移动电子商务二维码 信息化应用案例

移动电子商务二维码 信息化应用案例 2008中国信息化应用案例推荐 --长沙移动公司VIP客户关怀二维码电影券发送 一、关键词 二维码、VIP客户关怀、电影券 二、实施时间 2008.05--2008.11 三、系统特点 系统特点 1(应用二维编码技术～保证防伪效果。 2(实时查询数据～快速准确。 3(采用多重数据安全技术～系统安全可靠。 4(广泛适用性。 5(经济可靠 四、实施方 长沙移动公司:二维码 中影国际影院:电影观赏方单位 新大陆公司:技术支持、维护 五、案例描述,文章的主体部分～描述该案例实施前需求状况～实施过程及实施过程中遇到的问题、困难和解决办法～实施完成后的经验、不足和系统下一步的规划～字数不少于4500字, 手机二维码作为一种新兴技术在国外已经得到比较广泛和成熟的their own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stability and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effective integration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win-win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and approval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, to achieve leveraging the development, ensure that the value of state-owned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training of cadres and workers of the existing business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the same time, according to the need of industrial development, vigorously the introduction of high-quality management management personnel, and strive to build a high-quality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structure optimization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study the policy for policy. Serious research about social support the development of cultural undertakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development. 应用。07年～省公司电子商务产品创新基地专门针对手机条码凭证应用实行了针对VIP客户发放VIP电子卡的试点项目～得到客户的广泛好评。为了在长沙全面推广手机条码凭证业务～进一步的培养用户的使用习惯及对该业务的感知度。长沙移动公司对部分VIP客户邀请参与手机二维码凭证业务体验活动～为二维码业务的推广奠定基础。 为体现移动公司对VIP客户的重视～满足客户对精神生活的渴望。长沙移动在今年5月决定开展一次旨在针对VIP客户的关怀和回馈活动～通过二维码技术对VIP客户下发一条在给定时限内具备换特定场次的影城电子观影券。湖南移动电子商务条码凭证业务在长沙试点～作为新业务的试点城市～长沙移动在条码凭证业务方面的成败直接关系着整个业务在湖南的推广。这次活动运用电子二维凭证码技术～并联合长沙部分电影院线场所开展活动。 这次活动主要是移动公司对VIP客户的一种关怀回馈～满足VIP客户日益增长的精神生活需求。活动采取以电子兑换的方式进行～VIP客户在活动开始的时候收到由移动公司下发的一条二维码彩信～凭借该二维码信息可到公司指定的消费场所～享受免费的观影优惠。 这次活动的对象及金额由移动公司提供～数据中心将提交的手机号码发给新大陆厂家～然后厂家在一定时间内～将观影活动的二维码发至VIP客户的手机上。考虑到VIP客户中还有部分不了解条码凭证～在活动开始的前期～我们还通过短信或其他方式告知其观影福利将采取什么样的方式进行～以及如何使用等。 在活动进行过程中～也遇到了部分问题和困难～我们长沙移动在尝试的过程中也在不断探索和完善: 1、客户误删除二维码电子券:如误删除二维码电子券,可通过拨their own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stability and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effective integration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win-win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and approval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, to achieve leveraging the development, ensure that the value of state-owned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training of cadres and workers of the existing business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the same time, according to the need of industrial development, vigorously the introduction of high-quality management management personnel, and strive to build a high-quality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structure optimization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study the policy for policy. Serious research about social support the development of cultural undertakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development. 打新大陆的客服电话进行补发,也可报给数据中心活动支撑人员,～补发信息将根据客服部门提交的活动客户对应表～将信息补发至丢失人对应的手机号码中。不得由申请补发人随意指定号码。 2、活动过程中客户的手机号码进行了更换且二维码电子消费卡误删除～客户可通过号码的更换申请～由客服部门将更换后的号码提交数据中心～再通过数据中心联合厂家对原有的活动号码表进行更改～更改后客户通过补发申请～新的二维码电子消费卡将发至客户新的手机号码中。 3、客户的手机丢失时～为防止别人盗用该信息进行消费～客户可通过拨打新大陆的客服电话进行挂失,也可报给数据中心活动支撑人员,～通过后台将原有的二维码电子券信息作废。作废后客户可再申请新的二维码电子券。 4、客户到达影院后～把手机放置在识别终端读取条码信息验证～进行相应场次影票的换取～然后即可进行观影。 5、识别终端将出具的纸质凭证作为客户的消费凭证～同时也是电子二维凭证与影院数据核对的基础。长沙移动与影院数据核对工作将在活动开始后每月进行一次～以保证后台数据也前台数据的统一。 通过对此次活动长沙移动在实践中获得了运营二维码的经验～为以后二维码的大范围的逐步推广奠定了坚实的基础。同时～针对在活动中系统出现的部分问题～将会按照实际情况的发展和需要逐步完善。 their own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stability and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effective integration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win-win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and approval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, to achieve leveraging the development, ensure that the value of state-owned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training of cadres and workers of the existing business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the same time, according to the need of industrial development, vigorously the introduction of high-quality management management personnel, and strive to build a high-quality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structure optimization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study the policy for policy. Serious research about social support the development of cultural undertakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development. 六、用户体会 大部分VIP客户在使用过手机二维码后～均认为其应用领域十分广泛～除了常见的电子票据、商品识别、防伪认证等～在手机购物、物流、政务等多个领域～二维码均能大显身手。在当前环境下～推广应用手机二维码票据的时机已经成熟。 相比于二维码电子票～传统纸质票据的弊病显而易见:售票、验票、退票等过程多由人工完成～造成效率低下～用户要排长队;为推广票务销售而增加销售网点～造成成本增加;退票手续繁琐～票据携带不便～且丢失后无法补办;票紧俏时～将遭遇非法哄抬票价等问题～另外还存在票据被仿冒的现象。 而通过用户端手机二维码和商家端识读器的结合应用～则可消除传统票据的弊端～电影票、文体演出票、机票、车票等～都可以通过手机二维码来实现。