北京全聚德形象策划

北京全聚德形象策划 中国全聚德股份有限公司形象策划 一( 企业概况 中华著名老字号-- "全聚德",创建于1864年(清朝同治三年)，历经几代全聚德人的创业拼搏获得了长足发展。1999年1月，"全聚德"被国家工商总局认定为"驰名商标"，是我国第一例服务类中国驰名商标。 1993年5月，中国北京全聚德集团成立。1994年6月，由全聚德集团等6家企业发起设立了北京全聚德烤鸭股份有限公司。2004年4月，首都旅游集团、全聚德集团、新燕莎集团实施战略重组。首都旅游集团成为北京全聚德烤鸭股份有限公司的第一大股东。2005年1月，北京全聚德烤鸭股份有限公司更名为中国全聚德(集团)股份有限公司。随即，中国全聚德(集团)股份有限公司进一步收购了聚德华天控股有限公司30.91% 股权，与北京华天饮食集团并列成为聚德华天控股有限公司的第一大股东。2007年4月，北京著名老字号餐饮企业仿膳饭庄、丰泽园饭店、四川饭店也进入全聚德股份公司，至此中国全聚德(集团)股份有限公司已发展成为涵盖烧、烤、涮，川、鲁、宫廷、京味等多口味，汇聚京城多个餐饮老字号品牌的餐饮联合舰队。 二(导入CIS的背景 被誉为“中国第一吃”的全聚德秉承着“直营连锁为主体，特许连锁为辅助”的发展目标得到不断地发展，但是也面临着很多问题。 (一)导入CIS前的市场状况 北京作为六朝古都之一，有着悠久发达的餐饮文化与餐饮企业发展史。在北京餐饮企业的发展过程中，产生过众多知的餐饮企业，其中有一些知名的餐饮企业能够在市场竞争中实现长期的生存与发展，成为“老字号”。在这些“老字号”中，有一些还能够被现在人们所熟知，如创业于清同治三年(1848年)的全聚德. 北京巨大的餐饮市场养育了众多的“老字号”餐饮企业，但是如今竞争呈现全球化趋势的北京餐饮市场同样为这些“老字号”的生存带来严峻的挑战。 首先，在北京餐饮市场利润丰厚而且巨大潜力的吸引下，许多新兴的地方餐饮企业已经涌人北京餐饮市场，并且有些已经站稳市场。在北京大街上不时可以发现许多以经营川菜、鲁菜、粤菜等地方风味为特色的新兴餐饮企业。其次，以肯德鸡、麦当劳为代表的西方快餐业经过十多年的市场开拓与培养，已经形成规模，开始大规模抢占市场。 其次, 北京“老字号”餐饮企业经过解放后公私合营洗礼、“文化大革命”的冲击和改革开放后的市场竞争，许多“老字号”餐饮企业要么已经从人们的视野中消失，要么仍然在激烈的市场竞争中苦苦挣扎 再者,从现在国内餐饮竞争者来看:国内餐饮业持续发展，单就北京目前以“北京烤鸭“命名的烤鸭餐馆餐馆就由400多家，兼营北京烤鸭这道菜的饭店、餐厅更是数以千计，竞争更加激烈。从未来潜在竞争者、替代者方面分析:全球一体 化经济加快，我国加入国际贸易组织以后，洋餐饮将更加无障碍的长驱直入，对国内包括全聚德在内的餐饮业的生存和发展将构成威胁。 当然，，也有一些“老字号”餐饮企业在其发展过程中，能够及时抓住宝贵的成长机遇，实现自身的快速成长。以全聚德为例，2008年北京奥运会期间，在“不到长城非好汉、不吃全聚德烤鸭真遗憾”宣传口号的吸引下，在全聚德全体员工的努力下，在政府相关部门的支持下，全聚德烤鸭成为奥运菜品之一，受到世界各国运动员和游客的热烈欢迎，全聚德的烤鸭供不应求，创造了可观的收入和巨大的品牌资源。 因此，为了抓住机遇，迎接挑战，积极参与市场竞争，创造具有中国文化底蕴，实力雄厚、品质超凡，市场表现卓越、享誉全球的餐饮业世界级名牌，全聚德决定引入CIS战略。 (二) 全聚德所处的地理位置 全聚德起始店在北京前门，目前在和平门,王府井以及亚运村等地开有连锁店，在上海浦东和淮海路也有分店，现在是连锁经营模式，有到北京“不到万里长城非好汉，不吃全聚德烤鸭真遗憾”的说法。全聚德坐落于全国的政治文化中心的北京，流动人口庞大,再加上本地巨大的消费群体，因此它可以依借当地的政治和文化优势向全国辐射，进而达到全面宣传的效果 (三)企业导入CIS的有利条件 1. 全聚德的菜肴特色与制作工艺非常适合品牌扩张。 北京烤鸭深受中国宫廷贵族的喜欢，在民间盛行几百年至今不衰并有"国菜"的美誉，其魅力源于优良的"北京鸭"鸭种和精湛复杂的烤制工艺，在众多烤鸭品牌中全聚德烤鸭最为出名。 全聚德的菜品定位:全聚德烤鸭+精品正餐+精品地方特色餐，消费定位:中高档，人均消费50-150元。我们认为相较之猪、牛、羊肉等食品原材料，以"鸭"为主要烹饪原材料的菜式在世界范围内各人群间较少有忌讳。 从烹饪方式看，北京烤鸭与欧洲烤鹅、美洲烤火鸡的烤制基本相同，因此其加工工艺与口感也更容易被世界各地的消费者广泛接受。纵观中国烹饪史，蒸、煮、煎、炸、炒每种熟制工艺下都是名菜云集，唯独烤制而成的佳肴屈指可数，北京烤鸭是其中的翘楚。 公司把全聚德特色菜的几十种鸭菜定为贯标菜，要求所有分店严格菜品制作标准，确保品质的一致。一般以2-3年为周期，公司进行贯标菜式的全面调整。至于菜式变化方面，根据不同地域消费者口味偏好的不同，公司提倡由各分店自行决定特色菜式。例如位于奥运村附近的全聚德亚运村体育主题餐厅目前推出各种奥运特色菜，有用鸭丝拼出来的"鸟巢"、用鸭舌冻码成的"水立方"等。 2. 特许门店分布广泛，极大的提高了品牌知名度。 全聚德特许门店分布广泛，品牌知名度极高2006年公司被商务部授予"中国十大餐饮品牌企业"称号，"全聚德"被认定为"中华老字号"。"不到万里长城非好汉，不吃全聚德烤鸭真遗憾～"，从官方权威机构的认同到民间消费者的良好口碑，全聚德无疑是中国餐饮业的一面金字招牌。全聚德烤鸭不仅是京粹文化的一个象征，同时也成为我国传统饮食文化的代表之一，吃全聚德烤鸭已被公认是北京旅游的一个核心内容 全聚德目前在全国有57家特许加盟店，分布在17个省、直辖市、自治区。 除华中、华南、西南区域外，全聚德的门店几乎遍布全国其他所有区域。此外，全聚德在阿曼、仰光、香港以及东京等国家和城市还开设有6家加盟店。我们认为特许加盟门店在全国乃至亚太部分国家的广泛分布大大增强了全聚德品牌的知名度和影响力，也为品牌的后续更大范围的开拓发展奠定了良好的基础。 3.直营店多地处黄金地段，自有物业占比较大 全聚德直营连锁店所发展的目标城市要求一般位于直辖市、省会城市、地级市，具备一定的消费规模和水平，城市总人口不低于50万，房屋建筑面积2000-3000平方米，其中营业面积约1200-1800平方米，具备水、电、气等基础设施，主要通过租赁和购买房屋的形式获取物业。 全聚德现有的直营店中自有物业面积在4.4万平方米左右，租赁物业近3.5万平方米，自有物业占比超过55%;租赁模式中租期一般在十年以上，合同前三年租金保持稳定，随后每两年增长3%或者每三至五年增长5%。 基于上述分析，我们认为全聚德直营店抵御租金上涨的能力比较强。从地理位置分布看，全聚德直营店大多位于所在城市的黄金商业地段，全聚德在北京的10家直营店所处位置基本涵盖了北京市商业、旅游、商务各核心区块的最佳位置。而在重庆、长春、哈尔滨、上海、青岛、郑州、南京等城市已开业与即将开业的直营店地理位置也是非常优越。 4.传统门店的客源结构日趋完善。 以前门、王府井、和平门三大店的客源构成变动情况分析，其客源结构正日趋完善。通过公司调研，五年前三大店客源基本构成为:商务客源占30%、旅游团队占比30%、散客占比在30%、政府宴请10%左右。近五年以来，散客增长比较快，目前比例在50-60%，而旅游团队则下降至10%左右。我们认为客源结构的这种变化非常有利于成熟门店内生性的增长，利于提高人均消费并能稳定的获取一定的议价能力。 5. "一个中心，两个基地"完整的产业链结构利于公司外延式发展 所谓"一个中心，两个基地"指的是全聚德配送中心，全聚德仿膳食品生产基地以及三元金星生产基地。目前"一个中心两个基地"的生产配送模式很好的支持了连锁门店的扩张。 全聚德配送中心主要负责向公司直营店、特许加盟店配送鸭坯、鸭制品，对外销售烤鸭以及鸭制品。2006年度实现营业收入16951.86万元，利润总额为1024.06万元。全聚德仿膳食品生产基地于2007年1月开始实际生产经营,主要加工销售面饼、熟酱类、糕点、月饼以及速冻食品。金星鸭业是拥有全国唯一的国家级北京鸭良种繁育基地和全国最大的北京填鸭商品生产基地。2005年公司与金星鸭业合资设立三元金星(公司持有60,股权，金星鸭业持有40,股权)，从而完善了公司的产业链条，通过这种集中采购方式保证了公司原材料的质量和食品安全。 6. 独特的非专利技术优势。北京“老字号”餐饮企业通常具有独特的烹饪技术资源和技术力量，拥有一批具有丰富烹饪技术和经验的名师主灶。而且，北京“老字号”餐饮企业经过上百年的经营，大都掌握一些关键性的、不被外界甚至不被企业经营管理者所熟知的烹饪配方、烹饪技术或烹饪设备 (四)行业内其他企业与CIS相关的行动 近年来，我国掀起的CIS风潮，除了工业企业纷纷导入CIS获得了巨大成功外，食品业导入CIS也风起云涌，中国事业部的百胜餐饮集团、北京麦当劳都已意 识到企业形象的无形资产对于服务业来讲更是直接需求，希望通过CIS战略将企业理念、行为识别与视觉三者的有机统一，使之真正进入一种系统、科学、合理的形象状态，从而在激烈的商战中独树一帜，创造信誉良好的服务形象。 二( CIS导入的策划 (一)企业理念识别系统策划 1(企业理念:百余年来，“全聚德”总济天下同仁，高朋满座，胜友如云。“全聚德”不仅仅是在做生意，他还在传播中华民族的饮食文化、称为促进中外友谊、交流与合作的纽带和桥梁。 “全聚时刻当然在全聚德”。这表达了顾客对“全聚德”的企盼。一把飘香的木柴点燃了甜美的生活。朋友在这里相聚，亲人在这里欢乐，全聚德人捧出了清香，捧出了爱，情比炉火热。“全而无缺、聚而不散、仁德至上”。百年的炉火，锤炼出不灭的企业精神，传导着“全聚德”不畏艰难、全力以赴、奋力拼搏、谋求发展壮大的宏图伟志;体现着“全聚德”同心协力、锲而不舍、聚心、聚志、聚力、追求事业发展和永远奋进的顽强精神;象征着“全聚德”圆满、团圆、仁义、恭谦的道德观念和以德为先、诚信为本，热情、周到为各方宾客服务的经营理念。 2(经营思想:以人为本，诚信经营。树立人力资源是第一资源的观念，，以“人”为第一要素，在经营活动中切实落实诚信的企业文化特征. .3(企业定位:在精品正餐市场中,全聚德烤鸭和精美的菜肴吸引了国内外无数宾朋，众多国家首脑、各界名人慕名前来品尝，无论是管理、服务、菜品、环境都体现出一流的水平，由此形成了以中高档消费群体为主的市场定位。然而在中国这样一个以低消费群体为主的国家,这样的定位是无法满足广大平民百姓的需要的.精品正餐大众化,平民化,低价化势在必行.全聚德发展快餐战略，连锁经营，也就成了企业长远发展必然的选择 (二).视觉识别系统策划 1、企业形象定位 发扬“全而无缺，聚而不散，仁德至上”的企业精神，建立“中国第一餐饮，世界一流美食，国际知名品牌”的企业形象。 2、企业标志 全聚德的创始人杨全仁初到北京时，在前门外肉市街做生鸡鸭买卖，生意越做越红火。他每天到肉市上摆摊售卖鸡鸭，都要经过一间名叫“德聚全”的干果铺。这间铺子招牌虽然醒目，生意却江河日下。到了同治三年(1864年)濒临倒闭。精明的杨全仁抓住这个机会，拿出多年的积蓄，买下了“德聚全”的店铺。 有了自己的铺子，该起个什么字号呢,杨全仁便请来一位风水先生商议。这位风水先生围着店铺转了两圈说:“啊呀，这真是一块风水宝地啊～您看这店铺两边的两条小胡同，就像两根轿杆儿，将来盖起一座楼房，便如同一顶八抬大轿，前程不可限量～”风水先生又说:“不过，以前这间店铺甚为倒运，晦气难除。除非将其„德聚全‟的旧字号倒过来，即称„全聚德‟，方可冲其霉运，踏上坦途。” 风水先生一席话，说得杨全仁眉开眼笑。“全聚德”这个名称正合他的心意，一来他的名字中占有一个“全”字，二来“聚德”就是聚拢德行，可以标榜自己做买卖讲德行。于是他将店的名号定为“全聚德”。 新22010年11月20日全聚德公司正式采用新标志，新标志体现出全新的集团公司形象，把全聚德集团英文名称的第一个字母[QJDG]溶合成完美结合的视觉图案，象征全聚德集团打造中华餐饮联合舰队，多品牌共同繁荣发展的指导思想;图案是阿拉伯数字“?”的变型，象征着全聚德集团“中国第一餐饮，世界一流美食，国际知名品牌”的企业愿景;两个大写的“D”字造型既体现全聚德集 团核心产品“烤鸭”DUCK的英文名称的第一个字母，又体现全聚德集团全体员工争创一流的雄心壮志;图案外形是草书的“心”字，象征全聚德集团把“德”文化的核心理念存乎于心，用心为宾客服务，做有良心、有诚心、有责任心、有感恩之心的企业。 3、员工的仪容仪表 厨房员工穿着统一的服装、帽子。大堂服务人员穿着富有民族特的服装。 4、企业象征物 全聚德三字是企业最好的形象代言，苍劲古朴的大字显示出全聚德悠久的历史文化。全聚德的德字少一横，也显示了全聚德神秘独特的特色传承。 (三).企业行为识别系统 1. 内部传播与交流 贯彻C I S理念，建立行为识别，关键的一环节是C I S意识的传播。所以，无论大小企业，不管是内部通讯、栏、板报、标语，还是广播、简报、企业报等都会是一个正规的传播媒介。 “安内”才能“攘外”。企业向外传播C I之前，首先要对企业内部员工做一次完整的说明，使他们了解企业导入的C I宗旨。只有先搞好内部传播，才能充分调动广大员工的积极性、创造性，是他们支持并参与到实施C I计划的行动中去，为塑造企业形象而努力工作。 全聚德主要采用员工手册、海报、讲习会、公司汇报等公关活动对内部员工进行传播教育。下面以其培训管理手册、公司汇报为例，重点说明 全聚德烤鸭股份有限责任公司连锁经营培训管理手册，明确培训的责任、内容和类型，加强开业前、经营过程中的培训教育。从而树立全聚德烤鸭股份有限责任公司的良好形象，培养了连锁店的忠诚度;保证全聚德产品与服务的一致性，维护全聚德产品与服务的质量;为公司培养优秀人才的同时也提高了他的社会知名度。 通过年度和月度公司汇报，让员工了解内部情况的同时，针对汇报结果对存在的问题及时采取应对措施，使公司健康发展。公司业绩汇报，对提高员工自信心，积极性有巨大的促进作用。 2. 外部的推广途径 全面开展公关活动，致力于建立各方关系，树立良好的亲和力。主要方法包括，策划“新闻事件”、广告活动、社区交往等。下面主要从全聚德举办135周年庆典、热衷慈善事业做具体阐述。 为了抓住机遇、迎接挑战、积极参与市场竞争，创造具有中国文化底蕴、实力雄厚、品质超越、市场表现卓越的餐饮业世界名牌，集团公司以1999年全聚德建店135年为契机，全年推出多层次、高水平的一系列公关活动。 全年系列公关活动分为三个阶段，从序曲到高潮:第一阶段:在含有元旦、寒假、春节、元宵节等节假日的第一季度与《北京晚报》、北京楹联研究会联合 举办"全聚德杯"新春有奖征集对联活动(以下简称征联);面向全社会(包括集团员工)开展《我与全聚德》征文，征集店史文物活动;着手整理资料，编辑、出版《全聚德今昔》一书。第二阶段:在农历六月初六，即全聚德创建日的7月18日举办"全聚德建店135周年店庆暨首届全聚德烤鸭美食文化节开幕式"。第三阶段:在金秋的10月份，借新中国五十华诞举办全聚德品牌战略研讨。 第1亿只全聚德烤鸭出炉及片鸭仪式是本次大型活动最吸引人、最具新闻价值的活动，全聚德抓住这一亮点大做文章，而《北京晚报》记者抢新闻的劲头，说明活动创意策划的到位，这是本案例画龙点睛之处，也是众多媒体报道的一个重要主题。 在本庆典中，全聚德集团对大众媒体的宣传非常重视，就"全聚德135周年店庆暨首届全聚德烤鸭美食文化节开幕式"一项活动就有24家媒体参与报道，报道量达56次之多;另外《北京晚报》对"新春征联"活动互动式的追踪报道，将征联活动不断推向高潮，为全聚德135周年店庆活动作了很好的铺垫。新闻媒体的积极参与反映出全聚德集团平时与媒介能保持良好的合作关系。 扩大新闻宣传效应，提高知名度是此次庆典的一大目的。全聚德举办的此次庆典吸引了国内甚至国际知名媒体的广泛关注，策划了一次成功的“新闻事件”。 “就病童全聚德推慈善菜”,并由“协助方”变成“主办方”;“心系灾区学生，百年老店传递“百年”爱心“等资助活动，争取了社会公众的支持与理解，提高企业的美誉度。 (英文版 ) Two regulations promulgated for implementation is in the party in power for a long time and the rule of law conditions, the implementation of comprehensive strictly strategic plan, implementation in accordance with the rules and discipline to manage the party, strengthen inner-party supervision of major initiatives. The two regulations supporting each other, the < code > adhere to a positive advocate, focusing on morality is of Party members and Party leading cadres can see, enough to get a high standard; < rule > around the party discipline, disciplinary ruler requirements, listed as "negative list, focusing on vertical gauge, draw the party organizations and Party members do not touch the" bottom line ". Here, the main from four square face two party rules of interpretation: the first part introduces two party Revised regulations the necessity and the revision process; the second part is the interpretation of the two fundamental principles of the revision of laws and regulations in the party; the third part introduces two party regulations modified the main changes and needs to grasp several key problems; the fourth part on how to grasp the implementation of the two regulations of the party. < code > and < Regulations > revised the necessity and revised history of the CPC Central Committee the amendment to