英语毕业设计 (自行车店扩建)

英语毕业设计 (自行车店扩建) Business proposal—Sports Bicycle Items Shop Investigator Betty Smith Tianjin Radio & TV University Submitted on May 15, 2010 In Fulfillment of the Course Practical Business Project And Proposal Design Business proposal—Sports Bicycle Items Shop Sports Bicycle Items Shop Project Proposal for Sports Bicycle Items Shop Prepared Expressly for Mr. Cui Hong Director Tianjin Branch Office Bank of Communications Business proposal—Sports Bicycle Items Shop EXECUTIVE SUMMARY The Market Healthy life is the top issue that people focus on. More and more people go to gym when they have leisure time. Using professional facilities or wearing professional sports clothes to do sports have been accepted by lots of people. To reduce the cost and to gain more opportunities of sales are the two main important tasks facing anyone who runs the new business. With the development of combining the real shop and E-shop, the new style of business is becoming more and more popular for the retailers. So the Sports Bicycle Items Shop can meet the requirements of the market. Because cycling is one of the easiest sports when we do in our daily life, bicycle components manufacturers and professional sports clothes suppliers already change their sales policy from just offering products for sportsmen to the open public. The products design, materials’ choosing and after-sales service should meet the needs of the general public. The Company The Sports Bicycle Items Shop project is to offer the products for people who love outdoors sports. The shop will market and sell selected bicycles, matching cycling items such as: hats, T-shirts, sports pants, shoes, bags and other products for the cycling. It is an amazing place for people who love cycling, like to catch up dressing fashion, and always want to present their individual personality. The shop also offers an opportunity for the people who would like to share their outdoor sport experience with others. Financial Considerations The total cost needed to start up this business would add up to RMB 21,660, since we will adapt the policy of lower inventory which makes us possible to lower the expenses and risks greatly. Moreover, we can increase sales at a high rate without increasing the operating expenses. This is because of the leverage available in use of Internet technology as our expanding marketing and sales channel. Premises The shop located close to the new sports gymnasium that will be used for the football matches of 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop 2008 Beijing Olympics will occupy an area of about 35 square meters. Products and Services The shop will offer a steadily increasing mix of three lines of products: , Clothes: selected clothes, hats, shoes, and etc. , Fittings for Bicycle: there should be a selection of handlebars, seats, frames, pedals, drive chains, etc. There is also a selection of sports magazines to be ordered by and for the people to read. , Bicycles: carefully selected bicycles to appeal to the target market and target customers. At the same time, we offer reservation service for the customers who have D.I.Y dirt bicycles, clothes, and other items. Cost Breakdown Our start-up costs come to RMB 21,660. Equipment and Furniture : The purchase of routine equipments and furniture would be RMB 6960. A personal computer 4,000 A digital camera 2,000 A Scanner 450 4 Second Hands Shelves 280 2 Display Tables 80 An Office Desk Free 3 Iron Hanging Shelves 150 Subtotal: 6,960 (Equipment expenses are the highest of the cost analysis report, but it can distribute to count into 6 months of shop’s business.) Shop Running Fee: The cost of shop management fee, electricity, manning expenses etc. would be RMB 3,480/month. Building Management Fee 400/month Electricity, Drink Water 200/month Manning Expenses 2,800/month Internet using fee 80/month Subtotal: 3,480/month 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop Marketing: Costs for shop layout design fee, promoting flyers, name cards, etc. would be RMB6,000. Shop layout design fee 1,000 Shop remodeling fee 4,000 Advertisement flyers printing 500 Shop Logo handbag 300 Open ceremony party 200 Subtotal: 6,000 Legal: Business license registration 20 National Tax 100 Local Tax 100 Subtotal 220 (National and Local tax paid monthly, and the tax will be increased based on the sales.) Products: 1st time purchase fee 5,000 Subtotal 5,000 Total: RMB 21,660 Benefits On the basis of the advertisement by the online and offline, the shop is expected to profit by RMB50,000 to 60,000 by the end of the first year and 30% to 45% more than that of the first year. The shop will cater different tastes of people on different markets with various, selected product lines. Both real shop and E-shop visitors will find our selling products are fashionable, professional, and personalized; our things on sale are useful and unique; our service is quick and effective. Schedule The project will take totally fourteen weeks before it is open. Specifically, four weeks for premise and decoration company selection; six weeks for certification registration; and seven weeks for supply sourcing; the last two weeks for preparation of opening ceremony and the E-shop. 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop I strongly believe that this Sports Bicycle Items Shop backed with the advanced and latest fashion concept and modern technology and filled with the best selected and reasonable priced goods, featured with the most impressed service, would definitely enable us not only to meet the demands of the sports fans and local residential area, but also bring us tremendous profit in the near future. 