一鸡绝尘之肥西老母鸡

一鸡绝尘之肥西老母鸡 徽商经营管理思想研究 小组成员名单: 陈猛 M00814235 常宝 M00814171 张飞 M00814114 雷鸣 M00814134 陶能明 M00814264 徐万根 M00814255 刘敏 I00914057 史言彬 B41014074 授课老师: 王朝云老师 outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 一“鸡”绝尘 ------肥西老母鸡集团与新徽商经营理念 植根于合肥肥西县当地优异的土鸡资源，在集团创始人束从轩的引领下，肥西老母鸡集团从最初的土鸡饲养、土鸡蛋繁殖，逐渐走向市场化运作，并在结合自身巨大的资源优势下开创餐饮业，并能积极加强科研改造，使得集团向多元化、层次性强、终端方向依附于顾客的道路发展。作为高度集团化、经营协作化、综合性极强的新一代徽商企业代之一，肥西老母鸡集团摒弃徽商传统的以血缘、商帮为核心的家族经营理念，放弃盐、木、茶、典等传统徽商从商领域，而逐步以创新徽菜为主体、宣扬中式快餐为宗旨，走出一条特色的经营道路。集团下设肥西老母鸡农牧科技有限公司、肥西老母鸡农牧公司、合肥肥西老母鸡餐饮有限责任公司、 肥西老母鸡家园公司、 肥西老母鸡食品公司，创造了“肥西老母鸡”独特的发展模式，并得到国家、省、市各级政府的认可，受到国务院副总理回良玉、原全国人大副委员长赞赏，引起业内外广泛的关注，成为安徽省内第一快餐品牌。 一、集团创业起步阶段 品牌由来 【1】 “从肥东到肥西，买了一只老母鸡，拿到河里洗一洗。”这原本是调侃安徽合肥地区方言的一句顺口溜，但其中也反映出肥西老母鸡是一道美味佳肴。 集团创始人束从轩原本是肥西县一个平凡的农民，从这句顺口溜中开拓出无限商机，不仅把“肥西老母鸡”这个具有浓郁地方特色的土特产品经营成一个响当当的大品牌，还走上了集一产(养殖)、二产(深加工)、三产(连锁店)为一outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 体的产业化发展之路。以肥西土老母鸡为原料，打造“中国式肯德基”相继在合肥、滁州、南京、上海等城市设立一百多个快餐店和专营店，年销售收入近10个亿。 任何企业的创立之初都面临诸多问题，比如品牌的创立、产业链供应、目标市场选择等等，打好品牌这张王牌是企业梦寐以求的，品牌即象征着企业的信誉与形象，因此公司品牌的的选取就至关重要，赢得大众第一印象的好感对于企业进行深度市场开发与拓展有着极其重要的作用。“肥西老母鸡”本身并不是一个固定品牌，而是一个宽泛的代名词，将其信手拈来作为企业的品牌名并不是缺乏深度思考的表现，却是企业的一大亮点，千万百万买不来顾客的口碑，作为早以为人熟知的名称，“肥西老母鸡”本身不仅仅是一个代号，更是一种潜在的顾客忠诚度与产品的声誉，这种无需耗巨资就能取得巨大广告作用的举动实为集团创业之初的最大亮点。 创业之路举步维艰 【2】 上世纪80年代，合肥市政府积极引导农民依托传统地方特色，发展规模种养业，“肥西老母鸡”一度成为重点扶持项目。 1982年秋天，两次高考落榜之后，20岁刚出头的束从轩筹措了1000元钱，办起了家庭孵房。由于技术不成熟、缺乏经验等原因，初出茅庐的束从轩遭遇当头一棒，不仅血本无归，就连帮别人代孵的1000多枚樱桃谷鸭也完蛋了。没了本钱，束从轩不得不回家种田。两年后，“鸡心不死”的他决定重操旧业，将种田攒下的钱全部用来投资孵房。靠自己顽强的意志和不懈的努力，这一次，他成功了。 “提纯复壮，培育优良品种一直是我追求的目标。从肉鸡品种来说，充斥市场的是‘速成肉鸡’，我只做当地特优质的土老母鸡。”束从轩一心挖掘肥西优质土鸡的潜力，生产自己的拳头产品。为了搞好杂交组合，他还专门从安徽农业大学聘请专家进行技术攻关，经过几年的努力，终于培育出新品肥西土鸡。当第一批成鸡投放市场，就卖出了意想不到的价格。他的土鸡苗也因此一炮走红，迅速销售到周边市县，束从轩不仅成了当地有名的养殖大户，也赚到人生中的“第一桶金”。 outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 企业的生存与发展不止取决于企业内部人才资源、物流资源、品牌资源的挖掘与壮大，更要利用好外部宏观政策，依托政府的优惠政策，使企业享受到最大程度的利益与好处，平除自身发展途中的种种障碍，肥西老母鸡正是利用合肥市的鼓励农民创业而走上创业之路，虽然在初期面临各位技术难题，但是集团创始人却保持一种不达创业不罢休的意志使得企业最终走向艰难起步阶段，这为后续企业的有层次性的发展提供了坚实的基石。 二、集团基业的打造 科技为先 【3】 肥西老母鸡农牧科技有限公司位于合肥市长江西路与科学大道交口昌河大厦五楼，是在原肥西老母鸡集团的基础上改制而成。 近年来，肥西老母鸡农牧科技有限公司充分挖掘“肥西老母鸡”品牌的区域文化内涵，对产业结构进行调整，对产业基地进行升级，大手笔、高起点规划建设，已发展成为一家集种鸡饲养、快餐连锁、休闲旅游、食品加工为一体的大型企业，下辖农牧公司、合肥餐饮公司、上海餐饮公司、南京餐饮公司、家园公司、食品加工公司等6家子公司，拥有员工3000多人(其中大专、本科、研究生以上技术人员500多人)，资产近3亿元。 怎么样深度开发企业资源、保障企业资源优质性以及如何保持企业资源传承性是每个企业都要面临的问题，对于创业之初流动资金极度缺乏的肥西老母鸡集团来说，按理说应该集中资金优势努力开阔市场份额，提高市场占有率，但是集团却高瞻远瞩，摒弃传统的粗放型企业再扩大模型，转而重视科技研究，对自身的优势资源进行再提高，并且对于内部存在的不足，利用科技平台进行平整与修复，所谓“磨刀不误砍柴工”，虽然科技研究在创业之初不会立刻显示出其巨大的潜在利益，但是随着企业规模的扩张，科技优势的便一览无余，对于创业之初便重视科技的肥西老母鸡集团，这点是极其明智的。 outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 重视母鸡培育 【4】 【5】 肥西老母鸡，是一种特优质土鸡，其主要外貌特征是体型较小，呈楔形，后躯较宽。早熟，清秀，紧凑。公鸡以红麻羽为主，母鸡以麻羽为主。毛孔细，皮肤肉色，单冠直立，冠大而红。喙、胫、趾青色。肥西老母鸡整个饲养周期为180-260天，包括育雏、育成(放牧期)和育肥期几个阶段，整鸡群的出栏均重为1.65kg左右，耗料7.5kg，为能养育成合格、优质的肥西老母鸡，必需对肥西老母鸡的生产者严格的技术要求。 鉴于此，肥西老母鸡农牧公司于1995年成立。公司下辖五个种鸡场、一个育种中心、一个孵化场和两个千万只土鸡散养基地，是安徽省最大的优质土鸡生态养殖基地。该公司经过八年时间，投资500万元，选育的特优质土鸡品种肥西老母鸡，已通过省级审定。其主要产品“肥西老母鸡”及“肥西老母鸡牌土鸡蛋”，被国家农业部认证为“绿色产品”，并被授予“安徽省名牌农产品”称号。 作为企业创业的基石，集团并没有固步自封，坐享优异母鸡资源其成，反而更加注重对其进行深层次的培育与改良，只有把持产品资源优异性连贯的原则，才能使企业在激烈的市场竞争中以静制动，企业形象与声誉的塑造最终都要还原于企业提供的产品或服务质量的优劣，只有把好质量关，才能使企业在未来的市场博弈中不落人后，加强对母鸡资源的开发是肥西老母鸡集团迈向成熟的扎实一步。 三、迈向市场 母鸡专卖店 【6】 1999年，束从轩对土鸡蛋进行化检测，并在每只鸡蛋上打印公司的“正旺”商标，到合肥市区一家大型菜市场销售。由于知名度低，价格又比普通鸡蛋高，少人问津，与此同时，市场上的“速成肉鸡”由于价格低廉，使束从轩的优质土鸡受到很大冲击。 outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 品牌服装可以办连锁专卖店，肥西老母鸡能不能在各地菜市场专卖,束从轩开始在各主要菜市场设立肥西老母鸡专卖店，把杀好洗净的土老母鸡配送到专卖店里，又一次受到了市场冷遇。由于市民习惯于买活鸡，放心于自己眼看着宰杀。