如何写软文吸引人

如何写软文吸引人 软文创意，简单地理解就是软文从哪个角度写，怎样写软文更吸引人。创意其实就是动力，我们出了18招，仔细研究一定会让你轻松下笔，思如泉涌。 第1招:挖历史 我们在这里没有必要苛求历史的定义，按照通俗理解就行了。任何企业都会有历史，即使刚刚成立的企业创始人也不是一蹴而就的，也一定有他自己的创业想法萌生、筹备、实施和落地的过程。这个过程对于当前来讲就是历史。 此外，千万别忘记了真正的向历史要东西。历史和文化是紧密结合的。企业所在地有没有历史可挖掘，有没有文化传承。企业的产品或者经营项目有没有历史。如果能找到历史典故，那么首先要恭喜一下，具备开展软文营销的“地利”了。 白酒企业都善于挖历史，用历史文化来美化自己，而且都见到了效果。“百年牛栏山”让正宗二锅头在消费者心中落户牛栏山，五粮液也号称百年历史，号称国外酒类评奖八十年金牌不倒。茅台宣传茅台镇是黔北名镇，古有“川盐走贵州，秦商聚茅台”的繁华写照，茅台酒早在2000多年前就有了。这些品牌挖出来的历史如今已经成为消费者津津乐道的话题，也让这些酒类品牌深入人心。 第2招:借东风 如果说挖历史是“地利”，那么借东风在软文营销中绝对是“天时”了。所谓“东风”，主要是针对一些时下发生的事件，引起人们的广泛关注。可以是社会热点，也可以是新闻事件，但是必须从正面去创意。 诸葛亮巧借东风，让周瑜创造了中国军事史上以弱胜强的著名战例赤壁之战。蒙牛借神五东风，李宁借2008北京奥运东风，都取得了辉煌的成绩。 2003年某电器产品上市之际，正值非典，按理说不是最好的时间段。但是它巧妙转化，把非典的不利影响变成了利于自己的“东风”。 《一个被99%的人忽视的卫生习惯》，这是非典时期该品牌的第一篇软文的标题，发表时机为当时各媒体大篇幅教育人们要“勤洗手”、“科学洗手”之际，这个“东风”借得好，用1篇千余字软文就完成了原用10篇约8000字才能实现的市场教育和观念引导宣传。 非典后期，全国上下又掀起了声讨卫生陋习时，《华商报》也推出了“审视生活陋习，倡导文明生活” 的专题新闻，如《如厕陋习得改改》、《家庭生活陋习应该改改》，该品牌再次抓住了这次“东风”，推出了《重要提示:便后清洁方式得改改》的软文，正是这两次巧借东风让该品牌无论是产品销售还是品牌传播都实现了大丰收。 2011年西布曲明下架事件，引起减肥市场对健康问题的广泛关注。我们就曾经借这个“风”将国氏全营养素的纯天然配方进行了精准传播，收效比较理想。 2011年瘦肉精事件，引起人们对猪肉产业的空前关注。我们为“彼特博”高端乳酸猪 肉策划和撰写了《瘦肉精是不是个案》、《禁止瘦肉精为何这么难》、《彼特博品牌猪肉京津受宠》软文，经新浪、网易发布后，其他网络媒体大量转载，在当时也收到了比较好的效果。 因此，我们认为“东风”不是总有的，中小企业要善于抓住机会，要有这个意识，不能半途而废，错失良机。 第3招:讲故事 讲故事是人类最新鲜也最容易受到欢迎的信息接收方式，故事性的软文能让读者记忆更深刻，能够拉近与读者的距离，让读者不自觉中产生消费行为。 《达?芬奇密码》用一个故事创造了包括电影、书籍、服饰、音乐、旅游等各行业产值近10亿美元的奇迹。 英国靠领救济金过日子的女作家J.K.罗琳因为成功讲述了《哈利?波特》的故事成为英国10大女富豪之一。哈利?波特创造的产业价值保守估计近百亿美元～ 国内故事的力量及其商业价值在动漫领域，表现得最为典型的是《喜羊羊与灰太狼》，影视、动漫、玩具、服装等各个领域创造的总产值也有数十亿元人民币～ 在企业界，海尔张瑞敏砸冰箱、茅台海外参展摔酒瓶的故事至今仍为人们津津乐道，这些故事为企业带来的卓越品牌传播贡献也是毫无争议的。 那么怎么来入手故事性软文呢,首先要记住讲故事不是目的，故事面前的产品和服务线索才是文章的关键。此外，故事的知识性、趣味性、合理性是故事性软文的基本要求。 针对软文的行动目标可以自编一段小故事巧妙地融入自己的产品进而达到宣传的目的。也可通过讲一个完整的故事带出产品，使产品的“光环效应”和“神秘性”给消费者心理造成强他、暗示，使销售成为必然。 经典的故事性软文如“1.2亿买不走的秘方”、“神奇的植物胰岛素”、“印第安人的秘密”等。我们曾经撰写过的一篇名为“雅莱减肥饼干带来的雨中情缘”的软文，这就是一篇典型的故事性软文。 我们不可能做到每一篇故事性软文都能将让品牌一夜之间成名，也不可能每一篇故事性软文都按照品牌相关教科书那样做品牌定位、规划、挖掘等繁琐的工作，那样软文就出不来了，软文创意往往是一念之间的事情。 只要软文营销前期阶段做好了调研工作，后期就要解放思想，不要让所谓品牌大师、营销大师们的高深理论吓倒，让你的故事创意被扼杀在摇篮中。 故事从哪里找呢,公司产品或者服务、企业家本人、消费者、企业活动、员工生活等。只要用心关注国内外热点事件、焦点，带着行动目标去想如何讲故事，故事性软文的创意一定会出来。 第4招:用数字 中美战略经济对话的华裔美国劳工部长赵小兰曾经表示，在战略经济对话中，中美有极大的沟通差异，中国人喜欢用数字，但美国人喜欢说故事。 的确，国人非常喜欢数字，几乎一切都被编织成了数字。各种价格指数、天气指数、洗车指数、幸福指数等围绕数字所做的文章近年来非常流行，各种数字时时刻刻络绎不绝地出笼。 官员喜欢数字，数字之中能出政绩。企业家喜欢数字，那是企业的经营业绩。经济学家喜欢数字，那能凸显他们的专业水平。老百姓也喜欢数字，因为数字最直观，也愿意相信数字。国家统计部门的数字是否真实客观，我们不去讨论，但是我们做软文营销，创意方面不可不从数字上做文章。 看看媒体的相关报道，与数字相关的，那些能够引起深入探讨的话题要简单记录下来。再回过头来看与企业相关的数字，思考一下有没有挖掘的潜力。 第5招:树权威 由中国科协等机构组织的第五次(2003)年《中国公众科学素养调查》，向至少30个省、自治区、直辖市共发放了8520份调查问卷，成功回收有效问卷8474份。在有关“公众对迷信的相信程度”环节的调查中，问卷分别设置了“求签”、“星座预测”、“周公解梦”、“面相”等选项，而有关“1/2人信求签”、“1/4人信星座”、“1/5人信周公解梦”的数字都是基于此得出来的。随后的一个综合追问显示，真正迷信者的比例仅13.3%，也就是说大部分人还是“信”而不是“迷”的。 以上谈的是迷信的问题，但是也能在某种程度上证明中国人信权威。中国人信权威，在学术界表现得就更加明显了。在谈及中国诺贝尔奖空白时，诺贝尔奖评委彼昂认为，中国人太过迷信权威，做了很多模仿性的研究，原创性的工作做得太少，这导致了国内研究一直得不到国际的认可，至今无人填补中国本土专家夺得诺贝尔奖的空白。他还提到，西方学界存在一种看法，认为中国的科研活动多为模仿、跟进尖端科技，相对缺乏原创性。 既然中国人信权威，那么我们在做软文创意的时候要迎合这种现实。那么权威在哪里呢,我们认为，权威是一定领域取得突出成就并且有一定知名度的人，或者是传承下来的风俗习惯。权威可以是古代的，可以是现代的，也可以是当代的。比如，提到梦境，老百姓都相信“周公解梦”，提起财神都信“关公”，提起杂交水稻，都信袁隆平，提起电子商务都信大嘴马云，提起搜索引擎都信李彦宏。。。。。。 中小企业开展论文营销，可以想想这个行业的权威是谁、细分领域的权威是谁，这个行业如果没有权威，只要自己货真价实，有干货，那么你就是权威～ 软文要么树立权威，要么借助权威来增强软文的说服力。不过要注意一点，如果各方面积累和准备不够，则树权威的时机可以后移，否则因为空放炮、喊大话被人耻笑就得不偿失 了。 第6招:找案例 对于软文营销要推广的服务或者产品，无论是要证明效果好还是说明产品质量过硬，都需要用案例来说话，特别是议论形式的软文。从案例入手，软文表达的意思更明确，读者更明白，说服力也就更强。 软文创意的时候，找找客户案例，找找行业案例，不同的案例有可能是不同的角度，这样你软文撰写的角度就自然多了。 找案例，一要注意案例的代表性，二要注意案例的适量性。案例没有代表性会显得苍白，案例太多又会显得啰嗦，也容易让读者觉得是在夸夸奇谈。 第7招:曝内幕 人类还有一个特点，特别是网民，那就是好奇，什么事情都有探究竟的喜好。如果适度地曝曝行业的内幕，则会赢得广泛关注。 我国证券行业对内幕信息有明确的界定，总结出了三个特征:内部运作人员所知悉、尚未对外公开、对于信息所在集体或行业具备商业价值。东方财富网2008年开设了一个博客，至今访问量突破了2亿多，每篇文章访问量都数以万计，靠的就是曝内幕信息～ 我们觉得内幕信息的三个特征也完全使用于软文营销方面。琢磨一下企业所处的行业是否有内幕，是否能够有限度地披露一下，从曝内幕角度撰写的软文转载量会很高。 第8招:造新闻 没错，绝对没看错～就是要制造新闻。其实对于中小企业而言有太多的制造新闻的机会，年底开个经销商座谈会或者经销商大会，签下大的业务单子，接待社会知名人士到访，企业领导对外参加知名的活动，招聘方面新举措，企业管理的卓越成效的方式等等。 造新闻，一定要有据可依，不是胡编乱造。此外，造新闻的软文一定要用新闻性的描述来撰写。有些时候，软文用造新闻的去创意，很有可能演变出来一个事件营销的策划案。因此，这个方法建议经常使用。 第9招:比对手 很久以前，挪威人从深海里捕捞沙丁鱼，每次还没等运到海岸，沙丁鱼基本上便奄奄一息了。渔民们想了很多办法。只有一条渔船，总能带回活鱼上岸。人们仔细研究才发现其中的奥秘。原来，这条船是在沙丁鱼槽里放进了鲇鱼。鲇鱼是沙丁鱼的天敌，当鱼槽里沙丁鱼和鲇鱼共存时，鲇鱼出于天性就会不断地追逐沙丁鱼。在鲇鱼的追逐下，沙丁鱼也会拼命游动以求生。这就是著名的沙丁鱼的故事。 这个故事告诉我们一个道理，对手是自己的压力，也是自己的动力。而且往往是对手给 自己的压力越大，由此而激发的动力就越强，这是一种博弈关系。一位教练曾经这样说:“对手是每个运动员最好的教科书，谁要想战胜对手，谁就得向对手学习。” 比对手，在软文创意方面就是向对手学习，研究相同或者近似产品或者服务的特点，找到自己的优势。特别是自己的产品和服务有明显优势的时候，从这个角度去创意软文的效果会很好。 即使你的产品或者服务不如对手的好，也不要害怕，尺有所、短寸有所长，你的产品或者服务不可能任何地方没有优势。找出你的优势，以己之长攻敌之短，软文会给你带来惊喜。 但是有一点必须要注意，比对手在软文创意中千万要客观，不要恶意诋毁竞争对手。要记住，是对手让我们强大，是对手让我们有不断学习和进步的机会，要怀着一颗感恩的心，与对手进行对比，向对手致敬～ 第10招:傍名人 名人是社会公众比较熟悉和喜欢关注的群体，人们能够通过各种媒体不断地获取名人的相关信息。也正是因为这种名人本身的影响力，名人在其出现的时候往往能够达到事态扩大、影响增强的效果，这就是名人效应。 名人效应的应用是很普遍的，在广告方面，几乎大部分广告都在利用名人效应，爱屋及乌，因为受众对名人的喜欢、信任甚至模仿，从而转嫁到对产品的喜欢、信任和模仿。 美国心理学家曾做过一个有趣的实验，在给大学心理系学生讲课时，向学生介绍说聘请到举世闻名的化学家。然后这位化学家说，他发现了一种新的化学物质，这种物质具有强烈的气味，但对人体无害。在这里只是想测试一下大家的嗅觉。接着打开瓶盖，过了一会儿，他要求闻气味的学生举手，不少同学举了手，其实这只瓶子里只不过是蒸馏水，“化学家”是从校外请来的德语老师。 软文营销也可以借助名人来吸引公众的眼球，增强文章的阅读率。但是傍名人如果没有经过名人的同意，风险也是很大的。在软文营销的实践中，傍名人的操作手法有些时候与借东风一样，可以直接借名人事件做一些评论引出要植入的话题。 傍名人有一点必须注意，绝对不能对名人和你产品或服务之间的关系进行杜撰，比如你写减肥产品，你可以写用了减肥产品可以实现刘亦菲那样的身材，但是你绝对不能写刘亦菲是用你的减肥产品而保持了理想身材～更不能因为你的傍名人导致名人的社会评价降低，甚至是有损名人的社会评价。 其实傍名人的操作，不仅仅是名人，名企、知名商标都可以去傍，关键是要傍的巧妙，帮得要人、名人都感觉有面子，才能让读者不觉得反感。否则，即使傍上了名人呢，要么惹来官司，要么引起读者反感，就没有任何意义了。 第11招:动真情 “只要人人都献出一点儿爱，这世界将会变成美好的人间”这句歌词曾经感动了几代中 国人。法国哲学家、文学见狄德罗说过:“没有感情这个品质，任何笔调都不可能打动人心。凡是有感情的地方就有美。” 人是有感情的高级动物，只要动了感情，就会引起共鸣或者在心底里被触动，从而改变自己的行为决定。举个生活中的例子，为人父母的会有更深的体会。在商场，一个小孩子特别喜欢一件东西，想让家长买下来，尽管家长嘴上不同意，如果这个小孩子不和家长吵闹，而是跑到一边伤心地哭泣，那么不管这件东西的使用价值有多大，价钱贵不贵，只要经济条件宽裕的家长就都会改变主意把东西买下来。 软文用情感打动读者的道理也是同样的。情感最大的特点就是容易打动人，容易走进消费者的内心，所以有人提出情感营销。那么软文创意上如何去寻找真情呢, 企业中员工枝江比较感人的事情有没有,员工为公司努力奋斗，公司以人为本，热爱、关心员工的感人事情有没有,公司和客户之间有没有让客户感动或者让公司值得骄傲的事情呢,用一颗热情洋溢的心、阳光的心态去调查，一定能够找到从情感角度创意的软文。 用动真情这种方式去创意软文，首先这种感情要能打动你自己，千万不能不痛不痒，让人感觉是无病呻吟。需要特别说明的是，这类软文写作中不是为了情感而情感，而是要诉诸受体的情感，以情动人，使读者受到情绪的感染，促使软文行动目标的达成。 因此，用动真情的角度创意的软文写作中的情感是为理性服务的。理性是“锦”，情感是“花”，二者是“锦上添花”。只有这样，这类软文才会具有天衣无缝的逻辑力量，加上感人的情感力量，那就是在理性之火中加入了干柴，软文的说服力和感染力兼备。 第12招:反着来 实际就是逆向思维，对司空见惯的、已成定论的事物或观点反过来思考。要敢于“反其道而行之”，让思维向对立面的方向发展，从问题的相反面深入地进行探索，树立新思想，创立新形象。 创意软文上，当大家都朝着一个固定的思维方向思考问题时，朝相反的方向思索，经常会收到意想不到的效果，具体方法可以参考逆向思维的三种方式。 第一种是反转型逆向思维，就是从已知事物的相反方向进行思考，简单理解就是直接反回来。比如说开卷有益，那么就要琢磨开卷未必有益。 第二种是转换逆向思维，解决问题的手段受阻，转换成另一种手段，或者转换角度思考。司马光砸缸就是典型的逆向思维运用。 第三种是缺点型逆向思维，思考是否能把缺点变成优点，化被动为主动，化不利为有利。比如，金属容易腐蚀生锈，这是缺点。但是这个缺点可以被利用就是优点了，腐蚀生锈可以生产金属粉末。 第13招:设奖赏 这是真实的故事。20世纪90年代后期，安利进入中国，实行美国的“无因全款退货”。不管任何原因，如果顾客在使用后感到不满意，则退全款～哪怕一瓶沐浴露用得一滴不剩，只要瓶还在，就可以退款。这项在美国施行了很久，一直是安利公司的信誉和品牌象征。 然而在中国，精明的国人很快以“特色”的方式震撼了美国人:很多中国人回家把刚买的安利洗碗液、洗衣液倒出一半，留用，然后再用半空的瓶子，甚至全空的瓶子去要求全额退款。在上海，刚刚开业不久的安利公司，每天清早门口排起了退款的长长队伍，络绎不绝，人潮涌动，一时间，使美国人大吃一惊。 但由于承诺在先，安利还是顶着每天的巨大亏损，忠实履行了退货承诺。然而令人更加惊异的现象发生了:一方面是产品销售量剧增，大大超乎公司的预期;另一方面，拿着空瓶子前来退货的顾客也越来越多，最后竟然达到每天退款高达100万元，还得倒贴30万元产品——终于让美国安利吃不消了～这之后，安利公司迅速对中国的制度进行修改:产品用完一半，只能退款一半;全部用完，则不予退款～ 在这里，我们无意讨论国人的诚信问题，只是证明有些人喜欢贪小便宜。不管我们承认与否，也不管这个观点是否会遭到N多人的“拍砖”，我们必须要意识到软文营销面对的群体有这个共性。 在网络论坛上经典的网络软文营销案例当属“吃垮必胜客”了，这篇软文的创意就是利用了某些网民贪小便宜的心理，以极具趣味性的语言表达，如何将沙拉堆砌的更多。结果在网上一经投放一发不可收拾，全国数以万计的小白领和网民涌入必胜客去尝试这个方法，必胜客赚了个盆满钵满。 在软文创意的时候，充分迎合某些网民贪小便宜的心理，还可以用通过设奖赏来利诱。比如给予折扣、赠送礼品，甚至是免费。说得再简单些，就是让读者看了软文除了获取到有价值的信息之外，还能有机会获得一些物质上的回报。 在我们软文营销的实践中，如果用设奖赏的方法去创意软文，则最好设定门槛和时间短，增强读者的优越感而紧迫感。 第14招:贴贴金 这个就很容易理解了，就是把企业好的一面展现出来，也可以适当”装修”一下。具体来说，重点看看企业有没有获得过一些荣誉或者社会各界的评价。 我们在实际操作中，经常会推动企业去找大的经销商、客户对企业做出评价，这个评价就成为撰写软文的角度。这种方法不同于傍名人和借东风，这种方法是需要贴金对象认可和支持企业的。必须要注意，贴金不能过度，不是过分地夸耀，也要适可而止。 第15招:钓钓鱼 这里所说的钓鱼，不是让我们去做那些网络上所出现的为人不耻，甚至是触犯法律的诈 骗事情。 举个例子，我们经常会从网上下载一些常用的软件，最早的像国内的天空软件园、华军软件园等网站都提供常用软件下载，大多是免费的软件。后来陆续出了很多提供软件下载的网站，很多是挂羊头卖狗肉的。本来描述得清清楚楚，是A软件，你辛辛苦苦下载下来发现是B软件，更有甚者在软件中捆绑病毒插件。网友发现之后大都会气得骂娘，大都也就卸载作罢。但是制造此事情的始作俑者让网友安装软件的目标基本上都不会实现。 然而，如果描述了某款软件免费使用，网友下载安装后发现果真是那款软件，还是挺高兴的。当发现有些功能不能使用，此款软件是试用版时，大都也会骂娘。这类软件免费版从网上很难找到，只要价格便宜，有些网友尽管嘴里骂娘，还是会把钱打给你。 这是两种两种完全不同的钓鱼的创意，我们提倡后者。分析一下，为什么会有那么多网友被钓上了呢,说到底，是需求的问题。这种需求是现实和迫切的，而且相对来讲非常精准。软文营销的创意用钓鱼法我们认为也是这个道理，要精准，不要指望用一篇软文下去捞上一网鱼，那是鱼网不是鱼竿的能力。 此外，就像钓鱼一样，资深的钓友认为“打一枪换一个地方”，“东一榔头西一棒槌”的做法是正确的。如果鱼一直不上钩，则要勤动竿，让鱼饵晃动一下。软文营销按照钓鱼的方法去创意，就是站在客户的角度一口气罗列出产品或者服务的优势，逐一投放一轮，那么多饵下去，总有能钓上鱼来的机会。 这种方法特别适合房地产企业的软文，因为客户买房子真的有太多理由，买房子也有太多要考虑的因素，其实对于每个真正成交的客户来讲，最重要的理由有一个就够了。我们只从一个角度或者几个角度去创意，想得再好，客户也未必上钩。“姜太公钓鱼，愿者上钩”这种坐等的方式肯定行不通，那就多下钩、下不同的饵，多动竿吧～ 第16招:玩访谈 访谈方法最简单，也最容易成文。列出一系列的采访提纲，注意不要太书面化，找这个行业的名人或者资深人士，如果找不到，则至少找个比你强的业内人士或者目标客户中的代表，参考你列的提纲和对方聊天。记得录好音，回来一整理，把行动目标植入就是一篇软文。 不过这种方式写出来的软文可读性不太强，如果你的功力不够，则只能把这个作为一个备用创意。我们所策划的专业性太强的软文，如果时间比较紧张，则太多用这种方式处理。因为我们会从列出的提纲和实际的访谈中引发出更好的创意。 第17招:搞评论 人都是有思想的。只是有人善于表达，有人不善于表达而已。软文营销用搞评论的方法去创意，是人人都能实现的。 对于重大历史事件和新闻热点事件，因为知识面和眼界的问题，对于软文营销的具体实施人员有些评论起来比较吃力，但是对于广大中小企业提供的产品或者服务，大多数都是老 百姓能直接接触到的事物，对此都有或多或少的观点。 