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop Introduction The Company The Sports Bicycle Items Shop project is to offer the products for people who love outdoor sports. The shop will market and sell selected bicycles, matching cycling items such as hats, T-shirts, sports pants, shoes, bags and other products that for cycling. It is an amazing place for people who love cycling sports, like to catch up dressing fashion, and always want to present their individual personality. The shop also offers an opportunity for the people who like to share their outdoor sports’ experience with others. Products and Services The shop will offer a steadily increasing mix of three lines of products: , Clothes: selected clothes, hats, shoes, and etc. based on the seasonal changing that appeal to the target market, the parents of the target market. , Fittings for Bicycles: there should be a selection of handlebars, seats, frames, pedals, drive chains, etc. that appeal specifically to the target market, so that these adults can go to the shop and order items for themselves or their children. In addition, of course there is also a selection of sports magazines to be ordered by and for the people to read. , Bicycles: carefully selected Bicycles to appeal to the target market and target guests. At the same time, we offer reservation service for the guests who have D.I.Y dirt bicycles, clothes, and other items. Financial Considerations Our human resources cost are not as high as they might be - particularly for the talented programmers that we need. (Since most of the limited companies hire one or two shop staff to serve to the guests, thus reduce the starting cost of this proposal.) Marketing expenses are relatively high, since without promoting it appropriately would make it difficult to gather together the traffic necessary to make this a success. The sales forecast is based on the guests’ selections and booking increasing, and seasonal changing. More information is available in details in the following context. 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop Customer complaints and unsatisfied requests , Not many choices for the local market to purchase. People can only read through the sports magazines and place orders. , They would worry if the quality and sizes could match their requirements compared with the items they choose from magazine or internet. , A good value for money is hard to access in the real market. , They would worry the security and the honesty of real store shopping or e-shop. Customer profiles Our primary target customers include these four areas: 1. The outdoor sports fans, which love sports and have steady income to support their habits expanses. 2. Sports Club members who prefer to dress as professional sports players. 3. People who like to follow up with fashion, and accept the brand items. 4. People who like to do exercise with whole family members, especially bring their children together. For the customers, the key factors are the steady income and having enough of leisure time. Now, more and more people like to give themselves lots of opportunities to enjoy their spare time. Meanwhile, they also like to create a chance to exchange their life circles, and have new friends with same habits or similar goals. Focus group As the shop offers sports items, all the members of the focus groups are people who like sports or want to attend in the sport exercise. We divided them into four groups. They are as follows: , 10 individual cycling fans who own steady incomes , 7 sports club members , 5 families coming from double-income families, and want to do exercise with whole family, and keen on wearing as professional sportsmen , 3 people who focus on individual clothes in fashion Questions , What annoys you most when you choose some kinds of products? , How often do you and your family go shopping weekly? , How often do you or your family do sports exercise weekly? , What kind of sports shop do you like to visit? 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop , How do you feel shopping on line compared with shopping in real store? Which one do you prefer? Complaints , Local market does not have many products to choose, especially for the children or aged people. , Lacking of professional knowledge about the products. , Some Shop atmosphere is not nice. They only display the products, not very close with the sports theme. , They don’t have personalized service offering customers. Suggestions , The selection of products must cater the tastes and the needs of the target market. Offer more individual personalized products for different ages to choose. , The shop should impress the visitors with excellent design and animation and promote the feeling of superior quality. , The shop could offer some personalized service to consumers, such as membership card, reservation service, D.I.Y. products, etc. , We also have a printed catalog that we can send to people to shorten the purchasing process. , We combine the website shop and real store together to let customers save time and money. SWOT analysis Strengths , We sell the latest sports cycling products which attract both age groups. , We have convenient channel to get the products that post on some sports magazines. , We have brand suppliers from different cities even countries. , We offer service of high reputation, and keep customer folders under high security. , We also keep catching the fashion points to be able to update on products and the website for customers. Weaknesses , Local market is not as strong as other cities, such as Beijing, Shanghai, and Shenzhen. , Products are likely to be affected by the season. , We also may have cash-flow problems. 