束从轩迅速做出反应，将戴着“脚标”的肥西老母鸡与市民见面，与诸多林立街头的专卖店、专营店一样开始“活鸡专卖”，改变了长期以来农民卖鸡的习惯，以往养殖场的鸡卖给小贩再卖到菜市场，如今，农户养殖的土鸡直接在专卖店内销售，而且这只鸡是生产地、品种、防疫状况都可通过鸡腿上的“脚标”进行追溯。 目前，位于合肥、南京、上海、杭州等城市大型农贸市场的76家肥西老母鸡专卖店，年销售活鸡400多万只，数百万市民每天都能放心地买到正宗肥西土老母鸡。 怎么样以及如何有效的宣传自身优质母鸡与土鸡蛋产品是肥西老母鸡集团在走向市场的道路上最大的拦路虎，一味秉持传统的市场策略很明显对于质优价高的母鸡与土鸡蛋来说是极其不利的，面对顾客“宰活鸡”的需求，束从轩史无前例的给母鸡打上商标，使其成为健康的活商品，而摆脱传统的商品为死物的形象，这样一来可以赢得顾客的新鲜感，二来非常有利于宣传自身优质的产品，这种将优质产品量化、批量化的、产地指向化的做法本身就是一种创举，这不仅为开展市场起到非常大的促进作用，而且对于顾客深度认知产品具有显而易见的便捷作用，这种以市场行情为导向的做法极大的扩展了企业的营业范围，为企业的进一步发展创造了极其有利的前景与条件。 打造“中国式肯德基” 【7】 虽然对土鸡的深入开发与培育，集团已具备对优质土鸡的初步加工能力，为了能更好的开拓土鸡市场，集团决定开辟肥西老母鸡餐饮业。进入新世纪，肯德基、麦当劳等洋快餐大举进军合肥。束从轩突发灵感，何不充分挖掘肥西土鸡的潜力，试水中式快餐，创办“肥西老母鸡”快餐店，用市场这个龙头，拉动肥西土老母outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 鸡的规模养殖，走产业化发展之路。 2003年，束从轩通过市场调研和周密策划，最终确定打造肥西老母鸡快餐连锁产业。当年9月，合肥肥西老母鸡餐饮公司注册成立。10月2日，第一家店亮相于合肥闹市区舒城路，当金冠红嘴的“肥西老母鸡”标志第一次出现在市民眼前，人们投去的目光中不仅有好奇，还有满腹的疑云，但由于味道纯正、符合当地传统饮食习惯，大受市民欢迎。“走，到‘肥西老母鸡’喝鸡汤去～”逐渐成为众多合肥市民的饮食爱好。目前，公司拥有83家餐饮连锁店，其中合肥市67家，六安、淮南、淮北、蚌埠、芜湖、舒城、桐城等地16家。 “肥西老母鸡”快餐店在合肥和众多安徽省辖市陆续亮相。短短几年时间，“肥西老母鸡”飞向了南京、上海，飞向了长三角。 南京肥西老母鸡餐饮公司，成立于2010年1月，拥有2家快餐店。一店位于玄武区珠江路279号;二店位于下关区热河路与建宁路交口悦江楼风景区。 上海肥西老母鸡餐饮公司，拥有3家快餐店。一店位于上海市闸北区沪太路597号(上海长途汽车站旁)，二店位于杨浦区平凉路1495号，三店位于闸北区宝山路29号。 肥西老母鸡快餐连锁店设计典雅，环境舒适愉悦。主要原料肥西老母鸡，为自产的无公害产品。用生态散养土鸡，紫蓬山矿泉水和百年老店，经精火熬炖而成的肥西老母鸡汤，汤清肉白，原汁原味，油而不腻，爽口劲道，被消费者赞为“华夏一绝”，荣获中华烹饪协会颁发的“中华名吃”称号。不断推出的系列鸡肴，以“健康、营养、美味、快速”的特色，迅速赢得了广大消费者的青睐。 以现代快餐经营理念打造企业品牌，在原料选择、产品标准化、服务化以及管理科学化上，独具特色。 在企业母鸡与鸡蛋产业达到巅峰后，对于怎样突破企业发展瓶颈，对企业进行二次转型成为集团的最大着眼点。在缜密分析企业内部优质资源与市场行情后，集团果断的选择投产餐饮业，其一可以扩宽企业的发展面，使得企业不会过多因为产业的单一而受制于市场的波动，其二可以将自身生产的产品作为终端销售品加工制作，既节省了产品采购费用，又不必担心食材的安全问题，同时可以充分打母鸡与土鸡蛋品牌，在顾客高度认可该两种产品的基础上，使顾客对于餐outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 饮业也抱有很大的期望，这在无形中又为肥西老母鸡餐饮业做了一次免费的大范围的宣传广告。