辅仁药业朱文臣：得民心者,得天下

辅仁药业朱文臣：得民心者,得天下 人大代表朱文臣:得民心者～得天下 ‚济世药为辅 惠民志在仁?是辅仁药业集团有限公司,以下简称辅仁,为自己的解读～也是辅仁与生俱来的企业文化～由此辅仁确立了‚百姓药 辅仁造?的企业使命～并将为老百姓制造买得起、愿意买、买得到、疗效好的好产品为己任～今天～当我们翻看辅仁的成长地图～会发现～他走出的每一步都不简单和偶然。 让我们把开始的目光投向河南鹿邑～一个只有1245.5平方公里的小城～1998年～随着一群制药创业者们的辛勤努力～这个一度以‚老子故里?为标记的文化味十足的小城～却因为辅仁的成立～让河南～中国～乃至世界～赋予他新的记忆。 异军突起勇者胜 1998年5月～辅仁药业集团成立。当时～正值中国医药行业竞争最激烈的时候～面对宛西、羚锐等已成规模的本土制药企业的虎视眈眈～以及扬子江、天士力、哈药等医药大鳄们的雄踞一方～刚刚起步的辅仁～如何在群雄割据的医药市场异军突起～面对中国医药行业97%都是仿制药的现实～朱文臣有了自己的想法～那就是立足13亿中国百姓～生产老百姓需要的大普药。 大普药需要多品种～大产能做支撑～为了实现这个目标～从2001到2006年～辅仁的创业者们在董事长朱文臣的带领下～凭借着敏锐的眼光～精准的判断力和迅猛的执行力～走出了一条精彩的兼并重组之路。 2001年～辅仁成功兼并了焦作怀庆堂有限公司～更名为河南辅poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the 仁怀庆堂制药有限公司。这次兼并不仅使辅仁拥有了冻干粉针剂、水针剂两个西药药剂～更使辅仁拥有了西药的生产资格。2003年～辅仁在鹿邑玄武工业园区投资5亿元建成的亚洲最大产能车间顺利投入生产。同年～辅仁全资收购了河南老牌国有药企——开封制药及其下属的合资公司～更名为今天的开封制药,集团,有限公司。 回顾辅仁对开药的收购过程～虽然经历了一些曲折～但从战略层面上看～无疑是非常重要的。开药作为河南省第一家制药厂～始建于1949年～是伴随共和国成长并在各个时期领导中国制药规模的大型制药企业～是国家38家重点制药企业之一～不仅拥有全国最多的精麻药品系列～也是专业生产西药制剂、生物制品、头孢制品、抗生素、原料药等制剂的大型综合制药企业～辅仁对它的收购对自身品种线的扩张起到了关键的作用。 2006年～辅仁兼并了当时的河南天康制药有限公司～更名为河南同源制药有限公司。这家成立于1963年～拥有复方半边莲注射液、鸡矢藤注射液、地黄润通口服液三个全国独家品种～以及国家中药保护品种抗病毒口服液的中药制剂老厂的加入～极大丰富了辅仁中药制剂的产品线。 2009年～辅仁成功与北京远策药业签订战略合作协议～对其实施重组。这家以专业从事基因药物开发及生产的高科技企业～为辅仁弥补了在基因工程、疫苗品种及生物制药品种上的空白。 2013年～辅仁成功与印度西德龙签订协议～向艾滋病抗肿瘤药物领域进军～打通了辅仁与世界接轨的通路。 poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the 伴随着辅仁一系列大刀阔斧的快速并购整合～辅仁迅速搭建一个多品种平台～在实现辅仁快速发展的同时～亦满足了辅仁大普药的战略。 随着辅仁药品品种的不断增加～‚品种为核心～并购为主线?的早期发展战略最终让辅仁的产能和产品线在很短的时间内得以飞速发展。2006年～随着辅仁在业内率先提出做‚全球通用名药中国制造商?的企业目标～辅仁已经完成了多品种～大产能的产业布局～凭借拥有水针剂、粉针剂、冻干粉针剂、胶囊剂、片剂、颗粒剂、口服液、滴剂、胶剂等23个剂型～近1000个品种～制剂综合生产能力居全国制药行业前列的傲人成绩。 质量为本民为根 在完成了辅仁产品的集合后～朱文臣又把目光投向重组公司关于质量的提升。‚质量是企业最基本的生存条件～就像一个人起床后要穿衣～饿了要吃饭～这关系到企业的生存。?朱文臣如是说。 面对旗下众多的生产企业～要实现统一的质量和并不容易。辅仁在《国家几本医疗保险、工伤保险和生育保险药品,2009年版,》中～辅仁以413个品种入选～这些品种都是中国市场需求量大、直接关系到百姓基本治病需求的产品。为了做到万无一失～辅仁对企业质量管理体系的每一个细节都进行过反复思考和论证。在辅仁～从上到下都在贯彻‚两个让位于?的质量管理方针～即‚产量让位于质量～成本让位于质量?。 从开药集团、河南同源制药到辅仁怀庆堂、辅仁堂～每一个生产poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the 基地的分管领导都能详细讲述其质量控制过程～严格执行着国家药品质量标准～守护着百姓健康～他们每个人几乎都有一肚子关于产量和成本让位于质量的故事。2011年9月～开药迎来了COS认证派出的EDQM专家检查小组～他们通过现场认证来考量企业品质～在检查过程中他们不接受食宿、礼物和所有接待安排～而是根据厂区平面图自主检查～检查内容从文件系统、生产甚至细微到对每一个温度的记录……经过严格细致的全面检查～主检察官用‚7个非常?表达出开药优异的整体素质～称赞开药是一个可以信任的企业。最终～开药凭借自身实力顺利获得GMP证书。 随着国家加大对药品质量安全的监管力度～监管部门对药厂实施了驻厂监督员、质量授权人以及各类专项检查和飞行检查等多种监管措施。辅仁每年都要多次接受各类质量检查～最频繁的时候～在49天内总共进行了7次国家、省、市各级别的检查。