中小企业外贸整合营销七大策略

中小企业外贸整合营销七大策略 中小企业外贸整合营销七大策略 高速的经济成长，诱发通货膨胀 2008年对中国来说具有十分重要的意义，时逢改革开放三十年，万众瞩目的奥运会在中国成功举功。中国过去改革开放取得的成就举世瞩目。2008年北京奥运会上咱们的奥运健儿一举夺得了51枚金牌总数首次荣登榜首，这对于整个亚洲也属首次。 从1998到到2008年十年间，至2000年中国加入WTO，全球经济一体化形成，世界的经济贸易达到了顶峰。在这个顶峰的背后，隐藏着太多的泡沫。中国的股市和房市就是最好的证明。 从雷曼的倒闭到，再到华尔街风暴，及美国9000亿美元救市。甚至于近期传出花旗银行，通用汔车摇摇欲坠等种种迹象明。金融海啸带来的影响非常之大。上半年由于美元的贬值对中国的出口企业无疑是雪上加霜。然后这些问直接给中国制造带来严重的威胁。美联储前主席格林斯潘在接受采访时则表示这是百年一遇的金融危机。 危机给中小企业带来影响 在这场大的金融危机中，中国千千万万的中小企业。无疑成为了第一批被洗劫的“受害者”，从去年底开始汇率一直不稳定。美元不断贬值，而人民币不断的升值。然而升值绝对不是最重要的因素，而是外需在下降。导致出口企业在2008年面临了很大的挑战，是放弃欧美，辗转中东，还是沏底转入国内市场。此发了众多的企业家的思考。几前天笔者与前来参加深圳某CEO论坛的著名经济学家厉以宁教授简短的交流，厉教授表示中国的经济怕冷不怕热，对于过冬这一说法，厉教授则表示。确切的说是修整更为恰当。而面对当前国家启动的四万亿资金拉动内需，这一说法，在当天的CEO论坛上，则有企业家表示如果拉不动怎么办, 面对恶劣大环境，似乎我们都无法去改变，那么我们能做的就是去适合环境。更清楚的认识当前的不利因素，和我们可利用的资源。来解决我们企业本身的问题，除了成本的控制allied mechanical maintenance group, lawn maintenance, plant protection group. Establishment of conservation of garden plants in long sections, professional engineers, professional technicians and other related jobs. 1, the maintenance lead responsibilities (1) familiar with the Group's foundations of political thought, technology, culture, work attitudes, feelings and emotions, habits and other personal problems, easy to work. (2) before work, quality of work, requirements engineering, safety, mechanical equipment and some of the technical issues seriously disclosure to workers, and keep the information in writing. (3) when assigning production tasks to the workers, to implement safety measures, complete the task to do self-examination record. (4) section chiefs be vanguard of work, must step forward are familiar with the relevant business, work in the field, hard, dirty work, heavy work need to be at the head of work to do "before charge in and retreat." (5) pay attention to every team, every process of close cooperation and coordination, based on the situation as any, check "play clean" construction diaries and day information. (6) the community "active conservation, waste crimes", section chiefs be sure to lead the staff do thrift and combat waste. (7) for violation of construction laws, adverse quality, safety and engineering progress of unusual to have the courage to succeed, stop. (8) Unity is strength, section chief is the core of the conservation work, so modest. 2, professional engineer job description of garden plants (1) implement the national construction engineering quality and safety standards, norms and regulations, combined with engineering, development, implementing specific measures. (2) to process the project has overall responsibility for all technical work, their sacred responsibilities given to technical work, according to the technical requirements, serious research ... Groups and plant groups. Section with garden plant 外，我们要做的是营销。2009年的营销如何做，如何用最低的成本来达到最佳的效果。这个问题在我们众多的企业家脑海里出现了一个大大的问号, 整合网络营销 整合网络营销是网络营销发展的高级阶段，整合网络营销的核心策略是:互联网+创意+策略+整合+互动+执行+服务”。一个全民营销的WEB2。0时代正真的开始!点意盛世愿意与网商共勉～欢迎交流与合作! 中小企业整合网络营销 2009年是做品牌还是做销量,引发的企业家的思考，有专家认为当前经济出现了大萧条，可以将注意力转向企业的品牌和文化上。也有专家认为现在做品牌是绝对的找死。务实一些好，我们要做销量，有了业绩。才能让我们更好的活下去。我们都知道现在是“剩者为王”时代。不管是做品牌还是做销量，谁能坚持到最后谁就是王者。 新一轮的产业升级，行业洗牌。资深整合网络营销实践者点意盛世创始人冷箫提出来以下整合网络营销战略仅供参考: 一、电子商务 受经济大环境的影响，电子商务将在未来的发展会受到越来多的商人所关注，选B2B平台做贸易，成为众多商家的首选。可能以前还没有完全信任网络，冷箫相信接下来的电子商务市场将越来越受欢迎。第一从信息源而言，互联网的传播速度无疑最快的。出门拜访客户，不如选择电子商务。明年对电子商务的普及应用将大大提升。选择网络创业，也会成为一大潮流。未来的就业市场不容乐观。企业裁员，必将造成不小的影响。而然这些有一定工作经验的人，选择网络创业是个不错的选择，对整个社会的长远发展和安定而言都是一件大好事。阿里巴巴做国内市场，淘宝开启你的网络创业之路。明年的电子商务应用一定是继“非典”之后又一个高速发展时期。 