要注意到的是，集团虽然受益于肯德基的营业理念，但并没完全照搬其经营模式，而是从合肥本地出发，以中式快餐为亮点，辅以中式风格与饮食习惯进行企业的餐饮开发，加强连锁经营，最终促成集团现在餐饮帝国的雏形。 危机公关【8】 2004年初，刚刚起步的“肥西老母鸡”便遭到了“禽流感”的迎头痛击，成千上万只鸡苗被火烧深埋，快餐店营业额骤降„„“肥西老母鸡”遭遇了危机。 曾经发誓“不找市长找市场”的束从轩，想到了请市长救市。时任合肥市市长郭万清到肥西老母鸡快餐店吃鸡，成为省城合肥的一大新闻，也使“肥西老母鸡”在困境中找到了“救命稻草”。 “质量就是生命～”束从轩说，我的两只手是干什么的，一只手抓市场，一只手抓产品质量。养鸡场全部选在山区、林场，通过生态散养，生长期均在150天到180天之间。每年，他都要免费为养殖户办培训班，免费为苗鸡注射防疫疫苗。从孵化到上市，从疫苗到饲料，每一个环节都有电脑记录，实行可追溯。 随着市场销量不断扩大，如何从源头上确保质量,束从轩推出“公司+合作社+农户”的经营模式，与农民养殖大户建立生产经营联合体，实行五户联保。即:每次至少和5个农户一道签订，并需一位村干部以个人名义进行担保，一旦出现质量问题担保人承担责任。同时，每50个农户公司安排一名技术员，进行全程培训、指导、督查。 如何对企业危机进行快速有效的反应是肥西老母鸡集团所必须面临的问题，危机的到来是不可避免的，掩盖与隐瞒是不可取的，而自乱阵脚同样是不适宜的，面临突如其来的“禽流感”，集团并没有陷入巨大的恐慌，而是立刻抓住危机的本源，即公众对于禽类的不信任与恐慌，怎样有效的移除这种恐慌是肥西老母鸡所要解决的难题。而利用市长吃鸡这一事件摘除了大众对家禽的恐惧面具，在合适的时机利用权威人士的表态对于危机的安抚与民心的稳定是棋高一着的表现，束从轩并不为自己的“不找市长找市场的”的诺言而羁绊，而是深度利用了这一outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 有利条件缓和了企业的经营困难，同时利用名义担保的方式最大限度的保持上游产品质量，并且派专人对农户进行培训、指导，使得产品的源头有了最大的保障。 四、提升自我形象 参与农交会 【9】 2010年9月24日中国安徽(合肥)农业产业化交易会在安徽国际会展中心隆重开幕。本次农交会由国家农业部、安徽省人民政府和合肥市人民政府共同主办，展厅总面积24000平方米。为期三天的“农交会”邀请了国外、港澳台和国内的贵宾和客商及300多家省外国家级农业产业化龙头企业参加展销，参会总人数达了10000人左右。 此次“农交会”不仅是市民的节日，也是安徽企业展示自我最好的舞台。肥西老母鸡农牧科技有限公司作为合肥市的龙头企业高度重视这次盛会，把宣传产品、展示形象、广交朋友作为指导思想，认真筹备，精心布置。共推出展品20多个，其中11个最新品种是首次与消费者见面。众多参展客商慕名而来，纷纷抢购，展会现场上演了一鸡难求的盛况。 适度合理的参与农交会对于企业品牌的宣传有着极其重要的作用，一来可以加强自身品牌的宣扬，二来可以拉拢更多的顾客，三则可以发现不足并能对其缺点进行及时的改造以适应市场。 打造美食新形象 【10】 第五届中国(合肥)徽菜美食旅游节在合肥市徽园开幕，并打出了“天天美食、人人健康”旗号。 在徽园世纪广场，肥西老母鸡等餐饮、食品企业以标展形式展示“中华老字号”食品、药膳食品、儿童营养食品、老年保健食品、农副产品、坚果炒货等，outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 吸引了众多市民品尝和购买。此外，现场还展示了国内外各种酒店用具用品、厨房用具用品、美食小家电、酒具、茶具、咖啡具等产品。 据了解，徽菜美食节主会场徽园在整个美食节期间将设置美食、佳肴、美酒、美器、美装、美食文化区和安徽省17市美食名品区等展区，同时，肥西老母鸡等全市老字号、餐饮名店，主会场及各分会场将开展为期一周的“天天美食、人人健康”系列美食活动，营造老百姓共同参与的美食盛会，努力把合肥打造成在全国有一定影响力的“美食之都”。 