the Chinese Communist Party members and leading cadres honest politics several guidelines > and < Chinese Communist Party discipline and Punishment Regulations > column 1 by 2015 to strengthen party laws and regulations focus. Two party regulations revision work lasted a Years, pooling the wisdom of the whole party, ideological consensus, draw historical experience, respect for the wisdom of our predecessors, which reflects the unity of inheritance and innovation; follow the correct direction, grasp the limited goals, adhere to the party's leadership, to solve the masses of the people reflect a focus on the problem. The new revision of the < code > and < rule >, reflects the party's 18 and the eighth session of the third, the spirit of the fourth plenary session, reflecting the experience of studying and implementing the General Secretary Xi Jinping series of important speech, reflects the party's eighteen years comprehensive strictly practice. (a) revised two regulations of the party need of < the ICAC guidelines > in < in 1997 Leaders as members of the Communist Party of China clean politics certain criteria (Trial) > based on revised, the promulgation and implementation of January 2010, to strengthen the construction of the contingent of leading cadres play an important role. But with the party to manage the party strictly administering the deepening, has not been able to fully meet the actual needs. Content is too complicated, "eight prohibition, 52 are not allowed to" hard to remember, and also difficult to put into practice; the second is concisely positive advocated by the lack of prohibited provisions excessive, no autonomy requirements; the third is banned terms and discipline law, both with the party discipline, disciplinary regulations repeat and Criminal law and other laws and regulations repeat; the fourth is to "clean" the theme is not prominent, not for the existing problems, and is narrow, only needle of county-level leading cadres above. < rule > is in 1997 < Chinese Communist Party disciplinary cases (Trial) > based on revision, in December 2003 the promulgation and implementation, to strengthen the construction of the party play very important role. Along with the development of the situation, which many provisions have been unable to fully meet the comprehensive strictly administering the practice needs. One is Ji law, more than half of the provisions and criminal law and other countries laws and regulations Repetition; two is the political discipline regulations is not prominent, not specific, for violation of the party constitution, damage the authority of Party Constitution of misconduct lack necessary and serious responsibility to pursue; third is the main discipline for the leading cadres, does not cover all Party members. Based on the above situation, need to < the criterion of a clean and honest administration > and < rule > the two is likely to be more relevant regulations first amendment. By revising, really put the authority of Party discipline, the seriousness in the party tree and call up the majority of Party members and cadres of the party constitution of party compasses party consciousness. (II) two party regulations revision process the Central Committee of the Communist Party of China attaches great importance to two regulations revision . Xi Jinping, general books recorded in the Fifth Plenary Session of the eighth session of the Central Commission for Discipline Inspection, on the revised regulations < > made clear instructions. According to the central deployment, the Central Commission for Discipline Inspection from 2014 under six months begin study two regulations revision. The Standing Committee of the Central Commission for Discipline Inspection 4 review revised. Comrade Wang Qishan 14 times held a special meeting to study two regulations revision, amendment clarifies the direction, major issues of principle, path and target, respectively held a forum will listen to part of the province (area) secretary of the Party committee, Secretary of the Discipline Inspection Commission, part of the central ministries and state organs Department The first party committee is mainly responsible for people, views of experts and scholars and grassroots party organizations and Party members. Approved by the Central Committee of the Communist Party of China, on 7 September 2015, the general office of the Central Committee of the Party issued a notice to solicit the provinces (autonomous regions, municipalities) Party, the central ministries and commissions, state ministries and commissions of the Party (party), the General Political Department of the military, every 3 people organization of Party of two regulations revision opinion. Central Commission for Discipline Inspection of extensive solicitation of opinions, careful study, attracting, formed a revised sent reviewers. In October 8 and October 12, Central Committee Political Bureau Standing Committee and the Political Bureau of the Central Committee After consideration of the two regulations revised draft. On October 18, the Central Committee of the Communist Party of China formally issued two regulations. Can say, two laws amendment concentrated the wisdom of the whole party, embodies the party. Second, < code > and < Regulations > revision of the basic principles of two party regulations revision work and implement the party's eighteen, ten eight plenary, the spirit of the Fourth Plenary Session of the Eleventh Central Committee and General Secretary Xi Jinping important instructions on the revised < low political criterion > and < Regulations >, highlighting the ruling party characteristics, serious discipline, the discipline quite in front of the law, based on the current, a long-term, advance as a whole, with Bu Xiuding independent < rule > and < rule >. Main principle is: first, adhere to the party constitution to follow. The constitution about discipline and self-discipline required specific, awaken the party constitution of party compasses party consciousness, maintaining the authority of the constitution. General Secretary Xi Jinping pointed out that "no rules, no side round. Party constitution is the fundamental law, the party must follow the general rules. In early 2015 held the eighth session of the Central Commission for Discipline Inspection Fifth Plenary Session of the 16th Central Committee, Xi Jinping again pointed out that constitution is the party must follow the general rules, but also the general rules." the revision of the < code > and < rule > is Method in adhere to the regulations established for the purpose of combining rule of virtue is to adhere to the party constitution as a fundamental to follow, the constitution authority set up, wake up the party constitution and party rules the sense of discipline, the party constitution about discipline and self-discipline specific requirements. 