SAP-CFO的新角色-财务管理新趋势

CFO ???? —???????? Transformation of CFOs: — New Trends in Corporate Finance Management Financial Management : Trends, Challenges & Opportunities ????????????? Transform of CFO to pursue Finance Excellence with SAP SAP??????????? Agenda © 2010 SAP AG. All rights reserved. / Page 3 Unprecedented Economic Challenges ?????????????? Deteriorating CASH FLOW ????? Pressure on MARGINS ????? Emerging RISKS ???? Tightening REGULATIONS ???? Adjusting STRATEGY ????? Forcing us to change the way we ?????????? ???? ?? ? ???????? ? ????????????????????????? ? ??????? ?? ? ?????? ? ????????? ???????????” ?? ? ???????? ? ????????????????????? ? ????????????? ?? ? ???? ? ???? “????” ???? © 2010 SAP AG. All rights reserved. / Page 4 ?????? ? ?????? ? ?????? ? ?????? ? ?????? Finance Responsibility beyond Accounting ??????????????????? ???????????? ? ?????? ? ???? ? ???? ? ????? ?? ??? ? ? ???? ? ????? ? ?????? ? ????? ? ??? KPI ? ???? ????? ???? ? ?????????? ? ??????????? ? ?????????? ? ???? ? ???? ?????? ? ??????? ? ???? ? ???? © 2010 SAP AG. All rights reserved. / Page 5 Trends and New Pressures on Finance ?????????????? ??????… ? ??????? ? ?????? ? ???? ? ???? ? ?? ? ?????? ? ???? ?????? ???????? ?????????????2009 ? 6 ? CFO ???????????n = 452 68 63 56 55 50 46 42 34 31 28 26 19 17 10 27 31 37 37 45 44 52 53 63 63 69 76 78 83 5 6 8 8 5 10 5 13 7 9 6 5 4 8 ??????? ?????? ???? ???? ?? ?????? ???? ???? ??????? ???? ???? ?? ???? ?? ???? ???? ????/??? © 2010 SAP AG. All rights reserved. / Page 6 Finance Executive Questions ????????? ??????? • ??????????????????? • ?????????????????? • ???????????? • ?????????????????????? • ????????????????????? ??????? • ?????????????????? © 2010 SAP AG. All rights reserved. / Page 7 Today’s challenges to financial excellence ????????? High Cost of Finance ?????? • Lengthy, labor-intensive closes • High cost of functions such as AR, AP • High audit costs High Working Capital ?????? • High Days Sales Outstanding • AR tied up in disputes / collections • Slow moving inventory Poor Strategy Execution ?????? • Lack of visibility into performance drivers • Lack of performance measures Reactive Approach to Risk ?????? • Manual internal controls • Poor risk management processes Poor Liquidity Management ???? • Lack timely insight into cash balances across multiple banks Weak Finance Infrastructure ??????? • Multiple ledgers, no common COA • AR and AP systems don’t tie to GLs Treasury Receivables Payables Controlling High Cost of Operations ????? • Frequent product returns • Out of stock issues © 2010 SAP AG. All rights reserved. / Page 8 Financial excellence ????? ???? ???? Drive Strategy and Measure performance ???? ???? ? Maximize Profitability ? Strategically Manage Key Accounts ? Price Intelligently ? Improve Planning and Forecasting ? Support Mergers and Acquisitions Integrated Financial Management © 2010 SAP AG. All rights reserved. / Page 9 Financial excellence ????? ???? ???? Integrated Financial Management Manage Compliance and Risk ???? ???? ? Create Value Through Strategy and Risk ? Support International Expansion ? Manage Accounting and Tax Compliance ? Improve Internal Controls Management ? Manage Financial and Operational Risks ? Prevent Fraud © 2010 SAP AG. All rights reserved. / Page 10 Financial excellence ????? ???????? Banks Comprehensive compliance ???? • Automated internal controls • Enterprise risk management systems • Robust financial reporting Integrated IT Systems ???IT • Single general ledger, standard COA • AR,AP integrated with core systems • Single point of connectivity to multiple banks Robust Liquidity Mgmt. ???? • Electronic integration between banks and ERP systems • Timely planning and forecasting data • Lower banking costs and higher returns on invested cash Information-Driven Strategy ???? • Timely insights into performance drivers • All employees aligned with strategy Controlling Payables Receivables Treasury Optimized Working Capital ???? • Low DSO, high cash flow • Precise payables management • Faster inventory turns Efficient Finance Operations ???? • Fast, efficient Financial Closes • Fast plan creation, up-to-date forecasts • Finance costs <.7% of total revenue © 2010 SAP AG. All rights reserved. / Page 11 Shifting the Role of Finance ??????? ? ?????? ????? ???? ????? ???? ? ???? ???? ? ?????? ? ?????? Value Scenario ???? Role ?? Today ?? 