained!B:There’slotsofthingsthatarehardtoexplainbutthisreally.Unit8InsideviewPart1Janet:Sodoyoucomehereoften,Joe?Joe:Yes,mostweekends.It’sthekindofthingalotofLondonersdowhenthey’vegotsometimeoff.Janet:SodoyoufeellikeaLondoner,Joe?Joe:Yes,Ithinkso.Youdon’thavetobebornaLondonertofeellikeone.Janet:IsitonlyopenonSaturday?Andy:It’sopenallweek,buttherearealotmorestallsopenfromFridaytoSunday.Janet:Whattimedoesitopen?Joe:It’sopenbetween10a.m.and6p.m.Janet:6o’clock.That’squiteearly!Joe:Well,aftersix,everyonegoesouttothepubsandrestaurantsandtheclubs.Soitgetsprettylivelyintheevening.It’saverytrendykindofplace.Janet:Andit’sgotclothesandjewelleyand…Andy:Theysellprettywelleverythinghere.Janet:It’sverycolourful.Isitaspecialoccasion?Joe:No,justanordinaryweekend.Butit’struethatonholidayweekends,itgetsverybusy.Andy:Andallaroundheretherearemoviehousesandclubs,andallsortsofcoolplacestohangout.That’stheElectricBallroomdownthere…Janet:What’sthat?Andy:It’soneofthegreatclubsinLondon,allsortsofbandshaveplayedthere.Janet:I’veneverbeentoaclub.Itmustbefun.Andy:OK,areyoubusytonight?Janet:Er,whydoyouask?Andy:Maybewecouldgothere?Haveyouanyplans?Janet:I’dloveto,butI’mafraidI…Andy:OK,noproblem.Maybesomeothertime.Part2Janet:PeoplealwaysseemtobehavingfuninLondon!CamdenMrketwasgreat!Joe:Greatforshopping!Andy:Well,therearelotsandlotsoffestivalsoffilmandmusic.Andtherearealsoquiteafewstreetfestivals,liktheNottingHillCarnival.Janet:OK,andwhathappens?Andy:I’llshowyousomefootagefromlastyear.NottingHillisadistrictofLondon,andithasalargeWestIndiancommunity.SoatCarnival,thekidsandadultsgoonaparadethroughthstreets,wearingtheseamazingcostumesanddancingtolliveCaribbeanmusic.Joe:Andthere’slotsofstreetfood,andmusicandpartiesgoingonalongtheCarnivalroute.Yes,itisgreatfun.Janet:AnddoeseveryoneinLondongotowatch?Joe:Well,itattractsabouttwomillionpeopleayear.Janet:Wow!Andwhendoesithappen?Andy:IttakesplaceattheendofAugust,althoughtheusualtimefoCarnivalfortherestoftheworldisFebruary.Janet:WhatdoesCarnivalmean?Joe:It’safestivalwhichtakesplaceinmanyCatholiccountries40daysbeforeEaster,afterwhicheveryoneismeanttoeatanddrinkonlymederately.AndtheCarnivalinRiodeJaneiroinBrazilisprobablythebest-known,buttherarealsocarnivalsinothercities.Janet:ButthenwhyistheNottingHillCarnivalinAugust?Joe:Beacausefortherestoftheyear,thewhetherisawful.Anyway,we’dbetterbegoingnow,Janet.Janet:Oh,yes.Andy:Gowhere?Joe:IinvitedJanettoajazzconcertthisevening.Itstartsinhalfanhour.Janet:ByeAndy.Takecare!Andy:ByeJanet,lookafteryourself.Cross-culturalAwarenessHolidaysandCustomsThisweek,onCross-culturalAwarenes,HolidaysandCustomsinAsia wemeetsomeinternationalstudentswhoareattendingschool