把这些表达出来，文字上润色一下就是软文。如果把多个人的评论汇总在一起，则在此基础上加上你的观点，就是综述。 第18招:拆拆台 简单来说，就是没有矛盾要制造矛盾，这才有看点。大街上两人吵架，无论路人的脚步多匆忙，一定会侧目。 对于中小企业来讲，有没有可能制造这种矛盾,当然不是说一定非要在企业内部挑起事端，这只是一个创意的方向和角度。其实曝行业内幕也是这种拆台方式创意的一种表现形式，只不过拆的是行业的台。 对于中小企业而言，与经销商之间、与客户之间，特别是知名客户之间发生分歧是在所难免的，在适度披露信息的情况下，拆拆台也是一种不错的思路。加多宝和王老吉之争，加多宝无论是广告还是软文策划都是这种思路，一直围绕着与王老吉的矛盾做文章，硬生生地拆王老吉的台。 拆台是软文创意的最厉害的杀手锏，但是千万要玩得高明一些，既不能变成市井之间的骂战，也不能“杀敌500，自损1000”。 (英文版 ) Two regulations promulgated for implementation is in the party in power for a long time and the rule of law conditions, the implementation of comprehensive strictly strategic plan, implementation in accordance with the rules and discipline to manage the party, strengthen inner-party supervision of major initiatives. The two regulations supporting each other, the < code > adhere to a positive advocate, focusing on morality is of Party members and Party leading cadres can see, enough to get a high standard; < rule > around the party discipline, disciplinary ruler requirements, listed as "negative list, focusing on vertical gauge, draw the party organizations and Party members do not touch the" bottom line ". Here, the main from four square face two party rules of interpretation: the first part introduces two party Revised regulations the necessity and the revision process; the second part is the interpretation of the two fundamental principles of the revision of laws and regulations in the party; the third part introduces two party regulations modified the main changes and needs to grasp several key problems; the fourth part on how to grasp the implementation of the two regulations of the party. < code > and < Regulations > revised the necessity and revised history of the CPC Central Committee the amendment to the Chinese Communist Party members and leading cadres honest politics several guidelines > and < Chinese Communist Party discipline and Punishment Regulations > column 1 by 2015 to strengthen party laws and regulations focus. Two party regulations revision work lasted a Years, pooling the wisdom of the whole party, ideological consensus, draw historical experience, respect for the wisdom of our predecessors, which reflects the unity of inheritance and innovation; follow the correct direction, grasp the limited goals, adhere to the party's leadership, to solve the masses of the people reflect a focus on the problem. The new revision of the < code > and < rule >, reflects the party's 18 and the eighth session of the third, the spirit of the fourth plenary session, reflecting the experience of studying and implementing the General Secretary Xi Jinping series of important speech, reflects the party's eighteen years comprehensive strictly practice. (a) revised two regulations of the party need of < the ICAC guidelines > in < in 1997 Leaders as members of the Communist Party of China clean politics certain criteria (Trial) > based on revised, the promulgation and implementation of January 2010, to strengthen the construction of the contingent of leading cadres play an important role. But with the party to manage the party strictly administering the deepening, has not been able to fully meet the actual needs. Content is too complicated, "eight prohibition, 52 are not allowed to" hard to remember, and also difficult to put into practice; the second is concisely positive advocated by the lack of prohibited provisions excessive, no autonomy requirements; the third is banned terms and discipline law, both with the party discipline, disciplinary regulations repeat and Criminal law and other laws and regulations repeat; the fourth is to "clean" the theme is not prominent, not for the existing problems, and is narrow, only needle of county-level leading cadres above. < rule > is in 1997 < Chinese Communist Party disciplinary cases (Trial) > based on revision, in December 2003 the promulgation and implementation, to strengthen the construction of the party play very important role. Along with the development of the situation, which many provisions have been unable to fully meet the comprehensive strictly administering the practice needs. One is Ji law, more than half of the provisions and criminal law and other countries laws and regulations Repetition; two is the political discipline regulations is not prominent, not specific, for violation of the party constitution, damage the authority of Party Constitution of misconduct lack necessary and serious responsibility to pursue; third is the main discipline for the leading cadres, does not cover all Party members. Based on the above situation, need to < the criterion of a clean and honest administration > and < rule > the two is likely to be more relevant regulations first amendment. By revising, really put the authority of Party discipline, the seriousness in the party tree and call up the majority of Party members and cadres of the party constitution of party compasses party consciousness. (II) two party regulations revision process the Central Committee of the Communist Party of China attaches great importance to two regulations revision . Xi Jinping, general books recorded in the Fifth Plenary Session of the eighth session of the Central Commission for Discipline Inspection, on the revised regulations < > made clear instructions. According to the central deployment, the Central Commission for Discipline Inspection from 2014 under six months begin study two regulations revision. The Standing Committee of the Central Commission for Discipline Inspection 4 review revised. Comrade Wang Qishan 14 times held a special meeting to study two regulations revision, amendment clarifies the direction, major issues of principle, path and target, respectively held a forum will listen to part of the province (area) secretary of the Party committee, Secretary of the Discipline Inspection Commission, part of the central ministries and state organs Department The first party committee is mainly responsible for people, views of experts and scholars and grassroots party organizations and Party members. Approved by the Central Committee of the Communist Party of China, on 7 September 2015, the general office of the Central Committee of the Party issued a notice to solicit the provinces (autonomous regions, municipalities) Party, the central ministries and commissions, state ministries and commissions of the Party (party), the General Political Department of the military, every 3 people organization of Party of two regulations revision opinion. Central Commission for Discipline Inspection of extensive solicitation of opinions, careful study, attracting, formed a revised sent reviewers. In October 8 and October 12, Central Committee Political Bureau Standing Committee and the Political Bureau of the Central Committee After consideration of the two regulations revised draft. On October 18, the Central Committee of the Communist Party of China formally issued two regulations. Can say, two laws amendment concentrated the wisdom of the whole party, embodies the party. Second, < code > and < Regulations > revision of the basic principles of two party regulations revision work and implement the party's eighteen, ten eight plenary, the spirit of the Fourth Plenary Session of the Eleventh Central Committee and General Secretary Xi Jinping important instructions on the revised < low political criterion > and < Regulations >, highlighting the ruling party characteristics, serious discipline, the discipline quite in front of the law, based on the current, a long-term, advance as a whole, with Bu Xiuding independent < rule > and < rule >. Main principle is: first, adhere to the party constitution to follow. The constitution about discipline and self-discipline required specific, awaken the party constitution of party compasses party consciousness, maintaining the authority of the constitution. General Secretary Xi Jinping pointed out that "no rules, no side round. Party constitution is the fundamental law, the party must follow the general rules. In early 2015 held the eighth session of the Central Commission for Discipline Inspection Fifth Plenary Session of the 16th Central Committee, Xi Jinping again pointed out that constitution is the party must follow the general rules, but also the general rules." the revision of the < code > and < rule > is Method in adhere to the regulations established for the purpose of combining rule of virtue is to adhere to the party constitution as a fundamental to follow, the constitution authority set up, wake up the party constitution and party rules the sense of discipline, the party constitution about discipline and self-discipline specific requirements. 