allied mechanical maintenance group, lawn maintenance, plant protection group. Establishment of conservation of garden plants in long sections, professional engineers, professional technicians and other related jobs. 1, the maintenance lead responsibilities (1) familiar with the Group's foundations of political thought, technology, culture, work attitudes, feelings and emotions, habits and other personal problems, easy to work. (2) before work, quality of work, requirements engineering, safety, mechanical equipment and some of the technical issues seriously disclosure to workers, and keep the information in writing. (3) when assigning production tasks to the workers, to implement safety measures, complete the task to do self-examination record. (4) section chiefs be vanguard of work, must step forward are familiar with the relevant business, work in the field, hard, dirty work, heavy work need to be at the head of work to do "before charge in and retreat." (5) pay attention to every team, every process of close cooperation and coordination, based on the situation as any, check "play clean" construction diaries and day information. (6) the community "active conservation, waste crimes", section chiefs be sure to lead the staff do thrift and combat waste. (7) for violation of construction laws, adverse quality, safety and engineering progress of unusual to have the courage to succeed, stop. (8) Unity is strength, section chief is the core of the conservation work, so modest. 2, professional engineer job description of garden plants (1) implement the national construction engineering quality and safety standards, norms and regulations, combined with engineering, development, implementing specific measures. (2) to process the project has overall responsibility for all technical work, their sacred responsibilities given to technical work, according to the technical requirements, serious research ... Groups and plant groups. Section with garden plant 帮中国企业拿回定价权 二、搜索引擎 电子商务是个大集贸市，汇聚的商家行行色色，各行各业。搜索引擎则可以帮你迅速查找你要的信息。让你的客户在第一时间找到你。前提你的企业必须有一个无论从设计，还是优化来说都相当不错的企业网站。企业网站如何才能吸引客户是第一步，如何才能留住客户则是关键所在。掌握了搜索引擎营销两个关注点，才能在第一时间把握和留住主动寻找你的客户。让企业的网站成为企业的推销员，让客户第一时间找到你，并爱上你!虚拟的世界让客户信任你很重要! 三、社区营销 如果说电子商务和搜索引擎是企业网络营销的基本功，那么社区营销将成为企业软实力体现最好的平台。通过活动大量的网络互动活动，大大提升产品曝光度和加深网民对企业的认知度。一个好的创意和活动，足以起到四两拔千斤的起用。引爆某一创意将事件达到一个制高点。产生广泛的口碑效应。网络事件营销多是通过社区的方式来进行传播。创意互动被越来多的品牌企业所接受和和认可。然而对于中小企业而言，也并非一定要往创意互动方向发展才算社区营销。比如类似一些活动冠名，征文。评选等类似的小型社区活动，同样能引起部份眼球关注。 四、博客互动 博客的诞生，终于让网民感觉有了个“家”。博客也抢走了大量的流量，这也是导致社区人气大不如从前的重要原因。也开始出现了职业博客写手，以此为生。被媒体称之为网络qiang手，然而在阿里这个号称最大的商人博客当中。大多则以为享为主。 博客本身是一个很好的信息源，而博客的内容决定了是否具有广泛的关注度和人气。笔者在新浪，阿里巴巴等两个不同群体的博客平台中都有把博客做得非常棒的朋友。有的是职业评论，行业中人多数看其博客便知行业的动态。网络中的信息过多，他们的专业博客吸引第allied mechanical maintenance group, lawn maintenance, plant protection group. Establishment of conservation of garden plants i 3 页 共 7 页 中文实施 n long sections, professional engineers, professional technicians and other related jobs. 1, the maintenance lead responsibilities (1) familiar with the Group's foundations of political thought, technology, culture, work attitudes, feelings and emotions, habits and other personal problems, easy to work. (2) before work, quality of work, requirements engineering, safety, mechanical equipment and some of the technical issues seriously disclosure to workers, and keep the information in writing. (3) when assigning production tasks to the workers, to implement safety measures, complete the task to do self-examination record. (4) section chiefs be vanguard of work, must step forward are familiar with the relevant business, work in the field, hard, dirty work, heavy work need to be at the head of work to do "before charge in and retreat." (5) pay attention to every team, every process of close cooperation and coordination, based on the situation as any, check "play clean" construction diaries and day information. (6) the community "active conservation, waste crimes", section chiefs be sure to lead the staff do thrift and combat waste. (7) for violation of construction laws, adverse quality, safety and engineering progress of unusual to have the courage to succeed, stop. (8) Unity is strength, section chief is the core of the conservation work, so modest. 