Boiled frog（温水煮青蛙）

Boiled frog（温水煮青蛙） Boiled frog(温水煮青蛙) The famous tale of "warm boiled frog" has been quoted by many people. The effect is this: into the already boiling water in the frog, the frog because of high temperature stimulation can not stand sudden immediately jump out to come from boiling water to escape. The same is a boiled frog experiment, put the frog into a container containing cold water, and then heat up. The result is different. But the frog since the beginning of water and water in the comfortable carefree and content. When I find that I can't stand the heat, I am too tired. Died alive in hot water. "Warm boiled frog" tells us the truth, the gradual adaptation will make people lose vigilance and disastrous, to danger, to check erroneous ideas at the outset, long period of stability. The enemy will make people to fight, even extraordinary play fighting is terrible in the comfortable environment, bad use of chronic corrosion, petty long time, can make people relax their vigilance, loss of morale. Coincidentally, in the multitude Chinese historical allusions, similar quotes and stories such as: meet the eye everywhere a step forward, the truth is falsehood; blessing followed by a curse; when Boiled Egg not burst; cold water; good will do bad things. A country, a person, so is an enterprise. If only the pursuit of comfort, no preparation for a rainy day, so once the crisis may have lost. Sometimes, is a blessing; sometimes need a little drastic courage. Moutai was famous for its participation in the 1915 Panama World Expo show". World Expo, Moutai wine packaging and a handful of customers due to rough rustic shaorenwenjin. One of the participants will be a bottle of wine and fell to the ground, suddenly filled with wine, attracted many people to the crowd, everyone in unison praise good wine! So Moutai wine fame, and out of the country, it not only let Moutai won a gold medal, was awarded the world famous. In 1984 Zhang Ruimin took over Haier, Haier is a loss of 1 million 470 thousand yuan of small factory, was being paid back to rural Zhang Ruimin borrowed, 85 years, with 76 sets of unqualified products, Zhang Ruimin wheel's hammer, then Haier has set up to do the home appliance industry brand, began to pay close attention to quality management the quality of the. Sustained and steady development in the past 20 years has become a large international enterprise group enjoying high reputation both at home and abroad. The frog of ease and eventually died; Moutai fell a total of fame "; with the hammer out a new Haier internationalization, the above three examples illustrate fully from two aspects of positive and negative, not resolve, whether it is to do business or engage in industry base is difficult to become bigger and stronger. In the leather world, many companies started from oem. OEM although low profits, but there are many advantages, such as low input costs, enterprise flexibility. That is to say, as long as do OEM can barely maintain, difficult people are willing to spend money to do foreign trade brand; as long as it is profitable, who is not willing to spend great efforts to do the domestic market. A senior industry expert once said, only two cases, the Chinese manufacturing industry owner is possible to start their own brand, one is OEM is really unprofitable, and two is self-esteem has been seriously stimulated. In the raw materials and labor and capital and the appreciation of the renminbi and many other effects, OEM and foreign trade exports are indeed far from the end. A large number of small and medium enterprises will face the test of life and death, China's manufacturing sector is facing reshuffle. At this point, and brand to the domestic market is perhaps the last ditch. There are some big manufacturers in the exhibition abroad, due to the lack of independent brand, or the brand does not ring, snubbed at the show, even at a price below the same quality products abroad several times under the condition of No one shows any interest in. Have the guts to face these Chinese pride was a great challenge, burning shame and humiliation, and vowed to create their own brand, with international manufacturing competing predators. Taking a long view of Chinese history, If there is no spring and autumn and Warring States hegemony hegemony, perhaps there will be no reform of Shang Yang, if there is no reform of Shang Yang might not have Qin Tongyiliuguo, then perhaps there is no uniform Chinese two thousand years of multi-ethnic country. In the "fish" and "fast fish eats the slow" times, not the death of courage and determination, seeking nothing, then either a country, an enterprise, or individual citizens are no future. From this point of view, the leather world to do their own brands, if only to try to see the psychological, it is bound to get rid of the failure of doom. "Take one shot and go" will not have any actual effect. Brands need to spend a lot of manpower and financial resources, engage in domestic needs re laying of sales channels, more is not an easy thing, if only as a speculation, then the failure of the seeds in the beginning has been buried. One or two big "big fish" who dare to "break bottles" and "smash machines" will win everything eventually