英文促销广告词

英文促销广告词 篇一:著名品牌英文广告语大全 著名品牌英文广告语大全 Advertising Slogans Communications, broadcasting, and publishing "All the news that's fit to print.— The New York Times, 1896, Direct "ABC: America's Broadcasting Company— ABC, 1999 "Be the first to know— CNN International, 2002-present "Before you make up your mind, open it.— Irish Independent "Boundless— AT&T, early 2000s "Bringing it home to ME— Prime Television Australia (Seven Network affiliate) 2003-present "Business Is Beautiful— Sprint "Come and get your love.— Alltel, 2005-present "CTV. Canadian Television— CTV 1 "Done.— NEXTEL, pre-merger "Don't just sit there."Okay, just sit there.— ABC, 1998 "Fair and balanced— FOX News "GEE! No, GTE." "Generation d— WorldCom "Get Connected!— G4, 2004 "Get more— T-Mobile "Going beyond the call— SBC Communications, 2000s "GOTTALOVEIT— Seven Network Australia, 2005-present "How are you?— Vodafone "How does the wireless industry make you feel?Sprint PCS "Fair & Flexible Plan" "How many bars do you have?AT&T Wireless, 2004 "Is This A Great Time Or What?— MCI Communications "If it's on, it's in.— Radio Times, MCBD "If you don't get it, you don't get it.— The Washington Post, 1990s 2 "It's good to talk— BT, 1990s "It's not TV, it's HBO.— HBO, late 1990s "It's Smart to be Square— British Satellite Broadcasting, 1990, referring to its "squarialsatellite antennas "It's time for U— UPN, 2003 "Let your fingers do the walking.— Yellow Pages, 1964, Geers Gross "Listening. Answering.— BellSouth "Lifetime: Television for Women.— Lifetime Television, 1995-present. "Live from anywhere— CNN International, 2006-present "Make the most of now— Vodafone, 2005-present "More bars in more places— Cingular Wireless, 2004-present "Must See TV— NBC, late 1990s "Nick is for kids— Nickelodeon "No Limits— Showtime (1997-present) "Now, that's better— Sprint PCS "One Sprint. Many Solutions— Sprint 3 "Quoted everywhere— CNN International, 2006-present "Raising the bar— Cingular Wireless, 2004-present "Reach out and touch someone— AT&T, 1979, N.W. Ayer & Son "Seeing small business differently— SBC Communications "Seriously Ten— Network Ten Australia "Still the One— ABC 1978, Nine Network Australia 1980s - present, Sky Television 1990 "The Eye in the Eyes— CBS, 2003 "The first network for men— Spike TV "The future's bright. The future's Orange.— Orange, 1996, WCRS "The more you hear, the better we sound— AT&T long distance "The most trusted name in news— CNN "The one to watch— Seven Network Australia 1999-2003, ATN Channel 7 1999- "The Point Of Contact— Sprint "The right choice— AT&T, 1986-1993 "There's No Place Like HBO-- HBO, 1983 4 "This is SportsCenter.— ESPN SportsCenter, 1995-present "We love TV.— ABC, 1998-'99, TBWA\Chiat\Day "We never stop working for you— Verizon Wireless "We're The One— Sky Television, 1989 "Yes— Optus "Yes you can.— Sprint, 2005-present "You give us 22 minutes, we'll give you the world— WINS Radio, New York, 1965, KFWB Radio, Los Angeles, Present (2004) "You should see what's on HGTV— HGTV, 2003 "You Watch, We Listen— British Satellite Broadcasting, 1990 "Your friend in the digital age— Cox Communications "Your World. Delivered.— AT&T, 2005-present Electronics "The battery you dream about.— Duracell Batteries, mid to late 2000s 5 "Be inspired— Siemens Mobile, early 2000s "Can you hear me now?— Verizon Wireless "Connecting people.— Nokia "Designed for life— Siemens Mobile, early to mid 2000s "Do you have the bunny inside?