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop Opportunities , The market still has much to develop. , People pay much attention to enjoying their personal life after work. , The health has become the top five attention topics among the different ages. People prefer to spend time and money to have a good and healthy life. , Young parents want to make their children as fashionable as they are. They search for opportunities to educate the children to create their own style, and fashion views. , We’ve created the first impression by amazing design of the shop to increase people’s strong feeling of wanting to visit and buy products. Threats , There are some other ways to get the products. , D.I.Y. service offered is limited, because of the materials and style requirement. , The inventory is limited. Activity Flow Chart (Please see the executive summary) Action Plan It will take three months to implement the project when it has been approved. By the end of Week One , Identify and negotiate the rental of premises. , Sign the contract. , Identify and negotiate with manufacturers or national agents. By the end of Week Two , Design the shop layout. , Register business license. , Sign the contract with the remodeling company to decorate the shop. By the end of Week Three , Start remodeling the shop. 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop , Order selling shelves, equipment and other furniture, and redecorate them to match with shop concept. , Get the license. By the end of Week Four , Register domain name. , Be registered at tax office. , Sign the cooperation contracts from manufacturers or national agents. By the end of Week Five , Check and accept the remodeling work. , Order products based on the season and fashion trends. , Start select shop assistants. By the end of Week Six , Hire the shop assistants and start training the shop assistants. , Contact with some shipping companies, get delivery procedure and charging information. By the end of Week Seven , Ask manufacturers or national agents offer products’ brochures. , Design shop’s advertisement or flyers for publicize on social block when shop open. , Discuss with shop manager about shop opening ceremony. , Discuss the VIP membership procedure. By the end of Week Nine , Equipment delivered and installed. , Install the products shelves and furniture in the shop. , Cleaning work of new shop. , Check the advertisements or flyers. By the end of Week Ten , Receive and check the products. , Receive the flyers. , Decide the opening ceremony, and distribute work to shop assistant. , Decide the VIP membership procedures. 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop By the end of Week Eleven , Display the products on the shelves. , Print shop name cards. , Order some holding bags that with shop’s logo and shop’s information. , Contact with different bicycle clubs. Deliver some shop flyers and Membership process to Bicycle Clubs. By the end of Week Twelve , Hold the pre-starting selling week to promote the shop in surrounding living blocks. , Invite the bicycle clubs’ members to the opening ceremony. , Receive shop name cards and handbags. In Week Thirteen , Holding the opening ceremony. , Create customers’ files. , Register the Internet shop. , Open some banking accounts for E-shop business. In Week Fourteen , Design the E-shop, and take photos of all products that want to sell on it. , Finish the E-shop design work, and start to sell products. Start-up Expenses Our start-up costs come to RMB 21,660. Equipment and Furniture : The purchase of routine equipments and furniture would be RMB 6,960. A personal computer 4,000 A digital camera 2,000 A Scanner 450 4 Second Hands Shelves 280 2 Display Tables 80 An Office Desk Free 3 Iron Hanging Shelves 150 Subtotal: 6,960 (Equipment expenses are the highest of the cost analysis report, but it can distribute to count into 6 months of shop’s business.) 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop Shop Running Fee: The cost of shop management fee, electric, manning expenses etc. would be RMB 3,480/month. Building Management Fee 400/month Electric, Drink Water 200/month Manning Expenses 2,800/month Internet using fee 80/month Subtotal: 3,480/month Marketing: Costs for shop layout design fee, promoting flyers, name cards, etc. would be RMB6,000. Shop layout design fee 1,000 Shop remodeling fee 4,000 Advertisement flyers printing 500 Shop Logo handbag 300 Open ceremony party 200 Subtotal: 6,000 Legal: Business license registration 20 National Tax 100 Local Tax 100 Subtotal 220 (National and Local tax paid monthly, and the tax will be increased based on the sales.) Products: st1 time selling items purchase fee 5,000 Subtotal 5,000 Total: RMB 21,660 Risk Analysis Before putting this plan into practice, the management thinks the following problems might affect the successful completion of the project. These problems generally fall into three categories. 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop , People-related: , The shop assistant may not have good selling skills at all. , People in local market might not be familiar with the products or the brands. And they will have not blurry concept about cycling. ,Time-related: , All the products connect closely with the seasons. , The reservations of E-shop may be affected by the internet. And if the real shop is short of products for the E-shop booking, it will need time to ask the manufacturers to send immediately. ,Product –related: , Lots of customers think online deliveries may not be received as ordered. , Products may be damaged on the multilayered process of shipping and handling. , The contents and products of the shop or E-shop may not cater to the interests of the customers or visitors. , The inventory is not easy to manage at beginning. The management should