如何开好一家电脑维修店(How to open a computer repair shop)
如何开好一家电脑维修店(How to open a computer repair shop)
Computers have long been an indispensable tool in people's work and life. As a small enterprise, the management mechanism is not perfect, and will face more and more computer and network system maintenance and management problems, such as system hardware failure, virus prevention, system upgrades, etc.. Especially for non IT units, if not promptly and effectively deal with these problems, will affect the normal operation of the enterprise; for home users, most applications use only stay on the basic level, the ability to analyze and solve the lack of ability to reason of computer soft fault. As a result, the demand for the service market has emerged, and the demand for computer emergency services has gradually taken shape, such as computer maintenance and upgrading, network failure analysis, maintenance, regular system optimization, data backup, and so on. Users no longer need to hold the computer to travel to a distant city computer repair, low price for the user can save the extra hire a computer maintenance personnel cost, thus opening the computer repair shop has a great market potential.
Shop location
Computer maintenance is different from computer sales, shop address does not have to be like a computer store, must choose commercial shop, so that the cost is too high. In order to save the rent, you can go to the large area or the two floor of the downtown area like this. If there is a local computer, the shopping mall is also a choice. As long as the decoration is simple and clean, one room and one room will be available. The operation room and warehouse will be counted as one. The outside will be equipped with peripherals and consumables, and it will
be comfortable to look at. The name needs to play a loud one, brand design point of thought, striking point, such as computer, computer hospital rescue company "etc.. Home can send some simple name card usually, the address, telephone number, maintenance of the scope of writing clearly, can even engage in some free maintenance 3 days' activity, the key is to let the customer know your source near this place and what business.
Customer resource analysis
Generally speaking, there are three main computer repair shop to face customers: one is the financial, securities and other important sectors of the company of high-end customers; two is the end customers of all types of schools, small and medium enterprises; three is the lack of knowledge of the public computer user computer maintenance. Make a detailed investigation of the main requirements and consumption habits of each type of customer, such as retrieving lost data, hardware maintenance, network or peripheral equipment failure maintenance, and then carry out business in a targeted manner.
Scope of business
Computer maintenance service scope is very broad, such as some computer users IE browser open, some computer printers even on some computer, what is not completely black, some computer from dial-up broadband frequent modification, destruction of some important data need to be restored, or suffered a viral infection can send and receive e-mail etc.. In the face of a wide variety of computer "disease", as a professional computer repair shop, one to help users to solve, at present it seems
that there are several main business.
1, hardware and parts maintenance
This business is usually to detect damaged components and replace or repair them with the consent of the user. If the door-to-door service is charged with the corresponding service charge and repair fees or materials costs, if you fail to find out the failure, then do not charge any fees.
2, software maintenance, network debugging
Mainly solve the system software, application software, network installation and use problems. If the problem or help users to avoid software defects can be used normally, the service fees and maintenance debugging fees are charged, otherwise, no fees are charged. We can undertake the business include: operating system installation, commissioning and maintenance, all kinds of application software installation and maintenance, software troubleshooting, system optimization, software upgrades, virus prevention and virus removal, system data backup, network maintenance and debugging.
3, software and hardware, supplies, peripheral products door-to-door
According to the user's telephone requirements to provide a wide range of related peripherals, such as printers, scanners, recorders, ink cartridges, ink, printing paper, ribbons, blank burning disk and other consumer materials purchasing,
All goods are subject to 15% or not less than 20 yuan for delivery service at market price.
4, computer upgrade service
The door can guide the user on the computer hardware upgrades, the recommended configuration and price in accounting, customer consent, purchase the required parts and on-site installation and commissioning, customers must pay their fees in the installation of the material.
5, computer maintenance services
Regular maintenance and test of computer, find out the problem, change or deal with the spare parts, spare parts and emergency treatment in time. Usually a one-time maintenance includes (material cost other): Antivirus, check the hard disk reliability, check peripheral performance and spare parts, optimize the system, defragment the hard disk and backup data.
6, enterprises signed long-term maintenance
Small and medium enterprises may sign long-term maintenance contracts according to the year. When the computer fails, they can call at any time without limitation. In this way, a large number of computers, maintenance costs are relatively cost-effective.
Franchise chain
From the above business, we can see that the computer maintenance is relatively strong professional, so the maintenance service personnel generally higher requirements. In the early days of entrepreneurship, you can join some professional computer repair shop, to achieve rapid technical and operating on the right track.
1, Hung Ming computer repair experts
Hung as a chip level maintenance company, the introduction of a variety of high-end equipment maintenance in the maintenance of equipment, maintenance in parts through the currency channel a lot with a variety of components, in addition to the data collected a lot of internal drawing drawings.
2, the maintenance of computer home
Maintenance computer home is headquartered in Shenzhen, but in the country's major small and medium-sized cities have set up a lot of outlets, with professional service, business strategy and better technical support.
3, Mingdefeng computer maintenance center
Mingdefeng computer repair center to repair businesses around the country can supply all kinds of professional maintenance equipment. After joining, customers can easily find the local repair station address on the maintenance center website.
Benefit analysis
Taking a small city of 1 million people as an example, the calculation and analysis are carried out. According to every 20 people have a computer calculation, the city has 50 thousand potential customers (Taiwan) the sum number of business units is calculated by computer 20 thousand Taiwan: a market of 1 million people, the number of target consumer groups: computer personal computer 50 thousand + units computer number 20 thousand Taiwan =7 million units. According to the annual computer maintenance service requirements accounted for 10% of the calculation: 70 thousand x 10%=7000 taiwan. The cost of each repair is 100 yuan: 100 yuan x 7000 units, =70 yuan, that is, the annual income is 700 thousand. Do this even if only 1/10 of the market, the annual income can reach 70 thousand yuan, plus the outsourcing and maintenance of computer services, and ancillary products and spare parts sales, would be a huge market space. And the biggest cost to open a computer repair shop is personnel salaries and rent, and to remove these costs, there should be 5 to 100 thousand yuan a year income.
business strategy
First of all, the service should be fast, once the user's machine fails, he must be very anxious, should respond at the first time. The user can put forward the service demand of screening analysis, make prioritization, and based on the priority of real-time services, such as: express door-to-door service type within half an hour; 2 hours an urgent door-to-door service; general 5 hours door-to-door service. Improve the rate of service demand, face the user's demand for services to achieve a high rate of achievement, the service can not be completed immediately and customer consultation time resolved.
Secondly, the active development of members. Long term quality service for each service object for user registration, detailed records of customer's computer hardware and software information and maintenance of resume, the obligation to call customers and basic software upgrades. Membership card for members to provide better quality and preferential service.
Finally, in cooperation with the brand computers and compatible vendors. This is a win-win strategy for computer vendors to rely on maintenance companies to expand the service area and space,
And maintenance companies rely on proxy brand services to obtain a stable source of customers, and further expand the visibility, which is very favorable for long-term development.