新编实用英语综合教程《Company Profiles》

Unit|TwoUnit|TwoCompanyProfilesUnit|TwoUnitGoals:WhatYouShouldLearntoDo1.Introduceacertaincompany(background,businessscope,etc.)2.Talkaboutacompany’sbusiness3.Describeanorganization4.DescribeacompanyWhatYouShouldKnowAbout1.Developingyourcompanyimage2.TheprofilesofMaryKayandhercompanyUnit|TwoContentsUnit|TwoSectionⅠTalkingFacetoFaceFollowtheSamplesIntroductionActOutBusinessCommunicationPutinUseUnit|TwoAcompany’sprofileisoftenusedtointroduceacompanybygivingabriefaccountofitshistoryanditsscopeofbusiness.Nowlet’sreadthefollowingsample.IntroductionBackUnit|TwoUnit|TwoMr.Li:Couldyoutellmealittleaboutyourcompany’sbackground?Mr.Walter:Sure!We’vebeeninbusinessforaboutfifteenyears.We’rebasedinShenzhen,andhavesevenbranchofficesaroundChina.Mr.Li:Whendidyouexperiencemostofyourgrowth?Mr.Walter:Mostlythroughoutthe1990sweexpandedrapidly.Mr.Li:What’sthelineofbusinessyouareengagedin?Mr.Walter:We’reacustomdeveloperofapplicationsoftware.Ifthere’safunctioninapackagethatneedstobebuilt,wecanfulfillthatneed.FollowtheSamples1Company’sBackgroundUnit|TwoBack2WeDealin...Mr.Lee:Whatdoyoumainlydealin?MissLin:Wemainlydealinimportandexporttradebutwealsodointernationaltransportation.Mr.Lee:Oh,Isee.MayIaskaboutyourcapital?MissLin:Yes.OurregisteredcapitalisRMB30millionyuan.WewerelistedontheShanghaiStockExchangeayearago,andpresentlywehaveamarketcapitalizationof60millionyuan.Lastyearournetprofitwas10millionyuan.Mr.Lee:That’sveryimpressive.Thankyouforyourinformation.MissLin:Welookforwardtoyourpositivenews.Unit|TwoActOutHereisagroupofshortdialogues.Followtheexamplesandmakemoreconversationswithyourpartner.Unit|TwoUnit|TwoBackUnit|TwoPutinUse1Imagineyouarevisitingacompanyandinquiringaboutitsbackground.Completetheconversationbyfillingintheblanks.You:Whenwasyourcompany1____________________?OfficeWorker:Itwasfoundedin1995.You:Howmany2____________________doyouhave?OfficeWorker:Wehaveover2000employees.You:Whatareyourmain3____________________?OfficeWorker:Wemanufactureprintingandcopyingmachines.You:What’syour4____________________?OfficeWorker:Theannualoutputisabout150000units.You:Areyou5____________________anynewproducts?OfficeWorker:Yes,we’redevelopinganewtypeofvideophones.You:Howaboutyour6____________________department?OfficeWorker:Wehavefivelaboratorieswithafull-timestaffof20engineers.foundedemployeesproductsannualproduction/outputdevelopingR&DUnit|Two2Imagineyouareasecretaryinacompany,andyourjobistoreceivevisitorstothecompany.CompletethefollowingdialoguebytranslatingtheChineseintoEnglish.Visitor:Whatbusinessdoesyourcompanymainlyengagein?You:1________________________________________.(我们一直从事汽车进口业务。)Visitor:Howmanybranchofficesdoyouhave?You:2______________________________.(在中国有3家。)Visitor:Whereisyourheadoffice?You:3____________________.(在多伦多。)Visitor:Whatwerethesaleslastyear?You:4_________________________________.(大约1.8亿元。)Visitor:What’syourmarketshare?You:5____________________.(大约10%。)It’sabout10%WehavebeendealinginimportingautomobilesWehavethreebranchesinChinaIt’sinTorontoTheywereabout180millionyuanBackUnit|TwoBusinessCommunicationOralTranslation3SupposeyouareworkingforActionAppliances.Todaysomeofyourforeignpartnershavecometovisityourcompany.Youarerequiredtointroduceyourcompanytothembriefly.YouaregivensomeinformationinChinese.Readitcarefullyandgetreadytotranslateitorally.ActionAppliances已有15年生产一流家电产品的历史。