4 second is to adhere to in accordance with the regulations governing the party and the party. The Party of rule of virtue "de", mainly refers to the party's ideals and beliefs, excellent traditional style. The revised the < code > closely linked to the "self-discipline", insisting on the positive initiative, for all members, highlight the "vital few", emphasized self-discipline, focusing on the morality, and the majority of Party members and the ideological and moral standards. The revised < > Ji method separately, Ji, Ji Yan to Method, as a "negative list", emphasizing the heteronomy, focusing on vertical gauge. Is this one high and one low, a positive reaction, the strict party discipline and practice results transformation for the integration of the whole party to observe moral and discipline requirements, for the majority of Party members and cadres provides benchmarking and ruler. Third, insist on to. In view of the problems existing in the party at the present stage, the main problems of Party members and cadres in the aspect of self-discipline and abide by the discipline to make clearly defined, especially the party's eighteen years strict political discipline and political rules, organization and discipline and to implement the central eight provisions of the spirit against the four winds and other requirements into Disciplinary provisions. Not one pace reachs the designated position, focusing on in line with reality, pragmatic and effective. After the revision of major changes, major changes in the < code > and < rule > modified and needs to grasp several key problems (a) < code > < code > adhere to according to regulations governing the party and party with morals in combination, for at the present stage, the leadership of the party members and cadres and Party members in existing main problems of self-discipline, put forward principles, requirements and specifications, showing Communists noble moral pursuit, reflected at all times and in all over the world ethics from high from low 5 common requirements. One is closely linked to the "self-discipline", removal and no direct relation to the provisions of . the second is adhere to a positive advocate, "eight prohibition" 52 are not allowed to "about the content of the" negative list moved into synchronization amendment < cases >. Three is for all the party members, will apply object from the leadership of the party members and cadres to expand to all Party members, fully embodies the comprehensive strictly required. The fourth is prominent key minority, seize the leadership of the party members and cadres is the key, and put forward higher requirements than the ordinary Party members. Five is to simplify, and strive to achieve concise, easy to understand, easy to remember. The revised < code > is the ruling Party since the first insists on a positive advocate forAll Party members and the self-discipline norms, moral declaration issued to all members of the party and the National People's solemn commitment. > < criterion of a clean and honest administration consists of 4 parts, 18, more than 3600 words. After the revision of the < code >, a total of eight, 281 words, including lead, specification and Party member cadre clean fingered self-discipline norms, etc. Part 3 members low-cost clean and self-discipline, the main contents can be summarized as "four must" "eight code". Lead part, reiterated on ideal and faith, fundamental purpose, the fine traditions and work style, noble sentiments, such as "four must" the principle of requirements, strong tone of self-discipline, The higher request for 6 and supervised tenet, the foothold in permanent Bao the party's advanced nature and purity, to reflect the revised standards requirements. Members of self-discipline norms around the party members how to correctly treat and deal with the "public and private", "cheap and rot" thrifty and extravagance "bitter music", put forward the "four norms". Party leader cadre clean fingered self-discipline norms for the leadership of the party members and cadres of the "vital few", around the "clean politics", from civil servant of the color, the exercise of power, moral integrity, a good family tradition and other aspects of the leadership of the party members and cadres of the "four norms" < > < norm norm. "The Party member's self-discipline norms" and "party members and leading cadre clean fingered self-discipline norms," a total of eight, collectively referred to as the "eight". "Four must" and "eight" of the content from the party constitution and Party's several generation of leaders, especially Xi Jinping, general secretary of the important discussion, refer to the "three discipline and eight points for attention" statements, and reference some embody the Chinese nation excellent traditional culture essence of epigrams. (2) the revised regulations, the main changes in the revised Regulations > to fully adapt to the strictly requirements, reflects the according to the regulations governing the law of recognition of deepening, the realization of the discipline construction and Jin Ju. < rule > is party a ruler, members of the basic line and follow. And the majority of Party members and cadres of Party organizations at all levels should adhere to the bottom line of thinking, fear discipline, hold the bottom line, as a preventive measure, to keep the party's advanced nature and purity. 1, respect for the constitution, refinement and discipline. Revised < rule > from comprehensive comb physical constitution began, the party constitution and other regulations of the Party of Party organizations and Party discipline requirements refinement, clearly defined in violation of the party constitution will be in accordance with regulations to give the corresponding disciplinary action. The original 10 categories of misconduct, integration specification for political discipline, discipline, honesty and discipline masses Ji Law and discipline and discipline and other six categories, the content of < rule > real return to Party discipline, for the majority of Party members and listed a "negative list. 7 2, highlighting the political discipline and political rules. > < Regulations according to the stage of the discipline of outstanding performance, emphasizing political discipline and political rules, organization and discipline, in opposition to the party's leadership and the party's basic theory, basic line, basic program and basic experience, the basic requirement of behavior made prescribed punishment, increase the cliques, against the organization such as violation of the provisions, to ensure that the central government decrees and the Party of centralized and unified. 3, adhere to strict discipline in the law and discipline In front, Ji separated. Revised < Regulations > adhere to the problem oriented, do Ji separated. Any national law existing content, will not repeat the provisions, the total removal of 79 and criminal law, repeat the content of the public security management punishment law, and other laws and regulations. In the general reiterated that party organizations and Party members must conscientiously accept the party's discipline, die van comply with national laws and regulations; at the same time, to investigate violations of Party members and even criminal behavior of Party discipline and responsibility, > < Regulations distinguish five different conditions, with special provisions were made provisions, so as to realize the connection of Party discipline and state law. 4, reflect Wind building and anti-corruption struggle of the latest achievements. < rule > the party's eighteen years implement the spirit of the central provisions of the eight, against the requirements of the "four winds" and transformation for disciplinary provisions, reflecting the style construction is always on the road, not a gust of wind. In the fight against corruption out of new problems, increase the trading rights, the use of authority relatives profit and other disciplinary terms. Prominent discipline of the masses, the new against the interests of the masses and ignore the demands of the masses and other disciplinary terms and make provisions of the disposition and the destruction of the party's close ties with the masses. Discipline to protect the party's purpose. 8 of these regulations, a total of three series, Chapter 15, 178, more than 24000 words, after the revision of the regulations a total of 3 series, Chapter 11, 133, 17000 words, divided into "general" and "special provisions" and "Supplementary Provisions" Part 3. Among them, add, delete, modify the provisions of the proportion of up to nearly 90%. 