4 second is to adhere to in accordance with the regulations governing the party and the party. The Party of rule of virtue "de", mainly refers to the party's ideals and beliefs, excellent traditional style. The revised the < code > closely linked to the "self-discipline", insisting on the positive initiative, for all members, highlight the "vital few", emphasized self-discipline, focusing on the morality, and the majority of Party members and the ideological and moral standards. The revised < > Ji method separately, Ji, Ji Yan to Method, as a "negative list", emphasizing the heteronomy, focusing on vertical gauge. Is this one high and one low, a positive reaction, the strict party discipline and practice results transformation for the integration of the whole party to observe moral and discipline requirements, for the majority of Party members and cadres provides benchmarking and ruler. Third, insist on to. In view of the problems existing in the party at the present stage, the main problems of Party members and cadres in the aspect of self-discipline and abide by the discipline to make clearly defined, especially the party's eighteen years strict political discipline and political rules, organization and discipline and to implement the central eight provisions of the spirit against the four winds and other requirements into Disciplinary provisions. Not one pace reachs the designated position, focusing on in line with reality, pragmatic and effective. After the revision of major changes, major changes in the < code > and < rule > modified and needs to grasp several key problems (a) < code > < code > adhere to according to regulations governing the party and party with morals in combination, for at the present stage, the leadership of the party members and cadres and Party members in existing main problems of self-discipline, put forward principles, requirements and specifications, showing Communists noble moral pursuit, reflected at all times and in all over the world ethics from high from low 5 common requirements. One is closely linked to the "self-discipline", removal and no direct relation to the provisions of . the second is adhere to a positive advocate, "eight prohibition" 52 are not allowed to "about the content of the" negative list moved into synchronization amendment < cases >. Three is for all the party members, will apply object from the leadership of the party members and cadres to expand to all Party members, fully embodies the comprehensive strictly required. The fourth is prominent key minority, seize the leadership of the party members and cadres is the key, and put forward higher requirements than the ordinary Party members. Five is to simplify, and strive to achieve concise, easy to understand, easy to remember. The revised < code > is the ruling Party since the first insists on a positive advocate forAll Party members and the self-discipline norms, moral declaration issued to all members of the party and the National People's solemn commitment. > < criterion of a clean and honest administration consists of 4 parts, 18, more than 3600 words. After the revision of the < code >, a total of eight, 281 words, including lead, specification and Party member cadre clean fingered self-discipline norms, etc. Part 3 members low-cost clean and self-discipline, the main contents can be summarized as "four must" "eight code". Lead part, reiterated on ideal and faith, fundamental purpose, the fine traditions and work style, noble sentiments, such as "four must" the principle of requirements, strong tone of self-discipline, The higher request for 6 and supervised tenet, the foothold in permanent Bao the party's advanced nature and purity, to reflect the revised standards requirements. Members of self-discipline norms around the party members how to correctly treat and deal with the "public and private", "cheap and rot" thrifty and extravagance "bitter music", put forward the "four norms". Party leader cadre clean fingered self-discipline norms for the leadership of the party members and cadres of the "vital few", around the "clean politics", from civil servant of the color, the exercise of power, moral integrity, a good family tradition and other aspects of the leadership of the party members and cadres of the "four norms" < > < norm norm. "The Party member's self-discipline norms" and "party members and leading cadre clean fingered self-discipline norms," a total of eight, collectively referred to as the "eight". "Four must" and "eight" of the content from the party constitution and Party's several generation of leaders, especially Xi Jinping, general secretary of the important discussion, refer to the "three discipline and eight points for attention" statements, and reference some embody the Chinese nation excellent traditional culture essence of epigrams. (2) the revised regulations, the main changes in the revised Regulations > to fully adapt to the strictly requirements, reflects the according to the regulations governing the law of recognition of deepening, the realization of the discipline construction and Jin Ju. < rule > is party a ruler, members of the basic line and follow. And the majority of Party members and cadres of Party organizations at all levels should adhere to the bottom line of thinking, fear discipline, hold the bottom line, as a preventive measure, to keep the party's advanced nature and purity. 1, respect for the constitution, refinement and discipline. Revised < rule > from comprehensive comb physical constitution began, the party constitution and other regulations of the Party of Party organizations and Party discipline requirements refinement, clearly defined in violation of the party constitution will be in accordance with regulations to give the corresponding disciplinary action. The original 10 categories of misconduct, integration specification for political discipline, discipline, honesty and discipline masses Ji Law and discipline and discipline and other six categories, the content of < rule > real return to Party discipline, for the majority of Party members and listed a "negative list. 7 2, highlighting the political discipline and political rules. > < Regulations according to the stage of the discipline of outstanding performance, emphasizing political discipline and political rules, organization and discipline, in opposition to the party's leadership and the party's basic theory, basic line, basic program and basic experience, the basic requirement of behavior made prescribed punishment, increase the cliques, against the organization such as violation of the provisions, to ensure that the central government decrees and the Party of centralized and unified. 3, adhere to strict discipline in the law and discipline In front, Ji separated. Revised < Regulations > adhere to the problem oriented, do Ji separated. Any national law existing content, will not repeat the provisions, the total removal of 79 and criminal law, repeat the content of the public security management punishment law, and other laws and regulations. In the general reiterated that party organizations and Party members must conscientiously accept the party's discipline, die van comply with national laws and regulations; at the same time, to investigate violations of Party members and even criminal behavior of Party discipline and responsibility, > < Regulations distinguish five different conditions, with special provisions were made provisions, so as to realize the connection of Party discipline and state law. 4, reflect Wind building and anti-corruption struggle of the latest achievements. < rule > the party's eighteen years implement the spirit of the central provisions of the eight, against the requirements of the "four winds" and transformation for disciplinary provisions, reflecting the style construction is always on the road, not a gust of wind. In the fight against corruption out of new problems, increase the trading rights, the use of authority relatives profit and other disciplinary terms. Prominent discipline of the masses, the new against the interests of the masses and ignore the demands of the masses and other disciplinary terms and make provisions of the disposition and the destruction of the party's close ties with the masses. Discipline to protect the party's purpose. 