辅仁从来没有把这些检查当成负担～反而将其作为促进质量提升的契机。自查不完善之处～总结好的经验～不断完善质量保证体系～辅仁就是这样通过细化质量监督～全面推行质量管理体系～让质量观念深入辅仁每一个员工的心中～确保所有出厂产品的合格品质。 当问及朱文臣为什么把‚百姓药 辅仁造?定位为辅仁的企业使命,朱文臣说:‚中国是一个拥有13亿人口的大国～解决老百姓的基本用药需求就是最大的市场方向。从企业创立伊始～我就明确了‘百姓药 辅仁造’这个目标～这么多年来辅仁一直瞄准了这个目标～在品种上发力～在基本药物上发力。始终立足百姓需求～用心做让老百poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the 姓买得起、愿意买、买得到、疗效好的好产品～全力向‘中国家庭常备用药第一品牌’的目标前进～辅仁会一直～也会坚持这样做:? 结语 从1998年辅仁产品第一次上市至今～辅仁已经走过了16年～16年里对产品质量的严格把控一丝不曾停歇～对研发创新的重视和投入与日剧增～对营销策略的制定根据市场变化时时调整更新～而致力于为老百姓创造更多疗效确切、适应性强的新药、好药～致力于让每一位客户与自己成功共赢的目标却从未改变～辅仁用自己的行动践行着企业公民的基本义务和责任～并朝着企业公民的最高境界迈进。因为辅仁知道～医药行业是一个凭借实力和势力确定跑位的行业～只有不断向前奔跑～才是辅仁唯一不变的方向。 poultry industry will occupy a certain area of land, there is a modern product with comprehensive rollup of 50,000 chickens laying hens, covers an area of 14.87 hectares (233 acres) more (including Office of hatching, brood rearing, and laying House, eggs, feed processing workshop, Office, etc). The poultry industry should work in land conservation, not accounted for or less cultivated land, wasteland, the principle of slope land. When the chicken farm should generally not available to local arable land area to determine an appropriate level of breeding size and not, as in the past, first determine the size, then go to the expropriation. 3. energy-saving, water-saving awareness 2 ...Selected chicken farms should have the awareness of 1. environmentally conscious survival of mankind in the world owns and has only one Earth, protecting it is the sacred mission of mankind. The poultry industry at the same time to provide quality egg, chicken, also produces a lot of waste, sewage, harmful gases and organic waste. Bigger chickens, greater the emissions. If a quantity of 200,000 chickens laying hens, 1 from the tens of thousands of tons of chicken manure, 150,000 ~20 million cubic metres of sewage, if not handled properly may cause environmental pollution. Currently, environmental pollution is mainly nitrogen in poultry (in the form of manure and ammonia) and phosphate. As mentioned above, the effect of dietary protein level is too high (particularly the egg ratio is too high), and poor balance of amino acids in proteins, will reduce the chicken protein use efficiency, waste feed, increased feed costs, while nitrogen pollution to the