1, the general general is divided into five chapters. The first chapter to the regulations of the guiding ideology, principles and scope of application of the provisions, highlight the strengthening of the party constitution consciousness, maintenance the authority of Party Constitution, increase the party organizations and Party members must abide by the party constitution, Yan Centralized centralized, would examine at all levels of the amended provisions implementing and maintaining Party discipline, and consciously accept the party discipline, exemplary compliance with national laws and regulations. The second chapter of discipline concept, disciplinary action types and effects of the regulations, will be a serious warning from the original a year for a year and a half; increase the Party Congress representative, by leaving the party above (including leave probation) punishment, the party organization should be terminated its representative qualification provisions. The third chapter of the disciplinary rules of use prescribed in the discipline rectifying process, non convergence, not close hand classified as severely or heavier punishment. "Discipline straighten "At least eighteen years of five years, these five years is to pay close attention to the provisions of the central eight implementation and anti -" four winds ". The fourth chapter on suspicion of illegal party disciplinary distinguish five different conditions, with special provisions were made provisions, to achieve effective convergence of Party and country 9 method. < rule > the provisions of Article 27, Party organizations in the disciplinary review found that party members have committed embezzlement, bribery, dereliction of duty dereliction of duty and other criminal law act is suspected of committing a crime shall give cancel party posts, probation or expelled from the party. The second is < Regulations > Article 28 the provisions of Party organizations in the disciplinary review But found that party members are stipulated in the criminal law, although not involved in a crime shall be investigated for Party discipline and responsibility should be depending on the specific circumstances shall be given a warning until expelled punishment. This situation and a difference is that the former regulation behavior has been suspected of a crime, the feeling is quite strict, and the latter for the behavior not involving crime, only the objective performance of the provisions of the criminal code of behavior, but the plot is a crime to slightly. < Regulations > the 29 provisions, Party organizations in the discipline review found that party members and other illegal behavior, affect the party's image, the damage to the party, the state and the people's interests, we should depend on the situation Seriousness given disciplinary action. The loss of Party members, seriously damaging the party's image of behavior, should be given expelled from the party. At this article is party member is in violation of the criminal law outside the other illegal acts, such as violates the public security administration punishment law, customs law, financial laws and regulations behavior. The fourth is < cases > Article 32 stipulates, minor party members and the circumstances of the crime, the people's Procuratorate shall make a decision not to initiate a prosecution, or the people's court shall make a conviction and exempted from criminal punishment shall be given within the party is removed from his post, probation or expelled from the party. Party members and crime, sheets were fined in accordance with For acts; the principal Ordinance amended the provisions of the preceding paragraph. This is the new content, in order to achieve Ji method effective convergence. Five is < > the thirty third article 10 of the provisions, the Party member due to an intentional crime is sentenced to criminal law (including probation) sheets or additional deprivation of political rights; due to negligence crime and was sentenced to three years or more (excluding three years) a penalty, shall give expelled punishment. Due to negligence crime is convicted and sentenced to three years (including three years) in prison or be sentenced to public surveillance, detention, shall in general be expelled from the party. For the individual may not be expelled from the party, should control Approval. This is followed and retained the original > < Regulations the provisions of punishment party authorization rules and report to a level party organizations. For is "party members with criminal acts, and by the criminal punishment, generally should be expelled from the party". The fifth chapter of probationary Party member of the discipline and discipline after missing members of the treatment and punishment decisions, such as the implementation of the provisions, clear the related party discipline and punishment decision made after, for duties, wages and other relevant alteration formalities for the longest time. 2, sub sub section will the original regulations of 10 categories of acts of violation of discipline integration revised into 6 categories, respectively, in violation of the punishments for acts of political discipline "in violation of discipline behavior of punishment" in violation of integrity of disciplinary action points "of violation punishments for acts of mass discipline" "the violation of work discipline, punishment" in violation of discipline of life behavior punishment "6 chapters. 3, annex" Supplementary Provisions "clear authority making supplementary provisions of, cases of interpretative organ, as well as regulations implementation time and retroactivity etc.. 11 (3) learning understanding > < regulations needs to grasp several key problems The first problem -- about the violation of political discipline behavior > < new ordinance chapter 6 the political discipline column for the six disciplines, that is the main opposition to Party leadership and the opposition of the basic theory, basic line, basic program and basic experience, basic requirements of misconduct made provisions of the disposition, especially the eighteen since the CPC Central Committee put forward the Yan Mingzheng treatment of discipline and political rules requirements and practical achievements transformation for Discipline article, increase the false debate central policies, cliques, against the organization review, make no discipline of the principle of harmony terms. These are the party's eighteen years in comprehensive strictly Process combined with the practice of rich content. (1) false debate the central policies and undermine the Party of centralized and unified the problem is made in accordance with the provisions of the party constitution. Constitution in general programme requirements adhere to democratic centralism is one of the requirements of the construction of the party must adhere to the four cardinal. Application of this principle is not only the party the basic organization principle and is also the mass line in party life, it requires that we must fully develop inner-party democracy, respect for the dominant position of Party members, safeguarding the Party member democratic rights, give full play to the enthusiasm and creativity of the party organizations at all levels and Party members, at the same time, also must implement the right concentration, ensure the party's mission < the chaos in unity and concerted action to ensure that the party's decision to get quickly and effectively implementing. The Party Central Committee formulated the major principles and policies, through different channels and ways, fully listen to the party organizations and Party members of the opinions and suggestions, but 12 is some people face to face not to say back blather "" will not say, after the meeting said, "" Taiwan does not say, and nonsense ", in fact, not only disrupt the people thought, some causing serious consequences, the damage to the Party of the centralized and unified, hinder the central policy implementation, but also a serious violation of the democratic system of principles. There is no doubt that shall, in accordance with the Regulations > 4 Specified in Article 6 to give the appropriate punishment. For did not cause serious consequences, to give criticism and education or the corresponding tissue processing. (2) about the destruction of the party's unity < New Regulations > the forty eighth to fifty second article, to damage Party's unity unified and violation of political discipline, punishment situation made explicit provisions. Article 52 of the new "in the party get round group, gangs seek private gain, cliques, cultivate private forces or through