8 of these regulations, a total of three series, Chapter 15, 178, more than 24000 words, after the revision of the regulations a total of 3 series, Chapter 11, 133, 17000 words, divided into "general" and "special provisions" and "Supplementary Provisions" Part 3. Among them, add, delete, modify the provisions of the proportion of up to nearly 90%. 1, the general general is divided into five chapters. The first chapter to the regulations of the guiding ideology, principles and scope of application of the provisions, highlight the strengthening of the party constitution consciousness, maintenance the authority of Party Constitution, increase the party organizations and Party members must abide by the party constitution, Yan Centralized centralized, would examine at all levels of the amended provisions implementing and maintaining Party discipline, and consciously accept the party discipline, exemplary compliance with national laws and regulations. The second chapter of discipline concept, disciplinary action types and effects of the regulations, will be a serious warning from the original a year for a year and a half; increase the Party Congress representative, by leaving the party above (including leave probation) punishment, the party organization should be terminated its representative qualification provisions. The third chapter of the disciplinary rules of use prescribed in the discipline rectifying process, non convergence, not close hand classified as severely or heavier punishment. "Discipline straighten "At least eighteen years of five years, these five years is to pay close attention to the provisions of the central eight implementation and anti -" four winds ". The fourth chapter on suspicion of illegal party disciplinary distinguish five different conditions, with special provisions were made provisions, to achieve effective convergence of Party and country 9 method. < rule > the provisions of Article 27, Party organizations in the disciplinary review found that party members have committed embezzlement, bribery, dereliction of duty dereliction of duty and other criminal law act is suspected of committing a crime shall give cancel party posts, probation or expelled from the party. The second is < Regulations > Article 28 the provisions of Party organizations in the disciplinary review But found that party members are stipulated in the criminal law, although not involved in a crime shall be investigated for Party discipline and responsibility should be depending on the specific circumstances shall be given a warning until expelled punishment. This situation and a difference is that the former regulation behavior has been suspected of a crime, the feeling is quite strict, and the latter for the behavior not involving crime, only the objective performance of the provisions of the criminal code of behavior, but the plot is a crime to slightly. < Regulations > the 29 provisions, Party organizations in the discipline review found that party members and other illegal behavior, affect the party's image, the damage to the party, the state and the people's interests, we should depend on the situation Seriousness given disciplinary action. The loss of Party members, seriously damaging the party's image of behavior, should be given expelled from the party. At this article is party member is in violation of the criminal law outside the other illegal acts, such as violates the public security administration punishment law, customs law, financial laws and regulations behavior. The fourth is < cases > Article 32 stipulates, minor party members and the circumstances of the crime, the people's Procuratorate shall make a decision not to initiate a prosecution, or the people's court shall make a conviction and exempted from criminal punishment shall be given within the party is removed from his post, probation or expelled from the party. Party members and crime, sheets were fined in accordance with For acts; the principal Ordinance amended the provisions of the preceding paragraph. This is the new content, in order to achieve Ji method effective convergence. Five is < > the thirty third article 10 of the provisions, the Party member due to an intentional crime is sentenced to criminal law (including probation) sheets or additional deprivation of political rights; due to negligence crime and was sentenced to three years or more (excluding three years) a penalty, shall give expelled punishment. Due to negligence crime is convicted and sentenced to three years (including three years) in prison or be sentenced to public surveillance, detention, shall in general be expelled from the party. For the individual may not be expelled from the party, should control Approval. This is followed and retained the original > < Regulations the provisions of punishment party authorization rules and report to a level party organizations. For is "party members with criminal acts, and by the criminal punishment, generally should be expelled from the party". The fifth chapter of probationary Party member of the discipline and discipline after missing members of the treatment and punishment decisions, such as the implementation of the provisions, clear the related party discipline and punishment decision made after, for duties, wages and other relevant alteration formalities for the longest time. 2, sub sub section will the original regulations of 10 categories of acts of violation of discipline integration revised into 6 categories, respectively, in violation of the punishments for acts of political discipline "in violation of discipline behavior of punishment" in violation of integrity of disciplinary action points "of violation punishments for acts of mass discipline" "the violation of work discipline, punishment" in violation of discipline of life behavior punishment "6 chapters. 3, annex" Supplementary Provisions "clear authority making supplementary provisions of, cases of interpretative organ, as well as regulations implementation time and retroactivity etc.. 11 (3) learning understanding > < regulations needs to grasp several key problems The first problem -- about the violation of political discipline behavior > < new ordinance chapter 6 the political discipline column for the six disciplines, that is the main opposition to Party leadership and the opposition of the basic theory, basic line, basic program and basic experience, basic requirements of misconduct made provisions of the disposition, especially the eighteen since the CPC Central Committee put forward the Yan Mingzheng treatment of discipline and political rules requirements and practical achievements transformation for Discipline article, increase the false debate central policies, cliques, against the organization review, make no discipline of the principle of harmony terms. These are the party's eighteen years in comprehensive strictly Process combined with the practice of rich content. (1) false debate the central policies and undermine the Party of centralized and unified the problem is made in accordance with the provisions of the party constitution. Constitution in general programme requirements adhere to democratic centralism is one of the requirements of the construction of the party must adhere to the four cardinal. Application of this principle is not only the party the basic organization principle and is also the mass line in party life, it requires that we must fully develop inner-party democracy, respect for the dominant position of Party members, safeguarding the Party member democratic rights, give full play to the enthusiasm and creativity of the party organizations at all levels and Party members, at the same time, also must implement the right concentration, ensure the party's mission < the chaos in unity and concerted action to ensure that the party's decision to get quickly and effectively implementing. The Party Central Committee formulated the major principles and policies, through different channels and ways, fully listen to the party