2, professional engineer job description of garden plants (1) implement the national construction engineering quality and safety standards, norms and regulations, combined with engineering, development, implementing specific measures. (2) to process the project has overall responsibility for all technical work, their sacred responsibilities given to technical work, according to the technical requirements, serious research ... Groups and plant groups. Section with garden plant 了一大批忠实读者。而以阿里为例则是一些创业，营销，管理等心德体会见长。很多朋友通过了博客分享，让读者与其形成了良好的互动。有的通过博客建立合作关系，有的通过博客找到了合伙人，有的相互交流了思想等。 博客还有一大好处，博客作为一个原创信息源。能给媒体记者提供大量的宝贵资源，为媒体采访提供了方便。博客在冷箫看来，更是WEB2。0时代的个人电子名片。 五、事件营销 互联网时代，也叫眼球经济时代。在不久笔者前参加一个互联网广告行业论坛中，提到2009年如何做事件营销。因为2009年没有大事件发生，比如没有奥运会，没有世界杯，重大的活动都没有。如何制造事件，帮助企业品牌提升再度引发的互联网广告业内人士和企业的思索。 我们现在常见的一些事件营销，例如明星效应，多为品牌代言，进行一些线下的宣传活动。引用明星的效应吸引大众的眼球。其次是大型赛事的赞助，主要是以冠名形式为主。比如类似XX杯央视主持人大赛。体育营销，国内的企业越来越重视体育营销，例如大到奥运会，小到常规一些体育赛事赞助。同样也会选择这些体育明星为其代言。最后一类要提的一个新名词叫公益营销。除我们常规看到的捐款，捐物之外，志愿者服务之外。企业公益的行业还有很多，例如一些大型企业成立以其企业命名的专项公益基金。公益营销做比较好的是全球直销巨头安利。倾情公益、回馈社会是公司一直以来的理念，并已根植于这家企业的价值观之中。 笔者作为深圳慈善会一名义工和网络公关顾问，对公益营销这名词的理解是企业营销的最高的境界，公益更容易被社会和大众接受和认可。对企业营销来说绝对是创新。 通过公益与网络互动传播最成功的无疑是王老吉在汶川大地震中央视举办的慈善晚会。王老吉在当晚捐出了一个亿，这一举动让全国老百姓真正明白了什么叫企业社会责任感。而当晚的捐款仅仅是开始，这一事件迅速在网络中传播，加以精心的策划。将整个事件推到了allied mechanical maintenance group, lawn maintenance, plant protection group. Establishment of conservation of garden plants in long sections, professional engineers, professional technicians and other related jobs. 1, the maintenance lead responsibilities (1) familiar with the Group's foundations of political thought, technology, culture, work attitudes, feelings and emotions, habits and other personal problems, easy to work. (2) before work, quality of work, requirements engineering, safety, mechanical equipment and some of the technical issues seriously disclosure to workers, and keep the information in writing. (3) when assigning production tasks to the workers, to implement safety measures, complete the task to do self-examination record. (4) section chiefs be vanguard of work, must step forward are familiar with the relevant business, work in the field, hard, dirty work, heavy work need to be at the head of work to do "before charge in and retreat." (5) pay attention to every team, every process of close cooperation and coordination, based on the situation as any, check "play clean" construction diaries and day information. (6) the community "active conservation, waste crimes", section chiefs be sure to lead the staff do thrift and combat waste. (7) for violation of construction laws, adverse quality, safety and engineering progress of unusual to have the courage to succeed, stop. (8) Unity is strength, section chief is the core of the conservation work, so modest. 2, professional engineer job description of garden plants (1) implement the national construction engineering quality and safety standards, norms and regulations, combined with engineering, development, implementing specific measures. (2) to process the project has overall responsibility for all technical work, their sacred responsibilities given to technical work, according to the technical requirements, serious research ... Groups and plant groups. Section with garden plant 帮中国企业拿回定价权 另一个制高点。网络广泛转载，吸引了平面媒体的关注，最后事件成功的搬了电视大屏。一句:“要捐就捐一个亿，要喝就喝王老吉”的网络名言因此得名。王老吉和众多企业一样做了慈善，但王老吉更深入人心。这是一起精心策划的事件营销，然而这个最大的推手是互联网。一起典型事件加互联网的有机结合。 六、视频营销 2009年将会是真正的视频营销元年。互联网从文字，图片，发展了到了视频。随着网民的需求不断的增加。互联网行业也短短十几年。迅速成为了个朝阳产业。