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南垣乡韩家岭村油葵生产基地建设可行性研究报告2010 古县南垣乡韩家岭油葵生产基地建设项 目可行性研究报告 1项目概况 1.1项目名称:南垣乡韩家岭油葵生产基地建设 1.2项目申报单位:古县鑫盈种植杂粮专业合作社 1.3项目承担单位:古县鑫盈种植杂粮专业合作社 1.4项目类型:新建 1.5项目地点范围:南垣乡韩家岭村46户。 1.6项目建设规模及内容:项目建设规模及内容:建设优质杂交油葵种植面积300亩。 每亩产油160公斤～通过压榨～实现亩产优质葵花油100斤～亩收入1200元。 1.7建设期限:2011年6月,2011年12月 1.8投资估算及资金筹措:项目总投资10万元～其中申请县级资金6万元～农民自筹4万元。 2项目背景 2.1项目由来 向日葵全身是宝～葵籽可以用于榨油、烤焙或卤制食用～榨油后的饼粕是养殖业的高级蛋白饲料～粗蛋白含量一般30-35%。籽仁作食品添加剂或作向日葵葵乳饮料等。秸秆可取代木材制造刨花板。葵盘可提取果胶等多种产品或做生产蘑菇的原料～也是welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 上好的饲料。因此～加快发展向日葵产业可以促进农业种植业调整及养殖业、加工工业的快速发展～增加农民收入。 杂交油葵具有四大特点: 一是生长周期短,生育期90天左右,在茬口布局上有较大的灵活性,特别适于小麦收获后的复播。 二是节约成本,增产增收因管理比较粗放,抗病好,自我调节功能较强,种值成本低。每亩用种费用50元。且确保全苗情况下,只要进行适当的肥水管理和病虫防治,一般丘陵可达150公斤以上。 三是出油率高,油质好通常含油率为40~50%,带壳压榨出油率为38%。葵油清亮、味香,富含维生素E,油酸和亚油酸含量是菜油的2~3倍。长期食用,可有效降低体内胆固醇,软化血管,对高血压、心脏病、动脉粥状硬化和脑血管病都有较好疗效,并具有抗衰老、美容健体作用。 四是副产品利用价值高葵籽饼粕,是优质的高蛋白饲料,葵盘可提炼果胶和维生素E,是一种重要的工业和医药原料。由于当地的人均土地面积较多～农民多年来广种薄收～靠天而种的习惯～对化肥、农药的投入盲目性较大。该区内化肥的利用率仅10,-30,～造成了资源的浪费～也对环境带来了不必要的影响～随着近几年特色产业的快速发展～通过测土配方施肥来控制肥料的投入量和施肥比例～降推广生物肥料、生物制剂和高效低残留农药～严格轮作倒茬制度～减少病虫害的发生～低了肥料的投入成本、改善了农产品的品质、保护农业生产环境。生产出符合的无公害油料产品。在welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 去年种植100亩的基础上～实现种植300亩的规模。 2.2项目建设的必要性及有利条件 2.2.1建设优质油葵基地是战略性调整种植结构、提高农民收入的需要。 建设优质油葵基地是进一步调整产业结构、发展劳动密集型和技术密集型生产的需要～是巩固旱薄地土壤培肥项目设成果措施之一。加之韩家岭村粮食生产没明显的优势～虽然人均土地面积大～但粮食生产水平效益低下～农民收入微薄。所以以油葵产业发展为突破口～优化产业结构～提高单位土地面积产量和种植经济效益～促进韩家岭村农业和农村经济的快速发展～提高全村农民收入和生活水平、改善生态环境是十分必要的。 2.2.2建设优质油葵基地是合理利用自然资源～提高经济效益的需要。 项目区现有耕地900亩～小麦播种面积500亩～麦后复播油葵面积只有不足100亩～而且油葵品种老化～产量低而不稳。小麦收获后～6月底7月初进入了该区一年的降雨充沛期～非常有利于油葵的复播～另外该区光照充足～充分利用气候资源优势～形成了小麦收获后的油葵复播基地～加之运用测土配方、病虫害综合防治等农业技术～适期播种、选用优种～可以生产出优质无公害的油葵和优质食用油～可稳定提高经济效益。 welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 2.2.3建设优质油葵基地是培育品牌产品～增强油葵产品市场竞争力的需要。 近几年来～韩家岭村油葵生产有了长足的进步～种植面积100亩～2011年种植杂交油葵300亩～实现亩产160公斤～总产48000公斤的目标。