本届美食节还将举办“缘聚合肥、情定徽菜”大型婚庆活动、“特色招牌徽菜名厨”选拔大赛、合肥“知名餐饮店”评选授牌活动和品酒•品茶活动以及特色食品品尝等一系列活动。 同时，集团还积极开拓店面，拓展市场份额。与此同时，注重餐饮的营养开发与新菜品的推出，在尽最大可能保留原菜品的口感外，更加注重对消费者追求健康、养生的需求，并通过讲解食材成分，挖掘食材的养生功效。 树立企业文化与价值观 【11】【12】【13】 企业的价值观与文化是企业的骨髓与精华，缺失企业价值观与企业文化犹如没有骨骼的巨人，庞大的身躯压垮了柔弱的双腿，再庞大的公司基业也会垮台、崩溃，因此树立企业文化与价值观是肥西老母鸡集团极度重要的研究课题。 在一段时间的创业奋斗中，肥西老母鸡集团逐渐形成了自身的价值体系，包括: 连带价值:一是将推动养殖业的扩张.由于肥西老母鸡形成消费热点和消费旋风,必然扩大肥西老母鸡的知名度,带动皖中土鸡---麻黄鸡的养殖。 二是将促进加工业的进步。肥西老母鸡目前是以快餐饮食业推出，随着其产业和名声的扩大，完全可以增加加工品种，进一步拓展市场。 三是将带动地方经济发展。由于肥西老母鸡是一个区域性名称，它必然具有影响和辐射其区域性的价值，经营者将以肥西老母鸡为先锋，带动本区域时名土特产共同进步。形成“一鸡领唱，万鸡齐鸣”的局面。 由于具有资源、时尚、质量、专一、情感、连带这六大价值，肥西老母鸡的outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 品牌完全可以做大做强，争取成为中国名牌。 情感价值:在现代消费观念中，情感占着重要的成份。比如“人有所好”，比如“爱屋及乌”,都说明了人对物体的选择是与情感连在一起的。 肥西老母鸡所具备的母性特征，它所隐含的母性“慈爱”意蕴和“亲情”意蕴，都给人一种亲和感和关爱情。母亲给做月子的女儿送老母鸡补身体和儿女送老母鸡孝顺父母亲的举动所含的爱心自不必言，即使在实际生活中往往也是如此，大家吃烧公鸡，往往只是品尝其口味;而主人请客人喝老母鸡汤时，则带着一种特别关爱的感情。 专一价值:为什么要提出专一价值这个观点呢,因为，肥西老母鸡汤虽然是一种优质鸡汤，在民间的信息程度比较强，但其在餐饮消费中并未能形成热点，主要是下列原因造成的: 一、许多餐饮单位烹饪时选择的鸡种并非都不能是肥西老母鸡，而当消费者询问时，餐饮单位为满足顾客的需求需要，故意说是肥西老母鸡，以假充真，成为肥西老母鸡汤的大敌; 二、“掺水”现象，许多店家在烧老母鸡汤时，都舍不得端出原汁原味的鸡汤，多将一部分发汤留下去，重新掺水，使老母鸡汤的烹饪功夫主要是水火二功，水或多或少，火或轻或重，都难以烧出可口的鸡汤，多将一部分好汤留下去，重新掺水，使老母鸡汤的味道和营养大降其质; 三、老母鸡汤的烹饪主要是水火二功，水或多或少，火或轻或重，都难以烧出可口的鸡汤。 肥西老母鸡餐饮公司经过注册，除了有类似麦当劳、肯德基的专用品牌外，其最大特点是有专一价值:一是其鸡选自紫蓬山区的正宗肥西老母鸡，二是专用紫蓬山区山泉水，三是烹饪经过专家研究，水火二功为独家功夫。 由于具有专一鸡种、专一用水和专一烹饪形成的专一品牌，其专一品质必然赢得消费者的信赖。 质量价值:在食品的价值中，一个最重要的价值就是质量价值.而肥西老母鸡由于经过千秋万代祖祖辈辈消费者的食用评定,它所具备的营养,也就是质量价值,已得到充分肯定和信任,特别是“原汁原味”四个字，更成为人们对肥西老母鸡汤的专用褒词。 outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 现代研究证明:鸡肉的风味受许多因素的影响，在实际生产中，品种、年龄、性别、饲养方式、饲料、各种加工过程如屠宰方式、冰冻时间、温度、烹调、脱水等，都会对鸡的风味带来不同的影响。 