2011年太奇MBA模考英语试卷B2

绝密★启用前 2011 年全国硕士研究生入学统一考试 管理类专业硕士学位联考 英语试卷【B2】 考生须知 1． 选择题的须用 2B 铅笔填涂在答题卡上，其它笔填涂的或做在试卷或其它类型答题 卡上的答案无效。 2． 其他题一律用蓝色或黑色钢笔或圆珠笔在答题纸上按规定要求作答，凡做在试卷上或 未做在指定位置的答案无效。 3． 交卷时，请配合监考人员验收，并请监考人员在准考证相应位置签字（作为考生交卷 的凭据）。否则，所产生的一切后果由考生自负。 姓名： 听课证号： 010-82865280 62750709 65680659 英语试卷 第 1 页 （共 10 页） 太奇 2011 年管理类专业学位全国联考 英语（二）测试 B2 Section I Use of English (10%) Directions: Read the following text. For each numbered blank there are four choices marked A, B, C, and D. Choose the best one and mark your answer on ANSWER SHEET 1. (10 points) Kimiyuki Suda should be a perfect customer for Japan’s car-makers. He’s young, successful executive at an Internet-services company in Tokyo and has plenty of disposable __1__. He used to own Toyota’s Hilux Surf, a sport utility vehicle. But now he uses __2__ subways and trains. “It’s not inconvenient at all,” he says. __3__, “having a car is so 20th century.” Suda reflects a worrisome __4__ in Japan; the automobile is losing its emotional appeal, __5__ among the young, who prefer to spend their money on the latest electronic devices. __6__ mini-cars and luxury foreign brands are still popular, everything in between is __7__. Last year sales fell 6.7 percent, 7.6 percent __8__ you don’t count the mini-car market. There have been __9__ one-year drops in other nations: sales in Germany fell 9 percent in 2007 __10__ a tax increase. But experts say Japan is __11__ in that sales have been decreasing steadily __12__ time. Since 1990, yearly new-car sales have fallen from 7.8 million to 5.4 million units in 2007. Alarmed by this state of __13__, the Japan Automobile Manufacturers Association (JAMA) __14__ a comprehensive study of the market in 2006. It found that a __15__ wealth gap, demographic (人口结构) changes and __16__ lack of interest in cars led Japanese to hold their __17__ longer, replace their cars with smaller ones __18__ give up car ownership altogether. JAMA __19__ a further sales decline of 1.2 percent this year. Some experts believe that if the trend continues for much longer, further consolidation in the automotive sector is __20__. 1 . [A] profit [B] payment [C] income [D] budget 2 . [A] mostly [B] partially [C] occasionally [D] rarely 3 . [A] Therefore [B] Besides [C] Otherwise [D] Consequently 4 . [A] drift [B] tide [C] current [D] trend 5 . [A] remarkably [B] essentially [C] specially [D] particularly 6 . [A] While [B] Because [C] When [D] Since 7 . [A] surging [B] stretching [C] slipping [D] shaking 8 . [A] unless [B] if [C] as [D] after 9 . [A] lower [B] slighter [C] broader [D] larger 10. [A] liable to [B] in terms of [C] thanks to [D] in view of 11. [A] unique [B] similar [C] mysterious [D] strange 12. [A] over [B] against [C] on [D] behind 13. [A] mess [B] boo [C] growth [D] decay 010-82865280 62750709 65680659 英语试卷 第 2 页 （共 10 页） 14. [A] proceed [B] relieved [C] launched [D] revised 15. [A] quickening [B] widening [C]strengthening [D] lengthening 16. [A] average [B] massive [C] abundant [D] general 17. [A] labels [B] cycles [C] vehicles [D] devices 18. [A] or [B] until [C] but [D] then 19. [A] concludes [B] predicts [C] reckons [D] prescribes 20. [A] distant [B] likely [C] temporary [D] immediate Section II Reading Comprehension Part A Directions: Read the following passages. Answer the questions below each passage by choosing A B C or D. Mark your answers on ANSWER SHEET 1. (40 points) Passage 1 When Rupert Murdoch sees beams of light in the American advertising market, it is not necessarily time to reach for the sunglasses. Last October, when the impact of September 11th was only beginning to tell, the boss of NewsCorp, a media group, had already identified “strong rays of sunshine”. With ad sales still languishing, Mr. Murdoch declared last month that “there are some hints of a modest upswing in the U.S. advertising markets.” His early optimism turned out to be misplaced. Now, however, other industry observers are beginning to agree with him. Advertising usually exaggerates the economic cycle: falling sharply and early in a downturn, and rebounding strongly once the economy has begun to recover. This is because most managers prefer to trim their ad budgets rather than their payrolls, and restore such spending only once they feel sure that things are looking up. Last year, America's ad market shrank by 9.8%, according to CMR, a research firm. Although ad spending has not yet recovered across all media, some analysts now expect overall ad spending to start to grow in the third quarter. The signs of improvement are patchy, however. Ad spending on radio and television seems to be inching up—advertising on American national radio was up 2% in January on the same period last year, according to Aegis—while spending on magazines