我们的电器专门为要求高效率但空间有限的家庭用户。公司最早在台北以经营电饭锅起家。由于客户反映良好，我们提升了研发部门，扩大了生产线，公司业务得到了快速发展。目前,台湾仍是我们的主要市场。实际上，你会发现台北地区至少每3户人家中就有1户在用ActionAppliances的产品。Unit|TwoUnit|TwoKey:ActionApplianceshasbeenmanufacturingtopqualityelectricalappliancesfor15years,gearedtowardshouseholdsinneedofhigh-efficiencywithinlimitedspace.WebeganourbusinessbysellingricecookersinTaipei.Tokeepupwithgoodcustomerresponses,weimprovedourR&Ddepartmentandenlargedourproductionlines,andthecompanyexpandedrapidly.Today,Taiwanisstillourmainmarket.Asamatteroffact,youcouldfindatleastoneActionapplianceinoneoutofthreehouseholdsinTaipeialone.BackUnit|TwoSECTIONIIBeingAllEarsListenandDecideListenandCompleteListenandReadListenandTranslateUnit|TwoListenandComplete1Listentoadialogueandcompletethefollowingparagraph.Thecompanywasfoundedin1__________,andnowitisa2__________company.Theheadofficeislocatedin3__________,anditsbranchesarein4__________and5__________.Thecompany’sleadingproductis6____________,andthenewproductbeingdevelopedis7__________.Fifty-twopeopleareworkingas8__________agents.Thecompany’sannualoutputisover9__________units,anditsannualsalesareabout10__________.1982stockShanghaiHongKongTokyomobiletelephonesdigitalcamerassales200000$80000000ScriptUnit|TwoMs.Lin:Wouldyoupleasetellmesomethingaboutyourcompany?Mr.Lee:Yes.Itwasfoundedin1982.Threeyearsagoitwastransformedintoastockcompany.Ms.Lin:Where’syourheadquarters?Mr.Lee:OurheadquartersislocatedinShanghai.Ms.Lin:Doyouhaveanybranches?Mr.Lee:WehaveonebranchinHongKong,andanotheroneinTokyo,Japan.Ms.Lin:What’syourcompany’smainproducts?Mr.Lee:Ourleadinglineismobiletelephones.Ms.Lin:Areyoudevelopinganynewproducts?Mr.Lee:Yes,we’redevelopingdigitalcameras.Ms.Lin:Howmanypeopledoyouhaveworkinginsales?Mr.Lee:Wehaveatotaloffifty-twosalesagents.Ms.Lin:Whatisyourannualproduction?Mr.Lee:Weproducemorethan200000unitseveryyear.Ms.Lin:What’sthetotalvolumeofyourannualsales?Mr.Lee:It’sabout$80000000.Script:BackUnit|Two1)Thisisa__________company.a.privateb.family-runc.state-ownedd.stock2)Theheadquartersofthecompanyisin__________.a.Chinab.Japanc.Britaind.theUS3)Thecompanyhas__________branches.a.2b.3c.4d.54)Thecompanymainlyproduces__________.a.machinesb.clothesc.telephonesd.trucks5)Thenumberofsalespeopleworkingforthecompanyisabout__________.a.30b.50c.70d.100ListenandDecide2Nowlistentothedialogueagainanddothemultiplechoiceexercisesbelow.ScriptUnit|TwoMs.Lin:Wouldyoupleasetellmesomethingaboutyourcompany?Mr.Lee:Yes.Itwasfoundedin1982.Threeyearsagoitwastransformedintoastockcompany.Ms.Lin:Where’syourheadquarters?Mr.Lee:OurheadquartersislocatedinShanghai.Ms.Lin:Doyouhaveanybranches?Mr.Lee:WehaveonebranchinHongKong,andanotheroneinTokyo,Japan.Ms.Lin:What’syourcompany’smainproducts?Mr.Lee:Ourleadinglineismobiletelephones.Ms.Lin:Areyoudevelopinganynewproducts?Mr.Lee:Yes,we’redevelopingdigitalcameras.Ms.Lin:Howmanypeopledoyouhaveworkinginsales?Mr.Lee:Wehaveatotaloffifty-twosalesagents.Ms.Lin:Whatisyourannualproduction?Mr.Lee:Weproducemorethan200000unitseveryyear.Ms.Lin:What’sthetotalvolumeofyourannualsales?Mr.Lee:It’sabout$80000000.Script:BackUnit|TwoListenandRead3Listentoabriefintroductiontoacompanyandcompletetheprofileaccordingtotheinformationyouget.ColumnBthe21stcenturyTokyo,JapanPresidentandCEOJune17,1937135.3billionyen21671SoftwareCommunicationsSystemsBackUnit|TwoLadiesandgentlemen,welcometoIBMJapan.IBMJapanwasfoundedonJune17,1937,withitsheadquartersinTokyo.Thecompanyhasacapitalof135.3billionJapaneseyenandemploysastaffof21671people.IBMJapanoffersthefollowingservicestofulfilltheneedsofcustomers:informationprocessingsystems,softwareandcommunicationssystems.UndertheguidanceofthepresidentandCEO,Mr.TakumaOtoshi,thecompanyseekstobethedrivingforceforanewcreativityinthe21stcentury.Script:BackUnit|TwoListenandTranslate4YouaregoingtolistentoashortpassageandyoushouldtrytotranslatewhatyouhearintoChineseorally.Key:金星集团下辖26个公司，主要从事化学、电子和服务产业。过去5年中，公司的年增长率平均达到了24%，2008年销售额创下了120亿美元的记录。目前，金星集团的产品和服务既包括高塑料、家电光纤通信系统又涵盖建筑、金融和贸易。金星集团旨在为国内外客户创造更美好的生活质量。BackUnit|TwoGoldstarisagroupof26companiesmainlyworkinginchemistry,electronicsandservices.Foreachofthelastfiveyears,itsannualgrowthratehasaveraged24%,withsalesreachingtheUS$12billionmarkin2008.Today,Goldstarproductsandservicesrangefromengineeringplastics,householdappliancesandfiber-opticcommunicationsystemstoconstruction,financeandtrade.Goldstaraimstocreateabetterqualityoflifeforcustomersbothathomeandabroad.Script:BackUnit|TwoSECTIONIIITryingYourHandAppliedWritingReadandSimulateSimulateandCreateGeneralWritingWriteThroughCorrectingMistakesReadandCompleteReadandTranslateWriteThroughTranslationWriteThroughDescribingaPictureUnit|TwoReadandSimulate1Readthefollowingsamplecarefullyandtrytofindusefulexpressionstowriteacompany’sprofile.AppliedWriting:ACompany’sProfileBackUnit|TwoUnit|TwoReadandComplete2Completethefollowingsentencesbyfillingintheblanks,basedontheabovecompany’sprofile. Thenameofthecompanyis__________.2)Thecompanyisbasedin__________.3)Thecompanyhassalesofficesandshowroomsin__________Americancities.4)Thecompany’sannualsalesaregrowingattherateof__________.5)Thecompanyisbestknownforitsqualityand__________.servicesSpringInc.NewYorkfour/4150%BackUnit|TwoSimulateandCreate3CompletetheEnglishversionofthefollowingprofilebyfillingintheblanksbasedontheinformationgiveninChinese.Thecompany1__________in1992.We2__________manufacturingelectronicdevicesandremotecontrolapparatus.Wehad3__________ofaboutUS$70millionlastyear,andourbusiness4_____________.Wehave5__________inAsia,NorthAmerica,andEurope,6__________about1000employees,andtheyareworkingdiligentlyto7__________ofourcustomers.Inorderto8___________ouroverseasmarkets,weneedmoreagentsto9__________thepromotionofourproducts.Ihopeyouwillconsider10____________withus.wasestablishedspecializeinannualsalesisgrowingsteadilybrancheswithservetheneedsfurtherdevelopdealwithdoingbusinessBackUnit|TwoKey:Thecompanywasfoundedin1990.Wespecializeinimportingforeign-madeproducts.WehaveourheadquartersinShanghaiandsixbrancheswithmorethan1000employees.ThecompanyhadannualsalesofUS$160millionin2010andourbusinessisgrowingrapidly.ReadandTranslate4TranslatethefollowingproductprospectusintoEnglish.本公司创立于1990年。我们专门进口国外产品。我们总部设在上海，共有6家分公司，员工超过1000人。公司2010年营业额为1.6亿美元。我们的业务正在快速增长。