— Energizer Max, 2000s "The Document Company— Xerox "Enjoyment matters— BenQ "Genesis Does What Nintendon't - Sega Genesis, 1990s "Get N or get out.Nintendo, late 1990s "HelloMoto.— Motorola "Hello Tosh, gotta Toshiba?— Toshiba, 1984, Gold Greenlees Trott "Ideas for life— Panasonic "Imagine— Samsung, 2005 "Imagination at Work.— General Electric "Is it live, or is it Memorex? "- Memorex video cassettes, 1970s or 1980s on "It's a miracle— Xerox, 1975 "It's good to play together.— Microsoft Xbox 6 "It's so simple— Polaroid, 1977 "Just What I Needed.— Circuit City "Keep exploring— BenQ-Siemens, 2006 "Keep Going— Energizer Batteries, mid 2000s "Keeps going and going and going.— Energizer Batteries, 1990s "Let's make things better— Philips "like.no.other— Sony, 2004 "Live in your world, Play in ours.— PlayStation 2 "Make yourself heard— Ericsson "The most human handset.— DiStar "Neighbour's envy, owner's pride— Onida TV (India) "No battery is stronger longer.— Duracell Batteries, 1990s "Now You're Playing With Power!— Nintendo, mid-1980s to mid-1990s "One that Last— Duracell Batteries - late-1980s "See what the future has in store.— Future Shop "Sense and Simplicity— Philips, 2004-present "Staples: Yeah, We Got That— Staples, 1998 "That was easy.— Staples, 2003-present 7 "Thousands of possibilities. Get yours.— Best Buy "Touching is good.— Nintendo DS "Trusted Everywhere— Duracell Batteries, 2000s "Turn On The Fun— Best Buy 2000 "Welcome to the next level/'SEGA!'- Sega, late 90's. "Where you at?— Boost Mobile "Who are you?— Nintendo "With Samsung, it's not that hard to imagine.— Samsung, 2005 "You can't top the copper top— Duracell Batteries, early to mid 1990s "You've got questions, we've got answers.— RadioShack Computing "And you're done.— Amazon.com "Buy it. Sell it. Love it.— eBay "Dude, you're gettin' a Dell!— Dell Computer, 2000s "e-business solutions— IBM, 2000s "Easy as Dell— Dell Computer "It's in the game.— EA Sports 8 "Challenge everything— EA Games "Everything is Easier on a Mac— Apple Computer, 2000s "For the rest of us— Apple Computer, 1984 "GNU is Not Unix— Free Software Foundation "Go farther.— NetworkSolutions.com "Intel inside— Intel "Invent.— Hewlett-Packard "[It's] so easy to use, no wonder it's number one— AOL, 1990s "It's better with the butterfly— Microsoft (for MSN 8 internet service provider) "It's in the game.— EA Sports "It's the Internet that logs onto you— SBC-Yahoo! DSL "Leap ahead.- Intel, 2006-present "Multimedia You Can Use— Apple Computer, 1990s "Power is Macintosh— Apple Computer, 1990s "Power without the price— Atari, 1985-1990s "Rip. Mix. Burn— Apple Computer "So powerful, it's kind of ridiculous— 3dfx 9 (for Voodoo 3 cards) "The power to be your best— Apple Computer, 1990s "Think— IBM, 1914 "Think different— Apple Computer, TBWA\Chiat\Day, 1998– "Think outside the box— Apple Computer, 1990s "Want a better internet? You belong at America Online— AOL, 2000s "Welcome to the World Wide Wow— AOL (play on World Wide Web) "Where do you want to go today?— Microsoft, 1990s "Wikipedia, the Free Encyclopedia— Wikipedia "Your potential, our passion.— Microsoft, 2000s "iThink, Therefore iMac— Apple Computer, Late 1990s to Early 2000s (Play on I think, therefore i am) "50,000 songs in your hand— Apple Computer - iPod Recordings "America's Best Record— Puritan Records "Comparison With the Living Artist Reveals No 10 Difference— Edison Records "Each Record a Masterpiece— Van Dyke Records "Echo Around the World— Edison Records "First with the Hits— Mercury Records "Hear What You Like - When You Like— Rex Records "If it's a King, It's a Hillbilly -- If it's a Hillbilly, it's a King— King Records "Never Scratches— Lyric Records "No Music, No Life— Tower Records "It´s masters voice— RCA Victor Fashion- Clothing "Children's shoes have far to go.