and newspapers is still weak. Even within any one market, there are huge differences; just pick up a copy of one of the now-slimline high-tech magazines that once bulged with ads, and compare it with the hefty celebrity or women's titles. Advertisers in some categories, such as the travel industry, are still reluctant to buy space or airtime, while others, such as the car and movie businesses, have been bolder. The winter Olympics, held last month in Salt Lake City, has also distorted the spending on broadcast advertising in the first quarter. Nonetheless, there is an underlying pattern. One measure is the booking of ad spots for national brands on local television. By early March, according to Mr. Westerfield's analysis, such bookings were growing fast across eight out of the top ten advertising sectors, led by the financial and motor industries. UBS Warburg now expects the “upfront” market, which starts in May when 010-82865280 62750709 65680659 英语试卷 第 3 页 （共 10 页） advertisers book advance ad spots on the TV networks for the new season in September, to be up 4% on last year. On some estimates, even online advertising could pick up by the end of the year. 21. What does the author mean by “it is not necessarily time to reach for the sun glasses” (Para.1)? ［A］The sunshine is not terribly strong. ［B］It is not good time to develop advertising. ［C］There is no need to worry about economy now. ［D］The real economic recovery has yet to take place. 22. Mr. Murdoch's early market estimation seems to be_________ . ［A］exaggerating the situation ［B］being too cautious ［C］underestimating the development ［D］probably describing the reality 23. Which of the following is true according to the text? ［A］Advertising is a sensitive marker of economic change. ［B］Managers will first cut salary during economic downturn. ［C］CMR was wrong about last year's U.S. ad market. ［D］Advertising spending has started overall growing. 24. Signs of improvement are visible in the advertising of______. ［A］high-tech magazines and sports industry ［B］celebrity magazines and travel industry ［C］women's magazines and car industry ［D］movie industry and high-tech magazines 25. What is the author's view of the prospect of U.S. advertising market? ［A］Recovery will be slow but sure. ［B］There will be a big jump. ［C］Patchy improvement will occur. ［D］The situation will remain pessimistic. Passage 2 You slip the key into the ignition and crank the engine to life. But before you put the car into gear, you tap a key on the keyboard mounted by the steering wheel, and your newest e-mail flashes up on the windscreen. This seductive satyr is what you get when you cross a car and a computer. Dubbed the “network vehicle”, or net-mobile, it may soon come to a driveway near you (probably the one belonging to your rich neighbour). In a net-mobile, a motorist could tap into a regional road system but also to map out a route around rush-hour traffic snags. Drivers and passengers will be able to send and receive e-mail, track the latest sports scores or stock quotes, surf the Web, and even play video games. Or so, at least, say a number of computer-industry firms such as Microsoft, Sun, IBM and Netscape. The modern car is already an electronic showcase on wheels. On-board microcomputers improve fuel economy and reduce emissions. They operate anti-lock brake systems, and on some 010-82865280 62750709 65680659 英语试卷 第 4 页 （共 10 页） cars even regulate the firmness of the shock absorbers. But much of the technology needed to add extra is available now. A prototype network vehicle, produced by a consortium of Netscape, Sun, IBM and Delco (an automotive electronics firm based in Michigan), was introduced at the recent annual computer industry show in Las Vegas. It not only offered such desktop-computer-like services as e-mail, but allowed a driver to use them without looking away from the road. It was operated by voice commands and projected its data on to the windscreen, using the same sort of head-up display system found in modern fighter jets. Members of the consortium think a real-world network vehicle could be in production in as little as four years. Car-makers have already begun rolling out some of the features found on these prototype net mobiles. If the driver of a General Motors car equipped with its On-Star system locks his key in the car, for example, an emergency centre can transmit a digital signal to unlock the doors. On-star also calls automatically for help if an accident triggers the airbags. Toyota and General Motors are among a growing list of firms offering such in-car navigation systems. And in Europe, BMW and Mercedes-Benz recently introduced navigation hardware that can not only plot out a route, but alert a driver to traffic jams. 26.The future car can be defined as the machine which________. ［A］sends and receives e-mails, and surfs the Web ［B］taps into a regional road system to get directions ［C］combines car functions and computer functions ［D］tracks the latest sports scores and stock quotes 27.“An electronic showcase on wheels” probably means__________. ［A］a computer industry show ［B］a network car ［C］a car that exhibits electronic achievements ［D］a computer that has wheels 28.Compared with an ordinary modern car, the network vehicle will have an on-board microcomputer which________. ［A］projects data on the windscreen ［B］improves fuel economy and reduces emissions ［C］operates anti_lock brake systems ［D］regulates the firmness of the shock absorbers 29.The in-car navigation system has all of the following functions EXCEPT________. ［A］calling for help if an accident triggers the airbag ［B］transmitting a digital signal to unlock the doors ［C］alerting emergency centre if the key is locked in the car ［D］plotting out route and alert one to traffic jams 30.The passage is written probably to_______. 010-82865280 62750709 65680659 英语试卷 第 5 页 （共 10 页） ［A］promote electronic culture ［B］advertise for the motor manufacturers ［C］attract potential motor consumers ［D］provide information about the net vehicle Passage 3 The marvelous telephone and television network that has now enmeshed the whole world, making all men neighbours, cannot be extended into space. It will never be possible to converse with anyone on another planet. Even with today's radio equipment, the messages will take minutes—sometimes hours—on their journey, because radio and light waves travel at the same limited speed of 186, 000 miles a second. Twenty years from now you will be able to listen to a friend on Mars, but the words you hear will have left his mouth at least three minutes earlier, and your reply will take a corresponding time to reach him. In such circumstances, an exchange of verbal messages is possible—but not a conversation. To a culture which has come to take instantaneous communication for granted, as part of the very structure of civilized life, this “time barrier” may have a profound psychological impact. It will be a perpetual reminder of universal laws and limitations against which not all our technology can ever prevail. For it seems as certain as anything can be that no signal—still less any material object—can ever travel faster than light. The velocity of light is the ultimate speed limit, being part of the very structure of space and time. Within the narrow confines of the solar system, it will not handicap us too severely. At the worst, these will amount to twenty hours—the time it takes a radio signal to span the orbit of Pluto, the outer-most planet. It is when we move out beyond the confines of the solar system that we come face to face with an altogether new order of cosmic reality. Even today, many otherwise educated men—like those savages who can count to three but lump together all numbers beyond four—cannot grasp the profound distinction between solar and stellar space. The first is the space enclosing our neighbouring worlds, the planets; the second is that which embraces those distant suns, the stars, and it is literally millions of times greater. There is no such abrupt change of scale in the terrestrial affairs. Many conservative scientists, appalled by these cosmic gulfs, have denied that they can ever be crossed. Some people never learn; those who sixty years ago scoffed at the possibility of flight, and ten years ago laughed at the idea of travel to the planets, are now quite sure that the stars will always be beyond our reach. And again they are wrong, for they have failed to grasp the great lesson of our age—that if something is possible in theory, and no fundamental scientific laws oppose its realization, then sooner or later it will be achieved. One day we shall discover a really efficient means of propelling our space vehicles. Every 010-82865280 62750709 65680659 英语试卷 第 6 页 （共 10 页） technical device is always developed to its limit and the ultimate speed for spaceships is the velocity of light. They will never reach that goal, but they will get very near it. And then the nearest star will be less than five years voyaging from the earth. 