手机二维码可以存储传统“门票”的所有信息～拿电影票来说～可包含电影名、放映时间、座位和购票人姓名、联系方式等信息～并能保证唯一性和安全性。对消费者来说带来了便利～对商家来说～也能降低票据制作、配送、现场购票成本～提高售票、验票效率～避免被仿冒的损失。 部分用户还表示～手机二维码应用于餐饮、旅游、文体、展览、零售等各行各业的票务领域～将会显著提升票务销售管理的效率～降低成本～提升客户服务质量～安全上也能得到保障。 二维码对商家的促销也很有帮助～以往商家在淡季或某类产品清货时～可发送相关短信到顾客手机上～现在就可以直接发送二维码格their own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stability and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effective integration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win-win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and approval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, to achieve leveraging the development, ensure that the value of state-owned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training of cadres and workers of the existing business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the same time, according to the need of industrial development, vigorously the introduction of high-quality management management personnel, and strive to build a high-quality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structure optimization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study the policy for policy. Serious research about social support the development of cultural undertakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development. 式的优惠券、折扣券了。顾客凭手机内的二维码前往店面消费便可享受优惠。通过手机二维码的形式～企业甚至可以向客户发送礼品券、免费停车券等～不一而足。 七、系统构架及业务流程 系统拓扑图如下: 电子影票验票流程: 1、示手机上的二维条码, 2、在专用识读机具上进行识读,如无法识读～输入辅助码,, 3、识读设备将电子票信息发送到上海翼码公司通用业务触发系统进行验证, 4、验证成功后识读机具打印出电子票凭条, 5、客户凭打印凭条既可兑换当天的任何一场电影的电影票, their own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stability and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effective integration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win-win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and approval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, to achieve leveraging the development, ensure that the value of state-owned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training of cadres and workers of the existing business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the same time, according to the need of industrial development, vigorously the introduction of high-quality management management personnel, and strive to build a high-quality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structure optimization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study the policy for policy. Serious research about social support the development of cultural undertakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development. 6、移动公司凭打印凭条与电影院进行结算。 their own conditions to develop the correct road, the maximum to avoid investment risk, gain profit.(three) vigorously promote the brand. To establish brand awareness, awareness of the use of brand, brand value, brand acquisition performance, enhance the competitive strength. Concentrated manpower, careful planning, packaging and publicity of a number of unique, market influence and coverage of the brand, the implementation of key breakthroughs, to enhance the competitive strength, walking business road the competition of alienation and characteristics, the pursuit of stability and development of the market.(four) to promote the integration of resources. To further broaden their horizons, effective integration of resources within the group, the city resources, other industries and regional resources, mutual trust, mutual benefit, seeking win-win principle, in the framework of national policies and regulations, strict inspection and argumentation, legal consultation, examination and approval procedures, strict regulation of economic activities, attract injection the social investment to the industry group, to achieve leveraging the development, ensure that the value of state-owned assets.(five) to strengthen the construction management personnel. Strengthen the management of education and training of cadres and workers of the existing business, firmly establish the concept of the market, enhance the sense of crisis to adapt to market competition, the sense of urgency, improve the ability to respond to market competition, improve management and operation of the market. At the same time, according to the need of industrial development, vigorously the introduction of high-quality management management personnel, and strive to build a high-quality professional management team, hard work, and promote the entire workforce knowledge structure, age structure, structure optimization and upgrading ability, enhance core competitiveness, adapt to the need of market competition.(six) seriously study the policy for policy. Serious research about social support the development of cultural undertakings in the country and the XX policy, especially the policy of industrial development, financial investment policy, financial policy and tax policy, and actively seek policy, projects and funds, enterprise and industry group mission to promote leapfrog development.