— Start-Rite Shoes, 1945, Stanley Studios "fcuk— French Connection United Kingdom, 1990s, TBWA\ "For successful living— Diesel "Hello boys— Playtex Wonderbra "Just do it— Nike, 1988-on, Wieden+Kennedy "Lifts and separates— Playtex Cross-Your-Heart bra, 1960s. 11 "Scent to bed— French Connection United Kingdom "What becomes a legend most?— Blackglama Great Lakes Mink "Know what comes between me and my Calvins? Nothing!— Calvin Klein "501 Blues— Levi's Jeans, 1984 "The best seat in the house— Jockey underwear "My friend, Joe Holmes, is now a horse— Arrow Shirts, 1938 "Impossible is nothing— adidas, TBWA\ Makeup "Maybe she's born with it - maybe it's Maybelline— Maybelline "A Little Dab'll Do Ya— Brylcreem men's hair application "It's because I'm worth it— L'Oreal Hair Products/makeup "Clean, Clear and under controll- Clean and Clear Perfume "Between love and madness lies Obsession.— Calvin Klein, 1985 12 "Do You Dare?— Britney Spears - Curious, 2004 "Promise her anything, but give her Arpege— Lanvin Jewelry "A diamond is forever.— De Beers Consolidated Mines, 1948–present (by N.W. Ayer & Son) "It takes a licking and keeps on ticking.— Timex Corporation, 1956 Miscellaneous "Create a storm— Monsoon "Who's that behind those Foster Grants?— Foster Grant "Every kiss begins with Kay. "Beauty meets quality— Malabar gold(Indian) 篇二:促销方案英文 促销方案英文版 mobile promotion programmes during the international labor day mobile promotion’ s title: blessed night sms write message speed mobile phone’s promotions: 7:30---9:30pm every day during the international labor day 13 mobile promotions :within each apple store phone promotions’objective: to improve store image and brand, and popularity, improve sales, because the weather is hot now, so day rarely was to visited store of, general is in night, and friends or relatives shopping together , so we using night for promotions activities, to attracted passers-by of vision, to improve night store in of popularity and to using activities publicity themselves to let more of customer night to browse store.cell phone promotions: mobile store is ready for a variety of styles and functions, as well as all brands of mobile phones, then called upon to interested customers to write a text message contest! in the stipulated time, who wrote the message up to, and you want to send your friends or loved ones, store eachcustomer to write a text message is: dear friends, night months sober mind, i write speed in apple stores to participate in sms activity, take this opportunity, 14 i brought you my blessing, i wish you happy every day! prize sets: the first is 100yuan? second is 50yuan? the third is 20 yuan? publicity in the early activity: zhejiang tv advertisement. first: attracting the eyes of passers-by! the interaction between the customer and store, fully mobilize the second: through the activity, you can let customers know to shop some of the phones performance, meet some customers of their mobile phones, and vanity, because some phones prices expensive, customers can only dream of owningthird: through the activity, more customers use store phone, sent to their loved ones and friends a blessed, and invisible mobile phone stores do a good publicityforth: fully mobilize the enthusiasm of the customers and purpose to the customer,the evening! leisure and entertainment in such as篇二:浅析商家常用促销手段的英文翻译 浅析商家常用促 销手段的英文翻译 作者:徐常兰 时间:2009-4-9 [论文关键词] 促销手段 英文翻译 [论文摘要] 现代的商业企业运用了多种促销手段，来吸引 顾客，因此有必要对这些常用 15 促销手段的英文翻译进行。 