organizations and Party members of the opinions and suggestions, but 12 is some people face to face not to say back blather "" will not say, after the meeting said, "" Taiwan does not say, and nonsense ", in fact, not only disrupt the people thought, some causing serious consequences, the damage to the Party of the centralized and unified, hinder the central policy implementation, but also a serious violation of the democratic system of principles. There is no doubt that shall, in accordance with the Regulations > 4 Specified in Article 6 to give the appropriate punishment. For did not cause serious consequences, to give criticism and education or the corresponding tissue processing. (2) about the destruction of the party's unity < New Regulations > the forty eighth to fifty second article, to damage Party's unity unified and violation of political discipline, punishment situation made explicit provisions. Article 52 of the new "in the party get round group, gangs seek private gain, cliques, cultivate private forces or through the exchange of interests, for their own to create momentum and other activities to gain political capital, given a serious warning or withdraw from their party posts disposition; if the circumstances are serious, to give Leave a party to observation or expelled from the party. (3) on against the organization review of the provisions of the constitution, party loyalty honesty is party members must comply with the obligations. Members must obey the organization decision, shall not violate the organization decided encounters by asking questions to find organization, rely on the organization, shall not deceive the organization, against the organization. For example, after the investigation does not take the initiative to explain the situation, but to engage in offensive and defensive alliance, hiding the stolen money is against survey organization, is a violation of the behavior of political discipline. Article 24 of the original > < Regulations, although the provisions of the interference, hinder group review the behavior of the fabric can be severely or 13 Aggravated punishment, but did not put this kind of behavior alone as a discipline for qualitative amount of discipline. > < new regulations increase the Article 57, "anti organization review, one of the following acts, given a warning or serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, give expelled from the party: (a) on supply or forged, destroyed, transfer, conceal evidence; (II) to prevent others expose, providing evidence Material; (III) harboring co personnel; (4) to the organization to provide false information, to hide the fact; (5) the him against the acts of the organization review. "< rule > add this clause to the Constitution requires more specific, the previous no punishment in accordance with the definite list and put forward clear punishment in accordance with. (4) about organizing or participating in superstitious activities as < Regulations > about engage in activities of feudal superstition obstruction of social management order" violations of Article 164 the provisions, but according to the original < rule > only in disrupting production, work, social life order The case to be disciplinary treatment, in other words, alone make the feudal superstition, organize or participate in the activities of feudal superstition of, does not constitute a violation. Which is not consistent with the requirements of our party's political party. > < new regulations in this change is, superstitious activities on the political discipline, increase the Article 58, is the organization of Party members, in superstitious activities included in violation of the negative list of political discipline deserves punishment, which and Party members should adhere to the correct political principle, political standpoint and viewpoint is consistent. 14 the second question about organization and discipline violation behavior of democratic centralism is our The party's fundamental organizational system. < New Regulations > Chapter 7 "in violation of the behavior of organizational discipline punishment" mainly for violation of democratic centralism, contrary to the "four obey the discipline behavior for source classification rules. Increased not in accordance with the relevant provisions or requirements to the organization for instructions to report on major issues; do not report truthfully report about personal matters; falsify personal archives; hide before joining the party serious mistakes; leading cadres in violation of the relevant provisions of the organization, will participate in the spontaneous formation of the old Xiang, Alumni Association, comrades in arms; to obtain illegal country residence abroad or foreign nationality, illegal for private frontier Documents such as discipline terms. (1) on the report truthfully report personal matters in 2010 the Central Committee of the Communist Party of China office, office of the State Council introduced < provisions on issues related to the leading cadres to report personal >, is clear about the request, deputy division level and above leading cadres should truthfully report changes in my marriage and spouse, children, moved to the country (territory), practitioners, income, real estate, investment and other matters, for failing to report, do not report, concealed and unreported, according to the seriousness of the case, giving criticism and education, and to make a correction within a time limit, shall be ordered to make a check, the commandment Jiemian conversation, informed criticism or jobs, free Post processing, constitute violations, in accordance with the relevant provisions shall be given a disciplinary sanction. But since the original < Regulations > and there is no corresponding specific terms, the violation of the regulations, do not report, as a false report about personal matters, there is no corresponding disciplinary action terms, in practice it is difficult to operate. In this regard, in order to solve is not reported, as a false report about personal matters 15 asked censure, the new < Regulations > add the Article 67 of violation of personal matters related to reporting requirements, report truthfully report the clear punishment basis, making this kind of violation behavior is no longer free drilling for Exhibition on matters of personal checks to verify and supervision of cadres, discipline review provides a powerful discipline guarantee. (2) about the illegal organization, to fellow, alumni, friends of the war will < regulations stipulated in Article 68 of >, leading cadres of the party in violation of relevant provisions of the organization, will participate in the spontaneous formation of fellow, Alumni Association, comrade in arms to give the punishment according to the seriousness of the case. Here special needs note is three points: this provision for only the leading cadres ", reflecting the high requirements of leading cadres; second violation in 2002, the Central Commission for Discipline Inspection, the central Organization Department and the The relevant provisions of the General Political Department jointly issued the < off in leading cadres not to participate in the initiative to set up "the villagers would be" alumni "" comrades in arms organization notice >. That is to say, to the spontaneous formation of fellow, Alumni Association, comrades in arms will constitute the premise of discipline is a violation of the provisions of this. The notification specified, leading cadres are not allowed to participate in the spontaneous incorporation of fellow, alumni, between comrades association would like the organization and shall not bear the sorority Human and the organizer shall not hold the corresponding position in the sorority; shall not borrow machine woven "network" and engage in kiss sparsely, round and round the gangs, but not "align" "Jieyi Gold Orchid" behavior. The third is to emphasize here that shall be organized to participate in the initiative to set up the villager, Alumni Association, comrades in arms. The so-called 16 spontaneous was established mainly means without registration. Therefore, Party members include leading cadres in the normal range of fellow, alumni, comrades in the party is not a violation of the rules of Party discipline. The