企业文化的重要性英文

企业文化的重要性英文 企业文化是企业的灵魂,是推动企业发展的不竭动力。它包含着非 常丰富的内容,其核心是企业的精神和价值观。这里的价值观不是泛 指企业管理中的各种文化现象,而是企业或企业中的员工在从事经营 活动中所秉持的价值观念。下面是企业文化的重要性英文,欢迎阅读。 企业文化的重要性英文 Corporate culture is a kind of mass consciousness and group behavior norms, which is formed by the common values of the members of the enterprise, as well as the corresponding management system and the spiritual environment and cultural atmosphere. The essence of corporate culture is a kind of enterprise management thought, which takes human as the center and takes culture as a means to stimulate the employees' conscious behavior. In today's economic globalization, enterprises must become the core competitiveness of enterprises in the increasingly fierce competition in the international market. Therefore, it is very important and necessary to cultivate the enterprise culture with individual core values under the new situation. Corporate culture is a powerful driving force for the development of enterprises and endless source The fundamental purpose of the enterprise culture construction is to realize the healthy and sustainable development of the enterprise, and the enterprise culture construction is more close to the enterprise production management. Specific and realistic business goals, can effectively stimulate the enthusiasm and creativity of employees, so that employees feel that only the value of the enterprise to achieve their own value. This kind of value orientation is the purpose of the enterprise culture construction. The spirit of enterprise business philosophy, advocating the construction of enterprise culture and become the staff once the formation of group consciousness, will be transformed into consciousness, initiative and creativity of staff, formed to promote the development of the enterprise power and endless source. The construction of enterprise culture has distinct characteristics of the times At present, because China is in the social transition period, the East and west culture collide with each other, the traditional culture and the new idea are mixed, the idea and the value orientation of the enterprise staff appear the diversification trend. Therefore, the construction of enterprise culture has distinct characteristics of the times. Learning - Digestion - absorption - innovation is the inevitable process of the development of the enterprise culture, the enterprise can not stick to a fixed form of cultural expression, while keeping the essence of enterprise culture change, form and innovation of enterprise culture, increase cultural content, it is necessary to consolidate and develop the enterprise culture construction. The enterprise should not only inherit and carry forward the excellent part of traditional culture, and combined with the current socialist market economy, to