肥西老母鸡的特殊风味除产区环境这一特殊因素外，肥西老母鸡餐饮公司在鸡的选育和加工烹调中也形成自己的风格:品种是经过近二十年选育的肥西正宗土鸡，且是产于紫蓬山区的农户散养土鸡，这一点自不必言。周龄的选择大都在50周左右的老母鸡，既不过老，更不存在嫩，其老龄鸡的风味自然高于年轻鸡。在饲料上，肥西老母鸡选择了使禽风味更浓更强的天然饲料。在烹调方式上，水放的多少，火烧的长短，都有自己精心试验的数字。加之民间秘方和名师配料、名厨掌勺。这一切举措，保证了肥西老母鸡“原汁原味”的风味，也使其质量价值大大提高。 肥西老母鸡成地理标志 【15】 由肥西县养鸡协会申报的地理标志——“肥西老母鸡”得以成功注册，这是合肥市继长丰草莓地理标志后成功注册的第2件证明商标。 根据合肥市质监部门已发布的地方标准《肥西老母鸡父母代种鸡饲养技术规程》，肥西老母鸡是指原产地在肥西，鸡外貌为单冠、冠大，喙、爪为铁青色，尾羽翠绿色，身躯均为麻黄羽色，成年体重在1400-1600克的“乡鸡”母鸡。据介绍，合肥老母鸡繁殖力高、成熟早、肉质好、风味独特，且具有较强的抗病能力。 五、未来之路 走产业化之路 【16】 outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 肥西老母鸡的产业链条从孵化、养殖及初加工延伸到餐饮领域，一个以‘肥西老母鸡’为核心品牌，集饲养、屠宰、配送、烹饪到销售于一体的运营体系迅速形成 为了延长产业链条，束从轩加快了快餐连锁店的市场开拓步伐，他的目的是做大市场这个龙头，拉动养殖、加工产业的发展，2005年企业实行了股份制，2007年企业兼并市级农业产业化龙头企业“江夏禽业”，2009年兼并省级农业产业化龙头企业“益农养殖”，通过强强联手，不仅形成了一支产业集群，也为“肥西老母鸡”“飞得更高”奠定了坚实基础。 束从轩在养殖环节最大限度地让利给农民兄弟。一位养殖户说，跟着束从轩干，一年能脱贫，二年能致富，三年奔小康。目前，肥西县的土鸡养殖业蓬勃发展，已形成覆盖10个乡镇的规模化养殖带，肥西成为安徽第一养鸡大县。 “力争到2014年，优质鸡养殖量全国第一、肥西老母鸡快餐连锁经营进入全国前3名。”从孵鸡到养鸡，从老母鸡深加工到连锁快餐店，束从轩正一步一步地营造着自己的“土鸡王国”。 资料来源: 【1】 【2】 【3】 【4】 【5】 【6】 【7】,2001,0,0,511 【8】 【9】,2001,0,1,510 【10】,2001,0,0,515 outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz 【11】,4001,0,3,51 【12】 ,4001,0,3,52 【13】 ,4001,0,3,53 【14】 ,4001,0,3,54 【15】 【16】 结尾语:肥西老母鸡集团不只是一个餐饮集团，其中融合农业创新、产品挖掘、深度开发市场潜力、迎合顾客需求，其经营理念拜托了传统的徽商经营思想，从单纯的垄断一个产品领域到以多角度、多层次打开多个市场为目的，从以商帮、地域为核心控制市场的经商策略转向挖掘潜在合作伙伴，实现经营、销售双赢，这对新徽商有着深刻的教育以及借鉴意义。一个养鸡的农民，受到洋快餐的启发，用当地特色农产品闯荡江湖，形成了以市场为龙头的产业化发展模式。他的成功，留给人们许多思考。 outside network voice medical floor 285 45 120 322 10 339 14 277 13 145 5 23 11 3 5 3 rehabilitation floor 44 3 10 18 5 28 5 2 6 3 66 1 52 1 0 70 18 0 72 0, 26, 2nd floor 20-59, East on the 1th floor 3 54 58 4 58 4 4 4 1th Lou-Lou 79 1 52 54 0 26 22 6 4-West building, 1th floor 53 23 36 80 2 80 2 5 1 Intranet total medical floor 