three problem about integrity violations discipline Lian Jie discipline has been eighteen years clean government and anti The focus of the work of corruption. This Ordinance to amend, honesty and discipline this biggest adjustment, the new content, most of which prescribed by the original < criterion of a clean and honest administration > 8 ban and 52 are not allowed into the basic this part. (1) the central eight provisions of the spirit and requirements into < New > in the regulations of the party's eighteen years, central resolutely implement the provisions of the eight and pay close attention to the node and intensive briefing, on public funds, private bus, public funds tourism, gifts of public funds, the big parade and lavish weddings and festive, illegal payment allowances and subsidies, illegal construction of buildings such as the original masses reflects the relatively strong, "four winds" problem of the Resolute rectification. But original < Regulations > to eat and drink, super standard reception and no clear and specific expression, new < rule > will implement eight Central provisions of the spirit of the problem increased to "clean cheap self-discipline" chapter, clear to exceed the standard, beyond the scope of the reception or borrow machine eating and drinking etc. some in violation of the provisions of the spirit of the eight central relevant persons responsible for punishment, once the violation will be according to the < rule > severely punished, binding, enhanced significantly. One is to add Article 87, about to obtain illegal, hold, and the actual use of the sports card, golf ball cards and other consumer card. Illegal access to private clubs made the punishment provisions. The second is increase the Article 97, has made provisions of the disposition of illegal self pay or 17 spamming allowances, subsidies and bonuses. The third is added to the Article 99, on violation of super standard, beyond the scope of the reception or borrow machine eat and drink to make the provisions of punishment. The fourth is to increase the Article 101, on the management of conference activities in violation of the provisions made sanctions regulations. The fifth is the increased Article 102, for violation of office space management provisions made the punishment provisions. Six is to split the original < rule > Article 78, formed article 98, Article 100 of public Models of tourism, violate the provisions on the administration of the use of discipline of the bus through the list of made a more detailed provisions, apply more operational. Seven is increased the article 96, in violation of the relevant provisions of the, to participate in public funds to pay for dinner, high consumption of entertainment, fitness activities and public funds to buy gift, send gifts to make the provisions of the disposition. On the violation of the central provisions of the spirit of the eight, in addition to > < new regulations into "violation of honesty and self-discipline" misconduct outside, is different with the original < Regulations >, revised < rule > clearly defined not only to disposition of the directly responsible persons, but also dispose of collar Guide responsibilities. (2) increased trading rights, use of authority or position influence as relatives and close to profit violation of the terms of the < New Regulations > absorption < clean politics several guidelines > the relevant provisions spirit, increase the "negative list, including trading rights, the functions and powers or duties of influence as relatives and staff around profit. Increase Article 81" mutual use of office or authority ring for each other and their spouses, children and their spouses and other relatives, around 18 personnel and other specific relationship between the people to seek benefits engage in trading rights, given a warning or serious warning Sanctions; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, shall be expelled from the party. Increase Article 82 "connivance, acquiescence to the spouse, children and spouse etc. relatives and staff around the effect of Party members and cadres personal authority or position for personal gain, if the circumstances are relatively minor, given a warning or a serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, the given Expelled from the party. Party members and cadres of the spouses, children and their spouses does the actual work and get salary or although the actual work but to receive significantly beyond the same rank salary standard, Party members and cadres informed fails to correct, in accordance with the provisions of the preceding paragraph. "(3) about the gifts, gifts misconduct from handling practices in recent years, engaged in official cadres received gifts, gifts problems more prominent. This has seriously affected the image of Party members and cadres, damaged the relations between the party and the masses, and is a hotbed of corruption, is really necessary for this kind of behavior to be disciplined. < rule > no on accepting gifts, gifts, Card consumption behavior to engage in simple "one size fits all", but the difference between the different separately. One is in accordance with the provisions of Article 83, accepting may affect the impartial enforcement of the official gifts, gifts, consumer cards to depending on the seriousness of the case shall be given disciplinary sanctions. That is to say, for may affect the fair execution of business gifts, gifts, consumer cards are not allowed to accept. 19 is in accordance with the provisions of Article 83, accepting was significantly higher than normal ceremony is still exchanges of gifts, gifts, consumer card to disciplinary action. This is new regulations that daily life is purely reciprocity, accepting the same thing, boys , fellow friends gifts, gifts, shopping cards, although and fair execution of business has nothing to do, also want to as the case shall be dealt with, the situation is obviously beyond normal reciprocity ". The so-called" reciprocity ", one is emphasizes the reciprocal in protocol. In other words is you to me how, I to you how, not only does not go. The second is to significantly exceeded the normal local economy level, customs and habits, economic capacity of individual gifts, gift value. Specific sanctions to according to the processing of a variety of factors to consider, as appropriate. The third is the root according to the provisions of Article 84," to Engaged in public service personnel and their spouses and children, children's spouses and other relatives and other specific relationship presented Ming Xianchao normal reciprocity of gifts, gifts, consumer card, if the circumstances are relatively serious, given a warning until probation. "In accordance with the above provisions, gift giving significantly beyond the normal reciprocity, giver constitute the discipline. (4) on illegal trading of stocks or of other regulations of securities investment < > Article 88 is engaged in punishment regulation of camp and activity in violation of the relevant provisions on. Among them, 3 will" buying and selling stocks or in other securities investment "column as one of disciplinary cases Out. First need to be clear, > < regulations did not change the provisions of the Ordinance. The ordinance of the provisions of the second paragraph of Article 77 provisions "who, in violation of the provisions of the sale of stocks" is one of the violation, and at the beginning of the first paragraph of this article "violation of 20 against the relevant provisions of the" textual representation of the repeat revision. In, just from the legislative technique removed the "personal" in violation of the provisions, content and not to change the original provisions. Need to clear is, "buy or sell a stock or of other securities investment" refers to violation of the relevant provisions refers to in April 2001, the Party Central Committee, the State Council promulgated the On the work of the party and government organs staff's personal investment in securities if dry provisions >. According to the provisions of Article 3, use of work time, office facilities, the sale of stocks and securities investment fund belongs to illegal behavior. The fourth question, about the violation of the masses of the disciplinary