inCalifornia.ManystudentshereareAsian.AsiancelebratealunarNewYear,sotheexactdatechangeseveryyear.NewYearisthebiggestholidayinAsiacultures.Theholidayslastsfor15daysandendswithalanternfestivalonthefullmoon.ThiswomanusedtoliveinVietnam.ShenowlivesinCalifornia."wogobythelunarcalendarandso, urn,ourNewYearisusuallyinthespringtime.Our,thecalendarhereinAmerican,sowecelebrateitinFebruary-Marchish.That'sprobablyoneofmyfavoriteVietnameseholidays"Asiansusuallycelebratethisholidaybylightingofffirecrackerstosendouttheoldyearandtowelcomethenewyear.Theyusuallydon'twashtheirhaironNewYear's.Washinghairwashesawaygoodluckforthecomingyear.ThiswomanusedtoliveinShanghai,China.Sheremembersatraditionthatbringsgoodluckandwealthtochildren."OnespecialcustomforChineseNewYear,isthatparentsgivetheirchildrenredenvelopsofmoney"Redisan importantcolorbecauseitmeanshappiness.Peopleuseredpaper towritespecialmessagesofhappinesslikethisone"MaytheStarofHappiness,theStarofWealth,theStarofLongevityshineonyou!"AsiansobservemanyspecialcustomsattheNewYear's.Theyspendseveraldaysbeforetheholidaycleaningthehousecompletelyanddecorating thehousewithflowersandplants.Flower arrangementsoftenincludingpinebranches,bambooandblossoms.Bloomingflowersareplacedaroundthehome.Flowersareimportantbecauseflowerswillturnintofriut.FriutswithspecialmeaningsareservedduringNewYear's.Orangesandtangerinessymbolizehappiness,coconutsrepresent togethernessandlycheenutsrepresentstrongfamilyrelationship.Otherfoodshavespecialmeaningstoo,Awholefishrepresentstogethernessandbambooshootsmeanhappinesstoeveryone.Noodlesrepresentlonglife.Asiansdon'tcutnoodles,thisisconsideredunlucky.TofuisonefoodthatAsiansnevereatduringthisholidays.Tofuisunluckybecauseitiswhite.InAsiancultures,thecolorwhitesignifiesdeath,MealsduringNewYear'sareveryimportantinAsia,But,therearespecialritualsandcustomsduringmealtimesallyearlong.TheChinesearegracioushosts.Forthemostpart,Chinesepeopleareverylike,urn,they'reverygenerousliketheyalwaysinsistonhostingandtheywouldneverservethemselvesfoodbefore otherpeople,like,ifyouaresittingatatable,they'ddivvyitout,urn,you'llalwayspourteaforotherpeoplebeforeyourself."InsouthKorea,therearealittledifferent."SouthKorea hasacustomofeatingtogetherurnin,in afamilysettingwith,there'sabasesoupandallthesesidedishesandthefamilyeatstogether.Um,IthinkinAmericanyougetyourownplateandyou kindofsharethedishesbut,urn,inKoreayoukindofdigintogether"WeaskedtheseAsian studentsifthereareAmericancustomsthattheydon'tlikeIn general,AsianstudentsfeltthatAmericansdon'tshowenoughrespectfortheirelders."ItdoesbothermesometimesthewayIsee,urn,moreAmericankidsspeaktotheir,um,howtheyaddresstheirtheirparentsinpublicAndI,IreallyrespectthefactthatinVietnamwoholditsohigh,um,theeldersandhowtheyoungergenerationtreatsthem。”Andthen,weaskedAsianstudentswhatcustomstheylikehereintheUnitedStates,"IthinkthecustomofThanksgivingbecause,um,wedon'thavethatinKoreaandThankgivingisagood,youknowgreatholiday,togivethanksforyourfamilyandfrrendsandallyouhave.ListeningInPartIA:What'sthisyou'remakingjack,adummy?C:It'scalledaguy.B:Yeswe'refinishingitnow,we'vestuffedoldclotheswithnewspapers,haven'twejack?C:Yesitisreallycool.A:Butwhat'sitfor?Somekindsofgameforjack?B:Kindof,it'sGuyFawkesnighttomorrow.Actually,thepropernameisBonfireNight.A:Oh,yeahthefireworkcelebration!So,you'remakingaguyandit'sGuyFawkesNighttomorrow,Jack.Whatareyougoingtodowiththisguy.B:We'regoingtoputhimonthebonfireandburnhim.Aren'tweJack?I'mgoingtohavelotsoffireworksandeatsausagesandbakedpotatoesroundthebonfire.C:Yesweare.Lotsofsausages.A:Sowhat'sthestory?B:Doyouwanttohearit?A:Sure!B:Well,sometimesrightatthestartofthe17thcentury,Ithinks