开服装网店的策划书

开服装网店的策划书 随着经济的发展,人们的生活水平也大大提高,思想也逐渐开放起来,人们的购物方式也发生了很大的变化,网上购物成为一种时尚、便捷的购物方式。中国是一个人口大国,女性朋友们对服装等的需求是持续不断的,因此这是一个很大的市场。而且开店需要的资金比较少,对我们这些想创业的大学生来说,这是个很好的选择,我个人比较喜欢各种潮服饰,所以,我决定开个时尚的女装网店。 店名,秀衣廊 主营商品,时尚女装,其中包含T桖、衬衫、裙子、韩版休闲裤子上衣等等。 商品特点,服装以“时尚”、“高贵”、“休闲”等品种迎对广大买家,我们店坚持让大家进的舒心,看的放心,买的安心,我店品种丰富,样式齐全有利于满足广大女士对个性美的追求 一、开店步骤 1.先进淘宝网注册一个自己的淘宝帐号,尽量填写自己的信息,以便交易方便。 2.点“我要实名认证”进行认证,此前,你必须先拍照自己的身份证照片存入电脑,图片大小必须压缩到小于120KB,办理好你的网上银行卡,用于网上交易,,通过支付宝实名认证。提交认证资料后, 2-3个工作日会有一笔款打入你的银行帐号,一般construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 几分钱,到帐就说明通过了认证。 3. 通过了认证后,你就可以用这个淘宝帐号进行买卖交易。如果你要开店,就点“我要卖”,编辑宝贝信息,上架宝贝满10件后,“我是卖家”里就会出现“免费开店”。 4,点“免费开店”,进去填写你的店铺有关信息,提交后,你就有店铺了。 二、注意的问题 1.为了交易方便,所有的信息请尽量填写你自己的,包括身份证明、银行帐号、个人资料等,以免引起误会等。 2.个人联系地址、电话等必须详细真实,便于交易过程中联系和收发货可靠无误。 3.编辑宝贝信息前,你必须先拟好准备拍卖的宝贝有关信息资料,宝贝图片必须小于120KB,所有资料必须真实,作到图片、描述与实物一致,以免产生投诉和影响信用度。 4.上架的宝贝不能违反商品发布有关,以免遭受淘宝的处罚。请多看看规则。 还很多情况,比如,店铺的装修问题、图片上传问题、插入图片问题、图片处理问题、宝贝分类问题、交易过程中的问题等。 三、经营环境与客户 1、调查结果分析 通过搜集查阅大量统计数据发现,中国网民数量庞大,但construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 网购人数在所有网民中所占的比例距发达国家还有很大差距,这从另一个角度也可以说明中国网络购物有着巨大的发展空间,事实也证明了这一点——中国近几年网络购物发展十分迅速,网上购物的人数快速增长,而且这种势头从现阶段来看只有增强而不会有丝毫减弱。尽管网络购物的飞速发展给开网店带来了不小的竞争,但在一定时间段内,机遇还是大于竞争的,所以网店创业的潜力还是十分大的。 2、目标客户分析 在网上购物的用户中,占主要比例的是在校学生、职业白领等,年龄以中青年为主,性别上女性大于男性。其中,学生用户购买比例较高的商品为书籍、音像制品、服装以及游戏类商品等,职业白领购买比例最高的商品为服装、化妆品、饰品和母婴用品等。 买家收入的高低也影响着其购买倾向。收入高的群体购买比例较高的是数码类商品,而中等收入买家的消费比例最高的是服装、首饰、化妆品,游戏点卡类商品则是低收入买家群体的消费比例较高。 总体来看,女装、化妆品、饰品的成交额长期排名靠前。可见,我选择女装行业应该有不错前景。 四、经营成本预估 1、初期投资 初期,第一年,的投资主要是淘宝消费者保障服务保证金、construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 代销加盟费,或预存款,、宣传推广费用等,还要一定的流动资金用于物流配送等。预计人民币3500元。 2、第二期投资 这一阶段业务量会有较大的扩大,需要有较多的流动资金用于进货、发货等,有必要的时候还要聘请员工。鉴于淘宝网店自己流动较快,预计人民币20000元即可。 3、其他成本 电脑,4000元, 数码相机,1500元, 网费,100元/月, 淘宝增值服务和营销工具软件,80元/月 五、SWOT分析 ,一,优势 打破传统销售的时空限制,可以实现24小时不间断营业,配合线下配送服务,将销售范围无限延伸, 通过网络平台与消费者直接交流互动,快速有效的满足市场需求,网络服装传统销售模式受制于昂贵的销售成本、消耗消费者大量时间成本,这是消费着青睐网上购买服装的主要原因。作为电子商务专业的大学生,我们学习相关的专业知识,熟悉电子商务流程,熟练使用电脑,对新事物接受快,思维灵活。其次,我们有较充足的时间可以密切关注市场动态。再者,我们做过相关的工作,有一定的经验基础,对于进入该行业有一定的优势。 ,二,劣势 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 缺乏相关的法律法规进行有效控制管理,中国企业目前还处在规模积累效益阶段,尚未完全适应,无工商注册、无企业信誉和服务差的现实状况普遍存在,导致消费者权益无法保障,整个销售模式极为脆弱。虽然做过相关的工作,但是实践的时间有限,网络推广经验不足仍然是我们的一大劣势,对各种网络推广方法不熟悉。可能对市场把握不好,而且货源是个很重要的问题,必须解决。其次,我们正处在学生时代, 手上的资金不多,不能形成规模经济。而且该行业的竞争对手不在少数。 ,三,机会 随着市场经济的不断发展和电脑的不断普及,中国网民的快速增加,为网络销售提供了大量潜在客户。网络化销售以灵活和速度取胜,其品种繁多、不受时间和空间限制、价格相对低廉等因素决定其存在具有良好的生存空间。网上服装与实体卖场巨大的价格差异,显得更加有吸引力。而且国家政策支持大学生自主创业,在相关方面给予了很多的优惠政策和支持。其次,经济危机的影响已经大大减小,市场正处在全面复苏的时期,市场的需求大大增加。再次,我们提供专业的服务,可以量体裁衣,专门定制,使得我们的客户群体得以扩大。15-25岁的女性购买衣服的需求 ,四,威胁 网络销售无法实现服装试穿,顾客无法体验穿着效果,此点无法与其它业态相比,国内企业缺乏与网络营销相配套的设计、construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 生产、供应链管理,造成竞争力极低。并且,现在进淘宝面临威胁是很正常的事,因为淘宝已经发展了好几年,里面已经有很多大卖家。不但是老卖家的威胁,新卖家同样是危险。而且,市场需求是供大于求的行业,现在进入就是面临很大威胁,失败的几率也很大。 六、经营策略 1、管理者及其任务 由于开店初期业务量小,全部工作由创业者本人即可完成。待以后业务量大时,可寻找合作伙伴或聘请员工,合理分配任务。 2、营销策略分析 ,1,品牌策略 第一,网店要有一个独特新颖,且易被人们记住的店铺名,并设计出美观大方的名片,在发货给顾客时随件发出,加深顾客对本店铺的印象,打造店铺的外在品牌形象。 第二,在商品质量上要严格把关,坚决不以假乱真,以次充好,力争让每一位顾客都能对本店商品的质量满意,打造店铺的质量品牌形象。 第三,努力提高服务质量,要让每一位顾客都能感受到一种贴心的售前、售中和售后服务,打消客户在购物时的后顾之忧。必要时还可对顾客制定个性化服务,打造店铺的服务品牌形象。 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on ,2,价格策略 淘宝价格竞争十分激烈,刚开的店铺由于没有信用度,可以说低价销售是吸引客户的唯一方法,所以在营业初期价格要尽量低,甚至是零利润销售。待积累一定的信用度后可逐步提高价格,要在全面考察同类卖家价格的基础上合理定价,薄利多销是主要的测略。 ,3,促销策略 开店初期可进行“包邮”、“打折”、“有买有赠”等促销活动,以吸引客户, 每年的各种节日,如五一、十一、圣诞、元旦等,期间,进行一些适合本店客户的促销活动,如“满就送”、“满就减”等,以增加成交量, 在店铺信用等级上升时进行一些促销活动,如“冲钻包邮”、“冲钻打折”等。 ,4,渠道建设 大学生一般在开店初期由于充足的资金,所以一开始可以与提供网店代销的批发商建立业务关系。由于代销的特殊性,所以在选择批发商时,一定要通过各种渠道认真考察其产品质量,服务质量,信誉,供货是否及时等方面的情况。 等有一定资金时,就应该改变代销模式,自己进货。此时要争取与一级批发商建立合作关系,并与其签订合作,主要就价格、产品质量和服务等问题达成一致意见。 construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 七、物流管理 1、善保管好发货凭据。 2、在店铺里注明电话服务时间。 3、E-mail在8小时内回复。 4、避免顾客查询订单,主动把底单/流水号发给顾客。 5、对于货到付款,请尽量先致电给顾客。 6、接到顾投诉电话后,应给顾客以放心答复。 要点, 发货要及时。使用推荐物流在线下单,包含,圆通速递、申通E物流、韵达快运、风火天地,,物流公司服务或者货物由于物流原因出现了问题,淘宝将向物流公司提出索赔,如果物流公司对申请不予接受的,淘宝将会先行赔付给发货方,优先保障发货方的权益。 八、售后服务 如出现质量问题、售后服务务必在2天内联系我们提供照片以此为依据,确定质量问题属实后给予调换同 款,邮费全由我们承担。不管是任何一个卖家都不可能令买家100%的满意,每个产品肯定存在一定的瑕疵率,我们始终在尽力降低这个瑕疵率。我们真诚跟每 一个买家做交易同时也希望尊敬的顾客能尊重我们不要刻意地捉弄我们。 