learn from other advanced enterprise culture and management mode, to lay a solid foundation for the innovation of enterprise culture. The Xinjiang spirit of "love and love, unity and dedication, hard work and mutual cooperation, pioneering and enterprising" is the national spirit of the Chinese nation with patriotism as its core and the regional embodiment of the spirit of reform and innovation in Xinjiang. People oriented is the important content of enterprise culture Human is the main body of enterprise management activities, and the positive and initiative of human being is the guarantee of enterprise management activities. Therefore, the enterprise management should be to mobilize the enthusiasm of the people, to do the work of the people as the fundamental. Therefore, the construction of enterprise culture should be based on the fundamental problem of human being. The construction of enterprise culture only firmly establish the guiding ideology of people-oriented, adhere to the dedication, love the industry, entrepreneurship, entrepreneurship education, carry out education in patriotism, collectivism and socialism, to discover enterprise, enterprise, enterprise Xing my glorious failure I shame the corporate culture to motivate employees, respect and understanding, harmony the atmosphere of caring for people, inspire people in the formation of enterprise, to provide a strong spiritual power and ideological guarantee for the development of enterprises. Excellent corporate culture is the core competitiveness of enterprises What is the core competitiveness of enterprises? Different periods have different understanding. Science and technology are the primary productive forces, "advanced science and technology", "staff quality", "talent", "technical strength" is more and more valued by enterprises. With the continuous progress of human society and civilization, people have found that these elements of the enterprise is not necessarily the development of advanced science and technology, will be left behind, the technology will be eliminated, people flow, the advantage of the enterprise can eventually lose. There are many advantages of the objective of an enterprise, but it is difficult to play out, and ultimately can not avoid the fate of being eliminated. Excellent corporate culture overcomes the difficulties and shortcomings of the enterprise, so that enterprises have their own advantages to play a role. Enterprises to meet the challenges of economic globalization, to gain the initiative in the fierce international competition, we must strengthen the basic hardware construction, strengthen the enterprise's "software" - the construction of enterprise culture, change old ideas, old model and method, the specific content of the enterprise through the understanding of