英语3000字论文

For the brand internationalization, I think, first of all to solve international brand thinking this big problem. Even if business is doing the domestic market, but also the need for a large international perspective. What is the international brand? The nature of international brands is in fact the international issue of national culture. Now the problem is not our product is not for the Westerners to accept, but our culture is not understood by Westerners. Now, many foreign consumers are spending a lot of products made in China, but their consumption is your product, not your brand. For example, China's slippers as long as they buy six yuan, but the real brand, how the value of 6 yuan may only do? Brands generally have three levels: first level is the individual's personality temper on behalf of consumers, that is the market we often hear the saying personalized. Second level is representative of a group philosophy or lifestyle, that "cultural ideas" have, but can say "philosophy" a high degree of respect rare. Third level represents the universal values of international, this is the highest level of brand culture. Realize is that most of the domestic brand is still in personal appeal stage, there is a small portion in culture and thought from the personal to the restructuring. How do we achieve the internationalization of national culture, how culture can be recognized in the international community do? From our business point of view, Prince made San Lung Lung spirit, that is from the past "as the center of the domineering culture", into today's "international responsibility of the people-centered culture." If the West can not only accept your products, but also accept your own culture, then your brand will become an international brand natural. Truly international brand?? Essentially universal values of international carriers also can say, is a universal cultural values to build the international brand's core values. I have been to many countries, met many foreign friends, they are asked to "dragon" how to think? While abroad, different views on the dragon, but many people are negative impression of the dragon. In such circumstances, we have to give them sell dragon culture, this is tantamount to not drink the nation to sell liquor, you can sell out? Often said that "the more the nation, the more the world," but in fact most people do not really understand deeply the meaning of this sentence. "More ethnic" refers to its form of expression, that is, the performance of its symbols can be "more national." Because it easy to identify the cultural differences between different ethnic and personality preferences. However, if your thinking is not universal nation, but with a strong sense of national priorities, that certainly was the exclusion of others. On the contrary, culture is the individual if the external symbols, but the content is an international universal, that would be acceptable to the people in the world. Such as Chinese red, which is a very unique cultural symbol, but it said the "passion", "love" and the meaning is universal. Therefore, the international community and not many people against the Chinese Red. Moreover, in recent years, many international brands have also used in the design elements of Chinese red. After reading this article,people also read: , Fashion Group's large shadow children the concept of culture and art exhibition Fashion Show JoiningJul 22.2010 , Yiwen Bei 2010 by bringing selected ten cutting-edge brand textile and apparel industryJul 22.2010 , Osaka along selected top ten textile and apparel industry in 2010 Joyo providersJul 22.2010 , Italian fashion giant Armani profits double last year's sales declineJul 22.2010 , Adidas World Cup winner in charge: Big sell 520,000 shirtsJul 22.2010 Latest News , 1.And competitors, "dead nibbling" or "coo , 2.MasaMaso of strategic marketing, with pr , 3.China's wear "a decade chi": OK Chan Xue , 4."Kids in China town" , 5.How to Sell in the three-lane urban clot , 6.China's garment and textile industry int , 7.Hu Bao: from "GPS" to "DNA" mutation (Ph , 8.Underwear industry dialysis: Looking for , 9.The first quarter of , 10.Shadow children Fashion Group Art Exhibi