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VOANews-WhereEveryDayIsChristmashttp://www.voanews.com/specialenglish/2009-12-24-voa5.cfm?renderfor...WhereEveryDayIsChristmasProfitreinvestmentandstrongcommunitytieshavemadefamily-ownedBronner’sintopossiblytheworld’sbiggestChristmasstore.Transcriptofradiobroadcast:24December2009ListentoShow-(Tip:Left-click,orright-clickandchoose"Save...")Download(MP3)ListentoShow-Stream(MP3)ThisistheVOASpecialEnglishEconomicsReport.(MUSIC)ThereisaplacewhereChristmaslivesallyearlong.ItiscalledBronner'sCHRISTmasWonderlandinFrankenmuth,Michigan.Thefamily-ownedbusinesscallsitselftheworld'slargestChristmasstore.ThelateWallyBronnerstartedthebusinessinnineteenforty-five.WayneBronner,Wally'sson,ispresidentandchiefexecutiveofwhatisnowamulti-milliondollarcorporation.Helearnedthebusinessfromanearlyage.Someofhisbestmemoriesaretravelingtoothercountrieswithhisfathertofindnewproductsforthestore.Bronner'ssellsmorethanfiftythousandholidayproductsfromseventynations.Halfoftheproductscostlessthantendollars.WayneBronnersaysdemandforsmallobjectstohangonChristmastreeshasexpandedovertheyears.Peopleputmoretime,effortandmoneyintodecoratingtheirhomeswiththeseornaments,lightsandreligiousscenes.Bronner'sisfamousforitsnativitysceneswhichshowthebirthofJesusChrist.Michiganhasthenation'shighestunemploymentrate.Bronner'shasbeenaffectedbytherecession,too.Butnotinreducedsales.GoodsforsaleatBronner'sWAYNEBRONNER:"Eventhoughpeoplearespendingless,we'rehavingmorepeoplevisithere.Andasaresultwe'veactuallyhadasalesincrease."Bronner'ssuccessisalsolinkedtocommunitycooperationandinvestment.FrankenmuthisatownoffivethousandpeopleineasternMichigan'sfarmcountry.ThetownwassettledbyBavarianGermansintheeighteenhundreds.Ithaskeptitstraditionsaliveinbuildingsandrestaurants.BavarianculturalthemesandBronner'shugestorebringthreemillionvisitorsayear.Thetownisthemostpopularplacefortouristsinthestate.Bronner'sbusinessisaimedatasingledayoftheyear.Butthatisnottoodifferentfromotherbusinesses.WAYNEBRONNER:"Abouthalfofourbusinessisdoneinthelastquarteroftheyear,inthelastthreemonths.Andactuallywhenyoucontrastthatwithmostretailers,thatfollowsthesamepattern."WayneBronnersaysthefamily'slong-termplanningandwillingnesstoreinvestprofitshasgrownthecompanyintowhatitistoday.Still,itdoesnothurttobuildabusinessonaholidaycelebratedworldwide.Currently,abouttwopercentofsalesareoverseas.ButWayneBronnerseesroomforgrowth,especiallythroughtheInternet.1of21/21/201011:29AMVOANews-WhereEveryDayIsChristmashttp://www.voanews.com/specialenglish/2009-12-24-voa5.cfm?renderfor...(MUSIC)Andthat'stheVOASpecialEnglishEconomicsReportwrittenbyMarioRitter.I'mSteveEmber.Print2of21/21/201011:29AM