enterprise near and long-term planning enterprises are facing the situation, and the staff concerned about the hot focus of difficult problems, will guide the staff personal gain and enterprise development together, forming a cooperative situation in unison, to enhance the core competitiveness of enterprises. To sum up, cultivate the enterprise culture core values are the effective ways and means to enhance the core competitiveness of enterprises, enterprise culture construction is excellent development in adapting the changes of historical conditions in, is advancing in the dialectical unity of inheritance and innovation in the traditional, only respect, face reality and innovation, explore the new road. The enterprise can be in an invincible position in the fierce competition in the market. 中文, 企业文化是以企业成员共有的价值观为核心而形成的一种群众意识和群体行为规范,以及与之相适应的管理体制和物化的精神环境、文化氛围。企业文化的实质, 是以人为中心,以文化引导为手段,以激发员工的自觉行为为目的的一种企业经营管理思想。在经济全球化的今天,企业要在日趋激烈的国际市场竞争中有所作为,必须提升企业的核心竞争力。因此,新形势下培育拥有个性化的核心价值观的企业文化对提升企业核心竞争力十分重要和必要。 企业文化是推动企业发展的强大动力和无尽源泉 企业文化建设的根本目的是为了实现企业的健康可持续发展,决定了企业文化建设更接近于企业生产经营。具体而现实的企业目标,能够有效地激发员工的积极性和创造性,使员工感到只有企业的价值实现了,才能实现自身价值。这种价值取向的一致性,正是企业文化建设所要达到的目的。企业文化建设倡导的企业精神、经营理念一旦形成并成为全体员工的群体意识,就会转化成员工的自觉性、主动性和创造性,形成推动企业发展的强大动力和无尽源泉。 企业文化建设具有鲜明的时代特征 当前,由于我国正处于社会转型期,东西方文化相互碰撞,传统文化和新思想交融,企业员工的思想观念和价值取向出现了多样化趋势。因此,企业文化建设具有鲜明的时代特征。学习—消化—吸收—创新是企业文化发展的必然过程,企业不能固守一种固定的文化现 形式,既要保持企业文化的本质不变,又要创新企业文化的表现形式,增加新的文化内容,这是企业文化建设巩固和发展的必然要求。企业既要继承和发扬传统文化中的优秀部分,又要与当前社会主义市场经济结合起来,学习、借鉴其他企业先进的管理和文化模式,为企业文化创新奠定坚实的基础。“爱国爱疆、团结奉献、勤劳互助、开拓进取”的新疆精神,就是中华民族以爱国主义为核心的民族精神和以改革创新的时代精神在新疆的地域体现。 以人为本是企业文化的重要内容 人是企业管理活动的主体,人的积极性和主动性的发挥是企业管理活动的成功保证。因此,企业管理工作应以调动人的积极性,做好人的工作为根本。由此决定了企业文化建设要立足于人这一根本问题。企业文化建设只有牢固树立以人为本的指导思想,坚持敬业、爱业、守业、创业教育,开展爱国主义、集体主义、社会主义教育,发掘出能激励企业员工以企业为家、企业兴我光荣、企业衰我耻辱的企业文化,在企业内部形成尊重人、理解人、关心人、激励人的和谐氛围,为企业的发展提供强大的精神动力和思想保证。 优秀企业文化是企业的核心竞争力 什么才是企业的核心竞争力?不同的时期有着不同的认识。科学技术是第一生产力,“先进科技”、“员工素质”、“人才”、“技术力量”越来越被企业所重视、认可。随着人类社会的不断进步和文明程度的提升,人们发现拥有这些要素的企业却不一定发展起来,先进的科技也会落伍,技术会被淘汰,人才会流动,企业的优势最终可以会失去。一个 企业的客观存在优势再多,却难以发挥出来,最终还是避免不了被淘 汰的命运。优秀的企业文化克服了企业存在的困难与不足,使企业自 身具备的优势发挥作用。企业要迎接经济全球化的挑战,在激烈的国 际竞争中赢得主动,就必须在加强“硬件”建设的基础上,大力加强企 业的“软件”—企业文化建设,改变旧观念、旧模式、旧方法, 通过了 解企业近期和长期的工作规划、企业面临的形势和员工关心的热点焦 点难点问题等企业的具体内容,引导员工将个人的得失与企业发展联 系在一起,形成上下同心协力的局面,才能全面提升企业核心竞争力。 综上所述, 培育企业文化核心价值观是提升企业核心竞争力的有 效途径和手段,优秀的企业文化建设就是在不断适应历史条件的变化 中发展起来的,是在继承和创新的辨证统一中前进的,只有尊重传统、 面对现实、改进创新、探索新路,企业才能在激烈的市场竞争中立于 不败之地。 企业文化的重要性英文 The necessity and importance of the cultural construction of small and medium sized enterprises The necessity of 1, small and medium-sized enterprise culture construction Large enterprises need to corporate culture, small and medium enterprises actually need to pay attention to the construction of enterprise culture. Small and medium-sized enterprises due to small size, short development time, enterprise management level is