会展实务英语Part 3 Moving in an Exhibition

Module1ServicesbeforeanExhibitionPart3MovinginanExhibition进驻展馆PracticalEnglishforExhibitionandTradeFairModule1ServicesbeforeanExhibitionLearningObjectivesWarm-upTask1BuildingtheBoothTask2DecoratingtheBoothTask3TrainingBoothStaffPart3MovinginanExhibitionPracticalTrainingProjectPracticalEnglishforExhibitionandTradeFairLearningObjectivesAfterlearningthisunit,youwillbeabletodealwithboothbuildingtalkaboutdecoratingboothtrainingboothstafffindinformationaboutthebusinessandexhibitionarrangementsPracticalEnglishforExhibitionandTradeFairWarm-up1.VocabularyMatchthewordswiththedefinitions.(1)展览期a.move-in(2)展台搭建b.move-out(3)展台施工图c.settingupofthebooth(4)撤展期d.setupdrawing(5)摊位e.shellschemestand(1)a(2)c(3)d(4)b(5)ePracticalEnglishforExhibitionandTradeFairWarm-upPairwork2.Doyouknowhowtobuildthebooth?Doyouknowhowtodesignthebooth?Shareyouropinionwithyourpartners.TourGuidePracticeTask1BuildingtheBoothgrabv.攫取，霸占accessibilityn.易接近，可亲frontagen.前方,临街barriern.障碍物,cabinetn.内阁,橱柜shelvev.搁置，将某事放到一旁不予考虑asymmetricaladj.非对称的PracticalEnglishforExhibitionandTradeFairTask1BuildingtheBoothActivity1ListeningAconventionservicemanageriscallinganexhibitionorganization.Listentotheconversation.Fillintheblankswithproperinformationyougetfromtheconversation.PracticalEnglishforExhibitionandTradeFairActivity1Listening(1)A:Goodmorning,Mr.White.B:Goodmorning,.Howareyou(1)___________withthesetting-upofthebooth?A:Wehavejustfinishedthespace(2)___________.I’vejustgotsomethingurgenttotalktoyou.Duetothespacelimit,Ihavetosaywecan’tmakeislandbooth.Theislandboothtakesupsomuchspace.B:Whatabout(3)___________?A:That’swhatIwanttosuggest.Inthatcase,morespacecouldbesaved.Buttherewillstillbesome(4)__________.B:Isee.Soleaveenoughspacefortheshowoffice.gettingalongassignmentpeninsulaboothcornerboothPracticalEnglishforExhibitionandTradeFairActivity1Listening(2)A:Ofcourse,wewill.Wheredoyouplantolocateit?B:It’sbetterputitneartheentrance.Bytheway,whataboutdecorating?Ifindnoadequate(5)____________hereinthecity.Canyourpeoplehandleit?A:Ourcarpenterscantakecareofit.Theyareprofessionalandexperienced.Howdoyoulikethedecoratingdone?B:Sincethisisthe(6)________________,wewishtheretobegooddraping.A:Noproblem,Mr.White.Everythingshallbereadytomorrowafternoon.Wouldyoucomeandseetheworkthen?B:Ok,seeyoutomorrow.decoratortabletopdisplayPracticalEnglishforExhibitionandTradeFairTask1BuildingtheBoothActivity2ReadingReadthefollowingpassageaboutboothdesign.PracticalEnglishforExhibitionandTradeFairTask1BuildingtheBoothMinitaskI.UnderstandingArethestatementsbelowtrueorfalse?(1)Youneedtomakesurethatoveralleffectivenessofyourboothifyouarebankingonthetrade.(2)Bothattentionandfunctionareneedtoaboothdesign.(3)Boothdesignoffersaccessibilityandawelcomingfeelthatallowsvisitorstheabilitynottomovearoundfreely.(4)Nomatterhowlargeyourboothspaceis,youcanincreasepresenceandgetspotted.(5)Ifyouwanttoattractattention,youshouldbecreative,boldandprofessionaltogetnotice.(1)T(2)T(3)F(4)F(5)TPracticalEnglishforExhibitionandTradeFairTask1BuildingtheBoothMinitaskII.FunctionalSentencesSubstitutetheitalicizedpartswiththefollowingchoices.(1)A(2)B(3)B(4)A(5)CPracticalEnglishforExhibitionandTradeFairTask1BuildingtheBoothActivity3RolePlay：SpeakingStudentAYouareMr.White,ameetingplanner.TalkwithStudentBaboutthemeetingset-up.Stateyourrequirementsanddiscussthepossibilityofdifferentset-upstyles.Givethefollowinginformationaboutthemeeting:numberofparticipantsthethemeofthemeetingsomemajorarrangementsofthemeeting/theagendaStudentBYouareMs.Zhou，theChiefEngineerfromthehotel.Discussthemeetingset-upwithStudentA,aclientofthemeetingroomofthehotel.ProvidesomeadviceandtrytoreachanagreementwithStudentA.PracticalEnglishforExhibitionandTradeFairTask2DecoratingtheBoothhighlightv.突出acousticsn.声学,音响效果accumulatev.累积foresightn.先见connotationn.内涵imprintv..刻上distributev.