以下不属于质量问题,好透明,有线头,不合身,有色差,轻微的脏污,穿着不舒服,细节有差异,没有图片中的漂亮,上construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on 身不好看,跟想象中不同等客观理由退货。 如未按买家地址或者订单而发错货,调换邮费由本方承担,如因大小尺码问题买家要换货,买家承担往返邮费,本方免费调换同款同色,均码衣服无法调换。我们很希望给任何一个买家更好的服务,但对于我们无法做到的希望得到您的谅解 总结, 要想比竞争对手做得更好,就必须在满足消费者需求和欲望方面比竞争对手做得更好,因此我们在关注竞争者经营管理方式和营销策略的同时会更加关注消费者对产品的反应,不断改进产品及服务,以满足消费者的不同需求,在消费者心目中树立强有力的竞争地位,形成独有的竞争优势，从我们自身而言,因为现在的市场是买方市场,产品同质化严重,因此我们会在供应商、产品、服务,包括售后服务,等方面不断提高自己,满足消费者,满足市场最大需求,以赢得自己独特的竞争地位， construction unit to ensure a quality installation, first to pre-installed pivot, measured the door blade and the arm connecting plate ... Butt weld, finally welded panels butt; leaves one or two types of welding in accordance with specifications for the weld appearance quality inspections and internal ultrasonic testing of welds. 8.2.4 gate gate leaf Assembly installation: spell the group mainly uses the 8 ton truck crane and 50 ton crawler crane installation. First sill after cleaning, advance introduction to buttress tank level detection. Lower door leaf lift locked on to buttress, gate water seal base plate vertical adjust the door leaf, reinforced after the lower part of the door leaf in place. Door leaves all the paragraphs after hoisting, retest the door leaf size and distort, after passing inspection before welding door leaf. Menyeshui installation: due to bearing slider in factory assembled, water sealed the site the main installation work. Temporary will water seal plate pressure in sealed article Shang, in level direction and vertical direction check water seal of straight degrees whether meet requirements, Hou with Mark pen from gate Panel of check water bolt hole within draw bolt hole in check water article Shang of location, in corresponding of mark Shang drill out sealed article of bolt hole, with bolt try dressed Hou, removed has joint of water seal, with strong hot rubber of way, will water seal firmly stick received in with, forming Hou with wheel machine gently processing rugged of surface, and check water seal round head surface uneven degrees, each across 0.5M measuring is, After passing on