促销是商战的主要手段，自从产品变成商品的那一刻起，为了完成它从使用价值到价值 的―惊险一跃‖，属于不同所有者的商品便借助不同的渠 道、不同的方式、不同的手段和不同 的方法开始了惊心动魄的促销大战。 一、广义的促销活动一般用promotion来翻译promotion指为推销商品而作的广告宣传、促销活动。例如:advertising is often the most effective method of promotion.做广告往往是最有效的推销方法。 二、廉价销售、大甩卖 这里我们用sale来翻译。首先看一看sale的几个词义: 1.act of selling or of giving an item in exchange for money 出售、销售 (1)cash sale: selling sth for cash现金销售 (2)for sale: ready to be sold 待售;出售例如:they put the factory up for sale.他们要卖掉工厂。 (3)on sale:上市的 例如:these items are on sale in most chemists. 这些商品在大多数药店均有销售。 2.sale可指大贱卖;(特价)廉售 例如:the shop is having 16 a sale to clear old stock. 这家商店正在进行特价廉售以清除 旧货库存。常用表达有: (1)bargain sale大减价 (2)clearance sale清仓大甩卖 (3)jumble sale旧货廉卖 (4)the sales 降价期例如:i brought this in the sales(or at the sales or in the january sales)我 是在降价期(一月降价期)买这件物品的。 三、如此之―折‖ 1.打折 我们用discount 一词来表示，指卖方给买方折扣。首先 看看它的几个用法: 常用 表达有: (1)大宗购买给予折扣例如:if an order is exceptionally large, we are prepared to increase the discount. 如果订货数量特别大，我们愿意加大折扣。 (2)to sale goods at a discount or at a discount price:销价出 售货物 例如:these books sell at fixed(or full)prices rather than at a discount.这些书仍按定价销售，不打折。 (4)discount house it also refers to shop which specializes in selling cheap goods:廉价商店 17 (本文来自:WwW.dXf5.coM 东星 资源网:英文促销广告词)(5)discount store it refers to shop which specializes in cheap goods:折扣商店 2.折价:reduce (1)this shirt was greatly /drastically reduced in the sale. 这种衬衣在大减价时降价最低。the school’s old furniture will be sold at reduced prices. 学校的旧家具要折价处理了。 (2)a price reduction :价格的降低 (3)sell sth at a huge reduction:大幅度降价出售某物 make /offer reductions on certain articles:对某些商品减价 3.(债、税等的)可减免的款额;折扣;部分退款 rebate offer a rebate of $20 for early settlement. 及早结账有20美元的折扣。 4.削价 cut-priceus cut-ratecut- price goods:削价商品i bought it cut-price.我买的是廉价货。 a cut-price store: 卖削价商品的商店。 四、免费的 这也是商家惯用的营销手段，我们借助free 一词来翻译。free可指―自由的‖、―随便 的‖，另外它还有一个意思就是―免费的‖，即free of charge. 18 其常用用法如下: 1.免费的 the price catalogue sent free on request. 一经要求可免费寄送价格目录表。 2.carriage free:the custom does not pay for the shipping. 运费免付 3.free gift: 赠品 there is a free gift worth $25 to any customer buying a washing machine. 任何一个购买洗衣机的顾客都可得到价值25美元的赠品。 4.free trial: testing of a machine with no payment involved. 免费试机 5.―买一赠一‖ 综合free 的这些含义，我们可将―买一赠一‖翻译为buy one and get one free 五、跳楼价 指―跳楼‖的是商家，好像价格低得超出他们的心理承受能力，翻译为―distress price‖。 六、要命价 这儿要的是顾客的命，即商品的价格高得叫人不敢问津，例如:i cannot afford this diamond, just look at this murdering price. 珠宝贵得要 19 命，我买不起。篇三:促销方案英文版 促销方案英文版 mobile promotion programmes during the international labor day mobile promotion’ s title: blessed night sms write message speed mobile phone’s promotions: 7:30---9:30pm every day during the international labor day mobile promotions :within each apple store phone promotions’objective: to improve store image and brand, and popularity, improve sales, because the weather is hot now, so day rarely was to visited store of, general is in night, and friends or relatives shopping together , so we using night for promotions activities, to attracted passers-by of vision, to improve night store in of popularity and to using activities publicity themselves to let more of customer night to browse store.cell phone promotions: mobile store is ready for a variety of styles and functions, as well as all brands of mobile phones, then called upon to interested customers to 20 write a text message contest! in the stipulated time, who wrote the message up to, and you want to send your friends