Analysis- 4G hot under Pondering broadcasting live（分析- 4 g热下考虑现场直播）

Analysis- 4G hot under Pondering broadcasting live（- 4 g热下考虑现场直播） Analysis: 4G hot under Pondering broadcasting live (Research papers Download News) 2013 was held in two of the country are, for the ICT industry sector, the most concerned about is probably at least two, in addition to the SARFT and the Press and Publication Administration of the merger striking addition, with regard to 4G standards and license issuance time is also attracting the attention of many industry .4 G era is inevitable, and the new wide adjustment bureau is settled, has lagged behind in industrialization of the broadcasting industry, how to survive in the 4G era will undoubtedly become Each person must think about the topic of radio and television. Multiple arrows shot that gave birth to the first year of China 4G 2013 4G can become China’s first year? Although there is no answer to this question, but what is certain is that 2013 will be China’s rapidly towards 4G and the development of related industries grew rapidly year, including operators, chip manufacturers, terminal manufacturers, application areas, including a chain is 1 rapidly maturing. In the three major operators, China Mobile 4G is undoubtedly the most solid supporters, has been China Mobile 4G preparatory work was carried out methodically as of the end of 2012, China Mobile TD-LTE test network to establish the cities Beijing, Shanghai, Hangzhou and other 13 cities, of which China Mobile TD-LTE in Hong Kong and FDD-LTE 4G network hybrid network before the end of 2012 the official business; ended January 31, 2013, China Mobile and Global 29 operators signed a TD -LTE contract to develop a 14 TD-LTE commercial network, 64 4G test network; February 2, 2013, China Mobile Zhejiang announced in Hangzhou, Wenzhou and comprehensive test launch 4G services commercially, and to launch 4G in Ningbo Experience; February 16, 2013, Guangdong Mobile announced that 4G Experience Lantern Festival started commercial trial soon. Clearly, the strong push China Mobile and China Unicom in 4G and China Telecom’s 3G fight the time difference once China Mobile’s 4G advantage has been established, then China Unicom and China Telecom managed to accumulate up 3G “dividend” will instantly 2 disappear. And China Mobile in the market’s move echoes that MIIT minister Miao Wei March 5 to participate in the discussions said that the NPC Delegation of Qinghai, 4G licensing depends on the timing and progress of objective conditions, is expected in 2013 will issuing licenses. Miao Wei said that China’s research and development in the 4G technology has made great breakthrough, however, floor and commercial also faces some constraints currently building our 4G network has two short board, one base station construction is lagging behind, the second is relative lack of end products of these both need to increase capital investment, but also need to increase investment in science and technology, the Ministry will keep supporting the introduction of policies to guide the construction and development of 4G networks. With the attitude of the leadership department, China Unicom and China Telecom for 4G attitude began to change, perhaps forced by competitive pressures, had been reluctant to make a positive response in the 4G aspect of China Unicom and China Telecom will also have to be put on 4G agenda. 3 CPPCC National Committee, China Unicom Chairman Chang Xiaobing media interview during the two sessions, said, wants the state to clear 4G policies as soon as possible, as soon as the issue of licenses to enable operators to make choices, which the tone compared with a year ago, has undergone great changes. before Chang Xiaobing has been that “There is premature to talk about 4G technology.” while China Telecom Chairman Mr Wang’s remarks are more clear, he said, although the government has yet to launch 4G network plan to make a decision But the transition to 4G networks will be very fast, China Telecom has in some cities for 4G network devices were tested. As operators attitude clear, industry chain gradually dispel misgivings, chip manufacturers, terminal equipment manufacturers and application areas begin to exert. Among them, the international mainstream chip giants such as Qualcomm, Marvell has promised to launch in the first half of 2013 28nm TD-LTE chips, which restricts the development of TD-LTE chip power consumption is expected to be resolved in 2013, while China will also have 4 three four companies launch 40nm GSM / TD-SCDMA / WCDMA / TD-LTE / LTE FDD five-mode baseband chip, but these products are estimated to be mainly used in the data class terminal, while the TD-LTE smart phone shipments also a large number of to wait until 2014. But the just-concluded MWC2013 see 4G exciting news about more than that, for example, China Mobile chairman Xi Guohua, announced the “double hundred” program: in 2013 the TD-LTE network covers 100 cities above prefecture level building base stations 200,000, covering a population of over 500 million, to build the world’s largest LTE network; plans to purchase more than one million TD-LTE terminals, including the MiFi terminals and a variety of other data type TD-LTE smartphone. MWC published on TD-LTE terminal products, while supporting TD-LTE, FDD, TD-SCDMA, WCDMA, GSM five kinds of communication mode and the mode of mainstream bands, to meet user demand for international roaming at MWC2013 “TD-LTE Pavilion”, a comprehensive exhibition by the Global 11 chip companies provided “TD-LTE chips”, will also be featured by Huawei, Sharp, Nokia Siemens, Samsung, HTC, happy electronics and 5 dozens of other enterprises to provide TD-LTE smart terminal and TD-LTE MIFI, CPE, data cards, laptops and