而最近几年传统媒体的广告市场在下降，网络广告一路上涨。随着网络经济的快速发展和网络视频行业的不断成熟。也将从个人博客到播客! 视频营销，想人们联想到了电视。也让人们联想到了投入一个广告制作和投放有昂贵，一个品牌代言，一个新闻发布会，有多奢侈似乎那只是大企业，大品牌的专利。而网络时代，我们不仅触手可及，更可以亲自体验一把，我的地盘，我作主，我的产品，我代言。 视频营销传播从创意开始，包括视觉设计创意、互动参与创意、口碑话题创意和媒介运用创意。视频本身吸引力无非那么几招，第一招高，高难的动作，常人无法完全的一些动作，例如中央电视台的曲苑杂坛，精湛的技艺，高得让你不得不服。第二招热，中国人就是喜欢看热门。例如娱乐类的热点人物和话题。第三招恶，恶稿越来越流行，大家熟的网络红人小胖就是被恶搞而出名，当然他不是因为视频而出名。今年最流行的恶搞网易出品的guozu欢迎你。同样还有年初时某品牌的十二生肖大拜年，把国人给恶心了一把。第四招，情。2005走红的网络红人《后舍男生》，用“恶搞”的表演，迅速走红是因为假唱和搞怪的表情通过视频的广泛传播。第五招，笑。搞笑通常在闲暇放松一下心情，这类视频一直比较受欢迎。企业只有要好的创意更好的置入企业产品通过视频病毒式的传播，一定能取得小制作大传播效果。 除引之外，类似于一些专业的访谈，也能在视频营销中起到很好的效果。视频营销将从产品为核心提升人物为核心新营销方式。从企业的营销角度出发，以人物特色，经验分享，allied mechanical maintenance group, lawn maintenance, plant protection group. Establishment of conservation of garden plants i第 5 页 共 7 页 中文实施 n long sections, professional engineers, professional technicians and other related jobs. 1, the maintenance lead responsibilities (1) familiar with the Group's foundations of political thought, technology, culture, work attitudes, feelings and emotions, habits and other personal problems, easy to work. (2) before work, quality of work, requirements engineering, safety, mechanical equipment and some of the technical issues seriously disclosure to workers, and keep the information in writing. (3) when assigning production tasks to the workers, to implement safety measures, complete the task to do self-examination record. (4) section chiefs be vanguard of work, must step forward are familiar with the relevant business, work in the field, hard, dirty work, heavy work need to be at the head of work to do "before charge in and retreat." (5) pay attention to every team, every process of close cooperation and coordination, based on the situation as any, check "play clean" construction diaries and day information. (6) the community "active conservation, waste crimes", section chiefs be sure to lead the staff do thrift and combat waste. (7) for violation of construction laws, adverse quality, safety and engineering progress of unusual to have the courage to succeed, stop. (8) Unity is strength, section chief is the core of the conservation work, so modest. 2, professional engineer job description of garden plants (1) implement the national construction engineering quality and safety standards, norms and regulations, combined with engineering, development, implementing specific measures. (2) to process the project has overall responsibility for all technical work, their sacred responsibilities given to technical work, according to the technical requirements, serious research ... Groups and plant groups. Section with garden plant 具传奇色彩的创业或者其独特的商业模式来展显给商业用户，通过主持人与嘉宾的对话，让嘉宾对行业展开，提炼嘉宾对行业的认识和了解。对人物专访主要体现问中有谈，巧妙的提问，精短的谈。尽显智者风采。通过网络传递，N次传播。这是新视频营销概念中的独特魅力～ 七、网络公关 网络公关(PRonline)又叫线上公关或e公关，网络公关就是:企业通过其网络上的各种信息发布形式，辅助目标群体感兴趣的主题采取各种活动方式与网络公众达成互动，进而维持与公众的良好关系并增进特定了解，以此来加强品牌或产品的影响力，促进品牌或产品的推广。它利用互联网的高科技表达手段营造企业形象，为现代公共关系提供了新的思维方式、策划思路和传播媒介。 传统的公关比如政府，新闻发布会，并购，上市等重大的事件在阿里的网商中应该是相对较少的。现在我们最为熟知的是网络撰稿和发稿，现在很多的企业都说没有新闻。当然我们不是说要去写新闻。特别是企业里，常见是一个网站里居然没在几条新闻。甚至有的连这个栏目都省略了。一些品牌企业来说，大多都会有一些相关新闻，特别是在产品发布和领导获奖这两块比较多。中小企业一年有几十篇的新闻稿是比较正常的，但从阿里众多的网商中。相对这块是一个空白。大多觉得发一篇新闻或者稿子到新浪，腾讯这类门户是一件比较难的事。当然不排除对发稿的渠道不熟。 网络口碑成为了众多企业言论较多的网络话题，，网络舆论正在形成一种民间主流。我们比较熟知的今年的家乐福，网络一度将他推向了风浪口，而前不久发生的奶粉事件。就因为网络舆论让一家民族品牌企业瞬间即逝。雪灾、地震、奥运这一连串重大事件，使得网络舆论的力量得到充分的发挥和释放，网络舆论正在逐渐引导社会舆论，甚至在改变舆论的游规则。 