generally low, a considerable part of the business is not standardized. For the development of small and medium enterprises, it seems that the more talked about is to scientific management, improve the management level, but few people will promote small and medium enterprises should pay attention to the construction of culture. Many small business owners think that we are small and medium enterprises, the enterprise is the key to survival, not to mention the problem of corporate culture construction, and even some experts in management circles also think so, so that the cultural construction of small and medium enterprises more lag. Any enterprise, regardless of the cultural construction work, in the development process will form their own business style or is the atmosphere. This kind of atmosphere, may be the health upward, also may be the dregs destroys the human. If it is a bad atmosphere, started early in the enterprise, perhaps to enterprise does not constitute a bad influence, but if not controlled, its development, make the enterprise atmosphere slowly accumulated into the bad enterprise culture, it is very difficult to change again. Therefore, it is necessary for enterprises to establish a correct and healthy corporate culture orientation and attach importance to the development of corporate culture. Enterprise culture is generally defined as: in the formation of long-term operating time in enterprises owned by the staff for the values, norms and ethical standards. Small and medium-sized enterprises are generally shorter than large enterprises, staff size is also small, so the problem is not taken seriously. But in fact, the impact of corporate culture on small and medium enterprises is far greater than the impact of large enterprises, but not for the attention of the community did not cause enough attention. Every enterprise in the process of development, must have its unique cultural form, in the course of time, gradually formed its own unique corporate values, moral values, thus forming a kind of cohesion, to promote the rapid development of enterprises, achieve the real meaning of enterprise culture. Therefore, the enterprise culture is a common way of behavior and values formed in the process of work, it is the way enterprises do things, regardless of the size of the enterprise, all companies have corporate culture. Therefore, the small and medium-sized enterprises also exist the problem of the enterprise culture, but because of the different scale and development stage of the enterprise, the strength and the angle of the enterprise culture are also different. The importance of corporate culture, 2 John Harvard University. Professor Kurt and James. Study on 11 years of Professor Heskett: pay attention to the total income of the enterprise culture, the