other end products, especially Huawei, ZTE and other manufacturers have demonstrated their new programs and LTE terminals, such as Huawei to release a new generation SingleEPC solutions, but exhibited a full range of LTE Cat4 data terminals; ZTE is at the show launched its innovative solutions for 4G Cloud Radio. Moreover, the area has been cultivated in the broadcasting of Coship debut MWC, demonstrated the world’s first television image touch technology, as well as for the 4G network environment fly professional video mobile Phone, Tablet PC touch PAD and other intelligent terminal, the first to build a four-screen one new life, in this MWC shine. television image touch technology called “Feel”, the TV Content Synchronization “mapped” to the phone and the PAD to achieve a low-latency operation audiovisual, as the mouse for computers, multi-touch, like the mobile phone revolution, the industry as it will completely change the user experience, “one of the three great inventions . “ TD-LTE to be successful, only technology is not 6 enough, the application of the decision is the key to the fate of TD-LTE .2012 years, the industry has put more energy to focus on TD-LTE application of innovation, such as high-definition video, high-definition, ie at camera that biography, video surveillance and other rich media business has become the focus of experience. In 2013, the industry in addition to continue to innovate in these applications, it will also introduce more TD-LTE will be in areas such as mobile vehicle networking. At the same time, the Central Joint Japan’s Softbank Mobile, Clearwire, Vodafone initiated the establishment of the TD-LTE Global Development Initiative (GTI), after two years of operation, formed by 51 international carriers and 44 major industrial partners consisting of platform for international cooperation and a global open 14 TD-LTE commercial networks, 28 operators signed 44 commercial equipment contracts, more than 20 operators explicitly TD-LTE commercial projects. No speed advantage, the biggest challenge facing the broadcasting Globe heat with this cool, 4G menacing, unstoppable, no doubt, with China and promote the construction of 4G 7 networks popularity of terminal equipment, radio and television industry will face unprecedented confusion and challenges, many on radio and television services, network services, and video and audio the concept of mobile TV will face disruptive change. Although the industry has yet to make 4G a very clear and precise definition of the uniform, but with the previous 2G, 3G comparison, 4G communication biggest feature is significantly faster, wider spectrum network, the communication speed can reach 10Mbps to 20Mbps, even the highest speed can reach 100Mbps wireless information transmission in the January 18, 2012 Radiocommunication Assembly plenary session of the International Telecommunication Union formally considered by LTE-Advanced and WirelessMAN-Advanced (802.16m) technical specifications established as 4G International standards, China led the development of TD-LTE-Advanced and FDD-LTE-Advance also parallel to the 4G international standards. According to this standard, from the United States Verizon, AT & T and China Mobile’s 4G commercial network in Hong Kong data view, 4G LTE average network in 5Mbps-12Mbps 8 download speeds between 3G network than the traditional 10 times faster or more. In this 4G network, the terminal can send and receive both comparable with HDTV video images can also have computer access as fast as the transmission speed. Layman’s terms, 4G is the “quick, quick, then quickly,” synonymous with It allows your mobile Internet faster, brush microblogging, watching movies, playing games is no longer stuck, and even mobile phones can be directly used as a broadband computer, so you do not have to worry about network speed arbitrary but more importantly, it lets 4G mobile phone users to share a high resolution can be anywhere movies and TV shows, you can also access the Wi-Fi and Bluetooth wireless indoor and outdoor networks, radio and television networks, satellite communications network between the freedom to convert walk, get all kinds of various high-performance streaming media content, while it will undoubtedly become a nightmare of traditional broadcasting industry, both cable operators, ground operators or satellite TV operators, the rapid dissemination of their traditional strengths will no longer obvious, and interaction strengths This lack of 9 short board will be more prominent. As evidence, market research agencies are also optimistic about China’s development of 4G users according to HIS released in February 2013 forecast, China 4G users will in 2013 soared to a mere 1 million in 2017 to 439.9 million, while China Mobile virtue Early on in the TD-LTE development effort, the proportion will be 52% to become the undisputed leader in this market, while Juniper Research’s latest report also shows that in 2017 the global 4G LTE service revenue from 2013 to 750 more than one billion U.S. dollars to U.S. $ 340 billion and this figure will represent 2017 All (2G, 3G and 4G) mobile services revenue of about 31% .70% of the 4G LTE revenues will come from North America, the Far East and China market. Homeopathic change, radio and television 4G survival surgery We must face up to is, 4G technology has a fundamental breakthrough in the traditional mobile network platform to provide network video and audio services efficient use of network resources, access speed and quality of service and other aspects of the bottleneck, 10 the future will cause video and audio services, in particular Internet video and audio services are revolutionary changes while with the SARFT and the Press and Publication Administration of the