31.For light to travel across the solar system, it will take_______. ［A］a year ［B］nearly a day ［C］two months ［D］thirty minutes 32.The fact that it will never be possible to converse with someone on another planet shows that________ ［A］radio messages do not travel fast enough ［B］no object can ever travel faster than light ［C］western culture has a special idea of communication ［D］certain universal laws cannot be prevailed against 33.Confronted with the new order of cosmic reality, many educated men________. ［A］become ignorant savage again ［B］find the “time barrier” unbearable ［C］ will not combine solar and stellar space［D］cannot adapt to the abrupt change of scale 34.Conservative scientists who deny that cosmic gulfs can ever be crossed will________ ［A］laugh at the very idea of flight ［B］learn a lesson as they did ten years ago ［C］find space travel beyond their reach ［D］oppose the fundamental scientific laws 35.The author of the passage intends to show__________. ［A］the limitations of our technology ［B］the vastness of the cosmic reality ［C］the prospect of planetary travel ［D］ the psychological impact of time and space Passage 4 Vinton Cerf, known as the father of the Internet, said on Wednesday that the Web was outgrowing the planet Earth and the time had come to take the information superhighway to outer space. “The Internet is growing quickly, and we still have a lot of work to do to cover the planet.” Cerf told the first day of the annual conference of Internet Society in Geneva where more than 1500 cyberspace fans have gathered to seek answers to questions about the tangled web of the Internet. Cerf believed that it would soon be possible to send real-time science data on the Internet from a space mission orbiting another planet such as Mars. “There is now an effort under way to design and build an interplanetary Internet. The space research community is coming closer and closer and merging. We think that we will see interplanetary Internet networks that look very much like the ones we use today. We will need interplanetary gateways and there will be protocols to transmit data between these gateways, ” Cerf said. Francois Fluckiger, a scientist attending the conference from the European Particle Physics Laboratory near Geneva, was not entirely convinced, saying: “We need dreams like this. But I don’t know any Martian whom I’d like to communicate with through the Internet.” 010-82865280 62750709 65680659 英语试卷 第 7 页 （共 10 页） Cerf has been working with NASA’s Pasadena Jet Propulsion Laboratory—the people behind the recent Mars expedition—to design what he calls an “interplanetary Internet protocol.” He believes that astronauts will want to use the Internet, although special problems remain with interference and delay. “This is quite real. The effort is becoming extraordinarily concrete over the next few months because the next Mars mission is in planning stages now,” Cerf told the conference. “If we use domain names like Earth or Mars...jet propulsion laboratory people would be coming together with people from the Internet community.” He added. “The idea is to take the interplanetary Internet design and make it a part of the infrastructure of the Mars mission.” He later told a news conference that designing this system now would prepare mankind for future technological advances. “The whole idea is to create an architecture so the design works anywhere. I don’t know where we’re going to have to put it but my guess is that we’ll be going out there some time,” Cerf said. “If you think 100 years from now, it is entirely possible that what will be purely research 50 years from now will become commercial 100 years from now. The Internet was the same—it started as pure research but now it is commercialized.” 36. According to Cerf, the purpose to design interplanetary internet is to _____. ［A］send real-time science data ［B］communicate with astronauts ［C］lay foundation for future technological advances ［D］commercialize the technology 37. From the text, we learn that Vinton Cerf is _____. ［A］seeking answers to questions about the Internet web ［B］working on interplanetary Internet with collaboration of NASA ［C］trying to commercialize the interplanetary Internet ［D］exploring the possibility of establishing Internet network on Mars 38. It can be inferred from the last paragraph that _____. ［A］the dream to build interplanetary Internet can be fulfilled in the future ［B］interplanetary Internet will be commercialized in 100 years ［C］the research of Internet took 50 years ［D］it will take a long time to build interplanetary Internet 39. We know from the text that the Mars mission is _____. ［A］one of NASA’s internet projects ［B］an expedition to Mars ［C］the infrastructure of the interplanetary Internet ［D］to create an architecture on Mars 010-82865280 62750709 65680659 英语试卷 第 8 页 （共 10 页） 40. Which of the following is the main point of the text? ［A］The development of the Internet. ［B］The possibility of space research. ［C］Universal information superhighway. ［D］The technological advances of the Mars mission. Part B Directions: read the following texts and answer questions by finding information from the right column that corresponds to each of the