the exchange of interests, for their own to create momentum and other activities to gain political capital, given a serious warning or withdraw from their party posts disposition; if the circumstances are serious, to give Leave a party to observation or expelled from the party. (3) on against the organization review of the provisions of the constitution, party loyalty honesty is party members must comply with the obligations. Members must obey the organization decision, shall not violate the organization decided encounters by asking questions to find organization, rely on the organization, shall not deceive the organization, against the organization. For example, after the investigation does not take the initiative to explain the situation, but to engage in offensive and defensive alliance, hiding the stolen money is against survey organization, is a violation of the behavior of political discipline. Article 24 of the original > < Regulations, although the provisions of the interference, hinder group review the behavior of the fabric can be severely or 13 Aggravated punishment, but did not put this kind of behavior alone as a discipline for qualitative amount of discipline. > < new regulations increase the Article 57, "anti organization review, one of the following acts, given a warning or serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, give expelled from the party: (a) on supply or forged, destroyed, transfer, conceal evidence; (II) to prevent others expose, providing evidence Material; (III) harboring co personnel; (4) to the organization to provide false information, to hide the fact; (5) the him against the acts of the organization review. "< rule > add this clause to the Constitution requires more specific, the previous no punishment in accordance with the definite list and put forward clear punishment in accordance with. (4) about organizing or participating in superstitious activities as < Regulations > about engage in activities of feudal superstition obstruction of social management order" violations of Article 164 the provisions, but according to the original < rule > only in disrupting production, work, social life order The case to be disciplinary treatment, in other words, alone make the feudal superstition, organize or participate in the activities of feudal superstition of, does not constitute a violation. Which is not consistent with the requirements of our party's political party. > < new regulations in this change is, superstitious activities on the political discipline, increase the Article 58, is the organization of Party members, in superstitious activities included in violation of the negative list of political discipline deserves punishment, which and Party members should adhere to the correct political principle, political standpoint and viewpoint is consistent. 14 the second question about organization and discipline violation behavior of democratic centralism is our The party's fundamental organizational system. < New Regulations > Chapter 7 "in violation of the behavior of organizational discipline punishment" mainly for violation of democratic centralism, contrary to the "four obey the discipline behavior for source classification rules. Increased not in accordance with the relevant provisions or requirements to the organization for instructions to report on major issues; do not report truthfully report about personal matters; falsify personal archives; hide before joining the party serious mistakes; leading cadres in violation of the relevant provisions of the organization, will participate in the spontaneous formation of the old Xiang, Alumni Association, comrades in arms; to obtain illegal country residence abroad or foreign nationality, illegal for private frontier Documents such as discipline terms. (1) on the report truthfully report personal matters in 2010 the Central Committee of the Communist Party of China office, office of the State Council introduced < provisions on issues related to the leading cadres to report personal >, is clear about the request, deputy division level and above leading cadres should truthfully report changes in my marriage and spouse, children, moved to the country (territory), practitioners, income, real estate, investment and other matters, for failing to report, do not report, concealed and unreported, according to the seriousness of the case, giving criticism and education, and to make a correction within a time limit, shall be ordered to make a check, the commandment Jiemian conversation, informed criticism or jobs, free Post processing, constitute violations, in accordance with the relevant provisions shall be given a disciplinary sanction. But since the original < Regulations > and there is no corresponding specific terms, the violation of the regulations, do not report, as a false report about personal matters, there is no corresponding disciplinary action terms, in practice it is difficult to operate. In this regard, in order to solve is not reported, as a false report about personal matters 15 asked censure, the new < Regulations > add the Article 67 of violation of personal matters related to reporting requirements, report truthfully report the clear punishment basis, making this kind of violation behavior is no longer free drilling for Exhibition on matters of personal checks to verify and supervision of cadres, discipline review provides a powerful discipline guarantee. (2) about the illegal organization, to fellow, alumni, friends of the war will < regulations stipulated in Article 68 of >, leading cadres of the party in violation of relevant provisions of the organization, will participate in the spontaneous formation of fellow, Alumni Association, comrade in arms to give the punishment according to the seriousness of the case. Here special needs note is three points: this provision for only the leading cadres ", reflecting the high requirements of leading cadres; second violation in 2002, the Central Commission for Discipline Inspection, the central Organization Department and the The relevant provisions of the General Political Department jointly issued the < off in leading cadres not to participate in the initiative to set up "the villagers would be" alumni "" comrades in arms organization notice >. That is to say, to the spontaneous formation of fellow, Alumni Association, comrades in arms will constitute the premise of discipline is a violation of the provisions of this. The notification specified, leading cadres are not allowed to participate in the spontaneous incorporation of fellow, alumni, between comrades association would like the organization and shall not bear the sorority Human and the organizer shall not hold the corresponding position in the sorority; shall not borrow machine woven "network" and engage in kiss sparsely, round and round the gangs, but not "align" "Jieyi Gold Orchid" behavior. The third is to emphasize here that shall be organized to participate in the initiative to set up the villager, Alumni Association, comrades in arms. The so-called 16 spontaneous was established mainly means without registration. Therefore, Party members include leading cadres in the normal range of fellow, alumni, comrades in the party is not a violation of the rules of Party discipline. The three problem about integrity violations discipline Lian Jie discipline has been eighteen years clean government and anti The focus of the work of corruption. This Ordinance to amend, honesty and discipline this biggest adjustment, the new content, most of which prescribed by the original < criterion of a clean and honest administration > 8 ban and 52 are not allowed into the basic this part. (1) the central eight provisions of the spirit and requirements into < New > in the regulations of the party's eighteen years, central resolutely implement the provisions of the eight and pay close attention to the node and intensive briefing, on public funds, private bus, public funds tourism, gifts of public funds, the big parade and lavish weddings and festive, illegal payment allowances and