写一个电子通讯取得的成果(一)

写一个电子通讯取得的成果(一)WritinganE-NewsletterthatGetsResults写一个电子通讯取得的成果 Here’sanewsflash:sendingregulare-newsletterscanbeacost-effectivewaytobuildrelationshipswithcustomersandprospects.Justmakesureyoudonotboreorannoythemintheprocess.这里的一个简明新闻:发送定期行业电子时讯可以是一个经济有效方法建立关系同顾客，前景。就确保你没有打承担或烦扰他们在这个过程中。By IncStaff | Jul30,2010E-newslettersallowabusinesstostayintouchwithitscustomersonaregularbasis.Theygiveyoutheopportunitytoestablishyourselfasa"thoughtleader"inyourareaofexpertise,bethatindesigningtoysforrareparrotsorprovidingsoftwaretokeepyourpersonalfinancesstraight.Theyarealsoagreatwaytocreateviralmarketing,becauseifyourcustomersfindtheinformationusefultheymayforwardyoure-newslettertoothers,therebyhelpingyougrowyourcustomerbase.电子业务通信允许事务经常与它的顾客保持联系。他们提供您机会去委任自己作为“想法领导”在您的专门知识领域，那在罕见的鹦鹉玩具或提供软件保持您的个人财务平直。他们也是一个巨大方式创造病毒行销，因为，如果您的顾客找到有用的信息他们也许批转您的电子业务通信到其他，从而帮助您生长您的用户。"Doneright,theywillgiveyouareturnfarbetterthananyothermarketingstrategy,"saysTamaraGielen,anindependente-mailmarketingconsultantwhohasworkedforsuchcompaniesasCognos,eBay,andOgilvyOne."Butsuccesslargelydependsontwothings:relevanceandpermission.Sendingirrelevantmessagestorecipientswhodidn'tgiveyoupermissiontoe-mailthemwillnotonlyhurtyourbrand,itisalsothefastestwaytogetblacklistedwiththemajorISPs.Thelastthingyouwantistobeperceivedasaspammer."“好,他们会给你一个还远比其他任何营销策略Gielen谭玛拉说,“一个独立的电子邮件行销顾问,为公司的工作,如Cognos易趣、奥美产生无论。“但成功在很大程度上取决于两件事情:关联和许可。收件人发送无关的消息没有同意你给他们发电子邮件不仅会伤害你的品牌,它也是最快捷的方式和主要的黑名单服务商。你想要做的最后一件事,就是被看作是一个猎头。”So,howdoyougetpermission,andhowdoyoucreaterelevante-newsletters?这么，如何做你得到许可，如何做你创建有关行业电子时讯?Thefollowingguidewillcoverhowtogetpermissionbybuildinganopt-ine-maillist,howtocreatecompellingcontentandattractreaders,andhowtochooseane-mailnewsletterprovider下列向导将如何获得许可的设定营造一个电子邮件列表,如何创造令人信服的内容和吸引读者,以及如何选择一个电子邮件通讯提供者。.DigDeeper:E-MailMarketingSolutions更深的开掘：电子邮件营销解答GetPermission:BuildanOpt-InE-mailList得到允许：修造选择在电子邮件名单Thefirstorderofbusinessistobuildaqualitylistofcustomers--customerswhohavegivenyoupermissiontosendtheme-mailnewsletters."Collectthisinformationwhereverandwheneveryouaremakingaconnectionwithaprospectivecustomer,"advisesEricGroves,seniorvicepresidentofglobalmarketdevelopmentforConstantContact,ane-mailandonlinemarketingtoolprovider.Ifyouhaveastorefront,forexample,haveasign-upbookbytheregisterandaskpeopletofillitoutandincludetheire-mailaddresssothatyoucansendthemyoure-newsletter."There'sbeenresearchdonethatifalocalbusinessasksacustomerfortheircontactinformation,over60percentofthetimetheywillgiveittoyou,"Grovessays.