merger, audio and video broadcasting industry is no longer the only resources, including newspapers, magazines, online games, etc., all media rights distribution will become old broadcasting and publishing facing the old test, and with the new 4G mobile Internet represented a possible alternative to cable, satellite, terrestrial become the best media distribution channels. recently reported that, before being shelved China Radio and Television Network listed company is expected to once again put on the agenda, the new State Grid Corporation will receive MIIT way access licenses, and even news that will likely get 4G licenses, causing widespread concern in the industry. States Broadcasting Network Company’s ability to get on behalf of the department of broadcasting 4G licenses will undoubtedly affect the new Administration in the mobile Internet field vantage point. broke domestic telecommunications services and broadband access market by the three major telecom operators in the monopoly, which naturally also 11 people would like to see the results of anti-monopoly telecommunications. Next, we briefly analyze the various sectors in the 4G era of radio and television to survive surgery. Radio and television operators In the past decade, audio and video services, a typical feature of wired technology, which includes the traditional video and audio broadcasting services more dependent on the cable transmission platform, especially in the last mile network access link, wired technology The trend in the past decade was especially evident, but also to China once appeared on earth more than 2,000 large and small cable operators, although with the provincial network integration advancing this figure greatly diminished. As wireless communication technological development, especially in 3G/4G wireless data communication represented technology continues to evolve and mature, network transmission platform Characteristics wireless access end even more obvious in the near future, we can see that, as with IPv4/IPv6 trunk, 4G/3G / cable and other means converged network access method is characterized by digital network platform will become mainstream, 12 while in the course of this evolution, the wired network is not truly a nation before, the major cable operators will face the greatest pain, “cloud + STB + smart phone” business design has become a must, four-screen one coming, and multi-screen interactive services will become basic services, we see, including broadcasting and other domestic Coship equipment manufacturers have seen this change in the hidden opportunities as the Island electronic video dedicated fly PHONE on the use of mobile television image touch technology, “Feel”, the technology of television content synchronization “map” to the phone and the PAD, to achieve a low-latency operation audiovisual, mobile phone screens synchronized TV, you can remote control TV, TV screen turned to the big screen, the user experience of using mobile phones mature visual manipulation, traditional television revitalized. As for the ground, CMMB operators, although its wireless distribution technology has its own advantages, but in the 4G era, itself in the interactive gaps must not be overlooked, but in insisting on their own welfare at the same time, increase the commercial Wi point-Fi and 13 wireless LAN cloth construction is undoubtedly better remedies for broadcast satellite, in addition to the original live TV function, increase all media rights distribution and data services is imperative. Radio and Television With the rapid development of 4G technology, Internet TV, IPTV, mobile TV, mobile TV, building TV and other new media has changed the way people access to information and entertainment, and listen to their viewing habits, their development and operation management model for broadcasting industry management system, etc. will have a huge impact .4 G technology, will produce more new video and audio applications and media / content operators, but also for radio and television and other video and audio service operators provide a cheaper and access to quality content, so the whole, 4G digital wireless technology environment both video and audio services have a more convenient way for the content of the exchange. With 4G and other new distribution channels, the widespread use of radio and television must also realize from the “audience” to “user” evolution in the global 14 pay-TV / video territory, represented by HBO premium channels, represented by Comcast wired network, represented by NetFlix “DVD-network” rental service providers have their own user system can be perceived, managed, can charge in China, the world’s rare free open channel number, so that operators never before television content no “user” concept; rugged operating mechanism and fragmented area of ​​operations, so that a family of user data cable network company, it is difficult to use these valuable data mining and reproduction. With 4G era, broadcasters from the “audience” to “user” evolution possible. Radio and television equipment manufacturers Compared with the telecommunications industry, the broadcasting industry lagged behind the industrial scale of .2012, the national radio and television industry’s total revenue is estimated at 300 billion yuan, of which, advertising, cable networks and television revenue is one of the main force, while the radio equipment sales grew significantly disadvantage can be said that the broadcasting industry is weak industrial equipment manufacturers to make radio and television business has 15 been in a sort of a small-scale embarrassment, while 4G technology and the popularization of radio and television equipment manufacturers will give a Nirvana. (Source: Pacific Internet , compile: free download 16