control these possible risks in the advance, and they already thought out some solutions for managing the risks effectively. , Give the shop associates more selling skills training, and let them get more professional knowledge of the products that could introduce to customers and improve the popularity of the items based on market research among target customers. , Create more special selling ideas to catch up the seasonal affection. For example: Carry out special discount for opposite season’s products sales to decrease the inventory. , Keep good communication with customers who prefer to buy things on E-shop, and give more detail information about how to measure the suitable size themselves. And double check the receiving addresses with every customer who does the reservation online. , Use correct way to packing the items that avoid damaging them on the delivery way. FRAMEWORK 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop NARRATIVE OBJECTIVELY SOURCES OF ASSUMPTIONS SUMMARY VERIFIABLE INFORMATION AND RISKS INDICATORS GOAL or AIM To popularize 2008 Beijing After 3 months concept sport Olympic Game is local market products into local coming, sports analysis. market. become important to daily life. PURPOSE or 1. To fulfill the Revenue and Local market OBJECTIVES empty of local profit figures from spending ability market with 3 Beijing and local still not as strong years. market. as Beijing or other place that 2. To raise the Increase number surround Tianjin. profile and of sports fans use improve more professional competitivenesproducts with s of shop within acceptable price. 2 years. OUTPUTS 1. Large premises. Existence of the Current assets That the shop equipment record assistants are 2. A complete set operational and in competent and of equipment, regular use honest, and these include: enough sales Personal computer, A rented location Online sales skills. digital camera, on the online shop record scanner, some website, such as furniture. Taobao. 3.an online storefront ACTIVITIES 1. Identify and 1. Rental Project That there are no negotiate rental of agreement implementation interruptions and premises. signed. diary delay to the 2. Design shop 2. Design given registrations and layout. to contractors remodeling of the 3. Identify and 3. Order shop. negotiate with products. manufacturers or 4. Business The contractor national agents. license uses good quality 4. Register obtained. materials. Business license, 5. Job offers domain name, and made and That there is a big in Tax office. contracts collection in 5. Hire shop signed. choosing the assistant. suppliers. 6. Hold opening ceremony. 7. Register and Design E-shop. 8. Publish the site live on the internet, and in surrounding living block. 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop INPUTS Human Equipment Financial Small amount of Totally 3 members Computer 21660 RMB as a investment can be Digital camera whole accessed from Scanner personal accounts Hanging shelves and parents. Display table Office desk Iron shelves Management Plan , Create customers’ profile to offer individual service. Nowadays, people focus on the personalized service when they visit a shop. To wider the membership of the shop, especially for the real shop customers, this service is the basic issue. Update customers’ membership information is required. , Update the basis of E-shop. Use the anti viruses system to increase the safety of computer. And keep searching new products and editing useful content in order to encourage visitors to access the E-shop. Also check online the E-shop competitors’ business situation. Keep an eye on the competition's rankings and get pointers from their sites. , Focus on communication with customers. Encourage customers to give the feedback when they purchase something online. Use these data to forecast the shop stock quantity and popularity on items list. 第 ,, 页 共 18 页 Business proposal—Sports Bicycle Items Shop Activity Flow Chart Week One Week Two Week Three Week Four Week Five Week Six Week Seven Design the layout. Identify and Sign the contract Check and accept negotiate the rental Start to remodel the with remodeling Co. the remodeling of premises, and shop. to decorate the work. sign contract to use. shop. Identify and Ask manufacturers Sign the contract Order products negotiate with or national agent with manufacturers base on the season manufacturers or offer products or national agent. and fashion trends. national agent. brochures. Register Domain Register Business Get Business Name. Register License License with Tax Office. Order display shelves, equipment and other furniture. Redecorate them to match shop concept. Discuss the open Select shop Hire and training for ceremony and VIP assistants. shop assistants. membership procedure. Contact with different shipping company and get deliver procedure, and charging information. Design shop advertisement or flyers. 第 , 页 共 18 页 Business proposal—Sports Bicycle Items Shop Week Eight Week Nine Week Ten Week Eleven Week Twelve Week Thirteen Week Fourteen And clean the whole shop. Hold pre-start Hold opening selling week to Receive and check Display the ceremony. And promote the shop in the products. products. create customers' surrounding living profile. block. Register the Internet shop, and Finish design work open banking of E-shop. account for business. Equipment, shelves and furniture deliver and install. Decide the open ceremony and VIP procedure. Contact with different bicycle Invite bicycle club club, and deliver member to open flyers and ceremony. membership process. Print shop name Check the cards. And order Receive shop name advertisement or Receive flyers. handbag with shop cards and handbag. flyers work. logo. 第 , 页 共 18 页