or loved ones, store eachcustomer to write a text message is: dear friends, night months sober mind, i write speed in apple stores to participate in sms activity, take this opportunity, i brought you my blessing, i wish you happy every day! prize sets: the first is 100yuan? second is 50yuan? the third is 20 yuan? publicity in the early activity: zhejiang tv advertisement. first: attracting the eyes of passers-by! the interaction between the customer and store, fully mobilize the second: through the activity, you can let customers know to shop some of the phones performance, meet some customers of their mobile phones, and vanity, because some phones prices expensive, customers can only dream of owning third: through the activity, more customers use store phone, sent to their loved ones and friends a blessed, and invisible mobile phone 21 stores do a good publicityforth: fully mobilize the enthusiasm of the customers and purpose to the customer,the evening! leisure and entertainment in such as篇四:葡萄酒营销策划书(中英文对照)市场营销策划书葡萄 酒 the marketing plans about wines 1.执行概要和要领 1.outline and main point采用―xxx‖作为商标和品名，厂名 为―aaa厂‖;产品定价为_____;采用______(如: 地毯式全方位促销手段);―xxx‖将于___年___月___日前 投放市场，目标市场为中国的西南 部市场。(根据厂家的具体产品和供货时间而定) adopting xxx as trade mark and name of product, aaa factory as the will be put into the market before _ _ _ (day)_ _ _ (month) _ _ _ (year,) the target market is the southwest of china. (depends on the concrete products and time of delivering the products) 2.目前营销状况 2.marketing status at present (1)市场状况:葡萄酒是国际酒类市场中仅次于啤酒的第二 22 大流行饮料酒，但在我国，目 前还是一个小酒种，年产量多年来一直在,,万吨左右徘 徊，还不到全国酒类产品总量的,,。 我国葡萄酒的人均消费量仅是当前世界平均消费水平的 ,,,,。近年来，随着人们生活水 平和健康意识的提高，饮食观念的变化，加上各种媒体对 葡萄酒的宣传，使我国葡萄酒市场 发展很快，尤其是干红葡萄酒更是当前消费的热点。从这 个角度看，我国葡萄酒的潜在市场 十分广阔。 (1)market status:the wine is the second largest popular beverage wine and second-lowest only to beer in the international drink market, but in our country, it is just only a small wine at present, the annual production has been wandering up and down about 200,000 tons all the time for many years, even less than 1% of the national total amount of alcohol product. consumption per capita wine of our country is only 1/20 of the level of consumption on average in recent times. at present, with 23 the improvement of peoples living standard and health consciousness, the change of the diet idea, and various propaganda of the wine, making the wine market of our country develop quickly, especially the claret is a focus of present consumption. look from this angle, the potential market of the wine of our country is very broad. (2)产品状况: (2)product status: ?国内:我国葡萄酒市场价格从,,,,年以来一直是呈 上升趋势，特别是干红葡萄酒 的价格上升幅度很大，依品牌不同，每瓶(,,,亳升) 从,,元上升,,,,,元不等， 其它种类葡萄酒的价格也有不同程度的上升。 ? domestic:the market price of wine in china has been on the rise all the time since 1996, especially the price of the claret is very large in ascensional range, prices different depends on the brands, each bottle (750ml) rises from 25 yuan to 40-60 yuan, the price of wine of other kinds has rising in 24 various degree too. ?国外:国外的葡萄酒质量一般较国内 的好，价格也随着关税的降低在逐渐降低，再加 上销售渠道的扩展和消费者逐渐增加葡萄酒知识，国外的 产品将被消费者接受，所以现在洋 葡萄酒进入国内市场要比过去容易。?overseas:the quality of domestic wine is better than that of overseas,and the price is also reduced gradually with the decrease of the tariff too,and with the sale channel expanded and wine knowledage increased, more and more foreign products therefore be adopted by chinese consumers,as a result, foreign wine enters the domestic market now is more easily then the past. (3)竞争状况:竞争格局相对稳定。目前国内张裕，长城， 王朝三大品牌平分秋色，占据 了国内约52,的市场，再加上十几个分别是来自于法国、 意大利等国的进口品牌。