但油葵以初级产品上市～大部分销售在本地市场～没有品牌～市场竞争力差～很难占领外地市场。另外～我国加入WTO后～特别是大中城市对农产品实行食品安全、市场准入制度以后～给该村油葵产业发展带来了良好的发展机遇～也带来了强烈的挑战。因此～建设优质油葵基地～实施标准化生产～提高油葵产量和品质～培育我县油葵品牌～提高知名度～增强油葵产品市场竞争力～有利于油葵产业的快速发展。 2.2.4自然条件优越 该项目区位于古县南部～地理坐标为东经111?47′45″——112?11′10″～北纬36?2′30″——36?35′35″之间。全村耕地面积900余亩～平均海拔1078米～年日照2535小时～年均气温11.8?～无霜期183天～年降水量512.4毫米。全村46户～总人口150人。项目区没有任何工矿企业～加之化肥施用量相对较少～无土壤污染和灌水污染～土壤有机质含量1.3%左右～矿化度1.18g/kg～PH值7.6—8.3～ PH值7.5～符合优质油葵生产的要求～具备发展优质油葵的优越环境条件。 welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 2.2.5生产过程能够得到较好控制 由于当地土地面积较多～农民多年来广种薄收～靠天而种的习惯～对化肥、农药的投入较低。随着近几年畜牧业的快速发展～家庭养殖得到进一步扩大～肥源充足～农家肥投入较高～只要指导农民正确运用化肥～推广生物肥料、生物制剂和高效低残留农药～严格轮作倒茬制度～就能减少病虫害的发生～生产出符合部颁标准的无公害油葵产品。 2.2.6技术成熟有保障 古县农业技术部门经过几年的试验、示范和研究～参照我国《无公害农产品农产品规范化管理与生产标准》～结合当地的生产条件～总结出无公害蔬菜栽培技术规程～并且根据县内外市场需要～筛选出适宜该区域优势种植、市场前景看好的油葵新品种～运用测土配方、病虫害综合防治、微生物等技术～试验成功了油葵的无公害化栽培。 古县农技推广中心现有技术干部43人～其中:高级农艺师1人、农艺师12人、助理农艺师7人～技术员5人～技术力量雄厚～先后承担过省“双千工程”～生物覆盖、配方施肥等较大项目的建设～积累了成功的项目建设和管理经验。另外～聘请市技术站李永昌高级农艺师作技术顾问～从技术服务功能、技术先进性上能确保较大规模农业项目的完成。 2.2.7市场前景广阔 welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 随着城市建设步伐加快～规模的扩大～城市人口总量将不断增加。依托城市～服务市民～主动抢占本地市场～满足市民对优质无公害油料的需求。 随着国家农业产业政策的调整～鼓励粮食主产区省市加大了粮食种植面积～压缩了油料种植面积～这样为我县油料产业发展提供了良好的机遇。韩家岭村的自然条件适合夏季小麦收获后的油葵生产～小麦收获后～6月底7月初进入了该区一年的降雨充沛期～非常有利于油葵的复播～另外该区光照充足～充分利用气候资源优势～形成了小麦收获后的油葵复播基地～加之运用测土配方、病虫害综合防治等农业技术～适期播种、选用优种～可以生产出优质无公害的油葵和优质食用油～可稳定提高经济效益。 2.2.8运输条件方便～区位优势明显 韩家岭村地处浮古线主干道上～交通条件十分方便～有利于油葵产品的流通和外销。 3项目区的选择 3.1项目建设地点 项目建在韩家岭村丘陵地上。 3.2基本概况 3.2.1、地形地貌 该项目区被黄土覆盖～最高海拔1100米～最低海拔898米～地貌呈缓坡丘陵状～属黄土丘陵沟壑亚区～土层深厚～welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 耕地多为梯田～大部分田面较为平整。 3.2.2、气候 项目区属干旱、半干旱大陆性气候区～年日照2535小时～年均气温11.8?～无霜期183天～年降水量512.4毫米。 降雨量集中在7、8、9三个月内～约占全年降水量的70%～灾害性天气主要为干旱～十年九旱。 3.2.3、土壤属性 项目区土壤为褐土性土～耕作层浅～土壤养分含量低～有机质含量平均8.3g/kg～全氮0.52g/kg～有效磷9.2mg/kg～速效钾181.3mg/kg～PH值为8.0～土壤代换量为10,15me/100g土～碳酸钙含量在10,13%之间～低于全区平均水平。 3.2.4运输、电力、通讯条件 项目区运输便利～运输条件非常优越。