六大心法 锻炼你的生意头脑（Six great minds exercise your business mind）

六大心法 锻炼你的生意头脑（Six great minds exercise your business mind） 六大心法 锻炼你的生意头脑(Six great minds exercise your business mind) To succeed in business, what is the special skills training will? A small, open shoe rural home of Rahm in northern India. The summer blue "RamCharan" will tell you, "very simple, must have a business mind. " He was shut in father and uncle of the little shop selling shoes, began to learn from the purchase, each of a group of six pairs of shoes in size, from six to nine range, then began to sell to customers. The competition is very fierce, because the next in the shoe. "There is no computer, no training, you must learn their brains," he recalled, "if you want to make money, each batch of shoes to be sold as soon as possible, so you quickly understand the pricing, learn between pricing and cash flow, how to make a choice. " The small shop to feed a family of thirteen, also go to the cultivation of summer blue Harvard, after many years to become a famous book "execution" of global management teacher. Interestingly, diagnosis of every kind of business, there is a blue summer found that in recent years. In the book "CEO to what you know", he advised managers, secret global company's success, in fact, with the India small shoe shop is exactly the same: business minded, absolutely indispensable. "U S" B "business minded i n e s sacumen" is what? It's a bit abstract: in an overall mental model, the external environment and trend analysis, enterprise profit strategy, integration and execution effectively, to achieve the desired results. With a simple argument is "scale, the amount of force", master the basic elements for the ability of the company to make money. In 1997, the British oil company CEO pops at Stanford University made a historic speech, became the first public face of global warming impact of large oil industry. "The possibility of climate change, already can not be ignored," he cries, "we can't wait for the relationship between greenhouse gases and climate change are one hundred percent proof, consider for the policy," that BP is walking in the critical moment, Brandy decided to promote the group transformation, new orientation to "Green Energy Corporation". The transformation of the action, let the oil industry "deviant" pops out, the company's share price fell. But after seven years, two hours, four years, the British oil revenue to beat Mobil Exxon and Royal Shell, "Fortune" has become the second largest company in the world, to the global oil industry leader. High order management the most important ability With a sharp sense of reality and depth of insight, and the same opponents in POPs in the external environment, to find a more dominant competitive position for British Petroleum, this is the business mind. "There is no high order management skills, it is more important than that," the summer blue assertion. The external environment changing, the size of the trend of banbangege. The external analysis once the error, positioning strategy will follow out of focus, cause the decision makers to develop false ability, hire the wrong people, enter the market unprofitable. Facing all kinds of trend of mutual impact, competitive and profitable way to subvert the entire ecological industry, enterprises can succeed, it depends on the overall leader of "the big picture", review strategy, profit model innovation ability. On the whole, to find out the way to make money This capability must be long-term exercise. Summer blue recently in the "strategy and business" magazine, further put forward the six heart exercise business mind, is worth thinking or self management discussions with people, gradually cultivate the ability of the overall depth. Method 1: in front of the world, what is happening? The most important trend of enterprises, must be beyond the company and industry, across geographical boundaries, infiltration of civilized society in all areas of the trend. The impact of the Internet, is the most obvious example. India China with rapid economic growth, is another important trend. In India, The key is not the hardware itself, but that they launched the iTune music store. CEO Jabos is very clear, iTunee to do well, you must first fix three unknown factor. First, consumers must be willing to pay to download. After the Napster lawsuit impact, mainstream consumers pay for music downloads will gradually improve, conducive to the development of iTune. Second, the choice of music must be rich. Relying on Technology signs iPod styling appeal and apple, Jabos persuaded the major record company authorized, a substantial increase in the choice of music. Third, the price must let consumers can accept and record company. So Steve Jobs made download uniform price per song fee of ninety-nine cents. Three factors in all, two hours, three April iTune officially opened, two hours, five years until November, has sold thirty million songs. Method 5: to seize the opportunity, we must do what change? "New York Times" once described, the new strategy of Imet, is the singular group to build into "developing countries" grocery store, what can buy enough time. The question is, do business in these places in the United States with very different. How to dealing with the government, how to talk about loans, how to face the political and financial instability? In this environment, to profit, need is a singular completely different attitude, ability and organization. Singular began reorganization. In the first two hours, five years, the eleven division merged into six, including the newly established division "singular foundation engineering group, responsible for the construction of infrastructure to provide aircraft engines, energy, water treatment, oil and natural gas, and the railway system etc.. Not only that, because the financing has become a marketing foundation engineering business, supporting the indispensable element, Imet also specifically for the new business into the cause of the financial capacity of Ge capital. The other singular also need new ability. One of them, due to employ a large number of international talent, ability to manage multiple must be singular. Two, the infrastructure business is a long-term contract, which may encounter political interference or delays, exchange rate fluctuations, so the risk management ability has become more and more important. Method 6: what to do next? Scale, the amount of force, find new opportunities, after a new strategy, enterprises have to start a new line, and set out the implementation plan for the next twelve months. The execution plan, usually start from the allocation of resources. Two hours, four years, the telecom industry leading Verizon "Verizon" CEO Seidenberg announced to invest heavily in "initial $two billion", the most comprehensive expansion of new optical fiber network, the future will replace the traditional copper fiber, so that households and businesses can be directly connected to Verizon's network. In the telecommunications and media convergence in the revolution, Seidenberg saw the broadband fiber can turn and bring opportunities to traditional telecom industry, made a significant investment of resources. Because the new investment can not create profit in the short term, he must try to convince investors and company executives, at the same time, also set a new fiber business pointer tracking analysis schedule. For Werrison, this is just the beginning, the whole optical network will need greater investment, the future is bound to have more obstacles and challenges. For example, rival Bell Co southwest just at the end of last year, announced the acquisition of AT&T, the future objectives are also aimed at the broadband market. While saideng Berg's task is to look at the whole environment how to change acutely. To promote the new strategy will make only superficial changes there is a risk, but if you do not change the future, but a greater risk of being eliminated. Repeat these six steps can help business leaders to assess their own profit model is effective. Xia LAN stressed that hone business acumen, rely on practice; successful leaders know, Their responsibility is not only to cultivate enterprise's ability, but they can not learn a whole new course, find out the long term for the enterprise.