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nullBusiness Case StudyBusiness Case Study ContentsContentshttp://www.xqcd.net 摆线减速机 摆线针轮减速机 行星摆线减速机 http://www.u51688.com http://www.qiwhy.comnullSteve Jobs and Apple1. Apple’s logo1. Apple’s logoThe simple fruit logo with the bite taken out is the only Apple logo now. Why is apple used as the logo? Explanation : Apple in Greek mythology is the symbol of wisdom. Adam and Eve ate the forbidden fruit (tempting apple). Newton’s discovery because of the apple Paying homage to Alan Turing Arousing the curiosity about the bitten apple individualistic, energetic, fashionable, stylish, cool.Apple’s first logoApple’s first logoThe logo was designed in 1976 by Apple's third founder . The logo depicts Isaac Newton sitting under a tree with the famous fruit about to fall and "invent" gravity. The ribbon with “apple computer Co” is round the frame.Apple’s second logoApple’s second logoFor the first logo’s complexity, Steve Jobs began to use rainbow apple logo. Alan Turing (1912-1954) the father of computer science the famous British mathematician homosexual (6-color rainbow) committed suicide by eating an toxic apple the bitten apple pays homage to Alan TuringnullPresent logo: a translucent, glowing metallic luster of silver LOGO. The new logo is all the more solid, stylish and cool.2. Apple’s founder—Steve Jobs2. Apple’s founder—Steve JobsnullSteve JobsThe Beginning of AppleThe Beginning of AppleAfter spending time in India in 1974, Jobs returned to America Steve Jobs , Steve Wozniak founded Apple in 1976. Apple I in 1976, Apple II in 1977, Stepped into positive growthLeave AppleLeave Apple麦金塔电脑（Macintosh），香港俗称Mac机，大陆亦有人称作苹果机或麦金托什机 ，是苹果电脑其中一系列的个人电脑 NeXT And PixarNeXT And PixarBack To AppleBack To AppleHeavy Debt， Under DeficitLack of innovationNo core businessSevere competition: MS, HPSituationWhere should Apple head for?What will the new Apple CEO do?Reform In AppleReform In AppleManagement Structure Rebuilding Cutting The Unnecessary Business Innovation And Design Concern On The User ExperienceThe Present AppleThe Present AppleBecome the second largest company of the World The largest Cell phone Provider The highest net fit income The most innovative company Running the Online content store3. Apple’s products3. Apple’s productsApple’s three main electronic productsiPhoneiPadiPod New Beginning Of AppleNew Beginning Of Apple2001, Apple launched iPod A New Time For MusicTens of million iPod sold all around the world iTunes store become the largest online music store Lead a new way of music industrynulliPod classic: music and video player with big storageiPod nano: fashionable mp3 playeriPod shuffle: mini music playeriPod touch: the smallest game playeriPodiPhone: re-define the phoneiPhone: re-define the phone2007, Apple launched iPhone 2010, more than 50 ,000,000 iPhone was sold App Store is the largest Online App market Leading people to a time with simple-smart communication and entertainmentiPad: living without PCiPad: living without PC2010, Apple launched iPad, with large touch screen and powerful processor Has a trend to replace the PC Leading a Pad-Time A new challenge to competitorsApple’s featuresApple’s featuresIndividualistic 1Good quality 2 Appearance: light, smart 3Fashionable4Delicate design5Apple’s ADApple’s AD 4. Apple’s customers and strategy 4. Apple’s customers and strategynullApple’s fans are waiting for Apple iPhone 4s in Beijing and Shanghai.Apple’s marketing strategyApple’s marketing strategyApple’s marketing strategyApple’s marketing strategy“Hunger marketing” 饥饿式营销 refers to a kind of marketing strategy where the commodity provider reduces production in order to create demand. If the product is popular, this strategy will allow the provider to achieve control of supply and demand while maintaining a high commodity price and profit purpose. Success of Apple’s marketing Success of Apple’s marketing Hunger marketing: No on hand/no goods in stock没有现货 Need to order in advance提前预订 Reduce production调低产量 Create the situation that the supply does not meet the demand制造供不应求的局面 Reduce the cost of promotion降低营销成本 Prolong the life cycle of product延长产品生命周期 Keep the strong price保持价格坚挺 nullOn Oct 5th, 2011, Steve Jobs left the world forever. It is said iPhone 5 is not called iPhone 5, instead of iPhone 4s, in order to pay homage to him. Stay Hungry, Stay foolish.nullThank you!