TheAdvertisingGame课件

Unit11TheMediaLesson3TheAdvertisingGame(PeriodOne)北京第十九中学高一英语备课组精选ObjectivesBytheendofthislesson,you’llbeableto◆knowthedesign,theideaandtheeffectofadvertisements;◆understandadvertisementdevelopment;◆discussadvertising精选pptLead-inWatchavideoofanadvertisementandguess,“Whatproductisitfor?”精选pptJustdoit.只管去做吧!　精选pptImpossiblemadepossible.使不可能变为可能。（佳能打印机）　精选pptIntelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手机）　　精选pptThetasteisgreat.味道好极了。（雀巢咖啡）　精选pptThechoiceofanewgeneration.　新一代的选择（百事可乐）精选pptLet'smakethingsbetter.　让我们做得更好。（飞利浦电子）　　精选pptObeyyourthirst.　服从你的渴望（雪碧）　精选ppt只溶在口，不溶在手（M＆M巧克力）M&Msmeltinyourmouth,notinyourhand.精选pptPre-readingCanyouthinkofsomeadvertisementsyouhaveseen?Wherehaveyouseenadvertisements?onTVinthenewspaperontheInternetontheradiointhestreetatbus/train/subwaystationonthebusinthemagazineontheballoonontheclothesinthecatalogueontheboardinthewindowdisplay精选pptChoosethewordsfortheirdefinitions1.tomakeknowntothepublic,e.g.inanewspaperoronTV____________2.somethingusedforadvertisingthings_______________3.thebusinessofencouragingpeopletobuygoodsbymeansofads____________4.thepersonwhomakesads____________advertiseradvertiseadvertisementadvertisingadvertiseadvertisementadvertisingadvertiser精选pptWhile-reading:1streadingWhatdoesthepassagetalkabout?A.TheadvantagesanddisadvantagesofadsB.DifferentsortsofadsC.ThedevelopmentofadvertisingD.TheeffectofadsonourlifeE.People’sattitudetowardads精选pptWhile-reading:2ndreading–Re-arranging1.Productsaresometimeslinkedwithdifferentconceptsorideas.2.Newandunusualideasoftenappearintoday’stopadvertisements.3.Anadmaygivedirectinformationlikenamesorlocations.4.Publicadshavehelpedtoincreasepublicknowledge.5.Adsaremadevisuallyattractivetoholdtheattentionofthepublic.12345精选pptWhile-reading:3rdreading–Answering1.Whendoesthesimplesttypeofadvertisementwork?2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?精选ppt1.Whendoesthesimplesttypeofadvertisementwork?AnswerthefollowingquestionsTheyworkforproductsthatpeopleneedwhenthereisnotmuchcompetition.精选ppt2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.精选ppt3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?humourousTheyusehumouraswellasnewandunusualideastosurprisepeople.Theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething.精选ppt4.Whathasthegovernmentdoneduringthelastdecade?savingwaterfightingaidshelpingthepoorgivingupsmokingOverthelastdecade,thegovernmenthasworkedhardatusingadvertisementstoeducatethepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.精选pptTheadvertisinggameEnjoytheadvertisementsandputtheminthesuitableplaces.精选pptReadindetailandcompletethetable.ProblemsHowtosolve?ExamplesTypes1234精选pptItis_____tobejustthe_____ofa_______ora______________.Adsneedto_______and_____the_________ofthepublic.Someads________picturesorthe_____ofexperts,otherstryto____adsthatpeoplesimply__________at.________advertisementslikelynamecompanygenerallocationattractholdattentionconsistofwordscreateenjoylookingCelebrity①DetailsProblemsHowtosolve?ExamplesTypes精选pptPeopleareusedto_________________________________.Modernadsmust________the_______standardswithideastomakethemmore_________.Someadsmayusethe_______of_______tosellthecar.Othercommonideasinclude________,_______and_______.________advertisementsseeinghighstandardsofvisualdesigncombinehighestattractivefreedomconcepthappinesswealthsuccessConcept②DetailsProblemsHowtosolve?ExamplesTypes精选pptrepeatingnoticetheirproductshumournewunusualCreative③DetailsProblemsFormanyoftoday’sadvertisers,________oldideasisnotasuccessfulapproach.Howtosolve?Theadvertiserslookforotherwaystomakepeople____________________.ExamplesThetopadvertisersuse________aswellas_____and_______ideastosurprisepeople.Types_________advertisements精选pptsellingproductsservicescontributionssocietyEncouragingparticipateEducatingfightingsavinghelpinggivingupCharity④DetailsProblemsSomeadvertisingisabout____________and________forprofit.Howtosolve?Someadsaimtomake_____________to________.Examples1._____________citizensto_________inimprovingtheirneighbourhood.2.__________thepublicon________AIDS,________water,________thepoor,__________smoking,etc.Types___________advertisements精选pptVoiceyouropinionHowdoadvertisementsaffectourdailylife?Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?精选pptThanksalot!精选ppt