老板,就是应该睡不好觉!（The boss is supposed to sleep badly!）

老板,就是应该睡不好觉!（The boss is supposed to sleep badly!） 老板,就是应该睡不好觉!(The boss is supposed to sleep badly!) In this commercial atmosphere and competitive situation, it is extremely difficult to live a comfortable and free life. In the many entrepreneurs I know, their careers are not like the movies, they are all about food and wine, wandering in golf and luxury all day long. In fact, their days are far more than ordinary people hard, basically every day working time in more than 12 hours, rarely have the opportunity to enjoy the kind of money we imagine rich innate nature of publicity. It is therefore confirmed the success of a person, only eat bitter, leading to human's argument, of course, due to various reasons, there are some business owners do too, with the fire head, I think there is such a character is not for a long time the boss must cause this, sooner or later on some people are true. When we enter the information age, everyone's ideas are changing. We are facing challenges and opportunities. What we are abandoning is waiting and watching. Now, the grim reality, the fierce competition, let us integrate into the global economic integration, how should we deal with it? ??? Haier CEO Zhang Ruimin "spent every day in fear, very careful"; Shenzhen HUAWEI boss Ren Zhengfei always in the reflection of business behavior, according to him, with annual sales of more than 1000 million is not what: "for twenty years, I think every day is a failure, the success of the blind, not what the sense of honor and pride, but a sense of crisis. Maybe that's the way to survive". Coincidentally, Senda group president Zhu Xianggui, as the world's largest individual shoe manufacturing enterprises leader, facing the grand goal of the enterprise, he wrote: always ask myself, who am I? And prepared for himself two pots of water: a pot of cold water for shampooing; a pot of hot water to wash feet. Cold water shampoo, so that they always remain sober and mind, can go forward courageously, without hesitation; hot water feet, so that they will always study the driving force, entrepreneurial passion and achieve the goal of winning confidence. ??? I remember in April 30, 2000, "United States" in the report entitled "Washington Post China competitive international brand" in the article: "China success in the global economy, to some extent, it depends on the enterprise could hit a recognized and favorite brand." In 60s and 70s, Japan's Toshiba, SONY, TOYOTA and Kawasaki did; in 80s, South Korea's Hyundai and Samsung Corp, and now they China entrepreneurs for more than 10 years in their own products on the other company brand, now turn to them. ??? yes, it is time China rise, however, it is undeniable that our domestic enterprises face more, or crisis, we are not able to reach a feeling of exaltation upon fulfillment time. The rules of global economic integration do not allow us to stop breathing, nor allow us to embed ourselves in the frames of our memories, and to shape our past glory into its enduring charm, which is folly. IBM president once said: long term success is in our hearts fear when possible, don't look back with pride we had a successful strategy, but to perceive what will cause our future sink. Before the recent BaBaiBan group president Hetian lady speech in Shanghai, has for several years ago BaBaiBan failure over a person say: for the earnest attitude does not understand the rules of globalization Chinese enterprise, its development has been very careful, if not timely alert, there will be likely to repeat the mistakes of yaohan. At present, market competition has made enterprises and products from low-level price competition, quality competition to service competition, and the final result is brand competition. ??? if brands are prepared, dances with wolves, so, other enterprises should WoXinChangDan, rose? For those who are satisfied with you, in the domestic market of smoke, satisfy people sea, the price war is to look at the enterprise, Senda group president Zhu Xianggui words: "just shout, shout squat challenge in the domestic standards, international competition customers, a world famous brand is not forever". ??? at present, the market demand as the main consumer is replacing the product oriented and sales oriented, because consumer demand has diversified, enterprise management behavior should also be adjusted accordingly, improvement in the meet in innovation in change. ??? "-" the grandson said: water is, work out measures to suit local conditions, can change because of the enemy and that God winners. Take some to see, in the past, by a single hype marketing model, has been increasingly challenged by the market and questioned by consumers. The trend of the landslide has not changed in the past few years. Faced with such a complex and severe situation, Many of the old enterprises in the past have fire if no danger, then the face will be eliminated. As a result, they have to take action, in order to change the concept of novelty management, market development, self-help. ??? at present, we should be aware that, in the face of transnational group, we