BackUnit|TwoGeneralWritingDescriptionofanOrganizationIndescribingacompanyoraninstitution,usuallywefirstgiveitsname,location,dateofestablishment,scopeofbusinessandthenwemoveontodescribeitssectionsanddepartments.BackUnit|Two5Correctthemistakesinthepassage.WriteThroughCorrectingMistakesUnit|TwoKey:ModernLanguageCollegewasopenedin1983andisnowthelargestprivatelanguageschoolinthecountry.Itisthemostactiveprivatelanguageschoolandrunsawidevarietyofcourses.Thecollegehasbranchesinmanyprovincialcapitals.Allschoolsareair-conditioned,andtheclassroomsarecleanandbright.Eachroomhasawhiteboard,desksandchairsandacassetterecorder.Weoffercoursesforbothadultsandchildren.Wefocusonconversationcourses,althoughwealsooffermorespecializedcourses.Weprovideourstudentswithallusefulmaterials.Therearecoursesinmajorsoftwarepackages,popularprogramminglanguages,andotherareassuchaswebpagedesignanduseoftheInternet.Wehavealargeteamofadministrativestaffsupportingouroperations.Theseinclude:StudentCounselors,whoareusuallythefirstpointofcontactbetweenastudentandtheschool;BranchManagers,whooverseethegeneraloperationsofanindividualbranch;andHeadTeachers,whoareusuallyexperienced,well-qualifiednativespeakers.BackUnit|TwoKey:ThePublicWorksDepartmentprovidesawidevarietyofservicesfortheresidentsofthecity.Itbuildsandmaintainssuchsystemsasarenecessaryforourdailylives.Itprovidesmaintenanceofstreets,sidewalks,sewagedrains,andtrafficsigns.Thedepartmentisinchargeofthewaterworksthatdelivertwentythousandtonsofdrinkingwatereachdaytoresidentsandthewastewatertreatmentplantthatcollectsandtreatsindustrialandresidentialwastewater.ThePublicWorksDepartmentconsistsoffourdivisions:streetmaintenance,watersupply,wastewater,andengineering.WriteThroughTranslation6TranslatethefollowingpassageintoEnglish.市政工程处(thePublicWorksDepartment)为本市居民(resident)提供各种服务，负责建造和维护我们日常生活必需的各种设施系统。它负责街道、人行道、下水道和交通标志的维护。市政工程处负责每天为居民输送2万吨饮用水的自来水厂与收集和处理工业及生活废水的废水处理厂。市政工程处由道路维护科、供水科、废水科和工程科等4个科(division)组成。BackUnit|TwoUnit|TwoWriteThroughDescribingaPicture7Describeacompany,usingtheinformationgivenintheChinesechartwiththehelpofthewordsorphrasessuppliedforreference.Unit|TwoUnit|TwoKey:Thecompanyconsistsoftheheadquarters,twobranches,aresearchcentre,andthreemanufacturingplants.TheheadquartersislocatedinBeijing.ThetwobranchesareinGuangzhouandWuhan.Thereisaresearchcentrewhereabout40scientistsaredevelopingnewproducts.Wealsohavethreemanufacturingplantscontrolledbycomputersystems,with3000workersinall.BackUnit|TwoSECTIONIVMaintainingaSharpEyePASSAGEIPASSAGEIIInformationRelatedtotheReadingPassageTextLanguagePointsReadandCompleteReadandTranslateReadandSimulateReadandJudgeReadandTranslateInformationRelatedtotheReadingPassageTextLanguagePointsReadandCompleteReadandThinkUnit|TwoInformationRelatedtotheReadingPassageWalmartWalmartStores,Inc.,brandedasWalmartsince2008andWalmartbeforethen,isanAmericanpublicmultinationalcorporationthatrunschainsoflargediscountdepartmentstoresandwarehousestores.Thecompanyistheworld’s18thlargestpubliccorporation,accordingtotheForbesGlobal2000list.ThecompanywasfoundedbySamWaltonin1962andpubliclytradedontheNewYorkStockExchangein1972.ItisheadquarteredinBentonville,Arkansas.WalmartisalsothelargestgroceryretailerintheUnitedStates.Walmarthas8500storesin15countries,under55differentnames.Ben&Jerry’sBen&Jerry’sisanAmericanicecreamcompany,adivisionoftheBritish-DutchUnileverconglomerate,thatmanufacturesicecream,frozenyogurt,sorbet,andicecreamnoveltyproducts,manufacturedbyBen&Jerry’sHomemadeHoldings,Inc.,headquarteredinVermont,theUnitedStates,withthemainfactoryinWaterbury.Itisbestknownasanicecreambrand,foundedin1978inVermont.Unit|TwoBackNikeNike,Inc.isamajorpubliclytradedsportswearandequipmentsupplierbasedintheUnitedStates.Itistheworld’sleadingsupplierofathleticshoesandapparelandamajormanufacturerofsportsequipmentwithrevenuesinexcessofUS$18.6billioninitsfiscalyear2008.Asof2008,itemployedmorethan30000peopleworldwide.Thecompanywasfoundedin1963asBlueRibbonSportsbyBillBowermanandPhilKnight,andofficiallybecameNike,Inc.1972.ThecompanytakesitsnamefromNike,theGreekgoddessofvictory.Nikesponsorsmanyhighprofileathletesandsportsteamsaroundtheworld,withthehighlyrecognizedtrademarksof“Justdoit”andtheSwooshlogo.Unit|TwoWhatvisions,feelingsandthoughtscometomindwhenyouthinkofWalmart,Ben&Jerry’sIceCreamorNike?Thementionofeachcompanynameprobablycalledtomindsometypeofthought,feelingorvision,whereasSally’sImports(astoreyouareprobablynotfamiliarwith)doesnot.That’sbecauseeachofthefirstthreecompanieshascreatedadistinguishablecompanyimage.Acompanyimageisthecombinationofthethoughts,feelings,beliefs,opinionsandvisionspeoplehaveaboutyou,yourproductsandservices,oryourcompany.Note,itiswhatothersthinkandfeelaboutyourbusiness,notwhatyouthinkorwhatyoursalesliteratureandsalesstaffsay.Yourimagemightprecedeyouractualcontactwithaprospectbutitwillcertainlyfollowallcustomercontactandsetthestageforfutureinteractions.Consequently,eventhesmallestofcompaniesshouldbeawareofthecompanyimageanddowhateverisappropriatetopromoteitsimage.PASSAGEIDevelopingYourCompanyImage123Unit|TwoYourcompanyimageisbothasimpleandcomplexconcept.It’ssimplebecausesuccessfulcompaniescreateimagesthatareeasilydescribedandrecognizedbytheirtargetaudience.It’scomplexbecauseittakesmanyelementsworkingtogethertocreateanimage.Someoftheelementsthatcreateanimageareadvertising,marketingcommunications,publicity,storelocations,pricesandproductpositioning.Yourcompanyimageisalsoyouridentityinthemarketplace.Youridentityisnotexclusivetoyou.Acompetitormayhavethesameimageasyou.Yourcompanyimage,however,maydifferentiateyoufromyourcompetitors.Forexample,thinkabouttwogrocerystorechainsthatoperateinyourregion:theymaybothofferqualityproductsatreasonableprices.However,onechainmightnotbeascleanorbrightlylitasanother.Itsemployeesmightnotbeashelpfulandfriendly.Youmaychoosetheclean,brightlylit,friendlystorebecauseofthoseimageattributesalone.Interestingly,yourcompanyhasanimageevenifyoudonotundertakeanyactivitiestotrytobuildone.Ifyou’resuccessful,youhavecustomers.And,yourcustomershavethoughts,feelings,beliefsandopinionsaboutyouandyourproductsandservices.4Unit|TwoEvenifyoudonotadvertise,distributeflyers,passoutbrochuresorissuepressreleases,itmightsurpriseyouthatthefollowingitemswillquietly,yetactively,createacompanyimage.•Yourcompanylogo.Doesitevokethedesiredthoughtsandfeelingsinyourtargetaudience?•Yourwebsite.Isitzanyandfullofwildcoloursorconservativeanddesignedwithmutedcolours?•Productpackaging.Doproductsfromthesamelinelookliketheycamefromthesamecompany?•Thelookofyourbusinesscards,letterheadsandinvoices.Alookiscreatedwithcolour,paperqualityandtypestyle.•Howyourstorelooks,evenhowitsmells.Yourwindowdisplaysareessentiallyadvertisementsforpeoplepassingby.•Howyouremployeesinteractwithcustomersinpersonandonthephone.•Howyourphoneisanswered.