actions < new regulations > would violate public discipline behavior of a single set of a class of restored "three rules of discipline and eight note" in the discipline of the masses of excellent traditional. < New Regulations > Chapter 9 "to violate the masses of disciplinary action", mainly the destruction of the party's close ties with the masses of misconduct made provisions on disciplinary; enrich and perfect the super standard, beyond the scope of Xiang Qun < All to raise fund and labor, in for involving the public affairs deliberately, chinakayao, in social security, policy support, disaster relief funds and materials and other matters assigned any kind and affectionate friends, obviously unfair acts against the interests of the masses of the disciplinary terms; increase the terms not in accordance with the provisions of the public party provided, government, factory and village (neighborhood) provided etc. violation of the people's right to know the behavior of the discipline. The fifth issue, on the violation of work discipline violation of work discipline added "negative list, including Party organizations carry out strictly Main responsibility for poor discipline terms. (1) the new party organization comprehensive strictly the main responsibility of the party does not fulfill the 21 or perform poor disciplinary terms < New Regulations > has a lead people to pay attention to the new terms, that is, in chapter ten "on the violation of work discipline behavior punishment" increase in the one hundred and fourteenth "party fail to perform comprehensive strictly the main responsibility of the party or to perform comprehensive strictly the main responsibility for administering the ineffective, resulting in serious damage or serious adverse effects, to the person directly responsible and the responsibility of leadership and give a warning or serious warning. The situation is serious, giving removed from their party posts or on probation Punishment. "Here the changes. For the first time, the main responsibility write < rule >. (2) new shall report does not report or false reporting discipline shall increase the 117 bar" in the higher level units to check to inspect the work or report to the parent unit, work report of shall report the matters do not report or do not report, cause serious damage or serious adverse effects of, to the person directly responsible and the responsibility of leadership, to give warning or a serious warning; if the circumstances are serious, giving removed from their party posts or placed on probation. "For example, during the tour visits to the region, the unit Members the obligation to the inspection teams to reflect the true situation, to conceal not reported or intentionally to the inspection teams to provide false information, causing serious damage or serious adverse effects of, the person directly responsible and the responsibility of leadership should be in accordance with the provisions of < rule > Article 117 to give the appropriate punishment. (3) the new not granted in accordance with the provisions of punishment, not according to the provisions of the implementation of disciplinary measures 22 violation of the provisions of Article 115 "Party organizations have one of the following circumstances, the direct leadership responsibility. Probation: members were sentenced punished, in accordance with the provisions give disciplinary action or in violation of state law Rules of behavior should be given disciplinary punishment and dispose of; disciplinary punishment by decision or complaint review the decision made, not in accordance with the provisions of the implementation decisions on punishment of the party, position, rank, and the treatment of the matters; Party members subject to disciplinary action, not in accordance with the cadre management authority and organizational relationships of by dispose of Party members to carry out education and supervision of daily management. "What needs to be pointed out is," cliff "demoted with cars, housing, secretary problem, implementation is not a discipline and party posts and ranks treatment by the organization department is responsible for the implementation, with cars, housing by the logistics department is responsible for the implementation of, Ji Commission responsible oversight responsibilities. The six questions, about the acts violating the discipline of life "in violation of discipline of life behavior punishment", mainly to "four winds" problems and a serious violation of social morality, family virtue acts of misconduct made provisions on disciplinary, an increase of extravagant life, contrary to the social public order and good customs disciplinary terms. Worth mentioning is, > < Regulations in Article 150 about "adultery" "mistress (Cardiff) formulation in the new < rule > is removed, to expand the scope of Article 127 provisions" and others hair improper sexual relations, let face disciplinary action Wider more strict. Four, and earnestly do a good job in the < code > and < rule > implement system of life lies in execution. < code > and < Regulations > is 23 Party organizations at all levels of a strong constraint and all Party members follow. Learning and implementing the < code > and < rule > is party committees (party), commission for discipline, discipline inspection group), the majority of Party members and cadres of the common responsibility, must party caught together, the party one execution. () Party committees (party) and play and implement comprehensive strictly the main responsibility, pays special attention to the two party regulations learning cross penetration. One is to Adhere to the party constitution is fundamental to follow, and resolutely safeguard the authority of the Party Chapter. The second is to adhere to the problem oriented, to strictly political discipline and political rule moments in the first place. The third is to adhere to the discipline and rules quite in front must not allow the bottom line to break the discipline. The fourth is to seriously organize the study of propaganda and education, in the city party members to create a disciplined, about the rules of the strong atmosphere. (II) Commission for Discipline Inspection at all levels (Discipline Inspection Group) to an important basis for the revised two party regulations as, adhere to easily blame, strengthen supervision and enforcement And early method in combining Ji, increase accountability efforts. One is to two regulations within the party important basis, adhere to the party constitution duties, with strict discipline to maintain the constitution authority. The second is to adhere to high standards and keep the bottom line, adhere to Ji Yan in law and discipline, the discipline and rules quite in front, grasping grasping small, easily blame, comprehensive use of supervision and discipline of "four kinds of form" in the discipline embodies the strict requirements and care for the discipline, tighten up, Yan. According to discipline in accordance with regulations to carry out disciplinary review. Increase the violations punishment, clues can initiate an investigation on the trial of cases According to the discipline on the provisions of the proportion of processing and control manager maintains discipline. To focus on investigating non convergence, don't accept hand serious disciplinary violations at the same time, pay more attention to the general review of discipline 24 behavior, and gradually increase the lighter punishment. Four is to illuminate two party regulations, combined with the local district of the Department of party conduct Lianzheng to relevant laws and regulations system clean, timely research proposes to establish, change, waste release opinion, avoid conflict, and the fasten system of cage, and gradually formed not rot, not rot, not want to rot system and working mechanism. (3) the leadership of the party members and cadres should play an exemplary role. The rate of higher consciousness of the front of the Ordinance to lead practice self-discipline norms, leading to maintain discipline of seriousness and authority. One is the above rate, demonstration and guidance, take the lead in learning and mastering the < code > and < > the requirements and regulations, do the deep understanding, learning