1394 rehabilitation floor 234 1th, floor 562 2nd, floor 0 intranet total: 2190 outside network total medical floor 103 rehabilitation floor 18 1th, floor 70 2nd, floor 162 outside network total: 352 voice total medical floor 435 rehabilitation floor 120 1th, floor 435 2nd, floor 46 voice total: 1036 notes: indoor mobile communications cover system mobile communications cover system meet in rehabilitation center for normal mobile communications of requirements. Indoor mobile communication coverage system coverage range and signal power should ensure that the normal use of medical equipment and patient safety ... Cable TV systems as an important part of the rehabilitation centre electronic system for receiving international/domestic economic, trade, financial, information, culture and entertainment meet Center, nursing units, waiting for use in public areas. Cable systems as an integral part of the building intelligent systems, 860MHZ adjacent-channel design of bidirectional HFC network transmission mode. For city cable TV signal and Internet value-added services (videoconference) teletext and sound signals to provide a broadband distribution and interactive information delivery platform. From municipal cable TV operators a single optical fiber cable TV signal source to the medical floor information center front-end receiver. TV signal leads to first floor of weak hospital other monomers CATV box. Transmission main TV system coaxial cable, to user terminal branch line with SYWV-75-5-4P-coaxial cable, is wearing a metal pipe in the ceiling, floor and wall installation. The splitter and amplifiers installed in weak current shaft or the ceiling of the corridor. According to 860MHz