itwas1605,somethinglikethat.WhenJamesFirstwasthekingofEngland,therewasaplottoblowupParliament.A:AplottoblowupParliament?Wow!Soundsverymodern!B:Itdoes,doesn'tit?Anyway,thisgroupofpeopletriedtoblowupParliamentwiththekingandallhisfamilyandmostofthearistocracyinside.A:Thatwasquiteaplan.B:Yes,GuyFawkeswasoneoftheplotters,butwasn'ttheleader.A:Hewasn't?B:No.Ithinkhewasinvolvedbecauseheknewalotoftheexplosives.Anyway,theseplotterhittheexplosivesinthecellarbeneathParliament.AndFawkes,GuyFawkes,wascaughtjustashewastryingtolighttheexplosives.A:So,iftheking'smenhadarrivedafewminuteslater,Parliamentwouldhaveblownup?B:No,becausetheking'smenhadalreadyfoundtheexplosivesandwerejustwaitingtocatchtheplotters,whichtheydid.A:Uh,whathappenedtotheplotters?B:Theywerekilled.AndNovemberthe5th,whichwasthedaytheywerecaughthasbeencelebratedeversince.There'sagreatrhymeaboutit,isn'tit,Jack?Remember,remember,canyousayit?C:Remember,remember,thefifthofNovember.Gunpowder,treasonandplot.Iseenoreason,whygunpowdertreason.Shouldeverbeforgot.B:Verygood!SoeveryNovember5thpeoplestartedbuildingbonfiresandmakingdummiesofGuyFawkes.Andeveryonelovesit,actually.It'sagreatexcuseforafireworkdisplay.Presenter:  Well,we'veonlygot15hourstogotoChristmasandpeoplearefranticallyrushingaroundbuyinglast-minuteChristmasprensent.Buthowdopeoplereallythinkaboutthesebigfestivals?Doweactuallyenjoythem?Bella,you'repsychologist.HowdoyoufeelaboutChristmas?Bella:    Ihavemixedfeelingsaboutit.It'sbasicallyareligousfestival.butI'mnotareligousperson.Soitdosen'thavethatkindofmeaningtome.Andthesedays,Ithinkformanypeopleit'sprimarilyareasonforfamiliestogettogether,eatalotofgoodfoodandgiveeachotherpresents.Presenter:  That'sagoodenoughreason,isn'tit?Bella:    Oh,absolutely.It'sveryimportantforfamiliestohaveaspecialmealtogetherandforpeopletoshowtheirloveeachother.Andchildrenloveit,theexcitementofthinkingthatFatherChristmaswillcomedownthechimneyandleavethempresents.Butatthesametime,Iworryaboutitscommercialization.Presenter:   Ted,you'reAmerican,ajounalist.What'syourattitudetoThanksgiving?Ted:     Iloveit,andalmostallAmericansdoIthink.It'sAmerians'favouriteholiday-takesplaceonthefourththursdayinNovember.Presenter:  Soit'samoveablefeast?Ididn'tknowthat.Ted:     Itis.Everyonecomeshomeandasitsnamesuggests.It'satimetogivethanksforeverythingwehave.Presenter:  Whatdoyoueat?Ted:     Traditionally,weeatturkey,sweetpotatoesandpumpkin.It'sahugemeal-inaway,thefestivalisthemeal.Presenter:  IsitascommercializedasChristmas?   