subsidies, illegal construction of buildings such as the original masses reflects the relatively strong, "four winds" problem of the Resolute rectification. But original < Regulations > to eat and drink, super standard reception and no clear and specific expression, new < rule > will implement eight Central provisions of the spirit of the problem increased to "clean cheap self-discipline" chapter, clear to exceed the standard, beyond the scope of the reception or borrow machine eating and drinking etc. some in violation of the provisions of the spirit of the eight central relevant persons responsible for punishment, once the violation will be according to the < rule > severely punished, binding, enhanced significantly. One is to add Article 87, about to obtain illegal, hold, and the actual use of the sports card, golf ball cards and other consumer card. Illegal access to private clubs made the punishment provisions. The second is increase the Article 97, has made provisions of the disposition of illegal self pay or 17 spamming allowances, subsidies and bonuses. The third is added to the Article 99, on violation of super standard, beyond the scope of the reception or borrow machine eat and drink to make the provisions of punishment. The fourth is to increase the Article 101, on the management of conference activities in violation of the provisions made sanctions regulations. The fifth is the increased Article 102, for violation of office space management provisions made the punishment provisions. Six is to split the original < rule > Article 78, formed article 98, Article 100 of public Models of tourism, violate the provisions on the administration of the use of discipline of the bus through the list of made a more detailed provisions, apply more operational. Seven is increased the article 96, in violation of the relevant provisions of the, to participate in public funds to pay for dinner, high consumption of entertainment, fitness activities and public funds to buy gift, send gifts to make the provisions of the disposition. On the violation of the central provisions of the spirit of the eight, in addition to > < new regulations into "violation of honesty and self-discipline" misconduct outside, is different with the original < Regulations >, revised < rule > clearly defined not only to disposition of the directly responsible persons, but also dispose of collar Guide responsibilities. (2) increased trading rights, use of authority or position influence as relatives and close to profit violation of the terms of the < New Regulations > absorption < clean politics several guidelines > the relevant provisions spirit, increase the "negative list, including trading rights, the functions and powers or duties of influence as relatives and staff around profit. Increase Article 81" mutual use of office or authority ring for each other and their spouses, children and their spouses and other relatives, around 18 personnel and other specific relationship between the people to seek benefits engage in trading rights, given a warning or serious warning Sanctions; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, shall be expelled from the party. Increase Article 82 "connivance, acquiescence to the spouse, children and spouse etc. relatives and staff around the effect of Party members and cadres personal authority or position for personal gain, if the circumstances are relatively minor, given a warning or a serious warning; if the circumstances are relatively serious, giving removed from or placed on probation within the party post; if the circumstances are serious, the given Expelled from the party. Party members and cadres of the spouses, children and their spouses does the actual work and get salary or although the actual work but to receive significantly beyond the same rank salary standard, Party members and cadres informed fails to correct, in accordance with the provisions of the preceding paragraph. "(3) about the gifts, gifts misconduct from handling practices in recent years, engaged in official cadres received gifts, gifts problems more prominent. This has seriously affected the image of Party members and cadres, damaged the relations between the party and the masses, and is a hotbed of corruption, is really necessary for this kind of behavior to be disciplined. < rule > no on accepting gifts, gifts, Card consumption behavior to engage in simple "one size fits all", but the difference between the different separately. One is in accordance with the provisions of Article 83, accepting may affect the impartial enforcement of the official gifts, gifts, consumer cards to depending on the seriousness of the case shall be given disciplinary sanctions. That is to say, for may affect the fair execution of business gifts, gifts, consumer cards are not allowed to accept. 19 is in accordance with the provisions of Article 83, accepting was significantly higher than normal ceremony is still exchanges of gifts, gifts, consumer card to disciplinary action. This is new regulations that daily life is purely reciprocity, accepting the same thing, boys , fellow friends gifts, gifts, shopping cards, although and fair execution of business has nothing to do, also want to as the case shall be dealt with, the situation is obviously beyond normal reciprocity ". The so-called" reciprocity ", one is emphasizes the reciprocal in protocol. In other words is you to me how, I to you how, not only does not go. The second is to significantly exceeded the normal local economy level, customs and habits, economic capacity of individual gifts, gift value. Specific sanctions to according to the processing of a variety of factors to consider, as appropriate. The third is the root according to the provisions of Article 84," to Engaged in public service personnel and their spouses and children, children's spouses and other relatives and other specific relationship presented Ming Xianchao normal reciprocity of gifts, gifts, consumer card, if the circumstances are relatively serious, given a warning until probation. "In accordance with the above provisions, gift giving significantly beyond the normal reciprocity, giver constitute the discipline. (4) on illegal trading of stocks or of other regulations of securities investment < > Article 88 is engaged in punishment regulation of camp and activity in violation of the relevant provisions on. Among them, 3 will" buying and selling stocks or in other securities investment "column as one of disciplinary cases Out. First need to be clear, > < regulations did not change the provisions of the Ordinance. The ordinance of the provisions of the second paragraph of Article 77 provisions "who, in violation of the provisions of the sale of stocks" is one of the violation, and at the beginning of the first paragraph of this article "violation of 20 against the relevant provisions of the" textual representation of the repeat revision. In, just from the legislative technique removed the "personal" in violation of the provisions, content and not to change the original provisions. Need to clear is, "buy or sell a stock or of other securities investment" refers to violation of the relevant provisions refers to in April 2001, the Party Central Committee, the State Council promulgated the On the work of the party and government organs staff's personal investment in securities if dry provisions >. According to the provisions of Article 3, use of work time, office facilities, the sale of stocks and securities investment fund belongs to illegal behavior. The fourth question, about the violation of the masses of the disciplinary actions < new regulations > would violate public discipline behavior of a single set of a class of restored "three rules of discipline and eight note" in the discipline of the masses of excellent traditional. < New Regulations > Chapter 9 "to violate the masses of disciplinary action", mainly the destruction of the party's close ties with the masses of misconduct made provisions on disciplinary; enrich and perfect the super standard, beyond the scope of Xiang Qun < All to raise fund and labor, in for involving the public affairs deliberately, chinakayao, in social security, policy support, disaster relief funds and materials and other matters assigned any kind and affectionate friends, obviously unfair acts against the interests of the masses of the disciplinary terms; increase the terms not in accordance with the provisions of the public party provided, government, factory and village (neighborhood) provided etc. violation of the people's right to know the behavior of the discipline. The fifth issue, on the violation of work discipline violation of work discipline added "negative list, including Party organizations carry out strictly Main responsibility for poor discipline terms. (1) the new party organization comprehensive strictly the main responsibility of the party does not fulfill the 21 or perform poor disciplinary terms < New Regulations > has a lead people to pay attention to the new terms, that is, in chapter ten "on the violation of work discipline behavior punishment" increase in the one hundred and fourteenth "party fail to perform comprehensive strictly the main responsibility of the party or to perform comprehensive strictly the main responsibility for administering the ineffective, resulting in serious damage or serious adverse effects, to the person directly responsible and the responsibility of leadership and give a warning or serious warning. The situation is serious, giving removed from their party posts or on probation Punishment. "Here the changes. For the first time, the main responsibility write < rule >. (2) new shall report does not report or false reporting discipline shall increase the 117 bar" in the higher level units to check to inspect the work or report to the parent unit, work report of shall report the matters do not report or do not report, cause serious damage or serious adverse effects of, to the person directly responsible and the responsibility of leadership, to give warning or a serious warning; if the circumstances are serious, giving removed from their party posts or placed on probation. "For example, during the tour visits to the region, the unit Members the obligation to the inspection teams to reflect the true situation, to conceal not reported or intentionally to the inspection teams to provide false information, causing serious damage or serious adverse effects of, the person directly responsible and the responsibility of leadership should be in accordance with the provisions of < rule > Article 117 to give the appropriate punishment. (3) the new not granted in accordance with the provisions of punishment, not according to the provisions of the implementation of disciplinary measures 22 violation of the provisions of Article 115 "Party organizations have one of the following circumstances, the direct leadership responsibility. Probation: members were sentenced punished, in accordance with the provisions give disciplinary action or in violation of state law Rules of behavior should be given disciplinary punishment and dispose of; disciplinary punishment by decision or complaint review the decision made, not in accordance with the provisions of the implementation decisions on punishment of the party, position, rank, and the treatment of the matters; Party members subject to disciplinary action, not in accordance with the cadre management authority and organizational relationships of by dispose of Party members to carry out education and supervision of daily management. "What needs to be pointed out is," cliff "demoted with cars, housing, secretary problem, implementation is not a discipline and party posts and ranks treatment by the organization department is responsible for the implementation, with cars, housing by the logistics department is responsible for the implementation of, Ji Commission responsible oversight responsibilities. The six questions, about the acts violating the discipline of life "in violation of discipline of life behavior punishment", mainly to "four winds" problems and a serious violation of social morality, family virtue acts of misconduct made provisions on disciplinary, an increase of extravagant life, contrary to the social public order and good customs disciplinary terms. Worth mentioning is, > < Regulations in Article 150 about "adultery" "mistress (Cardiff) formulation in the new < rule > is removed, to expand the scope of Article 127 provisions" and others hair improper sexual relations, let face disciplinary action Wider more strict. Four, and earnestly do a good job in the < code > and < rule > implement system of life lies in execution. < code > and < Regulations > is 23 Party organizations at all levels of a strong constraint and all Party members follow. Learning and implementing the < code > and < rule > is party committees (party), commission for discipline, discipline inspection group), the majority of Party members and cadres of the common responsibility, must party caught together, the party one execution. () Party committees (party) and play and implement comprehensive strictly the main responsibility, pays special attention to the two party regulations learning cross penetration. One is to Adhere to the party constitution is fundamental to follow, and resolutely safeguard the authority of the Party Chapter. The second is to adhere to the problem oriented, to strictly political discipline and political rule moments in the first place. The third is to adhere to the discipline and rules quite in front must not allow the bottom line to break the discipline. The fourth is to seriously organize the study of propaganda and education, in the city party members to create a disciplined, about the rules of the strong atmosphere. (II) Commission for Discipline Inspection at all levels (Discipline Inspection Group) to an important basis for the revised two party regulations as, adhere to easily blame, strengthen supervision and enforcement And early method in combining Ji, increase accountability efforts. One is to two regulations within the party important basis, adhere to the party constitution duties, with strict discipline to maintain the constitution authority. The second is to adhere to high standards and keep the bottom line, adhere to Ji Yan in law and discipline, the discipline and rules quite in front, grasping grasping small, easily blame, comprehensive use of supervision and discipline of "four kinds of form" in the discipline embodies the strict requirements and care for the discipline, tighten up, Yan. According to discipline in accordance with regulations to carry out disciplinary review. Increase the violations punishment, clues can initiate an investigation on the trial of cases According to the discipline on the provisions of the proportion of processing and control manager maintains discipline. To focus on investigating non convergence, don't accept hand serious disciplinary violations at the same time, pay more attention to the general review of discipline 24 behavior, and gradually increase the lighter punishment. Four is to illuminate two party regulations, combined with the local district of the Department of party conduct Lianzheng to relevant laws and regulations system clean, timely research proposes to establish, change, waste release opinion, avoid conflict, and the fasten system of cage, and gradually formed not rot, not rot, not want to rot system and working mechanism. (3) the leadership of the party members and cadres should play an exemplary role. The rate of higher consciousness of the front of the Ordinance to lead practice self-discipline norms, leading to maintain discipline of seriousness and authority. One is the above rate, demonstration and guidance, take the lead in learning and mastering the < code > and < > the requirements and regulations, do the deep understanding, learning to use. The second is to play an exemplary role in abiding by discipline rate, take the lead in practicing self-discipline norms, firmly establish before the discipline are equal, the system has no privilege, discipline is no