中北大学KTV消费市场SWOT分析

中北大学KTV消费市场SWOT Weakness Strength 1.unappropriated competitive position 4. financial and policy supported by the 2.products diversification 1. 5. government to BTA 3.Worse marketing position, high 6. a powerful marketing team which has customers defection rate 2. 7. extensive experience 4.No clearly stated visionIn sufficient 8. excellent tourism product: foreign language skills in Barbado Barbados 3. 9. good relationships among hotels, travel 10. agency and advertising agency 11. various activities Threat Opportunities Threat 1. Macro-economic depression 6. Rich tourism resources 2. Low inflation and no price advantage 7. Close to US mainland which has 3. Customers choose competitors’ 1. location destinations 2. 8. advantage and convenient 4. Various competitors from Asia and 9. transportation the Pacific area 3. 10. friendly business environment Few international airlines 11. absorbing investment 4. 12. Political and social stability, 5. independent 13. from Britain and retained English 14. tradition to correcting misunderstandings advocate good cadre style. 2, to carry out the "double" of human activities. Bangkun will implement "on the in-depth development of the grassroots, the people to worry, notification on the normalization of promoting harmony activities, making the double work innovation system, the demands of the masses reflect back channels, help enterprises to solve practical problems as much as possible. 3, visit 优势 Strength 劣势 Weakness 内 部 1(较低的人力成本优1(各KTV之间服务同 势与扁平的管理层级 质化程度明显 外 部 2.优秀的地理区位优2(粗放的管理模式与 势 平庸的服务意识 3(灵活的组织结构与3(未建立有效的客户 关系管理系统，缺乏灵敏的市场反映速度 持续激励， 地顾 客转换成本导致客户 流失呈增长趋势 4(缺乏持续性的营销 战术与长远发展战 略，发展后劲不足 5(调查结果显示学生 普遍对高校内KTV的 音响、卫生条件、安 全设施等硬件存在不 满 SO WO 机会 Opportunities 1. 如果注意协调当地政府与校1( 结合人力与政1. 经营者应增强服 方，可以获得低廉的租金与策资源，发挥务的差异性，调查 结果显示，消费者税收 自身成本优势 普遍对现金折扣2. 经营环境稳定，不会出现较2( 针对每年的新具有较强敏感性，生入学与大四强波动性 建立在积分会员毕业生，进行制上的现金折扣3. 流动性(新生报道与大四毕针对性的临促 对消费者具有明业)与稳定性俱佳的客户群 显的影响力 2. 经营者自身应加 to correcting misunderstandings advocate good cadre style. 2, to carry out the "double" of human activities. Bangkun will implement "on the in-depth development of the grassroots, the people to worry, notification on the normalization of promoting harmony activities, making the double work innovation system, the demands of the masses reflect back channels, help enterprises to solve practical problems as much as possible. 3, visit 强竞争意识，进行 长远战略规划，同 时各种促销策略 也应具有一定稳 定性，为长远战略 需要服务 ST WT 风险 Threat 1( 学生较低的消费能力与缺乏1(利用自身对市场反1( 做好节假日促销， 应的灵敏程度加强对生日促销，毕业促周期性的消费周期 学生活动的关注度，有销等，人为促进消2( 各家KTV提供服务同质性较条件可与重要学生组费热点的形成 强，无差别竞争导致低利润 织 率 2(提高校内KTV的音3( 竞争者的临时促销导致2(学习先进经营者，响、卫生条件、安全的客户分流 注重品牌影响力(问卷设施等硬件的硬件水4(存在一定消费地域性特征， 调查结果显示金鼎平 对非本校区学生吸引能力减弱 KTV在学生中具有一 5(桌球，网吧等其他娱乐消费定品牌效应) 市场对KTV客户的分流 6(.高校相关政策对娱乐场所规 模，数量的限制 7( 酒水等快速消费品供应商单 一，供应成本较高 to correcting misunderstandings advocate good cadre style. 2, to carry out the "double" of human activities. Bangkun will implement "on the in-depth development of the grassroots, the people to worry, notification on the normalization of promoting harmony activities, making the double work innovation system, the demands of the masses reflect back channels, help enterprises to solve practical problems as much as possible. 3, visit to correcting misunderstandings advocate good cadre style. 2, to carry out the "double" of human activities. Bangkun will implement "on the in-depth development of the grassroots, the people to worry, notification on the normalization of promoting harmony activities, making the double work innovation system, the demands of the masses reflect back channels, help enterprises to solve practical problems as much as possible. 3, visit