average growth of 68.2%, do not pay attention to the corporate culture of the company amounted to only 16.6% growth; attention to the corporate culture of the company stock price is 90.1%, do not pay attention to the corporate culture of the company is 74%; pay attention to the corporate culture of the company net income growth of 75.6%, do not pay attention to the corporate culture of the company is only 1%. In fact, any entrepreneur subconsciously attaches great importance to corporate culture. As a boss, need to consider how to make employees willing to own, and pull together in times of trouble how to make employees to improve work efficiency, how to make the development goal of enterprises and employees agree to fight for? This is the enterprise culture to solve the problem. So the small and medium-sized enterprises also need to pay attention to enterprise culture, small and medium enterprises, may have more than 100 employees, information communication more smooth, do not need too much form or system of things, it should focus on how to make the core concept of popular work. A business, if you want to develop into a large enterprise, now we must do large enterprises to do; to become a great company, and now we must do great companies should do things, so that it may become a big company or company of excellence." This case to some extent that the development of corporate culture of small and medium enterprises is very important. Two good friends at the same time, a few years later, one of the company's small reputation, while the other is still difficult. So after the company boss asked his friend said: "we are also business conditions and opportunities we almost, why are you developing so fast, but it is so hard to me now?" his friend did not directly answer, but asked him three questions: "you have no to make people excited and willing to development goals aligned with you? You have no idea of your values and will share with your staff? Do you often deliberately to create a passionate working atmosphere for employees?" after listening to a friend, the boss in a meditation.    Two, small and medium-sized enterprise culture construction present situation 1, lack of understanding According to the staff analysis, now the small and medium-sized private enterprises have 70 percent did not form the concept of market and customer concept, there is no clear understanding of essence of corporate culture. They just understand from the slogan, the concept is not clear. Gathered in small and medium-sized private enterprises in Wenzhou, 60% of the leading enterprises are not fully aware of the necessity of enterprise culture. Some companies are specialized institutions, but also exist in name only. Business operators do not intervene, not paying attention, not to the enterprise culture development strategy into the overall enterprise strategy, enterprise management efforts provisions involving enterprise mission, goals and objectives, content is not enough. 