电力供应充沛。移动电话覆盖全境～可视图像、远程教育、计算机等现代通讯手段和信息设施得到了普遍应用～基本实现了户户通电话、通广播电视～通讯条件比较发达。 3.2.5社会经济条件 项目区耕地面积900余亩～未利用地300多亩。耕地全部为旱薄地～目前项目区每年大部分仅种植一茬小麦～靠天吃饭～产量低而不稳～年亩施有机肥不足1000公斤～年亩施化肥为:碳铵50公斤肥～为过磷酸钙30公斤。项目区农welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 业机械拥有量20台,套,。韩家岭村农业及农村经济发展缓慢～种植结构有待进一步调整～杂粮、油葵产业潜力有待进一步开发。 3.2.6主要障碍因素及解决。 1、旱灾影响农业生产 项目区内旱灾时有发生。通过增施有机肥、测土施肥、推广节水栽培技术加以解决。 2、栽培技术有待规范 项目区农民多年来分散生产～种植油葵管理较为粗放～建议通过开展科技培训及示范园区建设加以解决。 3、施肥不科学 项目区内土壤有待改良～且化肥农肥使用不科学。建议通过深松深翻改良土壤和测土配方平衡施肥加以解决。 4、随着人们生活水平的不断提高～以及食用油品种的不断增加～做为我县的新兴产业～如何宣传产品～提高知名度及市场竞争力、占有率存在一定难度～建议通过保证产品质量、建立专业销售队伍及销售网络加以解决。 4.项目产品市场供需预测及销售策略 4.1市场前景广阔 向日葵已成为世界的第四大食用油源～向日葵油品质好～从成分上看向日葵油的品质优于其他植物油～油的脂防酸成份中油酸和亚油酸,18:1和18:2,的含量为90%左右～welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 含棕榈酸和硬脂酸,16:0和18:0,～干油脂～多种氨基酸～维生素～以及矿物质。不含对人体有害的芥酸。向日葵精炼油色泽透明清亮～品质佳～味清香～富含亚油酸,69%,～比花生油、油菜子油、豆油、玉米油、胡麻油、棉子油都高。亚油酸是人体内不能合成～且必需的不饱和脂肪酸～是构成人体细胞的基本成分～对修补细胞具有十分重要的作用。它能调节新陈代谢～维持血压平衡～能溶解过多的胆固醇。经常食用可预防动脉粥样硬化、脑血栓、高血压、冠心病。可见葵花油油色纯正、清澄透明、气味芳香～不饱和脂肪酸含量高、亚油酸含量和比例均衡～富含维生素E,生育酚,、胡萝卜素～宜于人体吸收利用～吸收率达到96.5,～远远高于其它植物油。所以葵花油与橄榄油一样由于对人体健康更为有益～被国际心脏协会推荐为最佳食用油脂。但是～橄榄油价格昂贵～每公斤高达100多元。葵花油每公斤售价不到橄榄油的五分之一～因此随着人们食用植物油的不断深化～以及由盲目消费向理性选择的逐步转变～葵花油具有广阔的发展前景。 另外～向日葵全身是宝～除葵籽可用于榨油外～榨油后的饼粕还是养殖业的高级蛋白饲料。籽仁作食品添加剂或作向日葵葵乳饮料等。秸秆可取代木材制造刨花板～葵盘可提取果胶等多种产品或做生产蘑菇的原料。因此～发展向日葵生产会极大地促进相关产业,养殖业、加工工业等,的发展。 welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 4.2国际市场分析 在过去的10余年里～世界葵花籽油的总产量基本稳定在900万T上下。最近几年～生物柴油、食用油需求增加等预期使国际食用油价格高涨～这必然促使葵花籽油的需求比例有所上升。欧盟及俄罗斯是目前最大的消费国～且欧洲地区对葵花籽油的需求仍在逐年递增。虽然乌克兰、阿根廷等主要消费国的食用量略有下降～但是其出口逐渐增多～表明其他国家的需求在陆续放量。总体来看～仅凭阿根廷一国增产～难以抵消其他国家出口的减少～更不足以满足全球葵花籽油的需求～今年全球葵花籽油价格难以回落。 目前全世界消费葵花籽油消费量越来越大～ 国际上许多国家和地区多以食用葵花籽油为主。如马来西来、日本、韩国、台湾、香港、印度等。这些国家和地区不生产葵花籽～ 因此葵花籽油全部依靠进口～ 市场较大～在各种油脂消费总量中消费比例高达70% 以上。 4.3销售策略 4.3.1项目产品销售方案 我国每年向日葵油的生产量在50万吨左右～从近几年的需求市场上看～如果品质能达到国标一级油标准～基本无积压现象。尽管如此～本项目将利用本区域不施用农药～集约生产无公害产品～创造绿色名牌～绝对保证产品的质量。