艾弥尔

Shanghai ,China July 12 ~ 13 2010 International Media Brand Operations in Today’s Dynamic China Environment Mier Ai Managing Director China 1 Lagardere Active China Multi-platform Media Group China Company set up 1988 Branch offices in Beijing , Shanghai and Guangzhou, over 300 staffs Partnerships with Chinese Publishing Houses; Advertising; Marketing Services; Distribution Management. 2 3 Diversified Brands across Multi-platform 3 4 5 1988 World’s No.1 fashion magazine 42 editions worldwide Stylish Sexy Spirited 2002 Top 5 International female fashion brand For women who think smart and look amazing 2004 World’s top lifestyle brand with 25 global editions 6 2006 1995 The most influential and popular drive style magazine 10 international editions For a better life 1997 The most influential magazine about healthy life style 7 2008 2009 Modern attitude, gentlemen’s style A upscale & practical magazine for mature and high-end male consumers in China Custom Publishing Magazines International female fashion weekly Digital Media 8 9 No.1 upscale female portal in China No.1 upscale Female website Daily PV > 5,000,000 Pages Daily UV > 500,000 Website: www.ellechina.com 10 No.1 high-end men’s portal in China  Established in Apr. 2009  Daily average PV > 4,500,000  Daily UV Over 500,000 high-end VIPs registered  97% education level of college or above  90.4% aged between 20-35  90% male  50% personal monthly income over 15,000 www.mrmodern.com 11 Satellite TV Platform ： Satellite TV: Shanxi TV Coverage: from 180 million increase to 750 million audiences Local TV Platform Province TV Channel Broadcasting Time Ad Time Span Guangdong GD TV Fashion Sat/Sun 18：30 First/ Twice Repeated 90s Gansu YC TV ARTS Fri.18：30 First/ Sat16：36 Repeat 60s Liaoning LN TV City Sat/Sun 15：00 First 30s Jiangsu NJ TV Zhejiang HZ TV Shandong JN TV Anhui HF TV Liaoning SY TV 12 2010 Mobile Development MRM widget on OVI store 4 channels from Elle, MRM and CAD on WOW 3G site of China 13 2010 Mobile Development China Mobile Reading Platform Elle Astrology App on App Store 14 Case Study: ELLE Multi-Platform Integrated Marketing ELLE City ELLE TV ELLE website ELLE magazine ELLE Event ELLE Credit Card ELLE Mobile 15 16 ELLE Magazine ELLE+ELLE Extra •The most popular international fashion magazine in China •Monthly reach over 852,000 readers •On sale every 10th of the month ELLE Extra E-magazine on available now! 17 Site New Functionality •Brand Gallery: •Tailor-made brand profile •Tryout (submit the application online) •Beauty star ranking list (online voting and comments for a beauty product) •Experts online Q&A •Celebrity Database •Reality show (Fashion/Beauty/Health) •Virtual makeup/dressing room •E-commerce: Elle E-shopping mall Brand profile Beauty product detail ELLE Website : ELLEchina.com HERMES Theme Celebration HERMES CHANEL Haute Couture Fashion Show 2009 CHANEL •Fashion week report from Paris •Tailor-made column for VIP clients •Considerate PR communication and great after sale service 68 times high-grade brand events reports diptyque STELLA LUNA Marc Jacobs DKNY Cartier RADO CRYSTALIZED SEPHORA BCBG… 42 super stars’ interviews. Including: Ziyi Zhang, Natalia Vodianova,Bingbing Fan, Xun Zhou ELLE TV in 2009 18 1 . Satellite TV: Shanxi TV Coverage: from 180 million increase to 750 million audiences 2.《ELLE Styling Your Life》on local TV: Ensured to be broadcasted on 10 local TV (Guangdong TV, Yinchuan TV, Liaoning TV, Nanjing TV, Hangzhou TV, Jinan TV, Hefei TV, Shenyang TV ). ELLE TV Plan 2010 19 ELLE Mobile ELLE Mobile product in 2010: • WAP & mobile site wap.ellechina.com/mobile.ellechina.com • Elle widget for main mobile OS Symbian, iPhone OS, Android • Customized content push widgets Elle: astrology, fashion show photo gallery, psy tests, healthy recipe and tips • Mobile magazine Beauty bible: fashion/beauty/health/psy care • Mobile newspaper Cooperation format: Embedded advertising in mobile magazine, software, widget, WAP site Elle widget for Nokia Unicom iPhone wap site 20 21 ELLE Credit Card The 1st gold card exclusive for female The only credit card which has various top brands as partners. The 1st female credit card project promoted and organized through digital CRM and marketing service 350,000 female card holders ！ Avg. personal monthly income is up to RMB 8,583！ Monthly expenditure is twice as much as market average! upscale cardholder database! The only credit card with annual celebrity spokesperson. Most stylish · Fastest expansion · Most active· Exclusive for woman Brand Extension – Very Shopping Very Shopping credit card e-commerce… • Target Receivers: upscale women aged > 25 • China Merchants Bank responsible for letter shopping + online shopping mall + payment processing • LA China responsible for sourcing (consignment based), content design + production, campaign and database selection, (print + web), back-end fulfillment 22 23 Brand Extension《ELLE Premier》 Concept： Impressed international style, create elegant life Exclusive tailor designed for upscale business traveler of China. Format：web campaign selected video channel+ mobile twitter+ top grade magazine with a whole new multi platform media style 24 ELLE Events: Ⅰ. ELLE Star Awards 25 II. ELLE Beauty Awards Standee display of the awarded products in shopping malls ELLE Beauty Collection Spin-off: ELLE Beauty Collection 26 LA China Brand Activities 27 Marie Claire Style China 27 28 EDIDA & Dinning For Design Invite famous designers and architectures as well as advertising clients to make discussion of hot spots in decoration and design field. Release the latest EDIDA of the year. 29 Femina Knockout Website 伊周万人迷 万人迷 首页 万人迷BBS 万人迷 精彩回顾 最新 万人迷活动万人迷介绍 我的社区登 陆注 册 《 伊周 》 网站首页 Image Area 集团姐妹刊&合作方友情链接 招募中 Registration & Upload 万人迷精彩回顾  伊周XX万人迷  伊周XX万人迷  伊周XX万人迷 更多。。。 Click buttons 上海 万人迷最新相册 东北西南华东华南华北 上海 万人迷最新博客 东北西南华东华南华北 上海 万人迷最新视频 东北西南华东华南华北 万人迷活动介绍说明&预告 30 •Time: 20 July 2010 PSYCHOLOGIES Green Hero Award 2010 Car and Driver 10 Best Award Ceremony 31 32 Thank You!