to use. The second is to play an exemplary role in abiding by discipline rate, take the lead in practicing self-discipline norms, firmly establish before the discipline are equal, the system has no privilege, discipline is no exception, and consciously do standards, require more strict measures more practical. Third is to consciously accept supervision, conscientiously participate in the democratic life and debriefing honesty responsibility, such as Real to the party organization to report personal matters, and to accept the supervision of the work and life of the normal, habits under the supervision of the exercise of power, to carry out the work. The fourth is to set an example for the strict enforcement of discipline. Leading cadres should take the lead in the maintenance of discipline of seriousness and authority, to dare to seriously, dare to struggle, dare to offend people, for misconduct not laissez faire, but do not indulge, not tolerate to ensure the party constitution of party compasses party put in place. (4) the majority of Party members and cadres to set high standards and hold the bottom line, consciously abide by the < code > and < rule >. One is to control the < standard > and < 25 cases >, tight Close connection with their own thoughts, practical work and life, efforts to solve the problems, to enhance the study and implement of the effectiveness and pertinence. The second is to establish a high standard and hold the bottom line, consciously in the self-discipline pursuit of high standards, strictly in the party away from the red line discipline, discipline, about the rules and know fear, distrust, the formation of the honor system, comply with the system, safeguard system of good habits. Regulations and discipline regulations of < < New Revision of the Communist Party of China clean fingered self-discipline criterion > and < Chinese Communist Party Disciplinary Regulations > is the Party Central Committee in the new situation to promote the comprehensive strictly root of the lift, the regulations of the party construction of keeping pace with the times. We should study and implement the Standards > and < > as the primary political task, adhere to the party constitution duties, adhere to the discipline of, Ji Yan in law, the full implementation of supervision and discipline accountability responsibilities for coordination and promotion "four overall" strategic layout in XX District vivid practice to provide a strong guarantee. - Si Jian Wu, and effectively enhance the implementation of the implementation of the < code > < > The consciousness of General Secretary Xi pointed out that the party is in charge of the party, to manage the party; strictly, it can cure good party. Criterion > and < rule > keep pace with the times is our party to form a new potential strictly rules, to deepen understanding of the ruling law, is a comprehensive strictly, and strengthen the supervision within the party important grasper. Criterion > closely linked to the theme of self-discipline, self-discipline intensity-modulated, focusing on morality, for the majority of Party members and cadres set to see, feel the high standard, show the Communists noble moral sentiment; District Ordinance < < rule > the constitution of discipline integration into a political discipline, organization and discipline, honesty and discipline, discipline of the masses, work discipline, discipline, emphasize discipline, focusing on established rules, to draw the party organizations and Party members do not touch the bottom line. Party committees (party) to effectively strengthen the study and publicize the implementation of the < code > and < rule > the organization and leadership of criterion > and < > a full range, multi angle, deep publicity, the formation of study and publicize and implement the boom, in order to consolidate the development of good political environment to create a positive environment and atmosphere. The majority of Party members and cadres to strict requirements, the < rule > and < Ordinance cases > as a guide to action and behavior criterion, adhere to the moral standards and discipline of the bottom line, to maintain the discipline of worship and awe, learning, compliance, and maintain party discipline and rules of the model. The discipline inspection and supervision organs and cadres to the < code > and < > as the deepening of the "three", and strengthen supervision and discipline of accountability is important to follow correctly grasp the use of supervision and discipline of "four types", promote the comprehensive strictly in new roots. Strict discipline, adhere to the discipline and rules quite in front of the enterprise in the implementation of expensive to implement to execute. The discipline inspection and supervision organs to implement the < code > and < Efforts to investigate cases > as an opportunity, adhere to the party should manage the party strictly, serious performance of their duties to promote two regulations implementation. Change discipline concept. From the simple "investigation of illegal" to a comprehensive "stare at violate discipline"; from the business case to prosecute the big cases and timely solve the signs of tilt to. From the orientation to the normal supervision; from the tube "minority" to resist the "most". Guide Party members and cadres to seriously implement the < code > and < rule >, consciously abide by the political, organizational, honest people, work, life six discipline. Urge the leadership cadres sent to play an exemplary role, take the lead in strictly enforced. Relaxation and rest Strong wind is Su Ji, closely linked to the "four winds" prone to multiple, the masses reflect the strong important nodes and, glued to the four winds "new form, new trends, seriously investigate and deal with violations of the central eight provisions of the spirit, to increase the bulletin exposure intensity, the formation of Chajiu" four winds "loudly, continue to release and discipline must be strict signal. At the same time, extended supervision tentacles, through the development of the rural and fishery party conduct Lianzheng construction inspection, issued in a timely manner, Chajiu occurred in grassroots side of corruption and unhealthy, and earnestly safeguard the interests of the masses and social stability. The creativity and discipline. Grasp and make good use of the supervision and discipline of" four types ", to ensure the Promoting clues to lots of discipline and the law of the vacuum tube, strict together. Not only to the "less" and "very few" thorough investigation severely punished, but also the "most" to maintain zero tolerance trend through layers of conductive pressure, let the discipline about the rules for each party members and cadres consciously follow. At present, it is necessary to implement the "list" management, strictly follow the clues to the disposal of five standards, make the classification of disposal, dynamic cleanup. Zadok Party committees at all levels to implement the main responsibility, comprehensive use of disciplinary action and tissue processing and other means to effectively curb the commonplace, used to see do not blame the "small problem", not because of "practice" and "exception". Prominent Discipline characteristics, the problems of violation of discipline and rules into the focus of supervision and discipline and disciplinary review. At the same time, increase case double check the intensity, the serious problems of discipline violations or "four winds" ban but not absolutely, not only to be held directly responsible, but also held leadership responsibility; not only to pursue studies the main responsibility of the Party committee, and to pursue Commission for Discipline Inspection and supervision responsibilities and promote accountability to become the new norm. The implementation of supervisory responsibility. Maintain < code > and < rule > the seriousness and authority of the discipline and rules and truly become the party's ruler. Discipline as supervision within the party the specialized agency, we must strengthen the responsibility to act, adhere to the Impartial discipline accountability, earnestly will be strict discipline, discipline must be punished, and severely punish the acts in violation of rules and regulations.