2, the lack of features As the enterprise's core values 中文, 一、中小型企业文化建设的必要性和在重要性 1、中小企业文化建设的必要性 大企业需要企业文化,中小型企业其实更需要重视企业文化建设。 中小型企业由于规模小、发展时间短,企业管理水平普遍较低,相当 一部分甚至是不规范经营。对于中小企业的发展问题,似乎更多谈到 的是要科学管理、提高管理水平,但却很少有人会提倡中小企业要注 重文化的建设。很多中小企业主认为,我们是中小型企业,企业关键 是生存,谈不上企业文化建设问题,甚至管理界一些专家也这样认为, 从而使得中小型企业的文化建设更为滞后。 任何企业,不管是否进行过文化建设工作,在发展过程中都会形 成自身的企业作风或者说是风气。这种风气,可能是健康向上的,也 可能是糟粕毁人的。如果是不良风气,在企业创办前期,也许对企业还不能构成恶劣的影响,但如果不加控制,任其发展,让企业风气慢慢积累成不良企业文化,再来改变就很难了。因此,当企业还在成长中就树立正确健康的企业风气导向,重视企业文化的发展是非常必要的。 企业文化一般定义为,企业在长期经营时间中形成的为全体员工所共同拥有的价值观、行为准则、道德标准等。中小企业的存续时间一般较大型企业为短,人员规模也较小,所以对此问题也未重视。但实际上,企业文化对中小企业的影响要远远大于对大型企业的影响,只是不为社会所关注才没有引起足够的重视。 每一个企业在发展过程中,都必有其独特的文化雏形,久而久之,就逐渐形成了企业自己独特的价值观、道德观,从而形成一种企业凝聚力,使之推动企业高速发展,达到企业文化之真正内涵。所以,企业文化是企业在工作过程中形成的一种共同的行为方式和价值观,它是企业做事的方式,无论企业规模的大小,凡是企业都有企业文化。因此,中小企业也肯定存在企业文化的塑造问题,只不过因企业规模和发展阶段不同,企业文化塑造的力度和角度也不同。 2、企业文化的重要性 美国哈佛大学的约翰.科特教授和詹姆斯.赫斯克特教授11年的考察研究认为,重视企业文化的公司总收入平均增长68.2%,不重视企业文化的公司则仅达16.6%;重视企业文化的公司股票价格增长为90.1%,不重视企业文化的公司为74%;重视企业文化的公司净收入 增长为75.6%,不重视企业文化的公司仅为1%。 事实上,任何一个企业家在潜意识上都很重视企业文化。作为老板,需要考虑如何让员工愿意和自己同舟共济、如何让员工提高工作效率、如何让员工认同企业的发展目标并为之奋斗?这就是企业文化要解决的问题。所以中小企业也需要重视企业文化,中小型企业,可能就100多名员工,信息沟通较为顺畅,不需要太多的形式或系统的东西,它要把重点放在如何让核心理念深入人心的工作上。“一个企业,如果想发展成大型企业,现在就必须做大型企业要做的事;想成为一个卓越的公司,现在就必须做卓越公司应该做的事情,这样才有可能成为大公司或卓越公司。” 下面这个案例从某种程度上说明企业文化对中小型企业的发展是多么重要。两个好朋友同时创业,几年后其中一个人的公司已经小有名气,而另外一家则还是举步维艰。于是后面这家公司的老板就问他的朋友说,“我们是同时创业,我们的条件和机会差不多,为什么你发展得那么快,我到现在却还是那么艰难呢?”他的朋友并没有做正面回答,而是问了他三个问题,“你的公司有没有足以令员工激动并愿意与你共进退的发展目标?你有没有将你的思路与价值观与你的员工分享?你有没有经常刻意去创造一种让员工充满激情的工作氛围?”听完朋友的问题,这个老板陷入沉思之中。   二、中小型企业文化建设现状   1、认识不足 据有关人员分析,现如今的中小型民营企业有70,还没有真正形 成市场观念和顾客观念,没有认清企业文化的本质。他们只是从口号上来理解,概念不明确。 在我国中小型民营企业的聚集地温州,有60%的企业领导没有充分认识到企业文化的必要性。有些企业就是有专门的机构,也是形同虚设。企业经营者不介入、不重视,没有把企业文化战略编入企业发展规划的整体战略中,企业经营理念涉及企业使命、宗旨和目标等内容的规定力度远远不够。 2、缺乏特色 作为企业核心的价值观念缺乏个性,形式化,雷同化现象严重。据有关资料表明,当前我国企业口号中,“团结”的使用率高达41%,“创新”与“开拓”的使用率也超过了20%,“进取”的使用率也达到了10%,市场在改变了,形势也在改变,可这些口号却没有变化。 3、文化建设滞后 随着市场经济的进一步完善和发展以及现代企业的建立,大部分中小企业的机制已经转换,如部分国有中小型民营企业已经成功地转变为产权明晰、责任明确、管理科学的现代企业,成为自负盈亏、自我约束、自我发展的股份公司或有限公司。但是,相应的文化建设远远没有跟上来。 4、忽略企业文化战略 中小型民营企业为忙于生计,不被残酷的市场所淘汰,只能更多地考虑企业当前所处的位置和现状,忙于追求自己的短期利益,而对于相对注重长远利益的战略无暇顾及。而且,他们认为文化战略是大企业、 大集团的事,中小企业没有必要进行战略方面的考虑。缺乏企业文化建设的战略思考和决策是他们的通病。 5、家族式文化的弊病 据中国社会科学院社会学所,全国工商联研究室共同组织的对21个省市自治区的250个市县区的1947家中小民营企业进行的抽样调查显示, 有近80%的企业是家族式或泛家族式企业。受企业主自身素质的限制,家长制集权管理导致企业在发展中缺乏科学论证和民主决策,家族力量对企业领导权的垄断,导致企业成为一个相对封闭的团体。 三、中小型企业文化建设存在的问题   1、片面理解企业文化建设 (1) 将企业文化等同于企业外在形象设计。很多中小型企业的领导者在这方面存在对企业文化理解上的误区。他们认为所谓的企业文化就是企业的外在表现形象,所以就把更多的精力放在了企业标语口号的斟酌、企业标识的设计上。例如,有些企业从办公楼到生产园区,从厂部到班组,到处都张贴或悬挂着诸如“开拓创新”、“拼搏进取”之类的标语口号;还有很多企业设计了精致的厂徽、统一的厂服、嘹亮的厂歌、鲜艳的厂旗,企业的外在形象可谓被设计得淋漓尽致,但他们只简单地将企业文化等同于形象设计,并没有采取有力的措施把企业文化的核心——企业精神体现在企业的经营活动中,也没有把企业精神渗透到企业员工的思维方式、工作、行为习惯中。 (2) 将企业文化等同于企业文体活动。很多企业认为企业文化建 设就是丰富多彩的文体活动,寄希望于通过举办几场球类比赛,搞几次文艺演出,放几场电影,组织几个职工俱乐部来达到塑造企业精神的目的。事实上,文体活动的开展只是企业文化建设的一个表层活动,在一定程度上可以增进员工之间的相互了解和员工对企业的归属感,但如果仅仅依靠这些表层活动,而不进行企业文化的渗透,不用企业精神塑造员工,企业文化建设是不会得到持续协调发展的,也就更不可能为企业的持续发展提供文化支持。 (3) 将企业文化等同于政治思想工作。有些企业把企业文化建设和我国传统的政治思想工作混淆起来,认为企业文化建设就是一种思想灌输、说服教育,是宣传部门、工会的事情,这种观点在国有中小企业中尤其普遍。另外,由于中小型企业规模不大,机构设置较少,经常将思想政治工作和文化建设归属于同一部门管理,但是由于许多管理者对企业文化内涵理解不深刻,经常将二者混为一谈,这对企业文化建设非常不利。 (4) 将企业文化等同于。有些中小企业的管理者认为企业文化就是企业规章制度,只要制定出企业的规章制度,组织员工学习、了解并严格实施,企业的文化建设就可大功告成,企业精神也就可以培育起来了,企业的文化氛围也会逐步地形成。尽管企业规章制度的制定是企业文化建设的一个重要方面,是企业文化建设的制度保障,但规章制度的制定并不是文化建设的全部,绝不能将二者等同。 2、企业文化与企业的内嵌性差 企业的文化建设与企业的发展目标和经济利益是紧密联系在一起 的,优秀企业文化的形成与企业的发展壮大和经济效益的提高是相互作用的。企业文化建设是通过企业文化的导向和渗透作用,以体现企业价值观的行为准则和规范,引导员工的行为朝着有利于实现企业目标的方向发展,为企业在市场竞争中的发展提供动力源,最终提高企业的经济效益,增强企业的实力;企业的发展壮大又能促使员工产生自豪感和向心力,从而约束自己的言行,自觉遵守企业的各项规章制度,维护企业形象,积极参与企业文化的建设。然而,当前我国企业的领导者在文化建设上往往与企业经济效益之间的关系处理不当。有些企业为建设文化而建设文化,不注重经济效益,不注重经济效益与文化建设的实际联系,最后形成了文化建设、经济效益“两张皮”,失去了文化建设的根本意义。 3、 企业文化建设雷同 很多企业也重视企业文化的建设,但其中一味模仿、全盘照搬的比较多,而不是通过选择淘汰,消化等方式,把外来先进的文化吸收进来,作到有机的融合,培育自己企业的文化特色。企业文化建设普遍缺乏个性甚至雷同,这是目前我国中小型企业文化建设的一个特点。   四、中小型企业文化建设的对策   1、加强对企业文化建设的正确理解和认识 企业从上到下都要形成共识,认清文化建设对企业的生产经营和可持续发展所起的重要作用,以积极、主动的态度去进行文化建设的各项活动。领导者更要高度支持和积极参与,要率先垂范和倡导企业 文化,用自己的言行有意识地塑造企业文化,积极成为企业文化建设的沟通者,激励者。 2、重视企业文化的创新,推动企业文化的个性化发展 企业的管理者应该认识到一个企业区别于其他企业的特征不只是在自己的产品上、企业的外在形象上,而更多的应该是在自己企业的文化特色上,文化能够反映一个企业本质特点,其他外在形象的表现都是这种文化的表现,所以中小型企业在建设自己企业文化时,应该结合自己企业的自身特点,创造出具有一定特色、富有个性的企业文化。企业文化也是一个动态的发展过程,应该根据实际情况的变化而进行不断地创新,不断为企业文化建设注入新鲜血液,这样才能增强企业文化的活力,最大限度的发挥企业文化的推动作用。 3、加强企业文化建设与经营活动的联系,用文化提高企业效益 企业之所以要进行企业文化的建设,其根本目的就是要促进企业的发展,而不是用于宣传和作摆设,如果不将企业文化建设与经营活动紧密相联,企业文化的建设也就失去了根基。所以在企业文化建设时,一定要立足于企业的生产经营活动,为企业的生产经营活动服务,立足于企业的长远发展,为企业的可持续发展提供文化保障。 4、着眼企业文化发展战略,注重培育企业精神 企业文化建设不是一朝一夕能够完成的,它是一个持续发展培育的过程。中小型企业在制定自己的经营发展战略时,一定要包括文化的发展战略,要把企业精神作为文化建设的核心内容,对企业文化的发展应该有总体的设计,能够使自己企业的文化发展有一个不间断、 连续的发展过程,这样才能使文化得到不断的累积,避免企业因为领导者的改变而不断变化自己的企业文化精神。另外企业在发展的每一个阶段都需要有适合这个阶段的文化的支撑和推动。能够为自己企业发展的每一个阶段提供这种支持,所以一定要注重企业文化建设的长远规划。 5、提高员工对企业文化建设的参与性 企业文化建设的主体是员工,所以企业文化建设必须要有员工的广泛参与,只有这样才能使每一位员工了解自己企业的文化,逐步使企业文化深入人心。一般来说中小型企业员工的素质会比其他大型企业的员工素质低,这是中小型企业的先天来决定的,但是企业一定要注重培养和提高员工的素质,而不是任其发展,不管不问,否则企业文化建设是无法持续推进的。在员工广泛参与的前提下,不断推进文化建设的深入,通过文化建设地不断推进,逐渐培育员工的团队精神,增强企业的凝聚力,使企业文化建设走上“全民参与”与“全民互动”的良性发展轨道。 6、注重企业文化传播工作,扩大企业文化的影响力 很多中小型企业不重视企业文化的传播工作,认为这是大企业所需要做的。其实,企业无论大小都应该重视企业文化的传播工作。企业文化不只应该被本企业的员工所了解和接受,也应该在企业文化建设到一定程度时为更多的公众所了解并逐渐被接受和认可,这样通过企业文化的传播可以加深公众对自己企业及自己企业产品的了解和认可,这对企业的发展是非常重要的。企业在进行广告策划时一定不 要只重视宣传自己企业的产品或企业的外在形象,而应该将企业的文化及所蕴含的企业精神融入到广告当中,并利用有效的广告形式将自己的企业文化传播出去。当然传播企业文化有很多途径,各个企业应该根据自己企业的条件进行选择。例如企业可以加强与自己所处社区的联系,利用和社区的一些友谊活动来传播自己的企业文化;再如,经常和其他企业进行横向联系,增强与其他企业地沟通,在沟通交流中传播自己的企业文化。 总之,毫无疑问,对大企业来说,企业文化建设是必要且重要的;同样,对中小企业来讲,企业文化建设是更加必要且重要。它关系到企业的长远发展,因此我们不仅仅在口头上、表面上重视企业文化建设,而且更应该在行动中,在实质上认真进行企业文化的建设。同时,要正视企业文化建设中存在的问题,采取相应的措施推进这一重大工程。 [企业文化的重要性英文]