在营销手段上～将充分利用“后发优势”的契机～打无公害welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 或绿色牌～出健康张～请营养学专家和保健专家出山～借鉴先进的营销手段和经验开拓市场～利用网络建立信息网站～利用广播、电视、报纸广泛宣传产品的无公害、营养、保健等优越性～从而建立稳定的销售区域～不断扩大消费群体。 4.3.2销售策略和营销模式 稳住现有市场～抢占周边市场～开拓国内市场。 4.3.3销售队伍和销售网络建设 成立信息服务室～配备微机并入网～实现网上发布信息～网上签订产销。派专人开拓更广阔的市场～向大公司、大客商、大市场敲门招商～实现订单农业的签订。充分发挥农产品营销组织、中介人～参与产品的流通。 5.项目建设内容、规模及技术路线 5.1项目建设内容、规模 5.1.1建设时间:2011年6—2011年12月。 5.1.2建设地点:韩家岭村 5.1.3建设内容 5.1.3.1品种:示范油葵品种S606等。 5.1.3.2基地面积:建设优质杂交油葵300亩。 5.1.3.3科技培训:年培训农民150人,次,。 5.1.4建设工期 本项目建设期限为2011年6月,2011年12月。 5.2项目技术路线 welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 突出抓好油葵产前环境质量控制、产中物质投入和栽培关键技术管理～推广测土配方施肥～病虫害综合防治～以有机肥源为主～应用生物制剂防治病虫害等多项综合农艺技术体系。以优质油葵基地为依托～积极推行无公害生产～通过培训提高农民素质～规范无公害化生产技术规程～扩大社会性宣传～推动全社会重视和支持无公害油葵的生产和发展。 6.管理机构及运行方式 6.1组织管理 项目监督单位:古县财政局 项目组织单位:古县科学技术局 项目实施单位:古县鑫盈种植杂粮专业合作社 技术依托单位:古县农业技术推广中心 成立项目领导小组～由主管农业县长任组长～项目管理单位负责督促、检查、协调项目实施,项目监督单位负责资金的拨入～并对实施单位资金使用进行监督、检查验收,项目实施单位负责项目内容建设及技术指导,项目协作单位组织协调所属农户～解决实施过程遇到的问。 6.2资金管理 资金设专帐管理～严格遵守国家有关财务规定～按实施方案进行资金使用～实行财务报帐制度～按进度定期在绿生源种植合作市报帐～接受审计部门的审计。 6.3运行机制 welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 实行“三位一体”～一步到位的技术推广机制～即由乡镇政府、推广机构与基地农户共同发展。乡镇政府负责基地面积的落实～使任务落实到实处。技术部门结合古县“科特派“创业行动～技术人员与农户签订优质油葵生产技术承包合同～建立利益共同体～进行全程技术服务。农户严格按照技术规程和要求进行实施。政府支持基地农户积极参加农村合作化组织和油葵产业化协会组织～负责执行油葵产业化的有关政策和法规～联系技术人员推广先进的管理技术～建立营销窗口～联络农村经济人～真正担负起基地牵动两头的运行机制～即示范生产基地和市场营销的义务。 7投资估算及资金筹措 项目总投资10万元～申请县级投资6万元～农民自筹4万元～主要用于基地建设引种、规程制定、化肥、测试等补贴及培训费、服务费投资。 8项目效益 8.1经济效益 2011年建设杂交油葵300亩～可向市场提供优质油葵48000公斤～平均亩产160公斤以上～平均亩产值1200元～总产值达36万元～扣除各类直接生产费用投入6万元～增加纯收入达30万元～项目区种植油葵的农户人均新增纯收入2000元～从而达到人均纯收入4200元～较项目实施前经济收入提高90.1%～经济效益十分可观。 welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 8.2社会效益 建设优质杂交油葵300亩～进一步推动油葵无公害化生产～全面提高油葵品质～为广大消费者提供安全、吃得放心优质油料～同时也为该村油葵产业开拓新的市场。另外～秋季复种可提高单位土地面积的利用率和产出率～增加农民收入。能解决项目区剩余劳动力55人～提高项目区农民科技文化水平和综合素质～对促进农村经济持续、稳定、协调发展和脱贫致富具有非常重要的作用。 