大多数国 产品牌只能囿于某一地区争夺立足之地，缺乏市场竞争 力，更没有角逐国际市场的能力。而 由于国内对葡萄酒类产品进口关税的降低，国外葡萄酒进 入中国的壁垒降低，从而使得其品 25 牌的竞争力得到进一步提升。 (4)分销状况:葡萄酒的消费渠道一般分为餐饮酒店和商超 零售两大类，目前的渠道分布 现状是餐饮酒店渠道占51%，零售渠道占49%;在零售 渠道中，超市和大卖场又占55%，其余 为便利店、专卖店和独立的食品店等。 (4)distribution status: the wine consumption channel is generally divided into drinkery and retail shop two big classes.recently the distribute channel is meal&drink shop accounts for 51%, retail accounts for 49%; in the retail channel, supermarket and large sales field account for 55% , the others are convenience store, monopolized shop and independent food supply retail shop,etc.. (5)宏观环境分析:国际葡萄酒市场的低迷使得包括中国在 内的亚洲国家成为葡萄酒竞争 的主战场，中国无疑将成为这类市场的热门，这为国外葡 萄酒提供了有巨大潜力的市场;中 国政府鼓励人民消费更多的葡萄酒和果酒，降低浪费粮食 的白酒的消费;随着生活水平的提 26 高，越来越多的消费者会开始消费进口葡萄酒。 3. swot和问分析 3.swot&analysis优势:本集团有雄厚的经济势力;有较强的技术势力;国家政府高度重视西部大开发并 确定了极为优惠的进出口政策。s(strength):solid economic forces;stronger technological forces;the national government has paid close attention to the development of western regions and confirmed the extremely favourable imports and exports policy.劣势:进口葡萄酒由于只占到中国葡萄酒市场大约 10%的份额，而且经销商主要为国外 独资或者合资销售型企业和国内小型贸易商或分销商。同国内葡萄酒企业一样，进口酒不仅 要受市场开拓、市场培育和通路运作等方面较高成本费的制 约，还要受制于从厂商到消费终端(酒店、卖场、酒吧、ktv、夜总会等)所发生的高额 进场费和各种推广促销费用。机会:中国葡萄酒近几年一直以超过10%的增长速度发展，加之中国葡萄酒高中低产品 市场份额将呈现出5:4:1的格局，中低端市场的利润率长期在11%左右徘徊，高端市场利 润率却高达30%至50%，而中高端产品恰恰是国外葡萄酒在中国市场的主要形式。巨大的市场 27 潜力与诱人的行业前景对国外葡萄酒生产企业产生强大 的吸引力。 o(opportunity): the chinese wine has been developed with more than 10% growth rate all the time in recent years,moreover chinese high, middle and low level wine share the whole chinese wine market as the proportion of 5:4:1 respectively, the profit rate of middle and low level market is wondering up and down in 11% for a 篇三:广告词汇中英文对照 广告术语中英文对照 aaa(美国广告院校协会) american academy of advertising aaaa, 4a’s (美国广告代理商协会) american association of advertising agencies abc (广告发行量稽查会) audit bureau of circulations ama (美国市场营销协会) american marketing association aio (行为、兴趣、观点数据库) activity, interesting, opinion iaa (国际广告协会)international advertising association pop广告 point of purchases 28 swot分析、优劣势分析 strength, weakness, opportunity, threat 案头研究 desk research 版权 copyright 包装 package 保存率keeping rate 报价 quotation, cost estimate 备忘录memo 边际效用 marginal utility 标题 headline 标志 logo, mark 草稿 rough 草图 sketch 插图 illustration 差异性(策略) differentiation 蒙太奇montage 免费赠品 give away 命名 naming 模仿 copy 模型 model, pattern 目标对象target audience 尼尔逊电视调查nielsen television index 频率frequency 29 品牌 brand 品牌策略 brand strategy 品牌个性(人格化)brand personality 品牌购买趋势brand momentum 品牌管家 brand steward 品牌经理 brand manager 品牌联想 brand linkage 品牌识别 brand identity 产品核心概念product concept 产品名称测试name test 产品效用 benefit 产品形象 product image 产品原型 product prototype 产品原型测试prototype test 产品周期 product life-cycle 产品属性 product attribute 陈列 display 冲击力impact 出口广告 export advertising 创意 creative 创意草图 idea sketch 创意策略 creative strategy 创意概念 creative concept 创意提案 creative presentation 创意总监 creative director (cd) 30 从众 follow 促销活动 promotion 打样 color proof 打字照排 typesetting 代理商agent 导演 director 到达率reach 到达频率 frequency 第一知名度 top of mind (tom) 点子 idea 电话调查 telephone interview 电视媒体 tv media 调查员interviewer 定量研究 quantitative research 定位 positioning 定性研究 quality research 动画 animation 动机 motivation, motion 动机分析 motivation analysis 动机强度 motivation intension 独家赞助 sponsored event 独特销售理论unique selling proposition (usp) 发行量 31 circulation 菲林，胶片 film 分类广告 classified advertising 分散式媒体组合 assorted media mix 分色 color separation 分销 distribution 风险知觉 perceived risk 服务质量 serve quality 负片 negative 覆盖率coverage 概念 concept 概念测试 concept