46% 19% 18% 17% Finance Time Allocation ?????? Goal ?? Source: CFO Magazine 32% 22% 26% 20% CPM GRC ERP © 2010 SAP AG. All rights reserved. / Page 12 Align Strategy and Execution ????????????? ANTICIPATING ?? REACTING ?? COLLABORATING ?? ORCHESTRATING ?? Transaction Focus ???? Business Partner ???? Strategic Advisor ???? Process Focus ???? ? Get it done! ? Operate in isolation ? Marshal resources as necessary from wherever ? Process efficiency ? Automation ? See connections between multiple programs ? Plan future approach ? Identify risks ? Assess exposure ? Prioritizing actions ? Reuse technology components for multiple purposes ? Set enterprise objectives ? Coordinate analysis and action ? Complete risk detection and prevention © 2010 SAP AG. All rights reserved. / Page 13 From Transactions to Processes ?????? ANTICIPATING ?? REACTING ?? COLLABORATING ?? ORCHESTRATING ?? Transaction Focus ???? Business Partner ???? Strategic Advisor ???? Process Focus ???? ? Get it done! ? Operate in isolation ? Marshal resources as necessary from wherever ? Process efficiency ? Automation ? See connections between multiple programs ? Plan future approach ? Identify risks ? Assess exposure ? Prioritizing actions ? Reuse technology components for multiple purposes ? Set enterprise objectives ? Coordinate analysis and action ? Complete risk detection and prevention © 2010 SAP AG. All rights reserved. / Page 14 Moving to a business partner role ?????? ANTICIPATING ?? REACTING ?? COLLABORATING ?? ORCHESTRATING ?? Transaction Focus ???? Business Partner ???? Strategic Advisor ???? Process Focus ???? ? Get it done! ? Operate in isolation ? Marshal resources as necessary from wherever ? Process efficiency ? Automation ? See connections between multiple programs ? Plan future approach ? Identify risks ? Assess exposure ? Prioritizing actions ? Reuse technology components for multiple purposes ? Set enterprise objectives ? Coordinate analysis and action ? Complete risk detection and prevention © 2010 SAP AG. All rights reserved. / Page 15 Becoming a strategic advisor ?????? ANTICIPATING ?? REACTING ?? COLLABORATING ?? ORCHESTRATING ?? Transaction Focus ???? Business Partner ???? Strategic Advisor ???? Process Focus ???? ? Get it done! ? Operate in isolation ? Marshal resources as necessary from wherever ? Process efficiency ? Automation ? See connections between multiple programs ? Plan future approach ? Identify risks ? Assess exposure ? Prioritizing actions ? Reuse technology components for multiple purposes ? Set enterprise objectives ? Coordinate analysis and action ? Complete risk detection and prevention © 2010 SAP AG. All rights reserved. / Page 16 Optimize business performance ?????? Strategy ?? Aligned strategic decision-making across teams ????? ??????? Optimize operational decisions inside and outside the company ?????? ???? Insight ?? Decisions ?? Execution ?? Manage compliance, risk, and optimize performance across the business network ??????? ??????? Generate insight from structured/unstructured and internal/external data ????????? ????? across multiple transaction systems ???????? Business Intelligence Platform Enterprise Performance Management Governance, Risk, and Compliance Unified Information Business Network Optimization Collaborative Decisions © 2010 SAP AG. All rights reserved. / Page 17 New Financial Management solutions ???????? What are the needs for new financial solutions: ????????? ? Improved effectiveness of all operational processes, not only integration but synergy and automation as well. ?????????? ?Enhanced reporting, accuracy and timeliness of performance management ????????? ? Improved control & compliance across the entire enterprise ????????? © 2010 SAP AG. All rights reserved. / Page 18 Overview of Finance Responsibilities ??????? Activities ? FOREX, interest and commodity risk ? Capital Structure ? Financial investments Cash /Liquidity Management ??????? ? Forecast cash ? Manage cash and liquidity ? Bank relationships Financial Risk Management ?????? Liquidity Management ????? Financial Planning ???? ? Budgeting & Planning ? Financial Analytical Support ? Performance Management ? Business and Enterprise risk ? M&A ? Divestiture/restructuring ? Business model / strategy Corporate Development ?????? Performance Management ???? CFO ????? ???? Finance Operations ? Internal Audit ? Compliance ? Internal Controls ? Tax Transaction Processing ???? ? AR / invoices ? AP / PO ? Payroll / benefits ? Revenue recognition ? Financial Report preparation ? Management