Ted:     Probably.Butyouknowformanypeople,it'saveryhappyoccasion.Andoneimportantthingwedoatthanksgivingiswecollect foodforpeoplewhohaveverylittle.Presenter:  Admirable!Douglas,asaScot,what'sthemostimportentfestivalofthe year foryou?Douglas:   Hogmanay,ofcourse.Presenter:  It'sacyuallymoreimportantthanChristmas?Douglas:   Now,that'sanEnglishpersonspeaking.I'mSotsandHogmanayisthemostimportantfestivalofthe yearforus.It'sonDecember31st.Obviously,it'sNewYear'sEve.Butitcancontinueuntilthe2ndor3rdofJunaury.It'sabigpartyreally,anexcusetoeatanddrinkIthink.Butit'saveryoldtradition.ChristmasandHogmanayarebothexamplesofwintersolsliticfestival-theshortestdayoftheyear.I'dimaginethateveryculturehasalwayscelebrateditinsomeformsorother.Presenter:  Ithinkmanyfestivalswereoriginallyconnectedwithseasons.Douglas:   Absolutely!Forexample...Uint9OutsideViewTheRoyalFamilyarefarfromthetypiclBritishfamily.Theydon’tliveinnormalhouses,theydon’thavenormalcars-andtheydon’thavenormaljobs.Anotherthingisthattheyhardlyeverusetheirsurname.Theygenerallyrefertothemselvesbytheirroyaltitleandtheirfirstname-QueenElizabeth,PrinceCharles,PrincessAnne,orPrinceWilliamandPrinceHenry,forexample.TheadditionallettersHRHareusedforprincesandprincessesandstandforhis(orher)RoyalHighness.TheQueenherselfisoftenreferredtoassimplyHerMajesty.Historically,themondachydidn’thavesurnames.Theywerereferredtobythenamethedynastytheyled,suchastheTudors,theStuartsortheHouseofHanoverofwhichdynastyQueenVictoria,whodiedin1901,wasthelastmonarch.Thisconventionchangedin1917whenQueenElizabeththe2nd‘sgrandfather,Goergethe5th,decidedthatheandhisdescendartsshouldbearthesurnameWindsorandthedynastybecameknownastheHouseofWindsor.TheRoyalFamilyhadGermanconnections-QueenVictoria’shusbandPrinceAlbertwasGerman-born,andsinceBritainandGermanywereatwar,Goergethe5thdecidedtoadoptabritishsurname.InsteadoftheGermansoundingname,Saxe-Coburg-Gotha,hechosethenameWindsoraftertheirpopularfamilycastleofthatnamewhichissituatedtothewesttoLondon.SincethenallroyalshavebeengiventheofficialsurnameofWindsor,eventhoughitisrarelyusedbythemoranyoneelse.In1960,QueenElizabeththe2ndmodifiedthisdecisionbyaddingthesurnameofherhusband,PrincePhilip,otherwiseknownasLordMountbatten,totheroyalsurname.AllherchildrenweretotakethenameMountbatten-Windsor.However,theBritishroyalsdon’tusedthisnameveryofteneither.TheQueen’seldestsonCharlse,asrecordedinthemarriageregisterathisweddingtoLadyDianaSpenser,washisRoyalHighnessprinceCharlesPhilipArthurGeorge,TheprinceofWales.TheRoyalFamilyhasahistoryofusingthesamebabies’namesoverandoveragain.Ifyoulookbackovertheroyalfamilytree,youwillseetherehavebeeneightkingsHenrys,fourkingscalledwilliam,andeightcalledEdward.Therehaven’tbeenverymanyqueens,sowecanonlycounttwoQueenElizabethsandoneQueenVictoria.OtherpopularnamesforroyalincludeAnne,Albert,JamesandGeorgewhichwassopopularthatfourkingsinarowwerecalledGeorgebetween1714and1830.AndthereweretwomorecrownedkingGeorgeinthe20thcenturybetween1910to1952.That’snearly160yearsofkingGeorges!AndtheywereallnamedafterthepatronsaintofEngland.Becausetheyareoftenusedforroyalty,thesenamesareseenasverytradictionalandareamongthemostpopularchildren’snamesinBritain.WilliamandHenryforexample,regularlymakethelistoftoptenboys’names.Butasthemake-upofsocietychangesandunusualnamesbecomemoreandmoretrendy,perhapswewillstarttoseeachangeinthenameschosenbyroyalsaswellasintherestofthepeople.ListeninginPart1OK,soalittletest.Coca-Cola...Nike...ferrari.Think!WhatimagedidyougetasIsaidtheseveryfamousbrandnames?Waitamoment.There’snorealneedtoanswer,isthere,becauseweknow,moreorless,don’twe?Coca-Cola—thatdeliciousfizzydrink,icecold,onasummer’sday.Nike,runningshoesforstrong,beautifulbodies.Ferrari—anattractive,powerfulcarforattractive,powerfulpeople.Thefact,thenames,thebrandnamessayitall.what’sinabrandname?Ideally,everything!Everythingthemanufacturerwantsyoutothinkofwhenyouhearthename.that’scertainlywhatbothcustomers’exeprienceandresearchtellsus.it’sthereasonswhymanufacturersattachsuchimportancetochoosingtherightnamefortheirproducts.Let’shavealookatsomeofthequalitiesagoodbrandnameshouldhave.Firstly,itshouldbesimpleandeasytoremember.ImagineifCoca-Colahadbeennamd“Cocafantaslicola”.It’sjusttoolong!Or,takeothername—starbucks,thenameofafamouscoffeeshop.now,that’saneasynametoremember,starbucks.Secondpoint,thebrandnameshouldbedifferent,unique,somethingyoucan’tconfusewithanythingelse.LikeCoca-Cola.Or—let’stakeanotherfamousbrandname—Microsoft.Itcombinestwowords,micro,meaningverysmall,andthewordsoft.Twowordsthat together makeauniquename—Microsoft.Thirdly,ifthewordisarealword,itshouldbestrong,positiveassociations.TakethenameAlfaRomeo,AlfaisthefirstletteroftheGreekalphabetandhastheassociationofthebestorthestrongest.RomeoisthenameofthemostromanticloversofallinafamousShakespeareplay.AlfaRomeo—strong,romantic.Thewordshavegreatassociation,don’tthey?Forthpoint,thesoundofthenameisveryimportant.takeFerrari.Thewordhasalongvowelsound—“aaari”—thatmakesitsoundluxurious.SoFerrarimustbealuxuriouscar.HowaboutCoca-Cola?It’sgotasharp,fizzysound,justlikethedrink.So—allthesethingsarewhatyoushouldbelookingforwhenchoosingabrandname—somethingsimple,memorable,unique,withpositiveassociationandagreatsound.whew!It’snoteasy,isit,tochooseanamethatdoesallthosethings?Buttheverybestbrandnamesdoexactlythat.Part2Interviewer:Clare,tellmeaboutthenamesinyourfamily.Yousaysomeofthemhavequiteaninterestinghistory.Clare: Yes,theydo.Well,ok,I’llbeginwithmyownname.MymaidennamewasHabibis,butI’mmarriedandmyname’sClareThompson.Interviewer:Thompson.    Clare:Yes.Idon’tknowmuchaboutthenamesormyhusband’ssideofthefamily,soI’lltalkaboutmyowninstead…OK,so…myfullname’sClareElsieThompson.“Elsie”ismymiddlename,whichusedtobeaveryold-fashionedname.infact,it’sjustcomebackintofashion-Imetsomeonewhocalledtheirbaby”Elsie”-butwhenIwasyoungeritwasthekindofnamethatmadepeoplelaughandIhatedit..Anyway,myparentswantedtonamemeaftermygrandmother,whosenamewasElsieClare,sotheirfirstideawastocallmeElsieClare.Interviewer:ElsieClare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