have no reason to keep silence in a threatening manner,; as business leaders, has no chance to meet once glorious and proud. President Theodore Roosevelt said, "only through hard work and painful effort, relying on the spirit of perseverance and firm confidence, we can get something better.". For the future, everything begins now...... Just a few years ago the best-selling book "who moved my cheese" written in that way, we make timely response to the change of the "sniff" and "rush", or content to wait for now, ignore the change, for "hum", at least, we should also be alert to timely action to prove himself the "chirp". ??? waiting at the capital international airport clearance, I saw a professor at Renmin University of China, wrote "in my opinion, God helps those who help themselves", the article reflects the traditional culture contains a financial struggle and pursuit to real business achievement in life's simple philosophy. No matter the social scene of debauchery of noise, or heavy traffic swagger of beautiful people's faces temptation, brutal competition and market power, if the enterprise does not have clear strategic planning, calmly and firmly implement, sooner or later the opponent was alive. If the business competition is fish, a few years ago, Zhang Ruimin pointed out that it should be fast fish eat slow times, and since the merger of Gome and Yongle, Suning group president Sun Weimin also issued a sigh, now that really big fish big fish age. Why? Why did HUAWEI succeed? ??? to pay the success of HUAWEI from HUAWEI, from HUAWEI, people work hard, from HUAWEI is committed to the customer consistent from beginning to end. Senior cadres HUAWEI almost no holidays, 24 hours can not be shut down, processing problems that may occur at any time in the past; R & D personnel and tired in the mat to sleep, wake up and then dry; sales and service personnel to run the 500 counties within a year, they carry the machine, carrying the projector and luggage, constantly traveling in a remote road. ?? Why is America so bad? In fact, the quality of life for Americans today comes from hard work in the past. In the sleepless Silicon Valley, you have an image of the people of Silicon Valley: you can hardly see people hanging out on a bright day, and it's hard to see someone go to bed before midnight. These programmers, software developers, project managers and entrepreneurs to fall asleep, you will fail "doctrine, with lofty ideals, with the cup of coffee, they would sit in a warm light display before the work until four or five in the morning, even to six points, rather than lying comfortably in on the bed, do not care about the cold, occasionally talk rubbish and drive home have dizzy spells danger, which is involved in the international market price beyond lost. Success always comes at a price. ??? in particular, as entrepreneurs, from the previous focus on product marketing to today's market environment forcing you to start the process of brand marketing, the long and difficult to integrate them and all sorts of joys and sorrows also is not the average person can feel, but you don't do so, rational consumers increasingly mature market cultivation, will not give you more time training. Similarly, the eye of the opponent is also eager to replace your position as soon as possible. LarryLight, an American marketing expert in marketing trend analysis in twenty-first Century once said: "the future will be the brand marketing campaign - brand competitors competition. At present, the problem of Chinese enterprises is the lack of well-known brands that compete with transnational corporations. "Fall asleep, and you will fail."!" The key is the lesson is many and real notes in this regard, it brings the alert and hint to the sidelines of the enterprise also is numb. Jack, former chief executive of Ge, Welch, once told his employees: "the company can't give you the protection of your job. Only the customer can."!" Akio Morita summed up the following passage as he talked about his daily misery. "I didn't serve the market, I created the market, so the environment and the pressure forced him to go all out.". ??? objectively now change constantly market, the mass market is decomposed into smaller and more market segments, each segment has its very special tastes and needs, therefore need more targeted marketing ??? as LAN Gezhi ocean international marketing consultants CEO, I know the process is more challenging. Chinese enterprises to enter the international market, facing the globalization competition, only further close to the consumer demand, improve product value chain, enhance brand image, accurate target market, formulate a scientific strategic plan to fully integrate resources, strategic alliances, to seek development opportunities. Also, have a strong organizational system and product development, manufacturing advantages, for the development and utilization of the current popular Internet reasonable, is the enterprise's own competitiveness, which requires enterprises at top speed, seize the day. Otherwise, the speed and scale of enterprises will not stand firm in the market, of course, the fate is sad.