reporting Accounting ???? Audit & Compliance ???? Risk & Compliance ???? Finance Operations ???? © 2010 SAP AG. All rights reserved. / Page 19 Finance Key Process ??????? SAP enables finance best practices SAP?????????? ?Integrated framework for risk management ?????? ?Scalable platform for shared services ????????? ?End-to-end automation for financial reporting ??????????? ?Coordinated processes between treasury, accounts receivable (AR), accounts payable (AP), and in-house cash management ??????? ?Industry-specific support for key financial processes – revenue and invoicing functions ???????? Manage Risk and Compliance ???? Finance Shared Services ?????? Financial Operational Performance Mgmt ????????? Local Close ???? Group Close ???? Customer to Cash ?? Manage Treasury and Financial Risk ???? ???? Invoice to Pay ?? Accelerated Financial Close Consume to Cash for High-Volume Bus. ?????????? © 2010 SAP AG. All rights reserved. / Page 20 SAP support financial excellence SAP??????? Insight (Financial and operational) ?????????? Collaboration (Share common information) ?? ???????? Automation (Reduce manual processes) ??????????? Control (Exception-based management) ?? ?????? IT Simplification (One platform) IT?? ?????? ??? ?? © 2010 SAP AG. All rights reserved. / Page 21 SAP???????????? ?????????????????? ??? ?????? ??? ?????? ??? ?????? ?????? SAP NetWeaver SAP BusinessObjects Intelligence Platform Business Performance Optimization Modular End to End Business Processes © 2010 SAP AG. All rights reserved. / Page 22 Strategy ?? Aligned strategic decision-making across teams ????? ??????? Optimize operational decisions inside and outside the company ?????? ???? Insight ?? Decisions ?? Execution ?? Manage compliance, risk, and optimize performance across the business network ??????? ??????? Generate insight from structured/unstructured and internal/external data ????????? ????? across multiple transaction systems ???????? Business Intelligence Platform Enterprise Performance Management Governance, Risk, and Compliance Unified Information Business Network Optimization Collaborative Decisions Convergence to optimize performance ?????? © 2010 SAP AG. All rights reserved. / Page 23 Intelligence Platform ???? Governance, Risk, and Compliance ???? ???? ???? Enterprise Performance Management ?????? SAP® BusinessObjects™ Solutions SAP® BusinessObjects™???? Business Intelligence ???? Information Management ???? Text Analytics Search Predictive Real Time In-Memory Online Content Partner Content Multimedia Files Personal Data Unstructured Data ? Strategy Management ? Planning ? Operational Analysis ? Management and Statutory Reporting ? Profitability and Cost Management ? Governance ? Risk Management ? Controls and Compliance © 2010 SAP AG. All rights reserved. / Page 24 BusinessObject Portfolio ???????????? ?????? ???? ???? ?????? ???? ???? ???? ???? ????? ????? ???? ???? ???? ???? ???? ???? ???? ???? ?????? ???? ???? ???? ??? ?? ???? © 2010 SAP AG. All rights reserved. / Page 25 Enterprise Performance Management ?????? ???? ??????????? ???????????????? ??? ????? ?????????????? ??????????????? ???????????????? ????? ?????? ???????????????? ?? ???????????????? ?????????????? ????????????? ???????EPM? ???? ???? ?????? ???? ???? © 2010 SAP AG. All rights reserved. / Page 26 Governance, Risk, and Compliance ?????????????? ???? ???????????????? ?????????????? ???? ???????????? ????????????? ?????? ?????????????? ??????????????? ????????? ???? ???? ???? ???? ???? ???? ???? ?????? © 2010 SAP AG. All rights reserved. / Page 27 Business Intelligence Platform ???? ? what-if????? ?????? ????????????? ???? ??????????? ????????? ????????? ?????? ???????????????? ????? ????????? ????????????? ???? ???? ???? ??? ?? ???? ???? ???? ????? ????? ???? © 2010 SAP AG. All rights reserved. / Page 28 Conclusion ?????????????? ? Business model agility is critical to enable business network transformation ???????????? ? Our solutions uniquely enable agility with: ? Unified information ? Collaborative decisions ? Business network optimization ???? ?? ??????? ? Our portfolio open to any technology platform AND provides deep integration with SAP Business Suite ???????????? Strategy Any Business Application Execution Insight Decisions Business Intelligence Platform Enterprise Performance Management Governance, Risk, and Compliance Any Technology Platform Any Business Application © 2010 SAP AG. All rights reserved. / Page 29 ? ?!