最新英国石油公司BP案例分析

英国石油公司设计TheconsultationprogramofBPAmocoBPMembersOutline1234IntroductionExternalEnvironmentInternalEnvironmentConclusionIntroductionBP，usedtobecalledBritishPetroleum，isoneoftheworld'sleadinginternationaloilandgascompanies.Itprovidescustomerswithfuelfortransportation,energyforheatandlight,lubricantstokeepenginesmoving,andthepetrochemicalsproductsusedtomakeeverydayitemsasdiverseaspaints,clothesandpackaging.IntroductionKeyfactsIntroduction1908，EstablishedbyWilliamKnoxD'Arcy,namedAnglo-PersianOilCompany,APOC1936，RenamedasAnglo-IranianOilCompany,AIOC1954，NationalizedbyIrangovernment.AfteracoupinIran,thecompanywasrenamedBP1973，BPChinawasestablishedTimelineIntroductionInternalcontrolsHSEOrganizationchartGeneralmanagerOperationPropertyMarketingFinancialHRDistributionandsupplyIntroductionManagersCarl-HenricSvanberg“Themeasurestakentosecureandreshapethegrouparetakinghold.BPisstrongerandsaferasaresult.”BobDudley“Wemadenewdiscoveries,startedupnewoperations,strengthenedourportfolioandsecuredanewfutureinRussia.”IntroductionBusinessIntroductionBusinessItsupstreamsegmentmanagesexploration,developmentandproductionactivitiesthroughglobalfunctionswithspecialistareasofexpertise.tsdownstreamsegmentoperateshydrocarbonvaluechainscoveringthreemainbusinesses–fuels,lubricantsandpetrochemicalsExternalEnvironmentMarketenvironment---PESTanalysisPESTPolitical SystemEconomicSocialTechnologicalExternalEnvironmentPoliticalfactorsThefeatureofPetroleum RefiningindustryLocalprotectionismandanti-monopolyBPinChinaExternalEnvironmentPoliticalfactorsThefeatureofPetroleum RefiningindustryEconomiesofscaleImportantstrategyresource.Localprotectionismandanti-monopolyIn1911,Mobil(BP)wasforcedtocancelthecustodyofthesubsidiary,becomeaholdingcompanyBPinChinaBPbegantoexpanditsbusinessinChinasince1973BPistheonlyforeignpartnersofLNGandJetfuelserviceExternalEnvironmentEconomicfactorsOilpricesandmaininfluencingfactorsChina'senergyproductionsituationChina'senergyconsumptionsituationBP’sproductionExternalEnvironmentEconomicfactors---WorldcrudeoilpricechartsDatesource：U.S. Energy Information Administration(EIA)ExternalEnvironmentEconomicfactors---Mainfactorsaffectoilprice1Oilreserves2DependenceonOPECoil3Thedollarexchangeratechanges4SeriouspoliticaleventsExternalEnvironmentDatasource:NationalBureauofStatisticsofChinaEconomicfactors---China’senergyproductionsituationExternalEnvironmentDatasource:NationalBureauofStatisticsofChinaEconomicfactors---China’senergyconsumptionsituationExternalEnvironmentEconomicfactors---BP’sproductionLiquidsconcludescrudeoil,condensateandNGLsDatasource:BP’sAnnualReportandForm2013ExternalEnvironmentSocialfactorsGreenenvironmentalprotectionisahotspotinthesustainabledevelopmentofhumansocietyPetroleumenterprise areoftenconsideredhastoomanynaturalresourcesGreenenvironmentalprotectionwillbethedrivingforceforthefuturedevelopmentofoilindustryBP’sEnergycalculatorExternalEnvironmentSocialfactorsDatasource:NationalBureauofStatisticsofChinaExternalEnvironmentSocialfactors---energycalculator(carboncalculator)guidanceEnergycalculatorhousingstructureenergyconsumptionenvironmentalprotectionhabitstransportationhabitsFamilycarbonfootprintenergyconsumptiontransportwastedisposalExternalEnvironmentSocialfactors---energycalculator(carboncalculator)ExternalEnvironmentTechnicalfactorsTheentireoilindustrychainofdifferentsectorshavedifferenttechniquesAdvancedtechnologyisoneofBP’sdistinctivecapabilitiesExternalEnvironmentTechnicalfactorsTheworldleadersinimagingtechnologies,whichbothhelpfindandrecovermoreoil&gas.LoSaL®EnhancedOilRecoverytechnologyhasthepotentialtosignificantlyincreaserecoverableoil. Theworldleaderinanumberofpetrochemicalprocesstechnologies.CastrolEDGEwithTITANIUMFluidStrengthTechnology™,whichchangesthewayofengineoilbehavesunderextremepressure,reducingfrictionbyupto15%anddoublingtheoilfilmstrengthInternalenvironment12StrategyCulture3FinancialanalysisInternalenvironmentStrategyClearPriorityQualityportfolioDistinctiveCapabilitiesInternalenvironmentStrategy---clearprioritiesSafe,reliableandcompliantoperationsCompetitiveprojectexecutionDisciplinedfinancialchoicesInternalenvironmentStrategy---clearprioritiesProcesssafetyeventsReportedrecordableinjuryfrequencyInternalenvironmentStrategy---clearprioritiesTotalshareholderreturn(%)Replacementcostprofit(loss)perordinaryshare(cents)InternalenvironmentStrategy---clearprioritiesOperatingcashflow($billion)MajorprojectdeliveryInternalenvironmentStrategy---qualityprioritiesGrowourexplorationpositionfocusonhigh-valueupstreamassetsBuildhigh-qualitydownstreambusinessInternalenvironmentStrategy---qualityprioritiesReservesreplacementratio(%)Refiningavailability(%)Production(mboe/d)InternalenvironmentStrategy---distinctivecapabilitiesAdvancedtechnologyProvenexpertiseStrongrelationshipsInternalenvironmentCultureValuesCodeHSEInternalenvironmentCulture---valueSafetyRespectExcellenceCourageOneTeamSafetyisgoodbusinessWerespecttheworldinwhichweoperateWeareinahazardousbusinessWhatwedoisrarelyeasywewillaccomplishmoretogetherInternalenvironmentCulture---codeDotherightthingWhomustfollowAllBPemployeesOfficers,andmembersoftheBoardBusinesspartnersInternalenvironmentCulture---HSEInternalenvironmentCulture---HSEHSE’sGoalsnoaccidentsnoharmtopeoplenodamagetotheenvironmentHSE’sCharactersInternalenvironmentCulture---HSEpreventableItcanassesstheriskItcanpridicttheaccidentItaimstominimizethelostInternalenvironmentCulture---HSEImprovableBPneedstocreativebothintechnologyandmanagementHSEisfurtherdevelopedintoHSSEInternalenvironmentCulture---HSEInternalenvironmentCulture---HSEInternalenvironmentCulture---HSEInternalenvironmentCulture---HSECompatibleItisnotaclosesystem.ItfollowsPDCA(PlanDOCheckAction)managementsystemInternalenvironmentCulture---HSESuccessiveItdosen'tabandontheoldmethod.Itdevolopethetraditionalmanagementprocedural,standardizedandscientific.InternalenvironmentProfitandlossstatementanalysisBalancesheetanalysisCashflowstatementanalysisDuPontfinancialanalysisFinancialanalysisFinancialAnalysis—GroupincomestatementTotalrevenuesandotherincomeProfitbeforeinterestandtaxationProductionandmanufacturingexpenses&Depreciation,depletionandamortization&ExplorationexpenseTojudgewhetheracompanyiscompetitive,fewerthesaleexpensesandgeneralmanagementexpensesarebetterFinancialAnalysis—GroupincomestatementGrossprofitmarginThecompanywhichhassustainedcompetitive:1.Grossprofitmargin:≥40%2.Interestexpense/operatingprofit:≤15%Earningspershare(%)InterestexpenseBritishPetroleum-FinancialAnalysisProfitandlossstatementanalysisBalancesheetanalysisCashflowstatementanalysisDuPontfinancialanalysisFinancialAnalysis—BalancesheetCashandcashequivalentsatendofyearThemorecash,thebetter!Property,plantandequipment&inventoriesTheinventoriesofgreatcompanyhasremainedstable,theydon'tneedtoconsumehugeamountsofmoneytoupdatetheplantFinancialAnalysis—Balancesheet2008-2013CurrentassetsandCurrentliabilities2008-2013AnalysisofLiquidityBritishPetroleum-FinancialAnalysisProfitandlossstatementanalysisBalancesheetanalysisCashflowstatementanalysisDuPontfinancialanalysisFinancialAnalysis—cashflowstatement2008-2013GroupcashflowhighlightsTotalshareholderreturn(%)BritishPetroleum-FinancialAnalysisProfitandlossstatementanalysisBalancesheetanalysisCashflowstatementanalysisDuPontfinancialanalysisFinancialAnalysis—DuPontfinancialanalysis2013（$million）2012（$million）2011（$million）2009（$million）2008（$million）Profitfortheyear2375811251256091675921666Salesandotheroperatingrevenues379,136375765375713239272361143OperatingProfitRatio0.0840.0530.1060.110.098Totalassets305690300466292907235968228238TotalAssetsTurnover1.2511.2671.4211.031Totalequity13040711975211258510211392109EquityMultiplier2.3442.5092.6022.3112.478ROA0.0780.0370.0870.0710.095ROE0.1840.0950.230.1650.237FinancialAnalysis—DuPontfinancialanalysisROE18.40%ROA7.8%EquityMultiplier2.344NetProfitMarginonSales6.27%TotalAssetsTurnover1.251Profitfortheyear30221Salesandotheroperatingrevenues379136Salesandotheroperatingrevenues379136Totalassets305690Totalliabilities175283Totalassets305690Totalrevenuesandotherincome396217TotalCost372459Currentassets96840Non-currentassets208850debttoassetsratio57.30%BritishPetroleum-ConclusionGiventheanalysesabove,wecanseethatBPisstrongerandsaferasaresult.Capitalexpenditurehasincreasedbutprofitmarginshavebeensqueezed.Rightly,shareholdersexpectbetterreturnsBPalsoreturnedvaluetoshareholdersthroughthe$8-billionsharerepurchaseprogramannouncedinMarch2013.ConclusionTheoveralltrendislikelytobeoneofincreasedenergydemand,evenwithenergyandclimatepoliciesandashifttowardslessenergy-intenseactivitiesinfast-growingeconomies.Energysourceswouldhavetheattributesofaffordability,securityandsustainability.AdiversemixoffuelsandtechnologieswillbeessentialtomeetthegrowingdemandforenergyandthechallengesfacingourindustryTHANKYOUByEdwardZhou