allied mechanical maintenance group, lawn maintenance, plant protection group. Establishment of conservation of garden plants in long sections, professional engineers, professional technicians and other related jobs. 1, the maintenance lead responsibilities (1) familiar with the Group's foundations of political thought, technology, culture, work attitudes, feelings and emotions, habits and other personal problems, easy to work. (2) before work, quality of work, requirements engineering, safety, mechanical equipment and some of the technical issues seriously disclosure to workers, and keep the information in writing. (3) when assigning production tasks to the workers, to implement safety measures, complete the task to do self-examination record. (4) section chiefs be vanguard of work, must step forward are familiar with the relevant business, work in the field, hard, dirty work, heavy work need to be at the head of work to do "before charge in and retreat." (5) pay attention to every team, every process of close cooperation and coordination, based on the situation as any, check "play clean" construction diaries and day information. (6) the community "active conservation, waste crimes", section chiefs be sure to lead the staff do thrift and combat waste. (7) for violation of construction laws, adverse quality, safety and engineering progress of unusual to have the courage to succeed, stop. (8) Unity is strength, section chief is the core of the conservation work, so modest. 2, professional engineer job description of garden plants (1) implement the national construction engineering quality and safety standards, norms and regulations, combined with engineering, development, implementing specific measures. (2) to process the project has overall responsibility for all technical work, their sacred responsibilities given to technical work, according to the technical requirements, serious research ... Groups and plant groups. Section with garden plant 帮中国企业拿回定价权 网络公关除了积极传播企业及产品正确消息外，网络公关危机成为了网络公关的重要部 份。如何与媒体进行沟通，如何及时有效的处理是网络公关的核心所在。网络公关基本是这 样的一个模式，媒体关系，新闻发布，包括图文并茂，舆论引导等。 allied mechanical maintenance group, lawn maintenance, plant protection group. Establishment of conservation of garden plants i第 7 页 共 7 页 中文实施 n long sections, professional engineers, professional technicians and other related jobs. 1, the maintenance lead responsibilities (1) familiar with the Group's foundations of political thought, technology, culture, work attitudes, feelings and emotions, habits and other personal problems, easy to work. (2) before work, quality of work, requirements engineering, safety, mechanical equipment and some of the technical issues seriously disclosure to workers, and keep the information in writing. (3) when assigning production tasks to the workers, to implement safety measures, complete the task to do self-examination record. (4) section chiefs be vanguard of work, must step forward are familiar with the relevant business, work in the field, hard, dirty work, heavy work need to be at the head of work to do "before charge in and retreat." (5) pay attention to every team, every process of close cooperation and coordination, based on the situation as any, check "play clean" construction diaries and day information. (6) the community "active conservation, waste crimes", section chiefs be sure to lead the staff do thrift and combat waste. (7) for violation of construction laws, adverse quality, safety and engineering progress of unusual to have the courage to succeed, stop. (8) Unity is strength, section chief is the core of the conservation work, so modest. 2, professional engineer job description of garden plants (1) implement the national construction engineering quality and safety standards, norms and regulations, combined with engineering, development, implementing specific measures. (2) to process the project has overall responsibility for all technical work, their sacred responsibilities given to technical work, according to the technical requirements, serious research ... Groups and plant groups. Section with garden plant