exception, and consciously do standards, require more strict measures more practical. Third is to consciously accept supervision, conscientiously participate in the democratic life and debriefing honesty responsibility, such as Real to the party organization to report personal matters, and to accept the supervision of the work and life of the normal, habits under the supervision of the exercise of power, to carry out the work. The fourth is to set an example for the strict enforcement of discipline. Leading cadres should take the lead in the maintenance of discipline of seriousness and authority, to dare to seriously, dare to struggle, dare to offend people, for misconduct not laissez faire, but do not indulge, not tolerate to ensure the party constitution of party compasses party put in place. (4) the majority of Party members and cadres to set high standards and hold the bottom line, consciously abide by the < code > and < rule >. One is to control the < standard > and < 25 cases >, tight Close connection with their own thoughts, practical work and life, efforts to solve the problems, to enhance the study and implement of the effectiveness and pertinence. The second is to establish a high standard and hold the bottom line, consciously in the self-discipline pursuit of high standards, strictly in the party away from the red line discipline, discipline, about the rules and know fear, distrust, the formation of the honor system, comply with the system, safeguard system of good habits. Regulations and discipline regulations of < < New Revision of the Communist Party of China clean fingered self-discipline criterion > and < Chinese Communist Party Disciplinary Regulations > is the Party Central Committee in the new situation to promote the comprehensive strictly root of the lift, the regulations of the party construction of keeping pace with the times. We should study and implement the Standards > and < > as the primary political task, adhere to the party constitution duties, adhere to the discipline of, Ji Yan in law, the full implementation of supervision and discipline accountability responsibilities for coordination and promotion "four overall" strategic layout in XX District vivid practice to provide a strong guarantee. - Si Jian Wu, and effectively enhance the implementation of the implementation of the < code > < > The consciousness of General Secretary Xi pointed out that the party is in charge of the party, to manage the party; strictly, it can cure good party. Criterion > and < rule > keep pace with the times is our party to form a new potential strictly rules, to deepen understanding of the ruling law, is a comprehensive strictly, and strengthen the supervision within the party important grasper. Criterion > closely linked to the theme of self-discipline, self-discipline intensity-modulated, focusing on morality, for the majority of Party members and cadres set to see, feel the high standard, show the Communists noble moral sentiment; District Ordinance < < rule > the constitution of discipline integration into a political discipline, organization and discipline, honesty and discipline, discipline of the masses, work discipline, discipline, emphasize discipline, focusing on established rules, to draw the party organizations and Party members do not touch the bottom line. Party committees (party) to effectively strengthen the study and publicize the implementation of the < code > and < rule > the organization and leadership of criterion > and < > a full range, multi angle, deep publicity, the formation of study and publicize and implement the boom, in order to consolidate the development of good political environment to create a positive environment and atmosphere. The majority of Party members and cadres to strict requirements, the < rule > and < Ordinance cases > as a guide to action and behavior criterion, adhere to the moral standards and discipline of the bottom line, to maintain the discipline of worship and awe, learning, compliance, and maintain party discipline and rules of the model. The discipline inspection and supervision organs and cadres to the < code > and < > as the deepening of the "three", and strengthen supervision and discipline of accountability is important to follow correctly grasp the use of supervision and discipline of "four types", promote the comprehensive strictly in new roots. Strict discipline, adhere to the discipline and rules quite in front of the enterprise in the implementation of expensive to implement to execute. The discipline inspection and supervision organs to implement the < code > and < Efforts to investigate cases > as an opportunity, adhere to the party should manage the party strictly, serious performance of their duties to promote two regulations implementation. Change discipline concept. From the simple "investigation of illegal" to a comprehensive "stare at violate discipline"; from the business case to prosecute the big cases and timely solve the signs of tilt to. From the orientation to the normal supervision; from the tube "minority" to resist the "most". Guide Party members and cadres to seriously implement the < code > and < rule >, consciously abide by the political, organizational, honest people, work, life six discipline. Urge the leadership cadres sent to play an exemplary role, take the lead in strictly enforced. Relaxation and rest Strong wind is Su Ji, closely linked to the "four winds" prone to multiple, the masses reflect the strong important nodes and, glued to the four winds "new form, new trends, seriously investigate and deal with violations of the central eight provisions of the spirit, to increase the bulletin exposure intensity, the formation of Chajiu" four winds "loudly, continue to release and discipline must be strict signal. At the same time, extended supervision tentacles, through the development of the rural and fishery party conduct Lianzheng construction inspection, issued in a timely manner, Chajiu occurred in grassroots side of corruption and unhealthy, and earnestly safeguard the interests of the masses and social stability. The creativity and discipline. Grasp and make good use of the supervision and discipline of" four types ", to ensure the Promoting clues to lots of discipline and the law of the vacuum tube, strict together. Not only to the "less" and "very few" thorough investigation severely punished, but also the "most" to maintain zero tolerance trend through layers of conductive pressure, let the discipline about the rules for each party members and cadres consciously follow. At present, it is necessary to implement the "list" management, strictly follow the clues to the disposal of five standards, make the classification of disposal, dynamic cleanup. Zadok Party committees at all levels to implement the main responsibility, comprehensive use of disciplinary action and tissue processing and other means to effectively curb the commonplace, used to see do not blame the "small problem", not because of "practice" and "exception". Prominent Discipline characteristics, the problems of violation of discipline and rules into the focus of supervision and discipline and disciplinary review. At the same time, increase case double check the intensity, the serious problems of discipline violations or "four winds" ban but not absolutely, not only to be held directly responsible, but also held leadership responsibility; not only to pursue studies the main responsibility of the Party committee, and to pursue Commission for Discipline Inspection and supervision responsibilities and promote accountability to become the new norm. The implementation of supervisory responsibility. Maintain < code > and < rule > the seriousness and authority of the discipline and rules and truly become the party's ruler. Discipline as supervision within the party the specialized agency, we must strengthen the responsibility to act, adhere to the Impartial discipline accountability, earnestly will be strict discipline, discipline must be punished, and severely punish the acts in violation of rules and regulations.