8.3生态效益 韩家岭生产均以农户为基本经营单位～规模小～随意性大～部分农民种植油葵使用过量农药、化肥来获得高产～导致农田生态环境恶化～土壤肥力减退。项目建成后以示范区作为样板～总结完善无公害油葵栽培规程～大力推广无公害油葵生产～可促进农田生态环境的良性循环和农业可持续发展～具有十分显著的生态效益。 9结论与建议 项目立项依据充分～技术路线科学～目标明确～完全符合国家发展农业生产政策和区域经济特色～特别是为当前市场提供优质油料～保障油料市场有效供给～平抑物价十分有利。杂粮种植合作社组织管理机构健全～实施措施有力～项目实施有基础、有原料～产品有市场～经济效益及社会效益明显。项目实施后能带动地方经济的发展和农民收入的增welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions 加。所以～实施该项目是可行必要的。 建设优质油葵基地～可增加农民收入～韩家岭村村民良 种意识、市场经济意识明显增强～栽培管理技术明显提高。 实施本项目具有显著的社会、经济、生态效益～可加速韩家 岭村社会、经济、科技、文化的快速全面发展。 二0一一年十一月 welded atmospheric pressure vessel 4 GB50231-2009 mechanical equipment installation engineering construction and acceptance specification for 5 GB50275-98 compressor, fan and pump installation engineering construction and acceptance specification for lifting 6 HG20201-2000 construction installation engineering construction standard 7, HG ... Pressure gauges, using an installed spark arrestor for acetylene cylinders, illegal carrying, using gas cylinders, each operator fined 20 Yuan. Gas bottle without the hot sun exposure measures, responsibilities of team a fine of 50 Yuan. (7) at height and the opening and provisional protective measures have been taken, the responsible unit fined 200 Yuan, construction person in charge a fine of 50 Yuan. (8) no permit to work and the job in accordance with the provisions, on the job unit fined 300 yuan, the unit will charge a fine of 100 Yuan. 7.5.3 accident penalties (1) injuries fatalities directly punished 1~2 million. Direct responsibility for the accident and have the corresponding responsibility of leadership, such as concerning administrative sanctions, should be brought to the company or the relevant Department. (2) personal injury accident occurred, the direct punishment 0.5-10,000 yuan, responsible for the direct responsibility for the accident and the responsibility of leadership, such as concerning administrative sanctions