分配PracticalEnglishforExhibitionandTradeFairTask2DecoratingtheBoothActivity1PairworkShareyourideasonthefollowingquestionswithyourpartner.(1)Whatisthefunctionofexhibitiondecoration?Exhibitiondecorationbroadensthespacefortheexhibitionindustry.Exhibitiondecorationisusedbyexhibitororganizationstohighlighttheimageofthecompanyanditsproductsthroughthedesigningofstands.PracticalEnglishforExhibitionandTradeFairTask2DecoratingtheBoothActivity1PairworkShareyourideasonthefollowingquestionswithyourpartner.(2)Howtomakeastanddecoration?Modernandinternationalizedexhibitiondecorationshouldbeabletorevealtheculturefeatureofthecompanyanditsproducts,aswellastheaccumulatedeffectofadvertising.Itshouldpresentthespecialfeaturesofandinstillaforesightedtechnologicalandculturalnotioninthecompanyanditsproducts.PracticalEnglishforExhibitionandTradeFairTask2DecoratingtheBoothActivity2ListeningListentotheradioextractaboutdecoratingaspecialstand.Arethestatementsbelowtrueorfalse?(1)OnlyMr.Brucewantsattractivedraperies.(2)Ms.Leebelievesdisplayshouldbeculturallyacceptable.(3)Usingsomeheavycolorsandmaterialswithgoodtexturecanbedistinctiveandnoticeable.(4)FanManArt&CraftsCoisthecompanywhichsellsmakeups.(1)F(2)T(3)F(4)TScript(1)Ms.Lee,whoisfromFanManArt&CraftsCo,Ltd,istalkingwithMr.BrucewhoisanagentofthesameCo.inGuangzhou,aboutthedecorationsfordisplayingtheirproducts.L:Now,Iwanttoaskyouaboutthedecorations.B:Ourdecoratorscantakecareofit.Howwouldyouliketoittobedecorated?L:Forthistabletopdisplay,Iwantattractivedraperies.B:Yes,Iagreewithyou.L:Youknow,Ithinkweshouldmakesurethatourdisplayisculturallyacceptablewhileatthesametimehighlightingthethemeofthestand.B:Sure.Buthowcanwemakeourstandreallydistinctiveandnoticeable?L:Isuggestyouusesomebrightcolorsandmaterialswithgoodtexturetobuildanddecoratethestand.Script(2)B:Yes,wehadbetterusesomeflowersandspotlightstogiveourstandaniceandwarmatmosphere.L:Goodidea!Bytheway,weneedtopaintthewalloftheboothbrightbluetomatchourproductsanduniforms.B:Nowweshouldputthegoodstogetheraccordingtotheircategories.L:Yes,weshouldbreakdownalltheseitemsintocategoriesforconvenience:beautygiftsets,combs,compacts,cosmetics,emeryboards,haircareproducts,manicurekits,nailclippers,razors&shavingaccessories,soap,sunblock&suntanlotion,andtanningoil?B:Yes,thatisgreat!Wewillmakeeverythingreadingbeforetheshowopens.L:Ilookforwardtoseeingyourspecialstand.PracticalEnglishforExhibitionandTradeFairTask2DecoratingtheBoothActivity3ReadingReadthefollowingpassageaboutExhibitionDecorationandOn-siteShowTime.Arethestatementsbelowtrueorfalse?(1)Decorationcanmakebiggerspacefortheexhibitionindustry.(2)Modernexhibitiondecorationshouldbeabletorevealtheculturefeatureofthecompanyanditsproducts.(3)Thecommonmethodisonlytogivediscountspricefortheaimoftargetingcustomers.(4)Itisusefultodistributeitemswiththecompany’sdatasothatthecompanywillberemembered.(5)Distributingnodiscountcouponsvalidforaspecifiedtimeperiodaftertheshowcanalsoattracttheeyesofexhibitionattendees.(1)T(2)(3)F(4)T(5)FPracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaffstrenuousadj.紧张的，费力的groomv.整饰，推荐trimv.修剪，整理optionallyadv.随意地polishv.擦亮，变光滑gaudyadj.华而不实的，俗丽的mintn.薄荷representv.代表，表现PracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaffActivity1VocabularyMatchthewordsontheleftwiththeirpropermeaningsontheright.(1)appearancea.requiringgreateffortorenergy(2)uniformb.exceptionallygoodofitskind(3)possibilityc.todo,use,orstresstoexcess(4)optionallyd.tocounseloradvise(5)recommende.theexchangeofthoughts,orinformation,asbyspeech,signals,writing,orbehaviorPracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaff(6)communicationf.lefttochoice.Notcompulsory(7)appropriateg.asuperficialaspect(8)excellenth.adistinctivesetofclothesthatintendtoidentifyitswearersasmembersofaspecificgroup(9)overdoi.thestateorfactofbeingpossible(10)strenuousj.suitableforaparticularperson,condition,orplace(1)g(2)h(3)i(4)f(5)d(6)e(7)j(8)b(9)c(10)aPracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaffActivity2ListeningListentoaradioextractonthejobofsalespeople.Fillintheblankswithmissingwordsorsentences.Inordertokeeptheexhibitors(1)________abouttheforthcomingshow,salespeoplemustregularly(2)________updates-akindofnewsletter,totheparticipants,thusmakingthemfeelassuredthatitisa(3)__________showthattheyhave(4)_________inandthattheyhavereceivedprofessionalservice.knowshowfabuloustakePracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaffForthoseapplicantswhohave(5)__________boothsorspaces,salespeoplehavetoremindthemtosignthespace(6)__________,andissuepaymentorders.Onlywhentheshoworganizershavereceivedthe(7)_________fromtheexhibitorcantheymakesureaboutthelatter’sparticipation,andthendeliverthemto(8)__________,whichisanotherworkingdocumentforinternaluse(9)_________.Anothermajorresponsibilityistocompiletheshow(10)_________,whichisanexhibitordirectoryofficiallypublishedbytheorganizerexhibitingcompanybriefings,contactmeans,serviceguidance,advertisementsetc.builtcontractdocumentexhibitorindeedcataloguePracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaffActivity3ReadingMiniTaskI.UnderstandingPutthesixparagraphsbelowintothecorrectordertocompletethetext.PracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaffBoothStaffItisneedlesstoemphasizehowimportantitistochoosetheexcellentstaffforyourbooth.Buthowtomaketherightdecisionwhilechoosingyourboothstaffandhowcantheyleadtoabigsuccess?(2)First,youshoulddeterminehowmanypeopleyouneedforyourbooth.Generallyspeaking,ifyourboothis9squaremeters,thenthereshouldbeamaximumof2staff.(3)Then,yourboothstaffshouldbeexcellentenoughtorepresentyourcompany’simage.Inmostcases,theboothstaffsaresupposedtoknowtheexhibitedproductswellandtobegoodatcommunicationandteamwork.PracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaff(4)Afteryouhavechosenyourboothstaff,youalsohavetoconsidertheirappearanceatyourbooth.Itisimportanttodressnotonlyforyourcustomersbutalsotoreinforceyourcompany’simage.Ifyourboothisdesignedaccordingtoacertaintheme,thenyourstaffmaydressaspecialuniformrelatedtothetheme.Asstandingforalongtimecanbeverystrenuousonyourstafffeet,thenitshouldbeamustforyourboothstafftowearcomfortableshoes.PracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaff(5)Inspiteofappropriateapparel,theboothstaffshouldalsobeneatandwellgroomed.Hairshouldbecleanandneatlytrimmed;nailsneedtobewellmanicuredandoptionallypolished;makeupshouldlookprofessional,yetnotoverdone;jewelryshouldbetastefulbutnotgaudy;perfumecanbelightlyappliedbutnotinthebooth,sincesomepeoplemaybeallergictoperfumes.Ifthestaffhaveamintafterdrinkingcoffeeorhavinglunch,thenitwillbeagoodideatokeepbreathmintinthebooth.(6)Goodboothstaffcannotonlyattractmorecustomersbutalsoincreaseyourpossibilitiesinreceivingorders,sothechoiceofboothstaffisworthyourcarefulconsideration.PracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaffMiniTaskII.TranslationTranslatethefollowingsentencesbelowintoChinese.(1)Asstandingforalongtimecanbeverystrenuousonyourstafffeet,thenitshouldbeamustforyourboothstafftowearcomfortableshoes.长时间站立很辛苦，所以对展台职员来说，一双舒服的鞋子是必要的。(2)Inspiteofappropriateapparel,theboothstaffshouldalsobeneatandwellgroomed.不仅要适当着装，展台职员还应该整洁，并做必要的修饰。PracticalEnglishforExhibitionandTradeFairTask3TrainingBoothStaffHairshouldbecleanandneatlytrimmed;nailsneedtobewellmanicuredandoptionallypolished;makeupshouldlookprofessional,yetnotoverdone;jewelryshouldbetastefulbutnotgaudy;perfumecanbelightlyappliedbutnotinthebooth,sincesomepeoplemaybeallergictoperfumes.头发要干净、整齐；指甲需要修剪，可以选择抛光；化装要职业，防止浓妆艳抹；首饰要有品味，不能华而不实；香水可以用一点，但不要在展台里面，因为有些人可能会对香水过敏。PracticalTrainingProjectTheopeningspeechisoneofthemostimportantaspectsofsuccessfulbusinessdealings.ImitatetheopeningaddressofthegeneralsecretaryofChinaImportandExportFairanddeliveranexhibitionopeningaddresstotheexhibitorsandvisitors.PracticalEnglishforExhibitionandTradeFair