test 感觉 sense 个人收视率 personal audience rating 个性，性格 personality 工作进度报告 公共关系 public relations 购买 purchase, buy 购买后分析 post-buy-analysis 购买环境 shopping environment 购买决策 purchase decision 32 购买决定因子 购买率purchase rate 购买模型 purchase model 购买频率 purchase frequency 购买者buyer 购买周期 purchase period 购买准备 purchase preparation 关键词keyword 观察法observe method 广播电视网 network 广播媒体 broadcast media status report purchase decision factor 广告 advertising (ad) 广告标语 advertising slogan 广告测试 advertising test 广告策略 advertising strategy 广告创意 advertising creative 广告创作人员creator 广告对象 advertising target 广告概念 advertising concept 广告稿效果调查 copy test 广告代理商，广告公司 33 广告管理 advertising management 广告 advertising plan 广告监测 advertising monitor, advertising track 广告精读率attentive readership score 广告客户 client 广告目标 advertising goal 广告目的 advertising objective 广告牌 billboard 广告认知效果advertising recognition effect 广告时代 advertising age (ad age) 广告诉求 advertising appeal 广告文案 advertising copy 广告效果advertising effect, advertising impact 广告效果监测 advertising impact track广告音乐 jingle 广告占有率 share of voice 广告招贴 poster 广告作品 advertisement 国际广告媒体international media advertising agency篇二:主要广告术语中英对照 a advertising广告 广告活动 ads 广告物 account executive 客户主管 account 客户项目 account planning 客户策划 34 account services 客户部 account service 客户服务 art director美术指导 advertising campaign 广告活动 advertising agency 广告代理商 4a ( american association of advertising agencies) 美国广告代理商协会above-the-line advertising 线上广告。广告代理商能从媒介获得代理费的广告regulatory matters广告规章和法规 agency profit management利润管理 advertising department 广告部 airport advertising 机场广告 appeal 诉求 area sampling 区域抽样 audience 受众。接受广告的公众，也就是广告的对象 audience share 受众份额 audio-visual advertising 视听广告 audit bureau of circulation 销数审计局。1914年始创于美国(简称abc)animation 动画 advertising letter 或 sales letter广告函 b bid广告竞标 35 target market目标市场 brand image品牌印象 below-the-line advertising 线下广告 除线上广告以外的各种广告形式。如促销广告(sales promotion advertising)购物点广告(p.o.p advertising)，直接邮递广告(direct mail advertising)，还包括举办展览会(exhibition)和发起某项活动(sponsorship)等。 billboard advertising 路牌广告 brand advertising 品牌广告 brand loyalty品牌忠诚度 brand preference 品牌偏好 brand insistence 品牌坚持 brand name 产品名称 buyer’s market 买方市场 banner 横幅广告 brand share 品牌占有率，亦称为市场份额(market share) budget 广告预算 销售额百分率法(percentage of sales method) 目标和任务法(objective and task method) dagmar理论(define advertising goals for measured advertising results)bus stop pillar advertising 站牌广告 bus stop shelter advertising 候车停广告 36 button按钮 bulk discount数量折扣 booklet 或brochure小册子(dm) banner or streamer横幅 c chief executive officer首席执行官 client客户 copywriter广告文案 creative department创意部 creative director创意总监 catalog目录(dm) clicks 点击次数 click rate广告被点击的次数与广告收视次数的比率。即click/impression.如果这个页面出现了一万次，而网页上的广告的点击次数为五百次，那么点击率即为 5%. 目前，亚太区的点击率平均为 1.5% 。点击率可以精确地反映广告效果， 也是网络广告吸引力的一个标志closing date媒介截稿日期 closing time截稿时间 cpm(cost per thousand impression)千人成本:即广告主购买1000个广告收视次数的费用或者是广告被1000人次看到所需的费用。比如说一个广告 banner 的单价是/cpm的话， 37 意味着每一千个人次看到这个banner的话就收，如此类推，10，000 人次访问的主页就是。 coordination内部协调 cash discount现金折扣 d demands 需求 demonstration 演示 diary survey 日记本调查 direct mail (dm) 直接邮递 如信件(letter)、传单(leaflet)、订购单(orderform)，邮寄品junk maildirect mail (dm) advertising 直接邮递广告 direct-response advertising 直接反应广告 direct response advertising agency直接反应(直效)广告代理商 off-the-page offer设计报纸夹页广告 discount 折扣 频度折扣(frequencydiscount) domestic market 国内市场 duplicated audience 重复受众，或称―重迭受众‖(overlapping audience) e exchange advertising 交换广告 两种或两种以上的广告媒介，互为对方发布广告而不产生广告费用的往来的广告。广告刊登地位要平等互换。如在期 38 刊中刊登报刊上的广告，同时在报刊上刊登期刊中的广告，双方按各自广告价目确定广告地位，不再支付广告费。 export advertising 出口广告 为出口商品所作的广告宣传，刊登在商品进口国的广告媒介中刊登。出口广告前必须进 39