•Howyouandyouremployeesaredressed.5ExercisesBackUnit|TwoLanguagePoints1ExplanationofDifficultSentences1.(Para.1)Thementionofeachcompanynameprobablycalledtomindsometypeofthought,feelingorvision,whereasSally’sImports(astoreyouareprobablynotfamiliarwith)doesnot.Analysis:Calledtomindheremeans“broughttomind”.WhereasisusedtoformacontrastbetweenthefirstthreecompanynamesandtheunknownSally’sImports.Translation:一提起上述每家公司的名字，就很可能使你记起某种想法、感受或者影像，但是提起Sally’s进口公司（一个你大概不熟悉的商店）则不会使你有什么想法。Example:Somepeoplelikecoffee,whereasothersliketea.BackUnit|TwoLanguagePoints1ExplanationofDifficultSentences2.(Para.2)Acompanyimageisthecombinationofthethoughts,feelings,beliefs,opinionsandvisionspeoplehaveaboutyou,yourproductsandservices,oryourcompany.Analysis:Thecombinationofheremeans“twoormoredifferentthingsthatareusedorputtogether”.Translation:公司形象是人们对你、对你的产品和服务以及对你的公司持有的想法、感受、信念、看法和影像的综合。Example:Itisthecombinationofwitandpoliticalanalysisthatmakeshisarticlessoreadable.BackUnit|TwoLanguagePoints1ExplanationofDifficultSentences3.(Para.3)Note,itiswhatothersthinkandfeelaboutyourbusiness,notwhatyouthinkorwhatyoursalesliteratureandsalesstaffsay.Analysis:Thissentencepatterncouldbeunderstoodas“Itiswhat…notwhat…thatcounts”.Translation:请注意：这是他人对你公司的看法和感受，而不是你自己的看法或者你的商品销售资料和你的销售人员所说的那样。Example:Itiswhatyoudo,notwhatyousay,thatmatters.BackUnit|TwoLanguagePoints1ExplanationofDifficultSentences4.(Para.4)It’scomplexbecauseittakesmanyelementsworkingtogethertocreateanimage.Analysis:Theparticiplephraseworkingtogetherisusedtomodifythenounelements.Translation:它之所以复杂是因为塑造形象需要把多种要素综合起来发生作用。Example:Themouthseemsverycomplexbecauseithassomanyelementsinteractingwitheachanother.BackUnit|TwoLanguagePoints1ExplanationofDifficultSentences5.(Para.7)Evenifyoudonotadvertise,distributeflyers,passoutbrochuresorissuepressreleases,itmightsurpriseyouquietly,yetactively,createacompanyimage.Analysis:Evenifisusedtointroduceanadverbialclauseofconcession.Itmightsurpriseyouthatisusedtointroduceanunexpectedevent.Translation:即使你不做广告、不派发传单，不分发小册子或者不发布新闻，可能让你感到惊讶的是，下列事项仍会悄然而积极地创造一种公司形象。Example:EvenifhehadbeenwellpreparedtoaccepthisfailureinthefinalEnglishtest,itmightsurprisehimthathisscorewassolow.BackUnit|TwoLanguagePoints2ImportantWords visionn.avividmentalimage影像e.g.TheCEOhadaclearvisionofhowhehopedthecompanywoulddevelop.Hehadvisionsofwhatcouldhappen.BackUnit|TwoLanguagePoints2ImportantWords2.imagen.thegeneralimpressionthatsomethingpresentstothepublic形象e.g.WehaveanimageoftheUSasaveryrichcountry.Howcanweimprovetheimageofourcompanyinthemindofourtargetcustomers?BackUnit|TwoLanguagePoints2ImportantWords3.precedev.tohappenorexistbeforesomethingorsomeone,ortocomebeforesomethingelseinaseries先于e.g.Heprecededhisspeechwithawelcometotheguest.Themanondutyshouldprecedeallothers.BackUnit|TwoLanguagePoints2ImportantWords4.prospectn.apotentialcustomer潜在顾客e.g.Theprosperofthesmallhoteldependsonthesupportandtrustofcustomersandprospects.ThepromotioninSaltLakeCityelicitsenthusiasticresponsefromcustomersandprospects.BackUnit|TwoLanguagePoints2ImportantWords5.targetn.thegoalintendedtobeattained目标e.g.Ourtargetaudienceismenagedbetween18and35.Thecompany’stargetbuyerishousewives.BackUnit|TwoLanguagePoints2ImportantWords6.exclusivea.notdividedorsharedwithothers排外的；唯一的，独特的e.g.Heispartofanexclusivesocialcircleandbelongstoanexclusiv